Awario

MARCH 11, 2021

The new era of mobile technologies and the popularity of social networks give marketers an incredible opportunity to connect with users and build a closer bond. For more data-driven decision-making, digital marketers still need surveys to collect the information that will help them run user-behavior and sentiment analyses

Survey 180

Survey Sentiment Tools Marketing 180

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Sentiment 141

Sentiment Marketing Analysis Loyalty 141

Ignite Social Media

OCTOBER 2, 2023

To gain a better understanding, I analyzed the data to see whether Gen Z remains active on Facebook or not. Looking at data from Spring 2021–Spring 2023, it’s evident that TikTok emerges as the favored social media platform among US teens, closely followed by Snapchat and Instagram. million users. Gen Z closely follows with 65.8

Data 160

Data Facebook Reddit Social Networking 160

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. How to create a buyer persona using data from social media.

Data 145

Data Social Media Sentiment Team 145

Sprout Social

SEPTEMBER 19, 2024

Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies. In this guide, we’ll explore what influencer marketing key performance indicators (KPIs) are and why they matter. What are influencer marketing KPIs? Why are influencer marketing KPIs important?

Influencer 115

Influencer Campaign CPM Sentiment 115

Convince & Convert

MARCH 28, 2024

It feels like our marketing planning and execution process is running faster than ever before. This is where voice of customer data, or capturing and repurposing the words and phrases your customers use, comes in. But acquiring, capturing, and processing this data is one thing, what do you do with it once you have it?

Data 141

Data Repository Team Process 141

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. AI automation has revolutionized how brands approach their business and marketing strategies. Take for example, Sprout’s AI-driven Social Media Listening solution.

Strategy 126

Strategy Sentiment Marketing Patterns 126

Sprout Social

FEBRUARY 21, 2024

Most businesses collect a wealth of data daily. From consumer and competitor insights to social media analytics, this data helps you make smarter decisions, spot trends and stay ahead of the curve—if you know how to make sense of it. Instead of relying on gut feelings or hunches, data provides concrete evidence to guide decisions.

Report 125

Report Data Hubspot Metrics 125

Oktopost

OCTOBER 20, 2024

But before you invest in any tool or external support, it’s crucial to know the differences between social monitoring and listening, when to leverage each, and how they can help you reach your marketing goals. Spotting Trends – Identify emerging trends in your industry to adjust your strategies and get ahead of market shifts.

Sentiment 139

Sentiment B2B Patterns Analysis 139

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Strategy 141

Strategy Sentiment Marketing Analysis 141

Hootsuite

JANUARY 24, 2022

Maybe you see yourself as a lone wolf in the Twitter marketing world: a proud survivalist or minimalist. Is your Twitter goal to discover influencers, new customers, trends, or sentiments about your brand? Get real-time data about your key Twitter metrics using Hootsuite Analytics. Or to get more Twitter followers ?

Directory 145

Directory Tools HootSuite Twitter 145

Social Media Strategies Summit

SEPTEMBER 22, 2021

Measure the impact of your marketing strategies to understand how consumers feel about your brand and messaging. Track online mentions to understand customer perception, spot changes in sentiment, and measure brand visibility. AI detects peaks and troughs in your social media data, helping to identify unusual levels of activity.

Social Media 176

Social Media Tools Sentiment Price 176

Sprout Social

JANUARY 29, 2025

AI in content marketing is transforming how marketers like you have traditionally worked. A Sprout Social Pulse Survey from Q2 2023 reveals that 71% of social marketers have already integrated AI and automation tools into their workflows and 82% of them report positive outcomes.

Content 107

Content Marketing How To Patterns 107

Sprout Social

JULY 6, 2022

Every company should strive to be driven by data. When I think about data, I inevitably think about social media. That might be because I spend my days working with our clients’ executives to capture the voice of their customer, but I think it’s because social media intelligence is the next data frontier. Cast a wider net.

Social Media 134

Social Media Sentiment Survey Marketing 134

Oktopost

OCTOBER 5, 2022

Want to hear more from renowned B2B marketing leaders? At its core, lead nurturing is rooted in data. The more data you have on leads, the better you can craft engaging content and messaging. Hot Topics of this episode include: Using social engagement data to nurture the right people, with the right content, at the right time.

Data 118

Data Engagement Hubspot B2B 118

Sherrilynne Starkie

FEBRUARY 13, 2018

They are highly-qualified professionals with specific digital marketing and communications skills and experience. A lot of people think of social media as marketing, and it’s an important part. But, its use is not limited to marketing. The consultant always listens to gauge audience sentiment to inform all activity.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. As such, the insights can give you an in-depth view of the market, customers and competitors.

Sentiment 130

Sentiment Banking Patterns Hotels 130

Koka Sexton

JANUARY 5, 2023

Are you a business marketer looking to maximize your efforts? By understanding these metrics and analyzing them accurately, you can better determine which marketing efforts are working and which need to be improved. It is important to be aware of the metrics that are key to understanding and improving your marketing initiatives.

Metrics 140

Metrics B2B ROI Advertising 140

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. In this article, we’ve outlined the eight steps for success in your global social media marketing journey.

Social Media 118

Social Media Strategy Marketing Influencer 118

Social Media Strategies Summit

JANUARY 22, 2021

As we head into 2021, marketers are reflecting on how much consumer behavior has changed over the course of the last year. SMS Marketing is One of the Fastest Growing Channels. Text message marketing is a prime example of meeting your audience where they are, serving to enrich your brand’s mobile experience.

Strategy 213

Strategy Marketing SMS Mobile 213

Sprout Social

APRIL 23, 2024

Refining this approach, by regularly conducting a competitive analysis , turns this reactive action into a proactive data source fundamental to marketing strategy. What to consider before drawing competitive insights 6 marketing competitor insights to consider for your business strategy What are competitive insights?

Analysis 113

Analysis Sentiment Marketing Reputation 113

Sprout Social

FEBRUARY 7, 2024

Gathering and analyzing massive amounts of competitive data. In this post, we’ll introduce you to 12 of the best competitive intelligence tools for marketers. These tools help companies understand what their competitors are doing by tracking their marketing activities, interactions and overall performance. The challenge?

Tools 116

Tools Sentiment Marketing Reputation 116

Pam Moore

MAY 19, 2023

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind.

Team 148

Team Marketing ROI Training 148

Pam Moore

MAY 19, 2023

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind.

Team 147

Team Marketing ROI Training 147

Ignite Social Media

APRIL 15, 2024

In the ever-evolving world of retail marketing, it’s often the unexpected brands that deliver the most inspiring and effective influencer campaigns. This data-driven approach has been instrumental in illustrating the incredible value that influencers can provide and in continuing to grow the program.

Influencer 148

Influencer Retail Marketing Discount 148

Sprout Social

FEBRUARY 13, 2023

Collecting and managing customer data is ubiquitous in our digital-forward world. Customer data enables personalized social feeds and customer-centric marketing by making it easy to find your most engaged audience members. Yet, data breaches and opaque collection practices have also turned customer data into a minefield.

Data 121

Data Social Media Tips Metrics 121

Sprout Social

MAY 19, 2023

The right social media marketing tools make a big difference. And without the right social media marketing tools, your social strategy may fall flat before given the chance. Good social media marketing can transform the success of your brand. The list of marketers’ responsibilities never stops growing. Let’s dive in.

Social Media 144

Social Media Tools Marketing Analytics 144

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

Analysis 125

Analysis Marketing Sentiment How To 125

Hootsuite

APRIL 26, 2023

Ask any marketer what they wish their superpower was, and they would tell you: “To read minds.” To know exactly what people want is a marketer’s dream. That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can.

Research 135

Research Social Media HootSuite Marketing 135

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Patterns 137

Patterns Sentiment Analysis Proposal 137

Sprout Social

OCTOBER 3, 2023

Not everyone’s an analyst who can easily make sense of the data to extract actionable information. That’s where data visualization comes in, helping you make data more understandable for everyone involved. Data visualization helps transform large data sets (think big data) into something that’s easily processed at a glance.

Data 120

Data Patterns CPI Analytics 120

Webbiquity SMM

JANUARY 23, 2024

Retaining your existing consumer base is also, as noted above, much more cost-effective than concentrating entirely on expensive marketing campaigns in hopes of acquiring new customers. Track customer sentiment. That’s where sentiment analysis can help you. What do you need for better customer retention?

Sentiment 147

Sentiment How To Analysis Trends 147

Sprout Social

MARCH 12, 2024

According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political.

Social Media 133

Social Media Marketing Sentiment Influencer 133

Sprout Social

SEPTEMBER 26, 2024

Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t. But thanks to social media data analysis tools, Facebook monitoring has become more effective than ever. Do you have a large social media marketing team?

Facebook 86

Facebook Sentiment Marketing Analysis 86

Sprout Social

JUNE 17, 2024

Redditors use the platform in multiple ways, from news aggregation to soliciting and sharing honest opinions without a marketing agenda. The benefits go beyond your marketing strategy, as social listening can increase org-wide success. It’s qualitative data without the fluff. It’s qualitative data without the fluff.

Reddit 137

Reddit Strategy Sentiment Authentication 137

Convince & Convert

FEBRUARY 14, 2024

Was Valentine’s Day created by marketers? No, but now is the time to give a little bit of love in your marketing. While some can’t wait to watch rom-coms and blast Taylor Swift songs, others shudder at the thought and loudly proclaim “Valentine’s Day is a fake holiday created by marketers”.

Strategy 122

Strategy Brands Marketing Airlines 122

agora pulse

NOVEMBER 10, 2020

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Social media analytics relies on data to: Identify patterns.

Analytics 179

Analytics Social Media Tools Price 179