Convince & Convert

MAY 3, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Social Media 130

Social Media Retail Education Airlines 130

Convince & Convert

AUGUST 25, 2011

I’m doing a session on The NOW Revolution , a consolidated version of that as a burst session, and a special session on ExactTarget’s new Facebook page application. Marketing Sherpa B2B Summit (September 26-27 Boston). Marketing Sherpa B2B Summit (September 26-27 Boston). Facebook Success Summit (October 5-25).

Eventful 127

Eventful Social Media B2B Conference 127

Pam Moore

AUGUST 7, 2018

We work in both B2B and B2c and have found the challenges though different are often the same. Social Profit Factor can help you ignite your online tribe and grow your business with social networks such as Facebook, LinkedIn, Instagram and Twitter. Social media is not rocket science.

Social Media 149

Social Media Training Startup Social Networking 149

Hootsuite

MAY 11, 2023

Present a case study featuring a successful customer Another great B2B YouTube video idea is to feature a case study focusing on one of your successful customers. Showing off the apps you have installed and how you use them can be a great opportunity to share knowledge about mobile productivity with your followers.

YouTube 103

YouTube Video Film Sports 103

Convince & Convert

MARCH 1, 2016

Through our consulting practice here at Convince & Convert, my colleagues and I discovered that customer service is being disrupted in the same ways and for the same reasons that marketing has been disrupted – mobile, Millennials, social media. There are B2B examples and B2C examples. Why this Book is For You.

Posterous 60

Posterous Case Study Buy Research 60

Writtent Blog

FEBRUARY 14, 2014

In addition to a steady stream of content on emerging trends, you’ll find case studies and eCourses on analytics, mobile marketing, and user onboarding. Last year’s roster included marketers from Square, Quora, Facebook and Twitter. Does Growth Hacking Actually Work for B2B Startups? Growth Hackers Conference.

Resources 111

Resources Startup Marketing Handbook 111

Buffer Social

DECEMBER 10, 2018

It’s common across B2B and B2C! One of the best ways prove this is by creating case study videos that feature your satisfied, loyal customers. Another thing to keep in mind, and I know we sound like broken records here, but a majority of videos are watched on mobile devices. These people are your best advocates.

Products 110

Products Video Brands Content 110

Jon Loomer

JULY 23, 2019

Facebook’s library of guides and resources is vast, yet these references can be a bit intimidating to navigate. After I put together A Short Reference of Facebook One-Sheeter Guides , I realized there were some advertisers who could use some help in navigating Facebook’s reference resources in general.

Curation 167

Curation List Automotive Real Estate 167

Pam Moore

SEPTEMBER 9, 2020

Action: Grab our Buyer Persona Worksheet Template Pack (editable templates for B2B and B2C). I was building social communities online before we had the pure luxury of social networks such as Facebook. If you are not targeting the right customer, anything you do with marketing is all for not and a waste of time and money.

Conversation 78

Conversation Template Templates Marketing 78

Pam Moore

AUGUST 7, 2018

We work in both B2B and B2c and have found the challenges though different are often the same. Social Profit Factor can help you ignite your online tribe and grow your business with social networks such as Facebook, LinkedIn, Instagram and Twitter. Social media is not rocket science.

Social Media 60

Social Media Training Startup Social Networking 60

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Did anybody say B2B is boring?

B2B 198

B2B Strategy Marketing Microsoft 198

Convince & Convert

MAY 12, 2010

I feel like the other guy in the story- will you try social media if I give you some great case studies? Could I get you to reply to the people who like you and your company on Facebook if we can demonstrate that it strengthens your brand recognition? Will you embrace Twitter if I can show you ROI? And that’s just it.

Consultant 121

Consultant Social CRM MySpace Social Media 121

Webbiquity SMM

SEPTEMBER 12, 2011

9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. The B2B Social Media Landscape: a portrait by Beyond. ** 5 STARS. Social Media Case Studies. The Fantabulous Lists of Social Media Case Studies by Social Media Today.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Sprout Social

JANUARY 30, 2020

Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. Meanwhile, the same data notes that nearly three-fourths of B2B and sales leaders cite webinars as the best method for generating high-quality leads.

Strategy 99

Strategy Marketing Case Study How To 99

Writtent Blog

DECEMBER 6, 2023

Open as many communication channels as appropriate , including but not limited to LinkedIn, Facebook, Twitter, a toll-free phone number, live chat on your website, email, and related forums and blog comments. Listen to what they’re saying on Twitter and Facebook for honest market research. Create customer case studies.

Small Business 98

Small Business Marketing Compete Directory 98

Buffer Social

JANUARY 10, 2019

Facebook marketing in 2019 isn’t dead. Now removed from the dim outlook that businesses faced at the beginning of 2018 , Facebook has and will remain an essential tool for brands’ marketing strategies moving forward. percent of businesses use and are currently active on Facebook — the most among any other social media network.

Research 111

Research Content Facebook Curation 111

Convince & Convert

MAY 29, 2018

45 percent of people watch more than one hour of Facebook or YouTube videos per week. 92 percent of mobile video viewers share videos with others. Facebook videos. Facebook: 16:9, 600 pixel minimum width, 720p, up to 240 minutes, but average view length is 15 seconds. comScore ]. Wordstream ]. Internet Retailer ].

Platform 150

Platform Campaign Video YouTube 150

agora pulse

APRIL 10, 2019

If you’ve been running ads on multiple platforms like Facebook and Google, you’ve probably had difficulties determining how to attribute your conversions. For example, did your most recent sale come solely through a Facebook ad , or was it a combination of Facebook, Adwords, and organic search?

Conversation 112

Conversation Facebook How To Adwords 112

Hootsuite

JULY 15, 2020

For B2B, also consider size of business and who makes purchasing decisions. Gather this information from: Social media analytics , especially Facebook Audience Insights. A SurveyPlanet survey distributed through Facebook provided the building blocks for a buyer persona with the following characteristics: Aged 22 to 29.

Template 145

Template Templates How To Tourism 145

Convince & Convert

SEPTEMBER 8, 2010

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Haven’t you?

MySpace 136

MySpace Facebook Social CRM Consultant 136

Webbiquity SMM

JANUARY 15, 2013

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. It’s now exceeded one billion users, and as noted below, 80% of all businesses maintain an active Facebook presence. Will Facebook lose ground to Google+?

Facebook 192

Facebook Small Business Advertising Hubspot 192

Webbiquity SMM

AUGUST 2, 2010

A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook.

Report 174

Report Social Media B2B GPS 174

Webbiquity SMM

JANUARY 20, 2015

What’s more, as reported here previously , LinkedIn is the top social network for B2B marketing; 83% of marketers say they prefer to use LinkedIn for distributing B2B content. Guides to B2B Marketing on LinkedIn. ” However—beware of mobile users: “mobile accounts for 47 percent of total traffic to LinkedIn.

LinkedIn 100

LinkedIn Marketing B2B Groups 100

Webbiquity SMM

FEBRUARY 7, 2011

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. How to Use Social Media for B2B Marketing by Inc. Adoption soared. 85% of Inc.

Social Media 198

Social Media Tools Tips ROI 198

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Are Your Facebook Fans Truly Engaged? Which approach best suits you?

Marketing 265

Marketing SEO Journal Engineering 265

Kikolani

NOVEMBER 29, 2010

Her latest posts include Facebook Wants Me to Connect with My Skype Contacts , Leaving Webinars for Business Development , and Writing for Myself First, Others Second on My Blog. Alison is an interactive copywriter, social media fashionista, Internet marketing blogger, and Facebook addict, as well as co-author of The Facebook Marketing Book.

Blogger 168

Blogger SEO Consultant WordPress 168

Webbiquity SMM

MARCH 11, 2014

Compared to a normal Tuesday-to-Tuesday period on the blog, Content Marketing Week had: • Twice the normal number of total visits; • Five times the normal referral traffic from LinkedIn; • Four times the typical number of visits driven by Twitter; • Two times the average weekly visits from Facebook; and.

Content 209

Content Marketing B2B Statistics 209

Buffer Social

AUGUST 6, 2018

The social media industry changes so quickly that it can be a challenge to keep up with all of the different announcements and platform updates from your favorite networks such as Facebook, Instagram, Twitter, and LinkedIn. 752,626 Facebook Ads Analyzed, an eCommerce Growth Case Study, New Social Media Tools, and More!

Influencer 61

Influencer Campaign Instagram YouTube 61

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? How do marketers separate hype from reality in mobile? 7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. B2B Marketing Insider ). B2B Social Media Marketing Stats and Facts. e-Strategy Trends ).

Statistics 226

Statistics Social Media B2B Journal 226

Rebekah Radice

MAY 24, 2017

Case studies. This type of content is important for Facebook, because it’s sending signals about the type of content that person wants. Each time they engage with that content, Facebook says, “hey, this person wants to see more of that.” ” Now you start showing up more in the Facebook News Feed.

Social Media 148

Social Media How To Analytics Types 148

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Local/Mobile Search. 11 Practical Business Uses for LinkedIn, Facebook, and Twitter (GigaOM): Some lesser-practiced tips are suggested here, such as using LinkedIn polls.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Rebekah Radice

MAY 24, 2017

Case studies. This type of content is important for Facebook, because it’s sending signals about the type of content that person wants. Each time they engage with that content, Facebook says, “hey, this person wants to see more of that.” ” Now you start showing up more in the Facebook News Feed.

Social Media 60

Social Media How To Analytics Types 60

Hootsuite

APRIL 8, 2021

Since the launch of LinkedIn native video in 2017, LinkedIn has proven that it’s more than just a platform for long-form B2B content. Metrics show that Facebook native videos garner 10 times more shares than linked videos, a boost that likely also holds true for LinkedIn native videos. On mobile: 1. LinkedIn video ads.

LinkedIn 145

LinkedIn Video HootSuite Embedding 145

Webbiquity SMM

AUGUST 16, 2010

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. 10 Principles for B2B Sales by Better Closer. 10 Essential Social Media Tips for B2B Marketers by Mashable. by Cultivating Your Customers.

Social Media 200

Social Media Tools Strategy Tips 200

Convince & Convert

JULY 15, 2016

All the research shows that marketers are creating more content than ever, both B2B and B2C, but how do you actually get that content to perform. Are you B2B or B2C? Aaron: In their case, they have a next call to action — download the mobile app, learn more about how it might work for you, share it on Facebook.

Content 102

Content How To B2B Questions 102

Webbiquity SMM

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Contributor to the Social Media Marketing Magazine – B2B Column.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Webbiquity SMM

AUGUST 23, 2016

Increasing use of mobile devices combined with the popularity of “snackable” information have made visual content an increasingly important component of content marketing. But savvy B2B marketers increasingly see its value for promoting infographics, blog posts, videos, presentations, and case studies.

Instagram 100

Instagram Tools Sample Samples 100