Don’t Focus on the Upcoming Year’s Predictions

Justin Levy

While the onslaught of prediction posts becomes tiresome, predictions are valuable as companies are working on what key initiatives they will be focusing their spend on in the upcoming year. But even focusing on the upcoming year’s predictions and trends don’t take that into consideration.

Social Media for Event Planners: Harness Social Media to Hype Your Upcoming Gig

Devumi

To hype your upcoming event, knowing how to use social media properly is important. The post Social Media for Event Planners: Harness Social Media to Hype Your Upcoming Gig appeared first on Devumi.

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Upcoming Public Relations Trends For 2014

Firebelly

Content Marketing: Keep an Audience Centered Mindset . Content will now need to be more focused on three specific areas, as suggested by Howard Greenstein in his article 2014 Marketing Trends: Content, Storytelling, Integrated PR.

The Upcoming Consumer (Looks Nothing Like The Consumer We Knew)

Twist Image

It''s a marketing parlour trick to say that "the consumer has changed." It''s a parlour trick, because the more professional marketers say this, the more latitude they may be given to try new, untested and unknown things. Has social media, big data or marketing automation really changed the consumer? Brands are looking at marketing automation technology, to be better optimize their messages and customize it. marketing. marketing automation.

#SproutChat Calendar: Upcoming Topics for February 2017

Sprout Social

CST to learn and share best practices about social media marketing and community building. February 15, 2017: Discussing Marketing Success With Evernote. Social media marketers have a plethora of tools in their tool box. One of the tools many marketers rely on to nurture and share ideas and increase productivity for their team is Evernote. This post #SproutChat Calendar: Upcoming Topics for February 2017 originally appeared on Sprout Social.

#SproutChat Calendar: Upcoming Topics for January 2017

Sprout Social

We’ll pull out our crystal ball and talk social media marketing predictions for 2017. Keri currently works in online marketing but has spent several years in international educational travel leading tours for Smithsonian Student Travel. This post #SproutChat Calendar: Upcoming Topics for January 2017 originally appeared on Sprout Social. Cheers to 2017! We’re excited to get this year started with #SproutChat.

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Fetching Friday – Resources Mashup, Ugg Boots & Upcoming Vacation Time

Kikolani

Great advice which I have taken into account for my upcoming 2 week break (see more under the Fetching Friday Notice section). How to learn list building and email marketing from the experts – a reverse engineering approach that will give you expert insight for free.

SMS Marketing Trumps Social Media Marketing [Infographic]

Puzzle Marketer

What does this mean for marketers? SMS and MMS are powerful marketing tactics that can get your message directly to your audience and more importantly, they’ll see it. Content Marketing Mobile Marketing broadcasting facebook google mms mobile narrowcasting pinterest sms twitter

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Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers.

What is Influencer Marketing?

SocialFish

Here I am with a short video on influencer marketing, filmed as part of Encore Alert ‘s League of Extraordinary Marketers series (*blush*). Read more from the awesome Encore Alert Blog and sign up for their upcoming ebook on influencer marketing.

How to Market and Sell to the Modern Buyer

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How to Market and Sell to the Modern Buyer. We discussed the changes marketing departments need to make or address in order to keep up with today’s buying habits.

7 Facebook Marketing Case Studies

Pamorama

Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line.

How to Nimbly Adapt Content Strategy to Google’s Upcoming Changes

Writtent Blog

Start Using Video Content. . Image Credit: Inbound Marketing Agents. It’s clear that your best bet for generating Tweets, Pins and Facebook shares is creating incredibly compelling content marketing. Content Marketing Online Marketing SEO

The ROI of Influencer Marketing

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of The ROI of Influencer Marketing. Advocates Content Marketing Influencer ROI Social Media Advocate Marketing Influencer Marketing Influencers

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How to Get Started with Instagram Marketing

Pamorama

If you haven’t tried Instagram marketing yet, it’s time to get started. Starting conversations with consumers is one of the most valuable aspects of social media marketing, and the previously mentioned Instagram Direct offers that functionality out of the box.

Video Marketing For Your Business

yMarketingMatters

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising. This was unheard of just a few years back as YouTube had massive market share of online videos, but 2015 looks to be the year that Facebook changes that. Video ads will bring your marketing efforts to the next level!

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The 5 Elements Of Successful Influencer Marketing Programs

The Realtime Report

Businesses have always understood that word-of-mouth marketing is one of the most powerful ways to shape opinions and drive awareness, preference and sales. “Influencer marketing” is simply the new, fancy way to describe word-of-mouth.

10 Little-Known Facebook Marketing Features and Hacks You Can Try Today

Buffer Social

When I first started diving into Facebook marketing for business I was happy to simply send out an error-free post. That’s why it’s important (and fun) for us to share all of this useful Facebook marketing information so that we can create a better experience for our audiences.

How To Monitor Your Three Essential Internet Marketing Strategies

Techipedia: Tamar Weinberg

Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. Andy Havard is a Marketing Executive at Skeleton Productions, a UK based Internet video production company. [

Upcoming Google Algorithm Changes

Small Business Mavericks

Small Business Internet Marketing authority google search algorithms Google’s head of web spam, Matt Cutts, posted a video on YouTube recently telling us what algorithm changes Google is planning to take this summer. There are 10 specific issues Google is planning to address.

22 Noteworthy Content Marketing Guides and Tips

Webbiquity SMM

Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year.

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8 New B2B Video Content Marketing Trends

Convince & Convert

This is the sentiment that started the Vidyard Ignite conference – the first-of-its-kind event specifically designed to address the issues that B2B marketers face when it comes to creating video. B2B companies like to give the idea of “humor” in their marketing the brush-off.

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5 Smart Ways to Use Email Signature Marketing

Convince & Convert

Every marketer, and especially those in software marketing, understands the power of “filling the funnel” with prospects that are interested in what your companies has to offer, whether products or services. The Power of Marketing-Plus-Sales.

Jokes Aside: The Very Serious Business of Adding Humor to Your Marketing Mix

Waxing UnLyrical

When it comes to using humor in marketing, advertising and public relations, we often have to step back and answer a few questions before proceeding down a path of knock-knock jokes, current event inspired memes and company social media postings which could potentially make your mother-in-law cringe.

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How to Measure PR and Marketing Outcomes on Snapchat

Waxing UnLyrical

Leah Fein-Roque , who specializes in tech PR and digital marketing understands the Snapchat appeal personally: “I have a 21, 19 and 16 year old using it mostly for everything including texting. Vetting good PR and marketing metrics for Snapchat is no different than on any other platform.

5 LinkedIn Best Practices for Marketing Professionals

Sprout Social

Marketers and businesses always look to push social interactions to drive meaningful results. Incorporating these five LinkedIn best practices will give you the chance to turn your social network into an effective professional marketing resource: 1.

Social Media Marketing World Key Take-Aways #SMMW17

Katie Lance

I just returned from the ‘Super Bowl’ of all social media conferences; Social Media Marketing World #SMMW17. As a track leader, I had a birds-eye view behind-the-scenes at Social Media Marketing World and this post is going to share many of my key take-aways and a-ha moments.

Video Marketing For Your Business

yMarketingMatters

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising. 3 Ways Small Businesses Can Use Video Marketing from Mashable.

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13 Business Goals You Can Achieve Through Email Marketing

Convince & Convert

Every marketing plan is built around very specific objectives that a business intends to accomplish. The tools that go into a marketing plan, therefore, depend directly on these goals. Meet email marketing. Not all market research comes at the cost of thousands of dollars.

Capital Campaign Marketing Strategies for the Tech-Savvy

SocialFish

For that to happen, you need to have the right capital campaign marketing plan in place, which should include strategies to attract tech-savvy donors as well as traditional supporters. We’ve compiled a list of five tech-savvy marketing strategies to help you raise more.

Omni-Channel Marketing: Creating the Right Mix for Your Brand

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Omni-Channel Marketing: Creating the Right Mix for Your Brand. We discussed ideas and tips for cracking the code on Omni-Channel marketing!

QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally

Techipedia: Tamar Weinberg

For small businesses, marketing often takes a back seat to day-to-day operations. They acknowledge that marketing is important; yet there are only so many hours in the day. To see creative, effective uses of QR Codes in action, check out upcoming food manufacturers.

Your 2017 Social Marketing Planning Checklist Includes…

Simply Measured

This tell us that many social marketers know what they want to accomplish in 2017, but are a little stumped about how to get there. These pillars should be either in-line with, or better yet, created in conjunction with the broader digital marketing team. ✅

21 Social Media Marketing Tips You Can’t Live Without

Sprout Social

Are you in charge of getting your company’s social media marketing up and running? So many businesses make the mistake of blindly jumping into social media marketing without a strategy or plan. Check out our free guide, 7 Steps to Create a Winning Social Media Marketing Strategy.

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Does Your Inbound Marketing Funnel Have Enough Room For Trust?

Convince & Convert

Do you remember the first time that you realized the true power of inbound marketing ? I was running a small marketing consulting company and was able to land a speaking gig in front of a large number of local non-profits. Here’s a better way to look at your inbound marketing funnel.

Firebelly's Upcoming Speaking Engagements

Firebelly

Below are Firebelly’s upcoming speaking engagements. Marketing Your Consulting Practice Using Social Media. Indiana University Communications and Marketing Conference. Top 10 Tips For Facebook Marketing. We hope you can join us! December 8, 2010. 2010 American Society of Consulting Arborists (ASCA) Annual Conference. Amelia Island, FL. Duncan Alney. January 13, 2011. 2011 NAHB International Builders’ Show. Orlando, FL. Social Media & Brand Management.

Should a New Year Equal A New Internet Marketing Strategy?

Unspoken

It’s important to take time and understand which marketing strategies that you used in the previous year were successful, which were not, and why. You can save marketing time and advertising budget by re-using ideas from campaigns that were successful.

5 Ways You Can Use Social Listening Data for Better Marketing

Simply Measured

Here are five ways you can use listening to your market…to become a better marketer. Deep-diving into such information can help your brand identify your next product line, while also helping you identify broader themes for upcoming campaigns. Social Marketing

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Useful B2B Digital Marketing Benchmarks [Infographic]

Puzzle Marketer

When planning upcoming marketing campaigns it helps to take a look back at your historical metrics to determine if your tactics were successful or not. The post Useful B2B Digital Marketing Benchmarks [Infographic] appeared first on Puzzle Marketer.

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The Digital Marketing First Timer’s Guide to Generating Leads

Kikolani

Whether you’re starting your career in a firm or working on building your blog, digital marketing is a marketing aspect you will encounter. Influencer Marketing. When it comes to influencer marketing, the product or service still must be pitched. Video Marketing.

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