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The Social Media Analytics Compass: What and How to Measure

Razor Social

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? Monitoring your social media analytics can make the difference between the success or failure of your social media presence.

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Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

Marketing Strategy Social Media Marketing Web Analytics Albert Einstein facebook likes iMedia Connection interim marketing metrics link counts online marketing metrics search engine visibility social media ROI social mentions twitter followers' ” There are two problems with this argument.

Metrics 195
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How AI May Impact PR Pros

Waxing UnLyrical

Others can alert you to when you may have a communications issue, such as an emerging groundswell of negative comments. The best practitioners know that a good influencer is one that has a real contextual tie to the brand or the issue, is willing to engage on behalf of the brand and has an engaged following. AI will help save face.

Analytics 164
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5 Marketing Rules to Follow in 2024 From Top-Tier Brands

Convince & Convert

It’s likely that you already have analytics available to find these answers, but if not, a little custom research can go a long way to inform a unique brand partnership strategy that will capture attention. Be aware that your organization might not completely understand nuanced aspects of DEI issues. What else is important to them?

Brands 151
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TikTok trending: 5 reasons to consider it for your 2022 marketing strategy

SocMed Sean

As with all social networks, like YouTube and Vine, along with TikTok's popularity have come perception issues. One issue is TikTok’s addictiveness. Another issue is privacy. You can then access your ad account’s analytics that measures how your ads are performing. Is TikTok Emerging as a Powerhouse Social Network?

Trends 147
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The Problems with Facebook Ads Optimization

Jon Loomer

Take a look at the visit quality from your ads in Google Analytics. You definitely don’t want the lowest quality engagement. Then check the quality of that traffic in Google Analytics. If you fail to mitigate issues related to low-quality engagement, you will start building low-quality page engagement custom audiences.

Facebook 204
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The Scale of Upcoming Changes in the World of Media

The Realtime Report

Great numbers of media companies already have a dependence on traffic that big players bring to them are unable or unwilling to solve the issues with this growth at the same time as large-scale IT corporations are increasing their own media capacities.