Review of the Online Group Buying Industry

Idaconcpts

Group buying is a trend that had incredibly growth throughout 2010. Group buying, which refers to social buying or collective buying as well, is the buying an offer which has been significantly reduced, due to the fact that it is only valid if enough buyers are found.

Best Practices for 2017 Social Media Buying

Ignite Social Media

We are officially in 2017 and you may have some looming questions as to how best utilize your social media buys for the remainder of the year. Here are some quick tips and reminders to keep in mind for your 2017 social media buying. Buy while the going is good!

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Trending Sources

Fandango Making Good Use of Group Buying

Idaconcpts

However, there’s another company that is making good use of the group buying industry. Keeping under the radar, Fandango has been dishing out deal after deal through group buying websites. Fandango: A Leader in Group Buying?

New Features In Facebook Groups To Improve The Way People Buy And Sell - Social Media

Social Media Network Marketing

Facebook’s Groups has revived a new features for buying and selling. This means that the people on Facebook Groups can buy and sell products etc. For Sale Group members can now choose the Sell feature when creating a post.

5 Group Buying Sites to Stalk

Idaconcpts

Group buying sites are becoming a popular online destination for many shoppers. Groupon was one of the first websites to capitalize on the growing niche of online customers who want to receive group savings on purchases.

Update on Social Media ‘Buy Buttons’

Ignite Social Media

It has been awhile since we have heard much about ‘buy buttons’, even though almost all of the social channels have their own version. Buy buttons started coming on to the scene in 2014 in response to marketers trying to better tie social media interactions to purchases.

Who Will Buy Your.Brand Domain

Ari Herzog

The historical fare of.com,net, or.org domains is not at stake here — but a new group of domains that are determined by each purchaser. Companies have historically been limited in what they can buy and how they can market their brand in accordance to availability.

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Facebook Opens Doors to Marketplace

SocialTimes Facebook

Users can post items to Marketplace and buy-and-sell groups simultaneously, and the “Your Items” section in Marketplace allows them to view all current and past transactions, saved items, products posted for sale and messages between buyers and sellers.

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Tweeting of purchases is a plug that money can’t buy – Social Media ROI Monetization

Laurel Papworth

ChompOn, a group-buying site similar to Living Social and Groupon, recently revealed that at the end of a purchase, if the customer “shares” the purchase on Facebook, it’s worth $14 to their business. How much is a a Tweet worth, in dollar terms?

What If Twitter Did Buy TweetDeck?

Waxing UnLyrical

Note to self: invent something people love and then buy an island). Considering UberMedia was rumored to be in the mix to buy TweetDeck for $30 million just a few weeks ago, that’s very interesting news. Will Twitter shut TweetDeck down if it buys it? Rumors ran rampant.

Do you know what makes your prospects buy?

Audiense

Through our partnership with IBM Watson, there are two main groups of intelligence that we have made available to our clients: purchase influence factors and consumption behaviour. The post Do you know what makes your prospects buy?

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Your Facebook Friend Likes A Brand. Does That Make You More Likely To Buy It?

The Realtime Report

Over two in ten internet users worldwide would buy from a brand that a friend “liked” or followed on Facebook or Twitter, according to research conducted by Ipsos in March 2012.

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The Most Important Component Of Social Media Program Success: Executive Buy-In

Firebelly

Regardless of the size of your company, the most important component of your social media program is executive buy-in. It doesn’t matter if you work for a Fortune 100 company or a small business.

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Computers vs. Humans: Media Buying in the 21st Century

Ignite Social Media

They handle the entire media-buying process, from building and maintaining relationships with vendors, to setting up insertion orders, to placing and optimizing ad buys. Programmatic Buying. Buying Natively.

Why This Successful Solopreneur Uses Facebook Groups to Grow His Business – Daniel DiPiazza [SSM011]

Buffer Social

How many Facebook Groups have you joined that you don’t check regularly? After years of following his work, I had the pleasure of chatting with Daniel about his best practices for building a truly engaging Facebook Group and community that stands out from the rest.

How LinkedIn Groups can Explode your Blog Traffic

ProBlogger

The answer is LinkedIn Groups. What is a LinkedIn Group? LinkedIn defines LinkedIn Groups as “a great way for organisations to keep in touch with their members about current events and to discuss issues of common interest.”. The benefits of LinkedIn Groups: It’s free.

Why Are Social Media Agencies Now Buying Advertising?

Twist Image

He's currently Partner of Customer Strategy at Altimeter Group , a research based advisory firm started by Charlene Li ( Groundswell and Open Leadership ). According to his blog post: "In a stunning early finding of interviews with nearly a dozen social media agencies and software providers, I'm seeing a new trend: Social media agency of record (SMaoR) are now moving into advertising buying." altimeter group.

4 Ways to Effeciently Spend Your Holiday Paid Media Budget

Ignite Social Media

Here are money-saving tips for social media buying during this expensive period. Instead of buying on all channels, focus on the ones that have historically been cost effective for you. If you find that Facebook has brought in the most clicks at the lowest cost-per-click, place media there instead of trying to buy on a flashy channel that has brought few clicks at a higher cost-per-click.

4 Reasons Why Twitter Should Buy TweetDeck

TwiTip

Last week, the blogosphere was on fire with reaction to a report by the Wall Street Journal that Twitter is in talks to buy TweetDeck for $50 Million (registration may be required to read the post). 4 Reasons Why Twitter Should Buy TweetDeck.

Avoid Scams: Buy Safe YouTube Views From a Trusted Provider

Devumi

All of this competition has led to another group of people seeing a market: Scammers. To buy safe YouTube views […]. The post Avoid Scams: Buy Safe YouTube Views From a Trusted Provider appeared first on Devumi.

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Group Buying! Game Changer or Not?

Atom Thought

So how do you buy your t-shirts, or shoes? And maybe if you were buying an unbranded shoe or a t-shirt from janpath, you might want to take help from your friend in bargaining the prices won’t you? Or Is Group buying = social shopping?

Groupon by the Numbers

Idaconcpts

Group Buying Groupon groupon data groupon numbers groupon statistics$750 million. Value of stock the company expects to sell in its IPO. $6 6 billion. Amount Google reportedly offered to pay for Groupon last year. billion.

The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity SMM

Showcase reviews: Blogging Wizard (WordPress), Marketing Insider Group, MarketingLand, RazorSocial, SnapApp. Keep track of your competitors’ strategies, to effectively plan and buy advertising more efficiently. Marketing Insider Group.

A Complete Guide to Facebook’s Q3 2016 Financial Results, Earnings Call

SocialTimes Facebook

Big brands are really recognizing that they can do big-brand buys on our platform like they would do on TV, but make them much more targeted. In October, we also launched the Marketplace tab to help people discover, buy and sell things with people in their community.

I Might Have To Smack You If You Do This On LinkedIn

Myrland Marketing

I ran across a post from “Stephen,” a guy who wrote about his experiences buying LinkedIn connections. Yes, I said buying LinkedIn connections… {{sigh}}. I know it happens on Twitter, as well as buying Likes on Facebook Pages. I’m not naive.

Best B2B Marketing and Sales Strategy Guides and Insights of 2011

Webbiquity SMM

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. Prospects often don’t surface until much later in the buying process than they did just a few years ago.

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Leverage the Difference Between Online Influence and Popularity to Your Advantage

Unspoken

Altimeter Group just released “ The Rise of Digital Influence , A How-To Guide for Businesses to Spark Desirable Effects and Outcomes Through Social Media Influence.” Relevance: does your message matter to this group of prospective customers? Become a Thought Leader: the old saw is that people buy only from companies they “like, respect and trust,” so use influencers to become likeable, respectable and trustworthy.

Establishing a Vision and Then Getting Your Team to Buy Into It

Social Media Strategery

This past week however, has been a bit of a trip back in time for me as I again have to not only share my unique approach to our work, but also get my co-workers to see the value in the way I do things and buy into that approach. Can I get my new team to buy into my approach not because they have to (they don't) or because they'll get fired if they don't (they won't), but because they believe it's the right way?

There Is No "Buy" Button On The Brain

Twist Image

facebook group. Episode #280 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. What's going on up there? I mean in your brain. Is it possible that our marketing efforts can embed themselves so deep in our psyche that it makes Inception look like The Sound of Music ?

Entrepreneurs: On Theft, Piracy and Buying from Thieves and Pirates

Jon Loomer

Over the years, my approach to the thieves, pirates and people willing to buy from them has changed. This goes both for those who steal content and those who buy it. I understand why both groups are doing it. If You Buy From Thieves… It initially bothered me when I considered that someone might buy my product from someone who ripped it off. I don’t want these people buying my products. They buy it based on value, trust and authority.

4 Questions CEOs Wish Marketing Could Answer – Without Having to Ask

Convince & Convert

A study by The Fournaise Group revealed that 80 percent of CEOs don’t trust – and aren’t very impressed by – the work done by marketers. The right use of social media is powerful; the wrong use is an exercise in connecting with people who don’t care about buying from you.

10 Tips to Be a Social Media and Digital Marketing Rebel

Pam Moore

Unfortunately many of them don’t have close to the results and success they claim to have, yet they paint this picture that their “unique” methods work and that for the low, low price of $199, you too can be rich and famous if you buy their magical super powered class.

Did Microsoft Just Buy Vericen.com, a Typo Domain of Verizon?

Bill Hartzer

Registrant Organization: Vericen Group LLC. However, this is sort of curious, as it is registered to a company named “Vericen Group, LLC” The address, though, 1101 Pennsylvania Avenue, 7th Floor, Washington DC 20004, is a Regus office, and not Microsoft’s address.

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Strategic Marketing of Managing Expectations

Unspoken

I am not writing about a practice of buying endorsements to full consumers; this practice is now illegal. “Happiness is in expectations management.” ” Let’s try to apply this wisdom to Product Marketing and Marketing Strategy.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

I don’t buy that one, as in my experience, Twitter pretty much dies between noon on Friday and early Saturday morning.) However, the “most-trusted sources” vary by stage of the buying cycle.

Lawyers: The World Has Changed, So Have Your Buyers

Myrland Marketing

He is part of a group that conducted extensive research into corporate buying decisions when it comes to legal work. He shared his observation that: “Buyers are getting way more sophisticated in making their buying decisions. Professor David B.

The Two Core Elements of B2B Social Media Marketing Success

Webbiquity SMM

Of course, in the B2B realm, your content should be targeted at addressing a specific question or concern of a specific type of buyer at a specific stage of the buying cycle (e.g. Remarkable: ask yourself—if I were on a buying team that was evaluating my product or service, is this a piece of content that I would feel inspired to pass along to other members of the team? On LinkedIn, search for relevant groups, then connect with members of those groups.

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How to View Google Offers Near You

Idaconcpts

Google Offers Group Buying GrouponLast week, Google sort-of confirmed to Mashable about the existence of Google Offers by reporting that: Google is communicating with small businesses to enlist their support and participation in a test of a pre-paid offers/vouchers program.

2016 Holiday Social Ad Spend; What We’ve Learned

Ignite Social Media

This includes spend using the native buying platforms on Facebook, Pinterest, Twitter and Instagram. For instance, if you separate by age group, you can see which one has a larger cart size and change your approach to maximize sales.

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How a Social Media Evangelist Became a Social Media Realist

Social Media Strategery

You can buy thousands of Facebook likes. I was part of a small group of people who recognized this and committed to using this newfound knowledge to help the government become more efficient, more open, more transparent, and more collaborative. Personal Social Media booz allen buy-in c-k linkedin pinterest social media social media strategyWhen did I become the guy who gets tired of social media? I haven't blogged here in more than a month.