Remove B2B Remove Communities Remove Groups Remove Retail
article thumbnail

10 Inspiring Examples of Amazing Brand Communities

Social Media Strategies Summit

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. Nine in ten consumers read reviews before making a purchase, so building review functionality into your community makes sense.

Examples 227
article thumbnail

16 Stellar Examples of High-Converting Facebook Ads

Social Media Strategies Summit

Targeting groups on its own isn’t necessarily enough. You should connect with these groups in a way that resonates. Write with these different groups in mind: customers, potential customers, repeat customers, and recent buyers; the list goes on and depends on which audiences you select in the Facebook module. Connections.

Examples 246
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Three Reasons We Can’t Disconnect from Social Media

Webbiquity SMM

is seeking social connection: they value the “wisdom of the tribe” being part of the group. The firm’s neuroscientists and strategists work with leading brands, retailers and the Wall Street analyst community to explain, measure, and predict consumer behavior.

article thumbnail

B2B Testimonials: Seven Things to Do When Clients Won’t (or Can’t) Talk

Webbiquity SMM

Search for any local restaurant, retailer or other establishment and customer reviews are almost certain to be featured prominently in the results. But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. Image credit: Carla Zanoni. ” Not gonna happen. Here are seven possible tactics.

B2B 189
article thumbnail

B2B Testimonials: Seven Things to Do When Clients Won’t (or Can’t) Talk

Webbiquity SMM

Search for any local restaurant, retailer or other establishment and customer reviews are almost certain to be featured prominently in the results. But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. Image credit: Carla Zanoni. ” Not gonna happen. Here are seven possible tactics.

B2B 101
article thumbnail

6 Brands Achieving Amazing Results on Facebook

Social Media Strategies Summit

But they were interested to discover if they could use the social network to increase purchases via physical retail stores. RIMOWA also showed the ads to custom audience groups comprising previous website visitors. Watch video here The campaign targeted people aged 20+ in the US, including those interested in luxury travel.

Brands 130
article thumbnail

In bull or bear markets, social media intelligence makes all the difference

Sprout Social

You probably collect survey data from your customers, monitor product reviews and conduct focus groups. Leadtail, a B2B-focused social media agency, started casting that net pre-pandemic with a video-conferencing client who was being outperformed leaps and bounds by their primary competitor: Zoom. React in real time.