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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns.

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A Startup’s Struggles and Successes in Influencer Outreach: How to Set Up Your First Blogger Campaigns

Techipedia: Tamar Weinberg

As many of you know, I’m working with influencer marketing platform, The Shelf. Every PR or marketing person who is focused on journalists or bloggers should read this. So first, a little background: I’m the co-founder of The Shelf, an influencer marketing platform. Then, one day, I had a small epiphany. My First Epiphany.

Blogger 100
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Influencer Marketing: Interview With Danica Kombol

Diva Marketing Blog

To celebrate Diva Marketing's 12th Blog Birthday (!). an extra special interview on a topic that is sizzlin' hot -- Influencer Marketing with Danica Kombol founder of Everywhere Agency. Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign.

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Influencer Marketing: Interview With Danica Kombol

Diva Marketing Blog

To celebrate Diva Marketing's 12th Blog Birthday (!). an extra special interview on a topic that is sizzlin' hot -- Influencer Marketing with Danica Kombol founder of Everywhere Agency. Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign.

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The New Dork - Entrepreneur State of Mind

Firebelly

Digitalia | Indianapolis Social Media Marketing « 5 Social Marketing Stories You Need To Read This Week | Main | Fans With Benefits: Add Value On Your Facebook Page » March 09, 2010 The New Dork - Entrepreneur State of Mind “Yeah, Now I’m in the Blogosphere. Now I’m in the Twitterverse. Fans get so immersed.

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Five Things Jesus Looks for in a Blog Post

Socialized

It’s about things like affiliate marketing programs, paid endorsements, and other hidden forces in social media that consumers and business/organizational users need to understand. I could have called it “A Guide to Fair and Effective Social Media Campaigns,” but who would attend that talk? Watch your numbers improve.

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Long Live Seuss! A PR Pro’s Tribute to History’s Greatest Children’s Author

Waxing UnLyrical

Even if we are a little bug, a whole town (or blogosphere, or organization) may be at stake. #4: Nuclear ad campaigns. Cohen has a Masters Degree in public relations from the University of Houston and serves as a copywriter and communications specialist at BrightBox Marketing in Houston, Texas. Stay away from them.