Social Media Strategies Summit

NOVEMBER 14, 2019

In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. They brought audio and visual appeal to the LinkedIn feed by incorporating charged music and a variety of slick aesthetic elements to keep viewers engaged until the end.

Class 100

Class LinkedIn Brands Microsoft 100

Oktopost

MARCH 20, 2021

Growth hacking is an essential tool for smaller businesses in the B2B space that needs to make the most of every human and financial resource. A good example is optimizing your website to be mobile-friendly or upgrading its SEO. What marketer couldn’t benefit from a proven, cost-effective, streamlined process? .

Strategy 144

Strategy Metrics Process B2B 144

agora pulse

DECEMBER 23, 2020

This book takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. You’ll also find out how to tell your story in a way that drives customer engagement and loyalty. Influencer Marketing Books.

Skills 195

Skills Social Media Marketing Influencer 195

agora pulse

JANUARY 3, 2020

Getting engagement on Twitter can be tough. Used by celebrities, politicians, and marketers alike, Twitter is the place to increase engagement and spread brand awareness. 80% of Twitter users access the platform on a mobile device. 93% of Twitter video views are on a mobile device. Workdays get the highest engagement.).

Twitter 129

Twitter Tips Influencer Hashtag 129

Sprout Social

NOVEMBER 14, 2019

They’re often used interchangeably so it can be confusing to gain an understanding of which engagement approach is right for your brand. When it comes down to it, social customer care is about building relationships with your audience and engaging, whether your company is B2B or B2C. Mobile app to communicate while on the go.

Strategy 64

Strategy Report Publishing Team 64

Convince & Convert

FEBRUARY 15, 2013

Jessica Gioglio , Public Relations and Social Media Manager at Dunkin’ Donuts , joins the Social Pros Podcast this week to discuss Dunkin’s army of brand advocates, whether frequency of using a brand contributes to brand loyalty, and what the social media staffing looks like at a company as socially active as Dunkin’ Donuts.

Activities 130

Activities Tumblr How To Fashion 130

Oktopost

OCTOBER 17, 2022

The typical B2B buyer’s journey is long and convoluted, making it hard to know where users are in the process. By tracking user engagement metrics, businesses can be better equipped to determine where customers are in the buyer’s journey and get a better idea of how interested prospects are. Social Engagement Metrics.

Metrics 150

Metrics Engagement B2B Loyalty 150

Pam Moore

DECEMBER 7, 2017

Smart social content marketing managers know how to whip up 140 character conversations and Facebook posts that keep their audience engaged and continuously activated toward growing closer to their brand. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty. Source: Wikipedia.

Template 167

Template Templates Trends Content 167

Oktopost

MAY 3, 2022

Many B2B businesses have nailed the lead generation and conversion parts of the sales cycle. Customer marketing is becoming a necessity in the B2B world. How to Build a Great B2B Customer Marketing Strategy. 4 B2B Customer Marketing Trends You Can Use. But when the deal is done, what happens next?

B2B 62

B2B Marketing Newsletter Patterns 62

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. The opportunity to engage a wider audience is unparalleled, and of course, can be immensely helpful to a brand. Why Employee Advocacy Matters for B2B. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

MARCH 8, 2012

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). But in terms of employer branding and the brand loyalty and creating awareness and driving the agenda in the container shipping industry. Social Pros Transcript For Your Reading Enjoyment.

Company 120

Company Instagram B2B Survey 120

Oktopost

OCTOBER 14, 2021

For B2B marketers, the cornerstone of any successful campaign is having effective, engaging content. This is where applying B2B copywriting strategies comes into play. 78% of companies have a team of one or more focusing purely on content creation and B2B marketing strategies. . What is B2B copywriting?

B2B 139

B2B Strategy Statistics Research 139

Webbiquity SMM

JANUARY 21, 2021

Search, social media, and online journeys can now be combined to connect different aspects of a person’s behavior with their purchasing habits, attitudes, peer influences, and brand loyalty. Interest and engagement level. What Is Behavioral Marketing? For instance: Time and occasion. Frequency of visits. Items frequently searched for.

Campaign 254

Campaign Social Media Loyalty Marketing 254

Sprout Social

JANUARY 9, 2017

Facebook is unique in the marketing world because of its size, as well as how difficult it is to engage. This means you need to post highly engaging videos that don’t necessarily rely on audio. But don’t forget your captions as the text could keep users engaged without needing sound. Be Ready to Engage. Use Videos.

Social Media 40

Social Media Instagram LinkedIn Social Networking 40

Webbiquity SMM

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Social Media 229

Social Media Hubspot B2B Marketing 229

Buzz Marketing for Technology

FEBRUARY 12, 2014

Since the mobile marketplace is extremely dynamic and the mobile consumer is ever changing, don’t become complacent just because you launched a responsive-design site. Moreover, 20 percent of mobile users use it as their primary device. Moreover, 20 percent of mobile users use it as their primary device. touch, swipe).

Apparel 236

Apparel iPad Mobile Loyalty 236

Hootsuite

DECEMBER 9, 2020

How are B2B organizations connecting their sales team to prospects without events and conferences? And transactions alone don’t create memorable brands , boost loyalty, or drive long-term growth. How are retail brands driving incremental revenue without in-store displays that spark discovery and impulse purchases?

Questions 142

Questions Social Media Strategy Survey 142

Pam Moore

DECEMBER 11, 2016

Smart social content marketing managers know how to whip up 140 character conversations and Facebook posts that keep their audience engaged and continuously activated toward growing closer to their brand. 70% of B2B marketers plan to create more content in 2017 compared to 2016. This includes approximately 16% of the US population.

Template 167

Template Templates Content NewsCred 167

Hootsuite

JULY 15, 2020

As a social marketer—or any marketer, for that matter—it’s easy to get lost in the details of tracking your latest engagement rates and campaigns. Buyer personas can help you avoid that trap by reminding you to think about the real humans who read your social posts and engage with your content. Target your social ads more effectively.

Template 145

Template Templates How To Tourism 145

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Instead, why not focus your social media efforts on trying to locate and engage with the Mass Influencers within your customer base?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Writtent Blog

DECEMBER 6, 2023

Fresh and helpful content helps engage readers, build valuable links, attract leads and convert them to new sales. Create a customer loyalty program to encourage future purchases and referrals. Optimize your website for mobile. With 60% of global mobile consumers – your website simply must be mobile friendly.

Small Business 98

Small Business Marketing Compete Directory 98

Oktopost

MAY 20, 2019

Customer profiles can be assembled from fragmentary data collected from mobile devices, point of sale terminals, website, emails, and any other marketing channel you can think of. But are CDPs for B2B companies, too? In fact, CDPs have tremendous potential for B2B companies. CDP Vs. DMP Vs. CRM: Setting the Record Straight.

Data 110

Data Platform B2B Marketing 110

Hootsuite

JUNE 27, 2022

TikTok itself even says that “the TikTok algorithm is based on content engagement rather than social connections.” The best equipment for filming is something you’ve already got: a mobile phone. B2B businesses (and lots of service-based companies too) often operate in very niche areas with very niche audiences. Yes, really.

B2B 97

B2B Trends Authentication Film 97

Webbiquity SMM

JUNE 14, 2011

A common issue for B2B vendors: how do you sell “boring stuff&# online? Facebook is better for B2B than many businesses realize (the one point of Steve’s on which I remain skeptical). • 92% of b2b buying cycles start with search. Don’t just send them to your mobile site home page. Don’t be boring!

B2B 164

B2B Sentiment SEO Klout 164

Hootsuite

DECEMBER 10, 2019

Brands strike a balance between public and private engagement. Brands strike a balance between public and private engagement. Private channels are the place to drive meaningful one-to-one engagement. Offer real value that builds brand loyalty over time, rather than trying to make a quick sale.

Trends 145

Trends Social Media CPA Sports 145

Convince & Convert

APRIL 13, 2010

People who have educated, inspired, engaged, supported us. Tagged as: apps , contests , dale carnegie , how to win friends and influence people , influences , iphone , mobile marketing , social media Did you enjoy this blog post? Engage those you have rather than those you wish you had coming through your door.

Social Media 112

Social Media Strategy Influencer Education 112

Webbiquity SMM

SEPTEMBER 12, 2011

9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. The B2B Social Media Landscape: a portrait by Beyond. ** 5 STARS. B2B Social Media Example: GE MarkNet by Social Media B2B. Social Media Strategy and Best Practices.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Rebekah Radice

APRIL 11, 2016

What’s their social media engagement and conversational style? And while it might have been the network you connected with your family and friends on, Compared to the other social networks, Facebook’s role lies in helping companies build strong brand loyalty , a solid reputation, and better relationships. Not convinced?

Sites 114

Sites Social Media How To LinkedIn 114

Social Media Strategies Summit

DECEMBER 14, 2023

And not just because content marketing offers a great way to reach, engage, and convert audiences (as well as nurture loyalty). Building one-on-one relationships with customers and personalizing their experiences to nurture loyalty. Building credibility by collaborating with trustworthy brand ambassadors.

Content 221

Content Marketing Loyalty Collaboration 221

Sprout Social

DECEMBER 20, 2023

With Sprout’s customer service solutions , directly engage with customers and see the extent of past interactions for more context. Oktopost Oktopost touts itself as a tool best suited for B2B companies looking for a full social engagement suite. It can make or break a brand’s connection with customers, and their loyalty.

HootSuite 112

HootSuite Brands Price Collaboration 112

Convince & Convert

AUGUST 10, 2010

Influence mining is primarily being used in two corners of the social Web – for identifying and engaging with categorical or brand authorities; and for adding information to customer service interactions. JB : In addition to influencer outreach, how can companies engage in influence mining for customer service?

Social CRM 133

Social CRM Influencer Klout Social Media 133

agora pulse

OCTOBER 1, 2019

Ask users what they’re doing for the holidays, or just thank them for their loyalty and wish them a safe and happy holiday with their family. These posts can yield engagement, which is a plus, but most importantly they can go a long way in improving how people see your brand and their relationship with it.

Social Media 135

Social Media Small Business How To Campaign 135

agora pulse

OCTOBER 1, 2019

Ask users what they’re doing for the holidays, or just thank them for their loyalty and wish them a safe and happy holiday with their family. These posts can yield engagement, which is a plus, but most importantly they can go a long way in improving how people see your brand and their relationship with it.

Social Media 135

Social Media Small Business How To Campaign 135

Buzz Marketing for Technology

NOVEMBER 14, 2012

Furthermore, when it comes to their websites, mobile sites, apps and CRM platforms, major e-commerce players need to realize that only through a customized combination of multivariate testing, optimization and personalization best practices can they truly begin to reach consumers with personalization that is effective and full of impact.

Marketing 268

Marketing Retail Conversation Buy 268

Webbiquity SMM

AUGUST 5, 2013

B2b vendors? B2B Infographics ). Social media…to engage or to advertise? They are evenly split on the effectiveness of social media for attracting new customers vs. engaging existing customers. ( Facebook = mobile. Half of all mobile web traffic in the U.K. How do top executives use social media?

Statistics 214

Statistics Social Media B2B SEO 214

ProBlogger

MAY 22, 2016

With over 1 billion daily users , 934 million mobile daily users as of April 2016, one thing is obvious: you simply must market on Facebook if you want to reach highly targeted users. According to buffersocial, posts that are 250 characters or less gets you about 60% more engagement. Buzzsumo found the same results in a recent study.

Campaign 32

Campaign Strategy Tips Facebook 32

ProBlogger

MAY 22, 2016

With over 1 billion daily users , 934 million mobile daily users as of April 2016, one thing is obvious: you simply must market on Facebook if you want to reach highly targeted users. According to buffersocial, posts that are 250 characters or less gets you about 60% more engagement. Buzzsumo found the same results in a recent study.

Campaign 29

Campaign Strategy Tips Facebook 29