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Making Social Engagement Data Work for You: How to Nurture Leads Effectively

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? At its core, lead nurturing is rooted in data. The more data you have on leads, the better you can craft engaging content and messaging. Catch all episodes here. Episode Summary.

Data 118
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Pumpkin spice and everything nice: 5 seasonal marketing takeaways from fall flavors fever

Sprout Social

Keep reading to gain five takeaways marketers can apply to their seasonal marketing strategies. Summer temperatures may still be hanging tough in most areas of the US, but the shift in conversations matches the shift in consumers’ mindsets and seasonal marketing pushes. Act on the anticipation for autumn early.

Apple 117
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Khoros as a Social Media Management Tool: Our Honest Review

Ignite Social Media

Are you looking for a social media management tool to help you with your online marketing? Social Marketing – Orchestrate social campaigns that drive business results. Social Listening – Understand social trends from customers, the market, and competitors. . It uses some data points such as: . What Impressed Me.

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10 Things Marketers Need to Know About Voice in 2020

Social Media Strategies Summit

The 1980s saw the rise of the personal computer in the form of the Apple II and the Commodore. However, before you can begin to understand how technology like Voice is going to impact you as a marketer it is important to understand what “Voice” is as a technology and why it is important. 5: More data equals better strategy.

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Measuring Customer Experience for B2B Marketers

Oktopost

It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. CX has become an intrinsic part of the B2B marketing funnel. The same rings true in B2B marketing. What is Customer Experience (CX)? What makes your CX stand out? Source: Salesmanago.

B2B 101
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Khoros as a Social Media Management Tool: Our Honest Review

Ignite Social Media

Are you looking for a social media management tool to help you with your online marketing? Social Marketing – Orchestrate social campaigns that drive business results. Social Listening – Understand social trends from customers, the market, and competitors. . It uses some data points such as: . What Impressed Me.

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Miss Topsy? Here Are The Top 3 Topsy Alternatives

Keyhole.co

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. Of course, you can’t abandon your social media marketing job because Topsy is no more. This tool shows you all the numbers you need to see to make critical marketing decisions. It’s no longer news; Topsy is dead. So what now?

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