Convince & Convert

MARCH 8, 2012

This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Listen Now.

Company 120

Company Instagram B2B Survey 120

Social Media Strategies Summit

NOVEMBER 14, 2019

Members also include 92% of Fortune 500 companies, 90 million senior-level influencers, and 63 million decision-makers. In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. and “This is great advice.”.

Class 100

Class LinkedIn Brands Microsoft 100

Oktopost

MAY 26, 2020

It’s hard out there for fintech and finserv companies. A quick look at the banking and finance category in your mobile app store will show you how crowded the field is right now. Social media is a critical channel for fintech and finserv companies, but it can be an ongoing challenge as well. Why Fintech needs social media.

Social Media 141

Social Media Banking Marketing Mobile 141

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Mindjumpers

JANUARY 3, 2011

At least, according to the 2010 edition of the ‘Consumer New Media Study’ by Cone, a Boston-based Omnicom Group company that specializes in brand trust. The study determined that consumers use a mixture of digital and new media to interact with brands and companies. Sounds like B2B marketing and lead nurturing, doesn’t it?

Loyalty 205

Loyalty Social Media Study Social Networking 205

Convince & Convert

FEBRUARY 15, 2013

Jessica Gioglio , Public Relations and Social Media Manager at Dunkin’ Donuts , joins the Social Pros Podcast this week to discuss Dunkin’s army of brand advocates, whether frequency of using a brand contributes to brand loyalty, and what the social media staffing looks like at a company as socially active as Dunkin’ Donuts.

Activities 131

Activities Tumblr How To Fashion 131

Sprout Social

JULY 6, 2022

Mobile commerce: what it is and why you should care. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. However, it’s a perfect fit for tech companies and B2B brands to respond to customer care on Twitter in real-time.

Twitter 106

Twitter Tourism Travel Education 106

Convince & Convert

MAY 19, 2016

Acquia , a SaaS company that helps organizations manage their CMS platforms, consistently offers informative webinars on Drupal, the open-source Web content platform that is the backbone of Acquia’s offering. Whitepapers are the most requested form of content ; they are preferred by 78 percent of B2B buyers. Do not let them down.

Drupal 96

Drupal Content Case Study Statistics 96

Keyhole.co

NOVEMBER 29, 2023

The only time they watch mobile is in the morning before leaving for school and after returning from school in the evening. in creating engaging and effective content for various SaaS companies. She likes researching topics related to B2B and SaaS. There is a high chance that most kids leave for school on weekdays. to 4:00 p.m.

YouTube 59

YouTube Analytics Analysis Engagement 59

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. Pro: Brand24 has some extra bonuses like a Slack integration and a mobile app. They allow social media monitoring for 15 different social networks, and offer tracking through a mobile app.

Tools 84

Tools Sentiment Hubspot Price 84

Twist Image

MARCH 11, 2017

From small, medium and large brands to those that are focused on B2B and B2C, there are many that are creating, publishing and distributing content in new and interesting ways. The attempt at a solution for most companies was to either outsource their content creation or to assign the task to someone internally. mobile app.

Content 55

Content B2B Press Release Publishing 55

Convince & Convert

JUNE 14, 2013

Greg Gerik , Social Media Leader for the Global E-Transformation Team at 3M , joins the Social Pros Podcast this week to discuss managing a diverse and international company’s social presence, innovation through product diversity, and why he wants to move away from being associated entirely with social. Greg Gerik, 3M @ggerik.

Case Study 119

Case Study Community building Social Media Skills 119

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. Employee advocacy is the promotion of a company by its employees. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. Employee advocacy is the promotion of a company by its employees. What is Employee Advocacy.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

MAY 31, 2013

From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. ” With a company like Delta Faucet that is B2B but also in a sense B2C, this is even more important. From Janrain , a free guide on how to improve conversion rates and data quality.

Case Study 132

Case Study ROI Social Media Team 132

Sprout Social

FEBRUARY 27, 2017

Mobile accounts for 86% of Twitter’s ad revenue. Twitter is accessed through a mobile device by 82% of its monthly active users. 94% B2B organizations rely on LinkedIn for content marketing and distribution. Mobile accounts for nearly 80% of time spent on social media networks. Instagram Statistics.

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners. Listen Now .

Social Media 132

Social Media Retail Education Airlines 132

Convince & Convert

APRIL 17, 2014

Those that were never completely committed to Facebook, or those that are just starting (very often B2B organizations) are very much in the “bring on Google+” camp. These moves favor bigger/smarter companies that might more often actually create ads that people like/want to see.

Facebook 167

Facebook Instagram Publishing Communities 167

Techipedia: Tamar Weinberg

AUGUST 2, 2011

And while I am not a consultant with the company, we have a partnership agreement that makes them a preferred vendor for Social Media Explorer and our companion learning site, Exploring Social Media. If a company has a passion for their products and team members, that should be allowed to be organically expressed on the web.

Tools 277

Tools Tips Marketing Social Media 277

Sprout Social

JANUARY 9, 2017

This means more companies are expected to be on Instagram than Twitter (67.2%), which would be the first time ever for the visual network. Google+ Is Mobile Friendly. Think mobile before posting to Google Plus as roughly 30% use the network on their smartphone at least once a month. Share Industry and Company Events.

Social Media 40

Social Media Instagram LinkedIn Social Networking 40

Hootsuite

MARCH 9, 2020

If you’re in B2B marketing, we have no doubt your LinkedIn business strategy is already in full swing. This is not news for B2B brands, but B2C brands might take note, too. 57% of LinkedIn’s traffic is mobile. It’s also a little low, when compared to Facebook’s 98% mobile. Source: Pew Research Center.

Statistics 145

Statistics LinkedIn Marketing B2B 145

Webbiquity SMM

MARCH 13, 2018

B2B companies of all types, including IT and medtech firms, have embraced Facebook. Business executives and marketers no longer ask about if their company should have a Facebook presence, but rather how to best utilize the platform. The majority (54%) of Facebook traffic now comes from mobile-only users. HubSpot ).

Facebook 141

Facebook Hubspot Statistics B2B 141

Keyhole.co

MAY 18, 2023

Twitter receives approximately 80% of its traffic via mobile. 82% of B2B content marketers use Twitter. 58 million companies have a LinkedIn presence. 75% of B2B marketers advertise on LinkedIn. 58 million companies have a LinkedIn presence. 75% of B2B marketers advertise on LinkedIn. feed posts per day.

Statistics 59

Statistics Social Media B2B YouTube 59

Social Media Strategies Summit

NOVEMBER 18, 2022

Provided you’ve got a Business or Creator account, you can access all the audience insights you need via the menu on your profile page within Instagram’s mobile app. LinkedIn is the only B2B-dedicated platform in our roundup. Company size. Regarding B2B lead generation, LinkedIn is in a class of its own. Image source.

Social Media 241

Social Media Strategy Influencer LinkedIn 241

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Buffer Social

NOVEMBER 30, 2016

How power is shifting from companies and brands to consumers. PPC for lead generation and B2B. You can also access a number of webinars and white papers to enhance your digital marketing expertise, and best of all, everything’s mobile-friendly so you can learn on the go, whenever you have time! Mobile app analytics.

Class 40

Class Skills Social Media Marketing 40

Hootsuite

JULY 15, 2019

So, using data from social benchmarking tool Unmetric , we’ve compiled data from 300 brands on social media and divided the results into B2B and B2C industries. That’s regardless of whether you’re a B2B or B2C brand. B2B brands. 88% of Facebook users access the site via mobile device. B2B brands. Table of contents.

LinkedIn 112

LinkedIn Instagram Twitter HootSuite 112

Convince & Convert

JULY 26, 2010

Each of the 27,000 companies that use the service had the same goal – to share their pitch. The more one company shares their pitch, the more views it has, the more backlinks it provides, and so on. Ive founded 5 companies, and spent 15 years running digital marketing agencies. That’s where the Pitch™ comes in.

SEO 115

SEO Social Media Consultant Social CRM 115

Kikolani

JANUARY 16, 2011

I always recommend doing a detailed transcript for any video posts you do on your site, that way you get additional SEO value from the text, people who prefer to read instead of watch video can do so, and people who can’t access the video (such as those on mobile) can still get the content through the text.

Questions 167

Questions WordPress Postrank Blogger 167

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). . ” — 2018 Trends: B2B Marketing , Edelman. Yes, but wait—this one is different.

B2B 293

B2B Trends Analysis Marketing 293

Hootsuite

DECEMBER 10, 2019

This trust means employees expect the companies they work for to make things better , not just make better things. In particular, millennials identified several areas they want their companies to deliver on. Purpose-driven companies grow three times faster on average than their competitors. Why We Compete at The Data Open.

Trends 145

Trends Social Media CPA Sports 145

Convince & Convert

FEBRUARY 5, 2010

Also, since you’re in the process of fixing up your blog I wanted to remind you that Mofuse is not doing justice to your mobile site – [link] I tried switching to Disqus but had lots of trouble importing my comments from WordPress, did you have any trouble with that? I also prefer the overall design to #2/3. link] Adam Q.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

AUGUST 10, 2010

JB : How are companies incorporating influence metrics into their marketing? JB : In addition to influencer outreach, how can companies engage in influence mining for customer service? Should companies treat customers differently? TA : Each of our companies is a “smart agent&# in some way.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Oktopost

MAY 20, 2019

Customer profiles can be assembled from fragmentary data collected from mobile devices, point of sale terminals, website, emails, and any other marketing channel you can think of. But are CDPs for B2B companies, too? In fact, CDPs have tremendous potential for B2B companies. The Top 10 CDPs.

Data 110

Data Platform B2B Marketing 110

Sprout Social

APRIL 13, 2022

Mobile commerce: what it is and why you should care. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. 4 overlooked B2B market research methods for understanding your customers. Consumer goods social media resources.

Instagram 123

Instagram Tourism Travel Education 123

Convince & Convert

MAY 26, 2010

Create a social media steering group (cross-functional) for your company. Social media is fueled by passion, and too many companies try to take elements of their company that aren’t passion-worthy, and attempt to build a social media program around it. Facebook fan pages are email newsletters 2.0 Now for more coffee.

Social Media 135

Social Media Consultant Video Strategy 135

Socialmedia.biz

JUNE 28, 2018

Moreover, how does Facebook, a platform used by millions of businesses to connect with their customer base, compare to Instagram in terms of content marketing for B2B and B2C brands? 62% of B2B marketers agreed that storytelling was an effective content marketing tactic, that boosted brand conversions for them by 30%.

Instagram 75

Instagram Template Templates Price 75