Buzz Marketing for Technology

JUNE 5, 2013

31% read online endorsements, reviews or recommendations. They check in with their trusted third-party sources, and expect your message to be consistent from desktop to mobile to tablet and back again. Here are some ideas to help win at the Zero Moment of Truth: Mobile Optimization. better than hybrid desktop/mobile ones.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Oktopost

APRIL 26, 2021

B2B companies are especially guilty of this — but they don’t have to be. Check out this great exchange between T-Mobile and a customer–a customer that loved the brand so much that they asked for magenta (the brand’s color) hair advice: All those hearts on her post go a long way for the T-Mobile brand. . Ask for reviews.

Engagement 156

Engagement Social Media How To Hubspot 156

Webbiquity SMM

JUNE 1, 2021

Optimize your site for a mobile-first audience: Your website is almost always the first encounter that your audience has with your brand. Get listed on public review platforms: Feedback is a critical currency. You can utilize public review platforms like Quora to get reviews from early adopters.

Tips 352

Tips Marketing Privacy Influencer 352

The Realtime Report

NOVEMBER 12, 2021

However, it is best to focus on UX for mobile equally. If a website visitor using mobile visits your site and the page doesn’t load properly or fit the screen, they leave. You can be sure you’re offering a great UX by double-checking your web design on mobile and in different browsers. Neglecting your UX is a big mistake.

Marketing 91

Marketing Startup SEO Applications 91

Oktopost

APRIL 22, 2019

Especially, for B2B and Considered Purchase marketing. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! Considered purchase funnels are not quite there yet but moving in the direction of B2B funnels. Attribution.

Software 101

Software Marketing Analytics B2B 101

Webbiquity SMM

JANUARY 2, 2013

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%).

Social Media 245

Social Media B2B Marketing SEO 245

Oktopost

JULY 29, 2022

Jessica gets candid about her time at Sprint and T-Mobile, and how she handled the merger from a social perspective. Hot Topics: Golden community building tips for B2B brands. She’s worked for big brands such as T-Mobile, Sprint, and Samsung, managing social media from daily content to analytics. One of her biggest tips?

Community building 62

Community building Communities Tourism Social Media Management 62

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. Twitter is arguably the most flexible and capable social network for B2B marketers.

Team 160

Team Marketing B2B Eventful 160

Keyhole.co

MARCH 9, 2023

Brand24 Brand24 offers brand mention tracking across social platforms, news sites and blogs, video sites, review platforms, and more. Pro: Brand24 has some extra bonuses like a Slack integration and a mobile app. Con: Online reviews mention a sometimes-challenging user interface and a thinner feature set than similarly priced tools.

Tools 84

Tools Sentiment Hubspot Price 84

The Realtime Report

DECEMBER 31, 2013

B2B Lead Generation: Twitter Outperforms Facebook, LinkedIn By 9-to-1 (Jan 30). Here’s a look at our top ten stats posts (ranked by traffic) from 2013, including Twitter, Facebook, Google+, LinkedIn, Instagram, Vine and plenty of influence marketing. Teens Prefer Tumblr Over Facebook (Jan 15).

Klout 144

Klout Social Media Statistics Tumblr 144

Oktopost

AUGUST 3, 2021

Metrics associated with your KPIs can inform every aspect of your B2B marketing strategy. Key metrics such as gross revenue, customer lifetime value, and market share help B2B marketers make the right data-driven decisions at every stage of their campaigns. . Many B2B marketers feel like they are swimming in an ocean of data.

B2B 62

B2B Marketing Metrics Adwords 62

Oktopost

OCTOBER 19, 2020

As Colin Day, Managing Director, EMEA, and APAC at Oktopost put it: “the B2B buyer’s journey has changed and customers have started to adopt a level of self-sufficiency and proactiveness that no longer aligns with what we would class as a ‘conventional sales model’.”. How can they without their mobile numbers?

Engagement 118

Engagement B2B Data Social Media 118

MegaBytee

JANUARY 14, 2021

Mobile Optimization. Almost 70% of the web traffic is due to mobile devices. Mobile users are growing rapidly. Examine whether your website is optimized for mobile or not. So, review your old content and figure out how you can improve it by adding new information, facts, or statistics. Make use of easy URLs.

SEO 52

SEO Mobile Engineering Statistics 52

Buzz Marketing for Technology

JUNE 17, 2015

For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. I think content personalization is the biggest opportunity into 2016 for B2B Marketers.

B2B 100

B2B Adwords ROI Hubspot 100

Hootsuite

APRIL 29, 2020

Facebook: For B2B brands, post Tuesday to Thursday, 9 a.m. EST. Twitter: For B2B brands, post Monday or Thursday, 9 a.m. LinkedIn: For B2B brands, post Wednesday, 7:45 a.m., For example, you can manage your scheduled social media posts for your mobile device using the Hootsuite app. Then click Review Messages.

Template 145

Template Templates Social Media Tools 145

agora pulse

AUGUST 29, 2018

However, this B2B powerhouse can be a potent addition to your toolkit. The total traffic that viewed your Page, and whether they were on mobile or desktop. It takes all the data available and combines it into easy-to-review reports. Let’s talk LinkedIn. I’ve used it to do all three.

Analytics 111

Analytics LinkedIn How To Report 111

Twist Image

JUNE 24, 2016

It is getting stellar reviews and feedback from both audiences and my talent bureaus (thankfully). This is compounded when attendees are choosing sessions on their mobile devices, and these conference apps have very limited details beyond the session title. mobile device. mobile device. Algorhythm is your compass.".

Marketing 45

Marketing B2B Conference Mobile 45

Twist Image

AUGUST 29, 2013

Amazon Adds Ability to Buy Goods From Within Mobile Apps. While reviewing these three disparate news items, it was refreshing to get a new perspective on how these channels are both evolving, and how they are maturing as engines of marketing and commerce. b2b networking. mobile app. b2b networking. mobile app.

YouTube 107

YouTube LinkedIn Mobile Affiliate marketing 107

Sprout Social

JULY 6, 2022

Mobile commerce: what it is and why you should care. How to effectively run a multi-location review management strategy. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. Weekends had the lowest engagement for this industry.

Twitter 105

Twitter Tourism Travel Education 105

Oktopost

MARCH 22, 2022

An advocacy marketing strategy involves mobilizing and engaging a company’s customers, staff, and other partners to promote products and services. There are clear benefits to investing in customer advocacy marketing for B2B brands: #1. Advocacy programs are primarily marketing strategies. 7 Advantages of Customer Advocacy.

Marketing 88

Marketing Loyalty Case Study Cost 88

Sprout Social

NOVEMBER 2, 2023

Pay attention to what they say on social media and in reviews. Pro tip: If you have distinctively different personas—such as, if you serve both a B2C and B2B market—set up different customer journey maps. Check out how you can turn your B2B social media data into a revenue-driving powerhouse and create a memorable brand.

Examples 103

Examples Template Templates How To 103

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. Depth of subject matter expertise.

B2B 185

B2B Social Media Review eBook 185

Oktopost

MAY 3, 2022

Many B2B businesses have nailed the lead generation and conversion parts of the sales cycle. Customer marketing is becoming a necessity in the B2B world. How to Build a Great B2B Customer Marketing Strategy. 4 B2B Customer Marketing Trends You Can Use. Secure reviews and recommendations. What is Customer Marketing?

B2B 62

B2B Marketing Newsletter Patterns 62

Hootsuite

MAY 11, 2023

An in-depth review of a product Did the latest iPhone just drop? Take the time to film an in-depth review of the product. For your less savvy viewers, create a tutorial to explain how they can use the piece of technology or software you’re reviewing. Include helpful tips and tricks that make using the product easier.

YouTube 103

YouTube Video Film Sports 103

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Twist Image

DECEMBER 20, 2011

Now, with mobile and touch coming on strong, connectivity and technology is becoming core to our daily lives - much in the same way as water, electricity and heating. online reviews. It seems so obvious, doesn't it? We're into the twentieth year of the Internet's commercialization. Social Media is over a decade old. It's not a fad.

Retail 94

Retail Construction Mobile Advertising 94

Sprout Social

NOVEMBER 14, 2019

When it comes down to it, social customer care is about building relationships with your audience and engaging, whether your company is B2B or B2C. Message Approval to review drafted messages. Mobile app to communicate while on the go. Mobile app to engage while on the go. Scheduler to optimize publishing times.

Strategy 64

Strategy Report Publishing Team 64

Sprout Social

JULY 31, 2019

As this report starts populating data, you can kick off your competitive analysis by reviewing your competitors’ audience growth, engagements and even Top Posts to see what post types are working best in your industry. Download the Sprout Social mobile app. How to build a better business with B2B social listening.

Team 82

Team Notification Report Metrics 82

Oktopost

OCTOBER 14, 2021

For B2B marketers, the cornerstone of any successful campaign is having effective, engaging content. This is where applying B2B copywriting strategies comes into play. 78% of companies have a team of one or more focusing purely on content creation and B2B marketing strategies. . What is B2B copywriting? Source: [link].

B2B 139

B2B Strategy Statistics Research 139

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. billion use social networks from a mobile device. billion last year to 2.5 MediaPost ).

Social Media 100

Social Media Marketing Survey Metrics 100

Sprout Social

JUNE 24, 2019

Friendemic specializes in online reputation tools, using their proprietary review tracking and management product, for many of the world’s largest automotive brands, retail-level dealer groups, individual dealerships and retail businesses nationwide. Idea Grove is a Dallas-based PR firm with an international roster of B2B technology clients.

Automotive 72

Automotive Reputation Social Media Management Retail 72

Writtent Blog

APRIL 25, 2013

7) B2B marketers who use blogs generate 67% more leads than those that do not. 10) 33% of B2B companies use blogs. 22) Article posting (79%) and social media excluding blogs (74%) are the most popular tactics for B2B content marketers. post status updates while on their mobile device. Tweet (Source: HubSpot ).

Statistics 111

Statistics Hubspot comScore Sysomos 111

Buffer Social

DECEMBER 10, 2018

It’s common across B2B and B2C! Studies show nearly 70 percent of online consumers look at a product review prior to making a purchase. Even more telling is the fact that product reviews are 12-times more trusted than product descriptions and sales copy from manufacturers. A warm welcome to the show – Let’s kick it off.

Products 110

Products Video Brands Content 110

Oktopost

APRIL 20, 2021

While Google is not known for being transparent about how its algorithm determines search rankings, there are a few different types of user engagement that are particularly relevant: Mobile Optimization. Mobile responsive web design ensures that you won’t lose out on engagement from visitors on smartphones and similar devices.

SEO 62

SEO Engagement Real Estate Metrics 62

Convince & Convert

FEBRUARY 11, 2010

As mobile browsers become more powerful, Google and its partners decided to do things their own way. Wil Stephens, CEO of Cube Interactive, shared in his review of Google’s Nexus One , “First up, I don’t really care much for apps. Death to the App Store via HTML 5 Some have begun bypassing the App Store entirely with HTML5.

Social Media 113

Social Media Strategy Apple iPhone 113

Buzz Marketing for Technology

DECEMBER 12, 2012

Posted in Customer Experience eCommerce Mobile. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. population are avid mobile Internet users, according to 2011 U.S. Are you planning the same for your mobile site?

Mobile 197

Mobile Cost Retail comScore 197

Pam Moore

DECEMBER 21, 2020

Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C) The post 7 Steps to Develop a Profitable Social Media & Digital Marketing Plan [podcast] first appeared on Pam Moore Speaker, Trainer, Consultant. Click the icon below to listen.

Social Media 78

Social Media Template Templates Marketing 78