Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

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Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

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Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Should you focus on photos? What about forums?

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Types Social Media Microblogging Overview 145

Social Media Strategies Summit

JUNE 3, 2022

Check out our interview with her in anticipation of the upcoming Social Media Strategies Summit for Higher Education. The Office of Communications and Marketing at Harvey Mudd College sits under the advancement umbrella but operates as its own entity. Please briefly describe the structure of your team. What do you love about your job?

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Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. There are a few easy ways you can try your hand at content curation: Share an article by industry thought leaders with your own thoughts on it. This can help inform strategic decisions and optimize marketing efforts.

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Socialmedia.biz

JANUARY 14, 2020

Like every other industry, video gaming has had a reasonable percentage of both exceptional and disastrous marketing campaigns. In this post, we’re going to go over a few extraordinary examples of marketing tactics that were used to promote games that you’ve probably heard of and played. Anyway, let’s get started!

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Sprout Social

FEBRUARY 17, 2022

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Simply put—because it works.

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Template Templates Marketing Sample 132

Keyhole.co

NOVEMBER 9, 2023

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What is influencer marketing? What influencer marketing goals can be set for holiday campaigns?

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Social Media Strategies Summit

NOVEMBER 30, 2022

But what does engaging storytelling in marketing look like? Gucci x The North Face Go Beyond Traditional Influencer Marketing. Until relatively recently, most influencer marketing has fallen into the category of impossibly good-looking people looking bored in expensive destinations. But your audience isn’t naive.

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Campaign Brands Influencer Collaboration 304

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics. 26% of marketers state that Stories are the most valuable type of social content.

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Statistics Social Media Video Marketing 142

The Social Media Hat

JULY 24, 2016

Marketing Watch 65 Smart Marketers Help You Be A Better Marketer. That's why I want to let you know about an upcoming event to help you create and promote better content. 70+ interviews with some of the brightest marketers and entrepreneurs. The event's broken down into the 12 stages of content marketing.

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Sprout Social

MARCH 28, 2024

In this article, we’ll dive into why hashtags matter, how they boost your brand’s visibility and how to use LinkedIn hashtag analytics to add fuel to the fire of your LinkedIn marketing strategy. For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses.

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Social Media Strategies Summit

OCTOBER 13, 2023

This article will focus on the second camp, sharing 10 of our favorite examples of brands that used trending subjects to generate social engagement. That made Twitter’s rebranding a real open goal for marketers. Why It Worked Social media users dreamed up this campaign rather than Dunkin’s marketing team.

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Examples Trends Social Media Brands 130

Ignite Social Media

AUGUST 17, 2020

To view the full list, visit this Facebook Business Help article. Also, check out how political ads may impact paid social campaigns for tips on what you can do during the upcoming U.S. As always, if you’re looking for a social partner to help you prepare for this upcoming quarter, we’re here to help – so just ask.

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Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Growing a real following on Twitter takes more than sending out Tweets whenever your company has a product being released or an upcoming event. Successful Twitter marketing is powerful.

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Strategy Tips Twitter Marketing 109

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. To provide the best customer experience possible, invest in conversational marketing. Let’s dive into what conversational marketing is and how it will help your social media strategy evolve.

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Conversation Strategy Social Media Marketing 101

Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. We gathered five leading higher ed social media marketers to discuss how to manage social accounts across an institution’s various departments. There’s no shortage of tools to support marketing collaboration , from project management platforms to file-sharing software.

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Collaboration How To Education Team 226

Social Media Strategies Summit

SEPTEMBER 18, 2023

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. Working in Less-Obvious Influencer Marketing Niches So far, all of Abbey’s examples have focused on the airport at Port of Seattle. Featured image by Pexels.

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Sprout Social

NOVEMBER 1, 2023

In this article, we’ll show how businesses can foster trust and transparency through behind-the-scenes content. Share your day-to-day tasks and workflows Don’t limit BTS to photo and video: blog articles and other content types can also give a look into the everyday workings of your brand.

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Kikolani

JANUARY 20, 2011

Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. Great advice which I have taken into account for my upcoming 2 week break (see more under the Fetching Friday Notice section). The Resources Mashup. Blogging / Writing. Making Money Online / Online Business.

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Buffer Social

FEBRUARY 21, 2023

I decided to take the same approach to marketing Diversability: If people wouldn’t hand me a microphone, I’d become my own hype person instead. We created our own press From the start, I was intent on public relations being a part of our marketing strategy. We knew we were onto something.

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Brands Marketing Hosting Eventful 82

Buffer Social

JUNE 28, 2023

Just over a year ago, my role at Buffer shifted, and I became a Growth Marketing Manager working on Buffer’s Growth Marketing team. For Buffer’s Growth Marketing team, running experiments is fundamental to the way we work. To date, I’ve run 25 experiments in our Adwords account. Then the cycle starts again!

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HootSuite Marketing Adwords Campaign 88

Buffer Social

MAY 23, 2022

If you’re considering sending a weekly newsletter for your company or dipping your toes into email marketing, these eight small businesses offer great examples of high-quality email content. According to Mapp Digital’s email marketing report from 2016,   40.7 Send us a DM or Tweet and let us know!

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Small Business Newsletter Marketing Survey 94

Sprout Social

OCTOBER 11, 2022

Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. More than two-thirds (68%) of marketers report their organization already has an advocacy program. As one marketer said, “You need a lot of content to support a program.

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The Social Media Incubator

APRIL 3, 2012

Yes, they currently make money on advertising, but to date they are leaving the entire search advertising market (valued at $15 billion annually) on the table. “You need to look at Facebook’s potential revenue drivers with this IPO on the horizon,” says Melberg. “Yes, Have you ever tried to search for something on Facebook? It’s terrible.

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Upcoming Facebook Yahoo Advertising 100

The Social Media Incubator

APRIL 3, 2012

Yes, they currently make money on advertising, but to date they are leaving the entire search advertising market (valued at $15 billion annually) on the table. “You need to look at Facebook’s potential revenue drivers with this IPO on the horizon,” says Melberg. “Yes, Have you ever tried to search for something on Facebook? It’s terrible.

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Upcoming Facebook Yahoo Advertising 100

Social Media Strategies Summit

MAY 11, 2023

User-generated content (UGC) is an invaluable tool for higher ed social media marketers , helping them level up their content creation capabilities while building brand trust. Meanwhile, 93% of marketers agree that consumers are more likely to trust UGC than brand-created content. But that’s not the only marketing benefit it provides.

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Education Examples UGC Content 174

Justin Levy

JULY 11, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Reviews of Facebook Marketing Written on July 11, 2010 by Justin Levy in books , facebook , reviews , social media , video 3 Comments - Leave a comment! Have you had a chance to pick up your copy of Facebook Marketing yet?

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Review Facebook Marketing Feed Reader 193

Sprout Social

DECEMBER 13, 2018

Between running influencer programs and checking out the newest Instagram features, social media marketers in 2018 had a lot to handle. In addition to the beautiful photography and articles that National Geographic is known for, it tested out this 360º video experience to show off the hammerhead shark. View this post on Instagram.

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Social Media Marketing Policies Advertising 111

Webbiquity SMM

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. In this article, we take a look at why engagement on your social media platforms is so important. Guest post by Reno Macri. Image credit: CPS, Inc.

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Platform Engagement Hashtag Eventful 152

Rebekah Radice

JULY 20, 2015

Are you interested in finding ways to energize your marketing? Daily activities separate successful social media marketers from their peers. In this article I’ll share six social media habits to improve your marketing. 6 Habits of Highly Successful Social Media Marketers. #1: 1: Build Meaningful Relationships.

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Social Media Marketing Study Activities 133

The Social Media Incubator

AUGUST 9, 2011

Content marketing includes writing articles, blog posts, guest posts on other blogs, articles and content for your website, creating videos, creating podcasts, press releases … anywhere you can create and publish content online. Content Marketing. Perhaps, but it doesn’t need to be.

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Hubpages Press Release Content Posterous 111

Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Unless you’ve been living under a rock or haven’t been actively participating in the digital world, you have no excuse whatsoever to not be familiarized with one of the most effective and accessible marketing strategies to date.

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ROI Influencer Marketing Campaign 52

Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. When it comes to marketing any organization, product, or service on the web, there tends to be three essential ways of doing so: Dominating social media platforms.

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Strategy Klout Marketing Overview 213

Keyhole.co

MARCH 4, 2024

Sharing new releases Netflix often shares their latest releases and upcoming shows and movies to build hype among their audience. Ultimately, this content marketing strategy helps them increase their conversions. What is Netflix’s marketing strategy? During this time, their most popular video was Wednesday Addams | Dance Scene.

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Analysis Social Media Strategy Meme 98

Sprout Social

NOVEMBER 28, 2022

In this article, we’ll give you 39 engaging Instagram Story ideas to help spark more content ideas, without burning yourself out in the process. There are always tips and tricks you can use to boost engagement, like using stickers (which you’ll see a lot of in this article) and posting up to five times a day. Introduce your team.

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Ari Herzog

JUNE 16, 2011

This Feature Friday article is written by Jessica Wagner. It has nothing to do with Obama himself, other than the fact that his team was the first to use online marketing strategies effectively in the execution of a presidential campaign. Photograph by Pete Souza. It’s reported that myBarackObama.com registered 1.5

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