Trending Sources

Don’t Focus on the Upcoming Year’s Predictions

Justin Levy

While the onslaught of prediction posts becomes tiresome, predictions are valuable as companies are working on what key initiatives they will be focusing their spend on in the upcoming year. Sure, there will be new platforms that will likely launch in the upcoming year that you’ll need to evaluate and can’t predict yet. It is now part of their marketing culture.

Upcoming Public Relations Trends For 2014


Content Marketing: Keep an Audience Centered Mindset . Content will now need to be more focused on three specific areas, as suggested by Howard Greenstein in his article 2014 Marketing Trends: Content, Storytelling, Integrated PR. 2014 is approaching quickly and with it will be all sorts of new resolutions, new ideologies and new mindsets. The first area is ego. link].

The Upcoming Consumer (Looks Nothing Like The Consumer We Knew)

Twist Image

It''s a marketing parlour trick to say that "the consumer has changed." It''s a parlour trick, because the more professional marketers say this, the more latitude they may be given to try new, untested and unknown things. Has social media, big data or marketing automation really changed the consumer? Brands are looking at marketing automation technology, to be better optimize their messages and customize it. marketing. marketing automation. professional marketer. The consumer is changing. This used to be a platitude. Correction. That''s not all.

#SproutChat Calendar: Upcoming Topics for March 2017

Sprout Social

This month, we’re trying to answer the questions that directly impact our team’s marketing strategy. CST to make sure you stay on top of social media marketing trends and make valuable connections with peers too. Feel free to ask your own social media marketing questions in our Facebook group. Wednesday, March 29: The Future of Content Marketing With Special Guest Beth Wood. Content writing and marketing best practices change frequently. This post #SproutChat Calendar: Upcoming Topics for March 2017 originally appeared on Sprout Social.

Book Trailer Video for Upcoming The Social Employee @SocialEmployee (McGraw-Hill, 2013)

Blue Focus Marketing

Announcing Upcoming McGraw-Hill Book (Aug 23, 2013): The Social Employee ! We are pleased to announce the release of our new video “Think of a Brand as a Planet” in anticipation of the upcoming release of The Social Employee: How Great Companies Make Social Media Work , out August 23 through McGraw-Hill ! SocialEmployee. Peak inside The Social Employee and pre-order your copy today!

#SproutChat Calendar: Upcoming Topics for January 2017

Sprout Social

We’ll pull out our crystal ball and talk social media marketing predictions for 2017. Keri currently works in online marketing but has spent several years in international educational travel leading tours for Smithsonian Student Travel. This post #SproutChat Calendar: Upcoming Topics for January 2017 originally appeared on Sprout Social. Cheers to 2017! We’re excited to get this year started with #SproutChat. Check out the topics for January and join in on the conversation on Twitter. Simply follow the hashtag every Wednesday from 2—3 p.m. New Year, new trends!


Fetching Friday – Resources Mashup, Ugg Boots & Upcoming Vacation Time


Great advice which I have taken into account for my upcoming 2 week break (see more under the Fetching Friday Notice section). How to learn list building and email marketing from the experts – a reverse engineering approach that will give you expert insight for free. The Resources Mashup. Blogging / Writing. What’s the perfect width for your online content ? WordPress.

SMS Marketing Trumps Social Media Marketing [Infographic]

Puzzle Marketer

What does this mean for marketers? SMS and MMS are powerful marketing tactics that can get your message directly to your audience and more importantly, they’ll see it. Upcoming events – If you’re a local business then you know how valuable it is to be involved in the community. They separate the two into what they call Narrowcast and Broadcast.

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Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. ” Often, marketers equate influencers with celebrities. Heineken 100 marketing campaign.

What is Influencer Marketing?


Here I am with a short video on influencer marketing, filmed as part of Encore Alert ‘s League of Extraordinary Marketers series (*blush*). Read more from the awesome Encore Alert Blog and sign up for their upcoming ebook on influencer marketing. The post What is Influencer Marketing? Short answer – human to human interaction. More like this.

How to Market and Sell to the Modern Buyer

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How to Market and Sell to the Modern Buyer. We discussed the changes marketing departments need to make or address in order to keep up with today’s buying habits. To get a copy of the slides or to listen to the replay, please click here.

How to Nimbly Adapt Content Strategy to Google’s Upcoming Changes

Writtent Blog

It’s unfortunate that many marketing professionals today are a little wary of future algorithm changes, so Google’s Matt Cutts sat down a few weeks ago to reveal some insights on what we can expect this summer: To summarize the video, if your small business strategy is centered around quality content, you probably won’t see any negative impact in the months to come. 4.Invest in Quality.

7 Facebook Marketing Case Studies


Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. 7 Facebook Marketing Case Studies is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. HubSpot. Read the case study. .

The ROI of Influencer Marketing

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of The ROI of Influencer Marketing. Our next webinar is titled Omni-Channel Marketing: Creating the Right Mix for Your Brand be sure to sign up for it or view the schedule of other upcoming webinars here. This webinar featured Eric T.

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Video Marketing For Your Business


This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising. This was unheard of just a few years back as YouTube had massive market share of online videos, but 2015 looks to be the year that Facebook changes that. Video ads will bring your marketing efforts to the next level! More than 70% of marketers say that video produces conversions better than any other type of content. Why the explosion of video content? Vimeo.

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How to Get Started with Instagram Marketing


If you haven’t tried Instagram marketing yet, it’s time to get started. Starting conversations with consumers is one of the most valuable aspects of social media marketing, and the previously mentioned Instagram Direct offers that functionality out of the box. Instagram Social Media Marketing Social media marketing Your goal should be 2-3 new photos per week.

The 5 Elements Of Successful Influencer Marketing Programs

The Realtime Report

Businesses have always understood that word-of-mouth marketing is one of the most powerful ways to shape opinions and drive awareness, preference and sales. “Influencer marketing” is simply the new, fancy way to describe word-of-mouth. So what are the elements that actually make up an influencer marketing program? Want to learn more about influencer marketing?

Upcoming Google Algorithm Changes

Small Business Mavericks

Small Business Internet Marketing authority google search algorithms Google’s head of web spam, Matt Cutts, posted a video on YouTube recently telling us what algorithm changes Google is planning to take this summer. There are 10 specific issues Google is planning to address. “Going upstream” to address link spam. Authority boost. Which ones look the most promising to you?

How To Monitor Your Three Essential Internet Marketing Strategies

Techipedia: Tamar Weinberg

Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. When it comes to marketing any organization, product, or service on the web, there tends to be three essential ways of doing so: Dominating social media platforms. Internet Marketing Social Media

22 Noteworthy Content Marketing Guides and Tips

Webbiquity SMM

Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. Yet marketers still have many questions about content marketing strategy and tactics.

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8 New B2B Video Content Marketing Trends

Convince & Convert

This is the sentiment that started the Vidyard Ignite conference – the first-of-its-kind event specifically designed to address the issues that B2B marketers face when it comes to creating video. B2B companies like to give the idea of “humor” in their marketing the brush-off. But more than that, he explored why certain marketing sells and other marketing doesn’t.

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5 Smart Ways to Use Email Signature Marketing

Convince & Convert

Every marketer, and especially those in software marketing, understands the power of “filling the funnel” with prospects that are interested in what your companies has to offer, whether products or services. How is your marketing team innovating and experimenting with new channels that your prospects aren’t being inundated with? The Power of Marketing-Plus-Sales.

Eighteen Tricks to Save Time and Money On Content Marketing

Spin Sucks

When we talk about content marketing, the conversation often moves to return-on-investment. If we want to talk about “saving” as it relates to content marketing, we must talk of both elements. Luckily there are some great tools and strategies that will put you in a much better “place” as you focus on engaging, unique, entertaining, and educational content marketing. .

Why influencer marketing is an essential part of brand marketing strategy

T he days of classic marketing strategies are far behind us. Clearly, companies have taken note of the changing field of marketing and are turning to alternatives. In fact, many brands are changing their marketing strategies all-together to focus on other advertising methods. So Why Are More Brands Using Influencer Marketing? Photo Courtesy of Buzzoole. client).

Jokes Aside: The Very Serious Business of Adding Humor to Your Marketing Mix

Waxing UnLyrical

When it comes to using humor in marketing, advertising and public relations, we often have to step back and answer a few questions before proceeding down a path of knock-knock jokes, current event inspired memes and company social media postings which could potentially make your mother-in-law cringe. Is your use of humor in marketing your company sustainable? What about B2B?

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How to Measure PR and Marketing Outcomes on Snapchat

Waxing UnLyrical

Leah Fein-Roque , who specializes in tech PR and digital marketing understands the Snapchat appeal personally: “I have a 21, 19 and 16 year old using it mostly for everything including texting. Freshly Picked for instance branded their Snapchat account almost like talking to your best friend – very casual and giving sneak peaks into upcoming lines.”. Snapchat is special. Views.

5 LinkedIn Best Practices for Marketing Professionals

Sprout Social

Marketers and businesses always look to push social interactions to drive meaningful results. Incorporating these five LinkedIn best practices will give you the chance to turn your social network into an effective professional marketing resource: 1. Social media content is all about who you want to reach and if it will drive viewers down your marketing funnel. Pique Interests.

Capital Campaign Marketing Strategies for the Tech-Savvy


For that to happen, you need to have the right capital campaign marketing plan in place, which should include strategies to attract tech-savvy donors as well as traditional supporters. We’ve compiled a list of five tech-savvy marketing strategies to help you raise more. Use text messages to market your campaign. Strategy #5: Use text messages to market your campaign.

Your 2017 Social Marketing Planning Checklist Includes…

Simply Measured

This tell us that many social marketers know what they want to accomplish in 2017, but are a little stumped about how to get there. The template includes an editable Excel file, with a tab and formula for everything you’ll need as a social marketer, so you can track towards your goals effectively. Then, set aggressive goals for your upcoming campaigns in 2017. ✅

Video Marketing For Your Business


This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising. This was unheard of just a few years back as YouTube had massive market share of online videos, but 2015 looks to be the year that Facebook changes that. Vimeo. Vine (6-seconds).

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13 Business Goals You Can Achieve Through Email Marketing

Convince & Convert

Every marketing plan is built around very specific objectives that a business intends to accomplish. The tools that go into a marketing plan, therefore, depend directly on these goals. Meet email marketing. A cost-effective , easy to implement, and versatile tool that makes most other marketing tools look one-dimensional. Take a look. Spreading the Word. Buy now!”

Omni-Channel Marketing: Creating the Right Mix for Your Brand

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Omni-Channel Marketing: Creating the Right Mix for Your Brand. We discussed ideas and tips for cracking the code on Omni-Channel marketing! Customer Experience Leadership Marketing Social Media MulitChannel Multi Channel Omni Channel omnichannel

Grow Your Sales with Inbound Marketing

Spin Sucks

That is the essence of inbound marketing is it not? We’ve asked Marcus Sheridan , aka The Sales Lion , aka Mufasa to join Gini Dietrich in our upcoming webinar to show you how. Marcus has pretty much rocked the swimming pool industry through the use of content marketing. Grow Your Sales with Inbound Marketing originally appeared on Spin Sucks on July 21, 2011. It is $50.

Six Ways to Integrate Marketing and Sales

Spin Sucks

You see, marketing, public relations, advertising, HR, IT, customer service, and all of the other disciplines are supposed to work in tandem with sales. I’ll bet it’s not the 1,000 new leads your marketing peers handed you. Marketing has been told to integrate so they’re using all of the disciplines to promote the webinar series. Not in silos, but together.

21 Social Media Marketing Tips You Can’t Live Without

Sprout Social

Are you in charge of getting your company’s social media marketing up and running? Whether you’re just getting started or have been active on sites like Facebook and Twitter, but haven’t had much success, follow these 21 social media marketing tips to propel you to the next level: 1. This ties back in with your social media marketing plan. Post Consistently.

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QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally

Techipedia: Tamar Weinberg

For small businesses, marketing often takes a back seat to day-to-day operations. They acknowledge that marketing is important; yet there are only so many hours in the day. While it seems like there’s a new tool added to the marketing toolbox each day, these methods are gaining traction thanks to their captivating call-to-actions and instant-engagement capabilities.

Does Your Inbound Marketing Funnel Have Enough Room For Trust?

Convince & Convert

Do you remember the first time that you realized the true power of inbound marketing ? I was running a small marketing consulting company and was able to land a speaking gig in front of a large number of local non-profits. That’s inbound marketing at its finest, but, it may not be how you are approaching it. Here’s a better way to look at your inbound marketing funnel.

Firebelly's Upcoming Speaking Engagements


Below are Firebelly’s upcoming speaking engagements. Marketing Your Consulting Practice Using Social Media. Indiana University Communications and Marketing Conference. Top 10 Tips For Facebook Marketing. We hope you can join us! December 8, 2010. 2010 American Society of Consulting Arborists (ASCA) Annual Conference. Amelia Island, FL. Duncan Alney. January 13, 2011. 2011 NAHB International Builders’ Show. Orlando, FL. Social Media & Brand Management. Duncan Alney. January 20, 2011. Indianapolis, IN. Why Blogging Is The Best Social Strategy.

Useful B2B Digital Marketing Benchmarks [Infographic]

Puzzle Marketer

When planning upcoming marketing campaigns it helps to take a look back at your historical metrics to determine if your tactics were successful or not. Insight Venture Partners , a leading global private equity and venture capital firm, created this Periodic Table of B2B Digital Marketing Metrics. ” And that’s where gets interesting. Download as PDF.

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The Digital Marketing First Timer’s Guide to Generating Leads


Whether you’re starting your career in a firm or working on building your blog, digital marketing is a marketing aspect you will encounter. Influencer Marketing. A business that does custom party decorations can offer a mommy blogger free decorations for her four-year-old son’s upcoming birthday party. Video Marketing. Guest Blogging. Search Engine Optimization.

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