Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

Analysis 99

Analysis Sentiment Marketing How To 99

Hootsuite

FEBRUARY 20, 2020

Social media statistics are a key ingredient in any social media marketing strategy. Source note: Our stats are collected from third-party surveys, whitepapers, and financial reports from the platforms themselves. In 22 out of 46 markets surveyed by GlobalWebIndex, time spent on social decreased or stayed the same. WhatsApp (1.6

Statistics 145

Statistics Social Media Marketing YouTube 145

Jon Loomer

JULY 23, 2019

Includes a downloadable “B2B Creative Playbook.” ” The Art and Science of Movie Marketing. Discover Growth: Facebook Marketing Solutions for Direct Response. Global Ecommerce Market -– Facebook for Ecommerce Industries. Tech, Telecom, and Gaming: Technology and Telecom Facebook Resources.

Curation 167

Curation List Automotive Real Estate 167

Pixlee

MAY 21, 2020

With shifting budgets, content changes, and messaging rifts, marketers have had to embrace agility. And while many budgets have been shifted online, paid social has remained an interesting indicator of the state of marketing. Although people are spending more time online in 2020, marketers social budgets are changing.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Oktopost specializes in social media management for B2B companies. Ten Great Brand Monitoring Tools. BuzzSumo. .

Tools 116

Tools B2B Sentiment Notification 116

Twist Image

AUGUST 20, 2013

We need to forget about the idea of mobile marketing and start focusing on smart marketing. In a world where screens are connected, ubiquitous, cheap and in the palms of our hands, perhaps all of those strategies are stupid, and what brands are in dire need of is a smart marketing strategy. The context of the situation.

Marketing 109

Marketing Mobile B2B Apple 109

Keyhole.co

MAY 18, 2023

The average Facebook Page in the retail industry receives 974,000 monthly impressions. The average Facebook Business Page in the retail industry receives 974,000 monthly impressions. 82% of B2B content marketers use Twitter. more likely to reach KPIs if marketing launches on Twitter. of Twitter users are males.

Statistics 59

Statistics Social Media B2B YouTube 59

Social Media Strategies Summit

AUGUST 11, 2022

Multinational beauty retailer Sephora started Beauty Insider as a straightforward loyalty program in 2007 before pivoting to a full-blown community ten years later. Plant Power Journal is more of a content marketing exercise than a “true” community with all the associated features and functionality, like a forum or specific member benefits.

Examples 227

Examples Communities Brands Forums 227

Hootsuite

JUNE 11, 2020

If you’ve already been spending time fine-tuning your YouTube marketing strategy , you’re probably familiar with most of these formats, by virtue of having seen them in action. For example, take a look at how B2B company Monday.com uses skippable in-stream ads for lead generation. Non-skippable in-stream ads (including bumper ads).

YouTube 145

YouTube Marketing Campaign Guidelines 145

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. However, not all is lost nor does it have to be.

Strategy 142

Strategy Metrics Hubspot Retail 142

Sprout Social

OCTOBER 25, 2022

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric.

Strategy 125

Strategy Brands Hubspot Survey 125

Hootsuite

DECEMBER 9, 2020

In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. How are B2B organizations connecting their sales team to prospects without events and conferences?

Questions 142

Questions Social Media Strategy Survey 142

Sprout Social

JULY 6, 2022

How to master social media for retail and win more customers. Interestingly, top times on Twitter for financial institutions were highly varied, perhaps reflecting a global audience’s ready engagement with short updates on news and markets worldwide. Social media marketing for franchise businesses. and Wednesdays at 3 a.m.

Twitter 99

Twitter Tourism Travel Education 99

Keyhole.co

SEPTEMBER 17, 2020

Another useful social media scheduler is Agorapulse , offering features that allow users to schedule content, pull social media reports, interact with followers and more. However, with a tool aimed specifically at B2B customers, it can be worth it for those businesses to find a social media management platform that’s so industry specific.

Social Media 111

Social Media Tools Price Social Media Management 111

Sprout Social

MARCH 12, 2020

By now you know that social media is a marketing powerhouse. Customers, competitors, campaigns, cultural events—today’s marketers have real-time data on it all and still, 39% say they struggle to demonstrate the value of social across their organizations. Building a data-driven marketing culture.

Data 95

Data Skills Meme Social Media Management 95

Buzz Marketing for Technology

MARCH 30, 2010

I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! Translation – it provides a rich target for your marketing, you may even put a name or a face to it as one of his blog post detailed called How Well do you Know your Buyer Personas ?

Advertising 205

Advertising Crowdsourcing Facebook Case Study 205

Sprout Social

AUGUST 24, 2022

The transferable skills gained in the role lead to many different career paths—including chief marketing officer and social media executive. Stepping into a social media manager role is the right choice for people who want to help shape a brand’s story, build an online community, reach business goals and pursue a long-term marketing career.

Social Media Management 99

Social Media Management Social Media Tips Skills 99

Keyhole.co

JANUARY 17, 2023

Now, on top of planning a data-driven strategy, managing your social media campaigns, influencer marketing, and social listening, you can also schedule and execute your social content strategy. This new feature complements Keyhole’s real-time social media analytics perfectly. All in one platform.

Social Media 52

Social Media Tools Price Social Media Management 52

Hootsuite

JULY 4, 2022

You can also find a ton of data about TikTok users in Hootsuite’s Digital Report series. For social marketers, TikTok is becoming increasingly hard to ignore. Contrary to popular belief, TikTok is not just for Gen Z, meaning marketers can reach other age groups on this platform. Can I provide value to my audience on TikTok?

Questions 106

Questions Banking Insurance HootSuite 106

Twist Image

AUGUST 12, 2016

How often have you heard someone (usually in marketing) say this in a meeting? Most people know Shopify as the company that just reported a 93% year on year growth. They have more than 300,000 merchants using their platform, generated over $86 million this year, with a market cap of close to $3 billion. digital marketing.

Brands 40

Brands Startup Retail B2B 40

Sprout Social

APRIL 26, 2022

According to Sprout Social’s #BrandsGetReal report, 32% of consumers say CEO transparency on social would inspire them to buy from that business. Looking for some must-follow B2B startup CEOs. Now continue to prove the impact of your efforts by reporting on returns. I’m talking “change the world” kinda companies.

Strategy 85

Strategy How To Training ROI 85

Hootsuite

JULY 8, 2020

Developing a clear understanding of your social media target audience may be the most important thing you do as a social media marketer. Of course, these are key metrics for all social marketers (and marketing bosses). B2B companies should also consider: Size of business: What kinds of businesses buy from and engage with you?

Template 145

Template Templates Social Media How To 145

Hootsuite

JULY 15, 2019

So, using data from social benchmarking tool Unmetric , we’ve compiled data from 300 brands on social media and divided the results into B2B and B2C industries. That’s regardless of whether you’re a B2B or B2C brand. B2B brands. B2B brands. on Thursdays is a good time to post for retail brands, that’s 6 p.m.

LinkedIn 112

LinkedIn Instagram Twitter HootSuite 112

Convince & Convert

SEPTEMBER 6, 2013

This week: From ExactTarget , a free whitepaper entitled The Mathematics of Social Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Listen Now . via MarketingCharts. Holy Social!

Crowdsourcing 137

Crowdsourcing B2B Social Media Retail 137

Keyhole.co

NOVEMBER 7, 2023

It provides in-depth reports to help you make informed decisions on which tags to adopt for maximum impact. As more analytical reports flow in, you can identify which aspects of your hashtag approach worked and missed. These competitor and hashtag reports help you shape a more competitive, informed Twitter strategy.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Keyhole.co

OCTOBER 28, 2020

We’ll reveal the top 5 strategies you can implement, along with marketing tactics that will guarantee success throughout the year. Get on the Micro-Influencer Marketing Bandwagon 5. And of course, many brands marketing to younger audiences have already started adopting TikTok. Jump Links: Social Media Strategies in 2020 1.

Social Media 124

Social Media Strategy Influencer Instagram 124

Techipedia: Tamar Weinberg

JANUARY 5, 2011

2010 by far was the biggest year yet in the Internet Marketing realm. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Content Development/Marketing. Pay-Per-Click (PPC) Marketing. Affiliate Marketing.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Hootsuite

MAY 10, 2021

Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels. Depending on the industry, companies may also run separate accounts for support, marketing, different verticals, divisions, and even recruitment.

Examples 145

Examples Company Social Media Apparel 145

Convince & Convert

MAY 3, 2013

And from Cision , a free content marketing kit to help you get the most of your brand storytelling. In addition to online support and education, Scotts has in-person representatives at major retail stores such as Home Depot and Lowe’s so that customers can come in and talk to Scotts professionals about what they should do.

Social Media 132

Social Media Retail Education Airlines 132

Pixlee

JUNE 28, 2019

A good website can establish credibility and serves as the foundation for digital marketing efforts. By 2021, global retail ecommerce sales will reach $4.5 Reviews and UGC are word-of-mouth marketing at scale – use those to your advantage to drive more conversions on your website. 94% of first impressions are based on design .

Sites 64

Sites Conversation UGC Review 64

Socialmedia.biz

JUNE 28, 2018

With more than 200 million active users per month (2017), Instagram Stories has quickly demonstrated how brands, especially B2C businesses, can leverage ephemeral photos and videos to not only engage with their target audience, but also achieve their marketing objectives. What to put in your Instagram stories.

Instagram 75

Instagram Template Templates Price 75

agora pulse

MARCH 1, 2021

These leads are more commonly known as Marketing Qualified Leads (MQLs). Shopify recently analyzed data from 37 million social media visits that led to 529,000 orders, and uncovered some interesting data points,” according to Retail Dive. LinkedIn is where 80% of B2B leads are generated on social media,” according to Forbes.

How To 174

How To Hashtag LinkedIn Newsletter 174

Sprout Social

MARCH 22, 2021

Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. From nurturing customers to flexing your industry influence, the social space has a ton to offer B2B brands.

B2B 145

B2B Strategy How To Education 145

Hootsuite

MAY 16, 2022

Here are a few examples from retail to illustrate how much costs can change even within the same sector. However, don’t think you need to stick to typical work hours if you’re advertising B2B. Focus on other digital marketing avenues instead.). There are a lot of other marketing activities you can do for a better use of $1.20.

Cost 96

Cost CPC Facebook HootSuite 96

SalesChoice

JANUARY 12, 2017

B2B Sales productivity has hit an all time low in performance, and has dropped by 15% over the last ten years, now running on an average of in field productive face-to-face customer time at roughly 30% (Accenture, 2016). As a result, B2B sales organizations are struggling on multiple fronts.

B2B 22

B2B Analytics Data Patterns 22

The Marketing Blog

JANUARY 9, 2008

Some of them are : Pringoo.com – Pune based Pringoo.com is a recent entry in the market of customized products. With options like ‘My Sales Report’ you can analyze which of your creations are doing well. The designs at Gnome are also available at retail stores across Mumbai for all those aren’t tech-savvy.

Startup 104

Startup Web 2.0 Retail Price 104

The Way of the Web

APRIL 10, 2011

The second was a Forrester report into Facebook Ecommerce, which looked into 24 companies, with 7% citing social networks as one of their most effective sources of customers (90% cited paid search marketing). And a 1% click through rate compared to an 11% rate for email marketing. Rubbish in, rubbish out?

Social Networking 34

Social Networking scribd Foursquare Retail 34