Convince & Convert

MAY 19, 2016

Offer them a case study ; 54 percent of marketers believe it is the most effective form of content marketing. Philips Color Kinetics shines a light on its products with a bright case study on how the company’s LED nodes for large installations beautified the entranceway to a new headquarters for DIRECTV. Feature Study.

Drupal 94

Drupal Content Case Study Statistics 94

Oktopost

MARCH 22, 2022

An advocacy marketing strategy involves mobilizing and engaging a company’s customers, staff, and other partners to promote products and services. There are clear benefits to investing in customer advocacy marketing for B2B brands: #1. Advocacy programs are primarily marketing strategies.

Marketing 88

Marketing Loyalty Case Study Cost 88

Small Business Mavericks

SEPTEMBER 21, 2015

While 73% of B2B marketers use video in their content marketing strategy, they aren’t using video exclusively. It’s interesting to note that three of them were: Mobile optimization will become more important than ever (it has). Here’s why. Search engine marketing has the largest share.

Video 70

Video Marketing Case Study Mobile 70

Convince & Convert

DECEMBER 9, 2010

Here are some recent examples I’ve encountered where companies make social media and digital marketing decisions based on personal biases and beliefs, when the truth is both available and testable: CEOs (especially B2B companies) assume that because they aren’t using social media, that their customers aren’t either.

CoTweet 115

CoTweet CoTweet Mobile B2B 115

Convince & Convert

MAY 31, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Case Study 131

Case Study ROI Social Media Team 131

Convince & Convert

JUNE 14, 2013

This week: From ExactTarget , a case study about mobile optimization and Careerbuilder’s Responsive Email Design Results. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Moving Away from Solely Social.

Case Study 118

Case Study Community building Social Media Skills 118

Bill Hartzer

JUNE 24, 2009

Zuberance , a Word of Mouth marketing company that provides an on-demand platform that enables B2B and B2C marketers to identify and mobilize their Advocates, generating leads and sales, is hosting a free webinar on June 24th (today) 11 AM Pacific Time about how to turn “word of mouth&# into actual sales.

B2B 101

B2B How To Technorati Case Study 101

Convince & Convert

APRIL 25, 2016

Case Study: How Merck is Using Virtual Team Building to Increase Performance. Smarter Streets: Case Studies for Cities and Utilities – Learn How the City of Baltimore and Washington Gas Reduced Costs. Read on for the other webinar components that were also critical to being able to deliver such a compelling case study.

Engagement 60

Engagement Case Study Tips Discount 60

Hootsuite

MAY 11, 2023

Present a case study featuring a successful customer Another great B2B YouTube video idea is to feature a case study focusing on one of your successful customers. Showing off the apps you have installed and how you use them can be a great opportunity to share knowledge about mobile productivity with your followers.

YouTube 103

YouTube Video Film Sports 103

Convince & Convert

MAY 3, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Social Media 130

Social Media Retail Education Airlines 130

Convince & Convert

MARCH 1, 2016

Through our consulting practice here at Convince & Convert, my colleagues and I discovered that customer service is being disrupted in the same ways and for the same reasons that marketing has been disrupted – mobile, Millennials, social media. There are B2B examples and B2C examples. Why this Book is For You.

Posterous 60

Posterous Case Study Buy Research 60

Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. The wheels do tend to grind slowly in large corporations. Altimeter ). IMPROVE YOUR CONTENT STRATEGY.

Strategy 59

Strategy Content Compete B2B 59

Convince & Convert

AUGUST 25, 2011

Marketing Sherpa B2B Summit (September 26-27 Boston). Marketing Sherpa events are focused, information-rich, and driven by case studies and REAL DATA. If you’re in lead gen, inbound marketing, or anything B2B check out the Marketing Sherpa B2B Summit. You want more meat, less bun? Chris Brogan keynotes.

Eventful 127

Eventful Social Media B2B Conference 127

Oktopost

OCTOBER 14, 2021

For B2B marketers, the cornerstone of any successful campaign is having effective, engaging content. This is where applying B2B copywriting strategies comes into play. 78% of companies have a team of one or more focusing purely on content creation and B2B marketing strategies. . What is B2B copywriting? Source: [link].

B2B 139

B2B Strategy Statistics Research 139

Pam Moore

AUGUST 7, 2018

We work in both B2B and B2c and have found the challenges though different are often the same. Our agency works with brands across the globe, from startups to large enterprise brands. We consult, train and I speak internationally on the subjects of social media, digital marketing and transformation, branding and much more.

Social Media 149

Social Media Training Startup Social Networking 149

Writtent Blog

FEBRUARY 14, 2014

In addition to a steady stream of content on emerging trends, you’ll find case studies and eCourses on analytics, mobile marketing, and user onboarding. Does Growth Hacking Actually Work for B2B Startups? This collaborative blog is penned primarily by marketers at “the world’s fastest growing companies.”

Resources 111

Resources Startup Marketing Handbook 111

Buffer Social

DECEMBER 10, 2018

It’s common across B2B and B2C! One of the best ways prove this is by creating case study videos that feature your satisfied, loyal customers. Another thing to keep in mind, and I know we sound like broken records here, but a majority of videos are watched on mobile devices. These people are your best advocates.

Products 110

Products Video Brands Content 110

Writtent Blog

MARCH 10, 2014

These questions, and many more, were answered in the following case studies from leading marketing agencies. Nashville, Tennessee-based content agency Hammock wasn’t given a small task by B2B organization Health to You. Or what if you’re trying to create simple, accessible content around a really complex and technical product?

Content 85

Content Marketing Energy Case Study 85

Pam Moore

AUGUST 17, 2020

Case studies and examples of how I use LinkedIn to get massive organic reach on my content, videos, podcasts and more that generate leads. Details on how I got started on LinkedIn and why I love the platform so much. Details on exactly how I use LinkedIn to ignite my brand, syndicate my content and generate leads while I sleep.

LinkedIn 78

LinkedIn Tips Brands Training 78

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Did anybody say B2B is boring?

B2B 198

B2B Strategy Marketing Microsoft 198

Pam Moore

SEPTEMBER 9, 2020

Action: Grab our Buyer Persona Worksheet Template Pack (editable templates for B2B and B2C). If you are not targeting the right customer, anything you do with marketing is all for not and a waste of time and money. Consistently create CONTENT to attract, inspire and convert lookers to buyers! .

Conversation 78

Conversation Template Templates Marketing 78

Convince & Convert

MAY 12, 2010

I feel like the other guy in the story- will you try social media if I give you some great case studies? link] marionguthrie I read a forecast about the huge growth in mobile advertising in just 5 years, by 2015. Yet they blindly support tactics like blanketing local zip codes with direct mail pieces (argh). All rights reserved.

Consultant 121

Consultant Social CRM MySpace Social Media 121

Jon Loomer

JULY 23, 2019

Fortunately, for advertisers who are in need of case studies , best practice guides , tips , resources , updates , and industry-specific information , Facebook offers a trove of helpful information presented in visually-appealing formats. Includes a downloadable “B2B Creative Playbook.” Facebook Mobile Studio.

Curation 167

Curation List Automotive Real Estate 167

Pam Moore

AUGUST 7, 2018

We work in both B2B and B2c and have found the challenges though different are often the same. Our agency works with brands across the globe, from startups to large enterprise brands. We consult, train and I speak internationally on the subjects of social media, digital marketing and transformation, branding and much more.

Social Media 60

Social Media Training Startup Social Networking 60

Sprout Social

JUNE 10, 2021

In a 2020 study , 81% of B2B marketers used email newsletters for content marketing in the last 12 months. The same study also found that 87% of B2B marketers identify email as one of their top free organic distribution channels. New case studies or product launches. Mobile friendly. Nurture leads.

Newsletter 130

Newsletter How To Marketing Template 130

SalesChoice

OCTOBER 4, 2016

Case Studies validate these benefits in our clients like: DigiDay , RelationEdge , and Macadamian Technologies , to name a few. So we are now experimenting with creating iconic symbols and intelligent alert notifications on their mobile devices, giving them mental queues to THINK a little more.

Software 20

Software Patterns Applications B2B 20

Sprout Social

JANUARY 30, 2020

Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. Meanwhile, the same data notes that nearly three-fourths of B2B and sales leaders cite webinars as the best method for generating high-quality leads.

Strategy 96

Strategy Marketing Case Study How To 96

Webbiquity SMM

SEPTEMBER 12, 2011

9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. The B2B Social Media Landscape: a portrait by Beyond. ** 5 STARS. Social Media Case Studies. The Fantabulous Lists of Social Media Case Studies by Social Media Today. by Social Media Today.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Writtent Blog

DECEMBER 6, 2023

Create customer case studies. Optimize your website for mobile. With 60% of global mobile consumers – your website simply must be mobile friendly. LinkedIn has great groups – whether it’s cooking or B2B marketing – your audience is there. Answer questions on forums and answer sites.

Small Business 98

Small Business Marketing Compete Directory 98

Convince & Convert

MAY 29, 2018

92 percent of mobile video viewers share videos with others. Something to consider: Some tests say people respond more to square videos on mobile , while horizontal videos perform better on desktop, regardless of platform. Customers LOVE video: 85 percent of Americans watch videos online. comScore ]. Wordstream ]. Internet Retailer ].

Platform 150

Platform Campaign Video YouTube 150

Hootsuite

JULY 15, 2020

For B2B, also consider size of business and who makes purchasing decisions. Two business professors worked with the app founders to define their buyer personas in a case study for the university where the app was created. Persona 2 (B2B): Andrea Rogers, works in marketing for a sports team. Consider details like: Age.

Template 145

Template Templates How To Tourism 145

Webbiquity SMM

AUGUST 2, 2010

A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook. How are they doing it?

Report 174

Report Social Media B2B GPS 174

Webbiquity SMM

JANUARY 20, 2015

What’s more, as reported here previously , LinkedIn is the top social network for B2B marketing; 83% of marketers say they prefer to use LinkedIn for distributing B2B content. Guides to B2B Marketing on LinkedIn. ” However—beware of mobile users: “mobile accounts for 47 percent of total traffic to LinkedIn.

LinkedIn 100

LinkedIn Marketing B2B Groups 100

Webbiquity SMM

FEBRUARY 7, 2011

How to Use Social Media for B2B Marketing by Inc. McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog. FOUND the ROI of Social Media for B2B Marketers!

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

MARCH 11, 2014

8 Steps To Become A Brand Publisher by B2B Marketing Insider. Six B2B tech video “worst practices” (including some of mine) by 2-Minute Explainer Blog. Content Is The Top Priority For The Social Business by B2B Marketing Insider.

Content 209

Content Marketing B2B Statistics 209

Webbiquity SMM

JANUARY 15, 2013

” Though targeted at consumer marketers, many of the tips apply to b2b marketing as well. 5 Successful Facebook Marketing Campaigns – Case Studies by jeffbullas.com. Ken Mueller makes a compelling case for, well, not quite ignoring Facebook’s Insights, but at least putting those numbers in proper perspective.

Facebook 192

Facebook Small Business Advertising Hubspot 192

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. But if you’re a website creator, have you optimized for mobile search?

Marketing 265

Marketing SEO Journal Engineering 265