Twist Image

AUGUST 28, 2013

When Web traffic jumps, publishers have impressive Web analytics to share with their boss. If consumers are spending all of this time with this type of content, media publishers have ammunition to tell brands and media agencies about how engaged and how much time their consumers spend on their property in comparison to others.

Marketing 110

Marketing Advertising Comparison Publishing 110

Sprout Social

NOVEMBER 21, 2019

Industry journals, reports and blogs. Social listening and analytics. Social analytics tools like Sprout Social can help you keep track of engagement across social media, including that of your competitors. Email is also invaluable for gathering information directly from your customers.

Research 98

Research How To Marketing Price 98

Diva Marketing Blog

APRIL 21, 2009

New social networking communities seem to be on every virtual corner these days. Marketers understand that social media can be a powerful strategy that supports niche or segmentation marketing. From a business point of view, Ripple6 offers advertisers access to a very sophisticated and extensive analytics system.

Social Networking 45

Social Networking Communities Groups Groups 45

Waxing UnLyrical

AUGUST 5, 2015

From these you can calculate an engagement rate or whatever convoluted metric that you want to, and it will still leave you dissatisfied (if any of these metrics are satisfying for you, it may still help to read on). You can do this with campaign unique codes, or somewhat effectively (because of the time expiry) with Google Analytics.

Metrics 100

Metrics Marketing How To Engineering 100

Kikolani

SEPTEMBER 15, 2016

Seed Keywords helps you engage your friends and followers into suggesting related keywords for you. The tool lets you create mini-surveys to share via social media and email for your followers to help you brainstorm more ways to search for your topic. Use Google Analytics to find out what articles did the best in the past.

Content 60

Content How To Diagrams Domain Name 60

Waxing UnLyrical

OCTOBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Let Your Freak Flag Fly October 6th, 2010 Tweet This is a guest post by Narciso Tovar This past week, I gave a presentation to the Dallas IREM group about the importance of giving social media a second look.

Class 182

Class Postrank Comments Tourism 182

Hootsuite

JANUARY 27, 2022

And yet, while this Insta-event should be a time of rejoicing, like any change to a social media platform, it has naturally fostered a wave of complaints and concerns: link stickers, allege some social experts, are negatively impacting engagement. Hypothesis: Adding links to Stories reduces your engagement rate.

Engagement 102

Engagement Instagram URL HootSuite 102

The Way of the Web

AUGUST 19, 2010

You buy and sell shares in other people registered on the network (similar ideas have been applied to celebrities in the past, e.g. the BBC and Celebdaq ), and you can also earn by registering your social networking profiles and blogs and having activity on those sites earn you cash (or in Empire Avenue, Eaves). Will it work?

Influencer 30

Influencer Social Networking Blogroll Embedding 30

The Way of the Web

MAY 18, 2010

The big difference across the Atlantic was that the use of social networking and communication/engagement in the U.S was directed at empowering engaged supporters to go out and spread the word about Obama to everyone around them, especially those offline. Spin never cuts through, and passivity doesn’t get shared.

Blogroll 28

Blogroll Disqus Journal RSS 28

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

OCTOBER 16, 2012

Social Media Stats and Demographics. Social media accounts for only 16% of customer engagement today, but is expected to increase to 57%—the second-most used channel, behind only face to face interaction—within five years. 56% of Americans have a profile on at least one social networking site. Marketing Pilgrim ).

Social Media 229

Social Media Hubspot B2B Marketing 229

The Way of the Web

JANUARY 12, 2010

Web Strategy Wikinomics Rankings ← Sometimes it’s better never than late… Digital business needs to be effective more than efficient → Will customer service come to social media? He felt that large brands have better things to do than engage in endless chatter in the faint hope of converting the odd sale.

Social Media 35

Social Media FeedBurner Airlines Blogroll 35

Bill Hartzer

NOVEMBER 2, 2021

Trademark number 97097363. Goods and Services Description.

Telecommunications 218

Telecommunications Wireless Software Applications 218

Sprout Social

MAY 8, 2023

As the premier professional-focused social platform, LinkedIn is where to establish yourself as a thought leader in your industry. With the right LinkedIn marketing strategy , combined with these optimal posting times, you could see improved engagement. Industry-specific data includes mid- to high-level engagement times.

LinkedIn 110

LinkedIn Tourism Travel Education 110

The Way of the Web

SEPTEMBER 9, 2010

And if it does expand out in terms of the social aspect, it’ll still conform to the same basic principles of reputation,engagement and gaining influence which have ruled all social interaction since we first emerged from caves. Web Strategy Wikinomics Rankings ← Do you relate to your computer as another person?

Paid Search 29

Paid Search Blogroll Apple Disqus 29

The Way of the Web

JUNE 27, 2010

Google Me – quick thoughts for and against… → The importance of experiencing your community June 28th, 2010 · View Comments When talking about community-building or social media, it’s easy to suggest you should be part of it. link] Dan Thornton Hi – thanks for the comment.

Communities 33

Communities Blogroll Community building Disqus 33

Sprout Social

JULY 6, 2022

We’ve seen an interesting shift in when there’s the most engagement on Facebook in 2022. Weekday very early mornings and mid-mornings still show more consistent engagement and have become much more opportune times for brands to get eyes on their content. High engagement are Tuesdays through Fridays between 10 a.m.

Tourism 115

Tourism Facebook Travel Education 115

ProBlogger

SEPTEMBER 23, 2014

If your blog is not growing, then you may have issues with engagement. Get on social media. People spend more time on social networking platforms than other sites. If you want to get a reader’s attention, then you need to have a social media presence. Are you getting comments? Are you responding to comments?

How To 54

How To Blogger Adsense Newsletter 54

Hootsuite

APRIL 1, 2021

Another cool thing about Brand Accounts: they allow you to access YouTube Analytics , which offers super helpful insight about who’s watching your videos and what content is popular. According to Search Engine Journal , successful YouTube videos have attention-grabbing intros and great branding, background music, and clear audio.

YouTube 145

YouTube Brands How To HootSuite 145

Sprout Social

APRIL 13, 2022

Midday engagement during weekdays became denser with top times ranging between 10 a.m. while evenings and weekends still showed increased opportunities for engagement. Despite a nearly 5% increase in the demand for consumer packaged goods in the US, social media engagement of consumer goods was relatively low.

Instagram 123

Instagram Tourism Travel Education 123

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. ”), and how to gain followers.

Social Media 245

Social Media Tumblr Marketing B2B 245

The Way of the Web

AUGUST 9, 2010

This is likely, because the search content is often on sites which have no focus on owning an area with quality content – which is the sort of thing which is more likely to be shared on social networks (It should have also been the sort of content more likely to be highlighted by Google – maybe in 2011?).

Content 28

Content Adwords Adsense Advertising 28

Hootsuite

DECEMBER 10, 2019

Top 5 social media trends for 2020. Brands strike a balance between public and private engagement. Social marketing and performance marketing collide. The social attribution gap closes. Brands strike a balance between public and private engagement. While TikTok is new, its role in the social media landscape is not.

Trends 145

Trends Social Media CPA Sports 145

Later

DECEMBER 23, 2020

From Instagram Reels and TikTok to the original video giant YouTube, there are tons of opportunities to grow your audience and boost your engagement with video content. Or if you already have an active and engaged audience on Instagram, experimenting with IGTV videos or Reels could be your way to expand that reach.

Social Media 120

Social Media Strategy Meme Instagram 120

Webbiquity SMM

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Cindy Bates. Cindy_Bates.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

JANUARY 9, 2012

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more.

Tools 201

Tools Twitter Tips B2B 201

Kikolani

SEPTEMBER 3, 2010

Search Engines / SEO / Analytics. Social Media / Social Networking. How to use social media monitoring tools for outreach marketing – defining keywords, audience, and engagement strategies. 11 reasons why I’m a social media addict – 11 great reasons to be attached to social media.

Mashup 133

Mashup Resources Adwords Case Study 133

Techipedia: Tamar Weinberg

MARCH 17, 2010

Mark Thompson of Search Engine Journal has a great article entitled How To Find Industry Influencers. Look at Boring Stats — and Make Them Interesting This has a little to do with the Social Media platforms, but mostly with analytics. Social Media isn’t only Social Networks. Check it out!

Communities 237

Communities Twitter Web 2.0 ROI 237

Myrland Marketing

JULY 6, 2018

When producing newsletters , John Matthew Upton , Greentarget’s Director of Digital Strategy & Analytics, recommends using bulleted lists, or short blurbs with links to longer-form content. I agree with Greentarget that quality production value and engaging content are critical for podcasts to be effective. Social Media : 30%.

Survey 54

Survey Content Research Curation 54

Adam Sherk

MAY 17, 2010

Only the news organizations themselves can fully answer that question; their own analytics data combined with internal estimates of the value of fans and various actions will paint the clearest picture. The Social Page Evaluator (SPE) provides an estimated “Annual Page Value” for any single Facebook Page based on the last 30 days of activity.

Sites 167

Sites News CPM Facebook 167

Kikolani

OCTOBER 26, 2012

The Ultimate Resource Guide to Blogger Outreach and Guest Blogging – 35 resources including networks specifically created to help you connect with bloggers, guides for guest blogging and blogger outreach, and guest post opportunities for marketers. Social Media / Social Networking.

Mashup 115

Mashup Resources Remix RSS 115

Later

DECEMBER 23, 2020

From Instagram Reels and TikTok to the original video giant YouTube, there are tons of opportunities to grow your audience and boost your engagement with video content. Or if you already have an active and engaged audience on Instagram, experimenting with IGTV videos or Reels could be your way to expand that reach.

Social Media 64

Social Media Strategy Meme Instagram 64

Webbiquity SMM

AUGUST 28, 2012

Brands Face Stream Fatigue as Consumers Look Beyond Gimmicks in Social Networks by Brian Solis. ” Blakeley concluded that “the online experience for consumers was undefined or uncharted, leaving consumers to fend for themselves to find relevance within the engagement without any reinforcement to brand value or story.”

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Webbiquity SMM

DECEMBER 27, 2011

Justin Archer notes that despite the fact that for much of the Fortune 500, “social media” really means “Facebook,’ many still fall short in this area. Socialcasting the latest company updates is a fail; planning and engagement are key. Your opportunity lies in engaging with fans through their News Feed.

Tools 195

Tools Tips Facebook Real Estate 195

Later

DECEMBER 23, 2020

From Instagram Reels and TikTok to the original video giant YouTube, there are tons of opportunities to grow your audience and boost your engagement with video content. Or if you already have an active and engaged audience on Instagram, experimenting with IGTV videos or Reels could be your way to expand that reach.

Social Media 52

Social Media Strategy Meme Instagram 52

Techipedia: Tamar Weinberg

JULY 8, 2008

I asked several social media consultants, bloggers, marketers, search engine optimizers, and social media addicts about what they considered to be essential skills and characteristics of the most efficient and results-driven social media consultants. Social media success is about being engaged.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Social Media Sites: General The Big Boys of Social Bookmarking: The Top 20 Sites (10e20): Chris Winfield ranks the top 20 social bookmarking sites by their Alexa rankings and gives a short description of what each does — in case you haven’t ventured beyond Digg. Are You a Social Media Idiot?

Marketing 144

Marketing StumbleUpon SEO Reputation 144