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Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes

Dave Fleet

Alongside my ongoing book reading challenge , I start off every day by reading the latest goings-on in the public relations, social media and tech blogosphere. Also: interactive marketing trends and how social media may break down gender stereotypes. Forrester: Actual Interactive Marketer Predictions For 2011.

Trends 258
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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns.

Blogger 389
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Marketing Beyond The Blog Buzz

Diva Marketing Blog

In 2004, I stepped into the blogosphere with Diva Marketing and soon after began developing workshops for the American Marketing Association on a national and local chapter level. Blogs must be integrated into your marketing strategy to be effective: goals, objectives. Marketing Beyond The Blog Buzz.

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Debunking 4 Common Instagram Myths

Jenn's Trends

Unfortunately, all too often, something gets said in a popular publication and it gains viral steam across the blogosphere. Many times this information is not quite accurate, or even completely off base.

Instagram 113
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7 Ways To Build Your Brand In The Blogosphere

ProBlogger

It’s a great way to connect with potential customers – the blogosphere gives you a ready-made audience who are already interested in your type of product or service. If you’re wondering how to turbocharge your brand in the blogosphere, here are seven ways to get you started. 7 Ways To Build Your Brand In The Blogosphere.

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Facebook Edgerank Changes & Rumors: 5 Must-Reads

Firebelly

Like many in the blogosphere, I noticed a “September slump” in regard to reach on some of the Facebook pages I manage. Many have speculated that Facebook changed their Edgerank algorithm so that organic reach of brand updates was decreased – forcing brands into pay to play visibility via promoted posts.

Facebook 194
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Monday’s 5 Social Media Must-Reads

Firebelly

30 Brilliant Social Media Marketing Tips From 2011. By Corey Eridon With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. The State of Social Marketing 2011 – 2012.