The Ultimate Guide to Facebook Analytics

Later

Facebook analytics is an incredibly effective resource for leveling-up your social media strategy and running successful marketing campaigns. Table of Contents: Facebook Analytics: What They Are and How to Access Them. Facebook Analytics: What They Are and How to Access Them.

Analytics: what are you really learning?

Sherrilynne Starkie

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. It was clear from those who participated that people are using and are keenly interested in analytics, but that information they are gleaning is largely superficial.

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Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

Marketing Strategy Social Media Marketing Web Analytics Albert Einstein facebook likes iMedia Connection interim marketing metrics link counts online marketing metrics search engine visibility social media ROI social mentions twitter followers

The Definitive Guide to Instagram Stories

Socialmedia.biz

Remember, tracking your Instagram Story analytics is important to get a detailed understanding of your audience, evaluating your overall performance, and optimizing your content for future posts. The post The Definitive Guide to Instagram Stories appeared first on SocialMedia.biz.

TikTok Analytics: Your Guide to Understanding the Metrics

Later

TikTok analytics are the key to stepping up your TikTok strategy. With TikTok’s built-in analytics, you can target the right audiences and really understand what they’re interested in. Table of Contents: TikTok Analytics: What They Are and How To Access Them.

6 best Twitter analytics tools

Unmetric

Twitter analytics tools give you key data points that are helpful in calculating your social ROI. In this article, we’ve rounded up the best analytics tools that offer an array of features to help you increase brand visibility and fine-tune your Twitter strategy.

Social Media Analytics – How to Engage With The Data Of Social Media

Mindjumpers

Tweet A couple of days ago, I gave a guest lecture at the Danish IT-University on the subject of Social Media Analytics. Social Media Analytics has an increasing audience with a lot of people discussing the subject around the world. on the topic, providing a definition of the topic.

Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]

Mindjumpers

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. The white paper throws some light on the following: How to define social analytics as a discipline.

How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Using social media analytics like Talkwalker’s Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. Using social media analytics hashtag tracking is easy, whether it be an event-related hashtag like #FIFAWWC or a more conventional brand hashtag like #Twitter.

Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution

The Realtime Report

” But the majority (53%) say they don’t know when they will be investing in solutions that support big data analytics. What’s new is that most companies also don’t understand the concept of realtime analytics and have a strategy for investing in the tools to support it.

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The Ultimate Guide to Instagram Analytics: Metrics, Insights, Tools, and Tips

Buffer Social

Instagram analytics are a key part of any Instagram marketing strategy. Without analytics , your Instagram marketing efforts can be a little hit-and-miss. Analytics are often essential for answering your questions. Instagram Insights) or other Instagram analytics tools.

10 Steps to Master Your Social Media Analytics

Convince & Convert

So, alongside the checklist below, we’ve also put together a simple 10-point infographic for social media analytics to help you with every step of the process. The first step in a measurement plan for social media analytics is to work out what you want to track and why.

Creating categories and definitions by doing, not debating

The Way of the Web

I just read a post by Peep Laja which talked about the old advice of inventing a new category to be able to charge more for your products than just slotting into a predefined definition, followed by a post by Neville Hobson on an attempt to redefine what PR means.

10 Instagram Hashtag Hacks + Tricks You Definitely Want to Try

Later

Those who’ve switched to a business profile not only have the ability to check on how their accounts are growing over time with Instagram’s analytics, but they can also analyze how individual posts are performing and compare the specific results from each.

LinkedIn Analytics: The Complete Guide

Sprout Social

While social recruiting is definitely one of LinkedIn’s main functions, it has evolved into much more. As a part of this shift, the B2B social network has also made big changes to LinkedIn Analytics (formerly Insights) that allows companies to access data to measure their efforts. LinkedIn Analytics focuses on three main areas: Company updates. LinkedIn Analytics will also show you how your follower count stacks up against competitors in your industry.

Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics.

Why You Need Analytics and Trust for Successful Influence Marketing

Convince & Convert

Rebekah’s company, AirPR, is a PRTech company that provides, data, insights, and analytic solutions for the constantly developing PR industry, bringing actionable insights to all. Why you need data and analytics every step of the way. Oh, definitely the second.

5 Free Hashtag Analytics Tools That Every Brand Needs

Pixlee

In order to monitor and track the hashtags associated with your brand, check out Pixlee’s list of the 5 free hashtag analytics tools that every brand needs in order to never miss a trending topic or brand ambassador mention ever again. Pixlee’s Free Instagram Analytics .

How to Use Twitter Analytics: 15 Simple-to-Find Stats to Help You Tweet Better

Buffer Social

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too. I’ve found a lot of value in a couple simple tools for discovering the best stats and analytics for Twitter.

Data, Analytics and the Everyday Practice of PR

Proactive Report

You keep hearing that it’s vital to learn how to use data and analytics, but the very thought gives you a headache. Per the definition of PR your core functions are: Identify the audiences you need to reach. Need help with data and analytics? 3 minute read.

Getting Mass Traffic from StumbleUpon: A Definitive Guide

Viper Chill

You are here: ViperChill » Social Media » Getting Mass Traffic from StumbleUpon: A Definitive Guide Getting Mass Traffic from StumbleUpon: A Definitive Guide Written by Glen, this post has 83 Comments Many bloggers end up having a love-hate relationship with StumbleUpon.

How to Advertise on Facebook in 2020: The Definitive Facebook Ads Guide

Hootsuite

And with easy-to-understand analytics , you can uncover your best ads at a glance. The post How to Advertise on Facebook in 2020: The Definitive Facebook Ads Guide appeared first on Hootsuite Social Media Management.

Applying Intelligence and Analytics to Online Statements

Net-Savvy Executive

In my last post, I suggested that intelligence and analytics are two angles on the same challenge: developing the information value in available data. Proposing a formal definition isn't my point, so let's think about it this way: We do a lot of quantitative analysis these days.

How to Use Instagram Analytics to Grow Engagement and Followers

Later

If you want to get more engagement and followers, it all starts with understanding Instagram analytics. The data from your Instagram analytics should inspire your content strategy, and not the other way around. Instagram analytics go beyond which posts get the most likes or comments.

The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

It can be difficult to keep up with all the new social media definitions that seem to emerge almost every month. Analytics. Analytics is an umbrella term used to describe both social analysis tools and the information those tools provide.

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Driving Intelligence and Analytics with Omniscience

Net-Savvy Executive

Considering that the circle included social media, analytics, intelligence, geopolitics, and natural disasters—to pick a few—the label wasn't obvious. Yes, I'm aware of the definition of omniscience , and no, I'm not suggesting that I know everything or ever will.

Improving Your Ad Clickthrough Rate: the Definitive Guide

ProBlogger

For example, the Clicktale analytical software allows you to see how your visitors are moving their cursors around on your site. This guest post is by John Burnside of Money in 15 Minutes. Those people who have been using the Internet as a business platform since it began will have noticed that there has been a significant drop in clickthrough rate of ads over the years.

5 Best Influencer Marketing Platforms to Grow your Brand Awareness

Social Media Marketing

Grapevine Grapevine is an influencer advertising platform that consolidates influencer analytics and discovery with campaign procedure and execution to help brands make the most from this productive sort of marketing.

The 3 Most Valuable PR Metrics You’re Probably NOT Measuring

Waxing UnLyrical

However, there are some great PR attribution metrics that are often overlooked by PR professionals hidden away in most website analytics platforms like Google Analytics. You don’t have to be a Google Analytics ninja to pull any of this off. Don’t be scared of analytics.

11 of the Best Social Media Analytics Tools (Free and Paid)

Hootsuite

Like all business strategies, social media requires reporting and analytics to determine how well it’s working. Social media analytics is about gathering data from your social accounts and campaigns. 11 of the best social media analytics tools. Hootsuite Analytics.

Top 5 Instagram Metrics to Track in 2019

Later

Knowing what Instagram metrics to track can seem like a daunting task, especially if you’re new to the world of Instagram analytics. Instagram analytics help you better understand your audience’s likes, dislikes, and behaviors online. Plus, you’ll be able to identify actionable changes for your brand’s Instagram strategy based on the picture your analytics paints. Secondly, you can use your Later Analytics to hone in on your audience’s behaviors.

Should My Business Bother To Have Social Media KPIs?

agora pulse

If you have access to your website’s analytics panel then you can easily check the performance of your social media channels and what they are bringing to the table. You definitely want to be aiming for more of this. Most marketers know what KPIs are.

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Analytics for Content Marketers and Bloggers: What Do You Need to Track?

ProBlogger

Google Analytics has been my tool of choice to analyze my data daily. It’s a good idea to connect your Google Webmaster Tools with your Analytics so that you can get the entire reading under one platform. Simply, log into Google Analytics, then click on Acquisition>All Traffic.

3 Ways to Analyze Facebook Fan Page Traffic «

The Marketing Blog

If your brand has a website, you would definitely want to analyze its performance in terms of visitor traffic, its navigation patterns, where the visitors are coming from etc. Moving beyond your website, the concept of analytics is also strongly applicable to your other online initiatives as well. The new version has many features which include Page tab analytics, track Facebook sharing and Likes on your own blog or website.

Google Analytics Social Reports Provide Huge Metrics Edge

Convince & Convert

We tried to create “new” definitions for ROI instead of focusing on the one metric that trumps all – money. But to best use it, you must have Goals set up in Google Analytics. But before he does, he’s going to take a look at his analytics “just to check”.

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ICYMI – Twitter analytics, out-app purchases, Airbnb, Kindle

Danny WhatMough

Twitter takes aim at Facebook by pushing its organic reach potential and releasing a new analytics dashboard. A great new guide to Pinterest analytics from Brandwatch – definitely worth checking out. Google Analytics launches dedicated iPhone app. Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here. This is BIG.

The Best Time to Post on TikTok in 2020

Later

TikTok’s analytics are only available on Pro Accounts, which means that if you’re serious about growing on TikTok, now’s the time to make the upgrade! Your TikTok account will reload a Pro Account with a new analytics section!

What is Dark Social and How Is It Affecting Your Brand?

Convince & Convert

analytics Click To Tweet. For The Atlantic , Madrigal wanted to know a ballpark estimate on dark social shares, and together with their web analytics firm came up with a relatively straightforward way to show how much traffic was falsely attributed to “direct.”

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5 Social Media Opportunities to Plan for this Summer

Ignite Social Media

Instagram Analytics. Recently, Instagram Business Profiles began showing basic analytics hinting at the release of a larger analytics rollout that is said to be rolled by this fall.

The Evolution of Our Data Fixation in Social Media

Direct Marketing Observations

While the definition of ROI is evolving to better fit the world of relationships and networks, the ability to demonstrate ROI in hard numbers — not in followers or fans — will become a baseline business requirement in 2010.

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How to Optimize for “Direct” Website Traffic

Webbiquity SMM

One of the most valuable features of Google Analytics is the ability to drill into detail on traffic sources; not just how much traffic came from search or social media, but how much came from each specific search engine or social networking site.

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How to Choose the Right Digital and Social Marketing Goals, Objectives and KPIs for Success

Pam Moore

Definition of a business goal, marketing goal and how they differ. Definition of Key Performance Indicators (KPIs). Have you been spinning your wheels trying to utilize social media to grow your business?

How to leverage social data to be a world-class agency

Sprout Social

Going one step further, with Google Analytics, you can see what actions your audience took once they opened a case study’s web page. The reason a client selects your agency might be because they don’t know where to start or how to translate analytics. Agencies Analytics

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