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10 Examples of Brands Leading the Way with NFTs

Social Media Strategies Summit

And while most US citizens aren’t currently ready to buy one, about one in 14 non-owners — equivalent to more than 16 million people — say they’d be likely to purchase in the next year. Budweiser: Make NFTs Easy to Buy. So if you love Adidas but don’t find non-fungible tokens appealing, you still have a tangible reason to buy one.

Examples 177
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How to Create a Reader Avatar for Your Blog

ProBlogger

For several years, I’ve been using Reader Avatars (also called Reader Profiles or Personas) on my blogs – and I’ve found them very effective and helpful. To create your first reader avatar, you’ll need to spend some time thinking and writing about a type of reader that you’re either attempting to reach or who is already reading your blog.

Avatar 42
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What Is an NFT? 2023 Cheat Sheet for Marketers

Hootsuite

Explain your NFT, what makes it unique, and make people want to buy it. These are typically used to group variations of a series together. For example, avatar NFTs usually list out what makes each avatar unique, such as eye color, hair, mood, etc. Supply: How many of this particular NFT will ever be available to buy.

Marketing 118
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5 Reasons You Need a Personal Branding Strategy and Plan

Pam Moore

When was the last time that branded Twitter avatar called you back? Behind every branded corporate Twitter avatar, Facebook page, LinkedIn group and Instagram profile is a human being. Bottom line, human beings speak to, communicate with and buy from other human beings. How about called you? Someone took the photo.

Strategy 167
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Strategy Note: Facebook F8 2019

Ignite Social Media

With this direction, there was an emphasis on Groups, Messenger, and WhatsApp. App Redesign & Focus on Groups. The redesign, called FB5, is also prioritizing a focus on your communities and groups. Facebook will be showing more Group content in News Feeds (hinting at a probable algorithm tweak). New Tools for Groups.

Strategy 127
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5 ways to create better buyer personas with social media data

Sprout Social

Most brands develop many personas to stand in for the various people who participate in the buying cycle for their particular product or service. In Sprout, you can search for positive and negative brand or product mentions across social to understand how your customers view your offering, and ultimately, what drives them to buy.

Data 141
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The 12 Best Chatbot Examples for Businesses

Hootsuite

She speaks to users with a warm voice from a smiling avatar, which is in line with Lemonade’s brand. The Dufresne Group, a premier Canadian home furnishing retailer, didn’t want to miss out on the sales opportunity. This means they can interact with customers during the buying, and crucially, the discovery process.