Analytics: what are you really learning?

Sherrilynne Starkie

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. It was clear from those who participated that people are using and are keenly interested in analytics, but that information they are gleaning is largely superficial.

10 Instagram Hashtag Hacks + Tricks You Definitely Want to Try

Later

It also uses hashtags which describe their ideal customer like #babyfoodie, #girlmom, #boymom, and #babyontheway, along with community hashtags for parents like #motherhoodunplugged, #letthembelittle, and #dailyparenting.

6 best Twitter analytics tools

Unmetric

Twitter analytics tools give you key data points that are helpful in calculating your social ROI. In this article, we’ve rounded up the best analytics tools that offer an array of features to help you increase brand visibility and fine-tune your Twitter strategy.

Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

Branded search visits are driven by a host of activities that raise brand awareness; again including PR and social, but also advertising, trade shows, sponsorships, speaking engagements, awards, community involvement among others.

The Definitive Guide to Instagram Stories

Socialmedia.biz

Remember, tracking your Instagram Story analytics is important to get a detailed understanding of your audience, evaluating your overall performance, and optimizing your content for future posts. The post The Definitive Guide to Instagram Stories appeared first on SocialMedia.biz.

How to Use Instagram Analytics to Grow Engagement and Followers

Later

If you want to get more engagement and followers, it all starts with understanding Instagram analytics. The data from your Instagram analytics should inspire your content strategy, and not the other way around. Instagram analytics go beyond which posts get the most likes or comments.

Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]

Mindjumpers

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. The white paper throws some light on the following: How to define social analytics as a discipline.

How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Using social media analytics like Talkwalker’s Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. Keeping track of the online community’s reaction to the big finale was essential for FIFA to gauge sentiment and reactions to the event.

The Ultimate Guide to Instagram Analytics: Metrics, Insights, Tools, and Tips

Buffer Social

Instagram analytics are a key part of any Instagram marketing strategy. Without analytics , your Instagram marketing efforts can be a little hit-and-miss. Analytics are often essential for answering your questions. Instagram Insights) or other Instagram analytics tools.

Google Analytics Social Reports Provide Huge Metrics Edge

Convince & Convert

We tried to create “new” definitions for ROI instead of focusing on the one metric that trumps all – money. But to best use it, you must have Goals set up in Google Analytics. But before he does, he’s going to take a look at his analytics “just to check”.

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Creating categories and definitions by doing, not debating

The Way of the Web

I just read a post by Peep Laja which talked about the old advice of inventing a new category to be able to charge more for your products than just slotting into a predefined definition, followed by a post by Neville Hobson on an attempt to redefine what PR means.

5 Free Hashtag Analytics Tools That Every Brand Needs

Pixlee

They’re also essential for community building, as well as for the creation and curation of user-generated content. This tool is very flexible and it can give you analytics on any hashtag that you are following, not just the ones that you’re actively using.

Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics.

Facebook Group marketing: how to build your community

Sprout Social

And recent data from the Sprout Social Index highlights that 40% of marketers view private communities as a top social trend to prioritize in 2020. Data from the Sprout Social Index also notes that nearly half of consumers join private communities so they can engage with brands directly.

Data, Analytics and the Everyday Practice of PR

Proactive Report

You keep hearing that it’s vital to learn how to use data and analytics, but the very thought gives you a headache. Per the definition of PR your core functions are: Identify the audiences you need to reach. Need help with data and analytics? 3 minute read.

10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Every time I tell someone I’m a Community Manager , I get a varied response. Really, many people trying to describe Online Community Managers, end up sounding like this: Others may know what Community Manager is, but don’t know exactly how much it entails.

Getting Mass Traffic from StumbleUpon: A Definitive Guide

Viper Chill

You are here: ViperChill » Social Media » Getting Mass Traffic from StumbleUpon: A Definitive Guide Getting Mass Traffic from StumbleUpon: A Definitive Guide Written by Glen, this post has 83 Comments Many bloggers end up having a love-hate relationship with StumbleUpon.

Social Media Community Manager's Management

Social Media Network Marketing

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Tuesday, September 7, 2010 Social Media Community Managers Management Monitoring Social Media can be overwhelming. It is definitely good that Social Media Net.

5 Best Influencer Marketing Platforms to Grow your Brand Awareness

Social Media Marketing

To keep up and develop their community of followers, online influencers start significant conversions and show expertise, empathy, and authenticity with their audience.

3 Ways to Analyze Facebook Fan Page Traffic «

The Marketing Blog

43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. If your brand has a website, you would definitely want to analyze its performance in terms of visitor traffic, its navigation patterns, where the visitors are coming from etc. Google Analytics will track all visits to pages including those pages where the code has been inserted. *

The 32 Best Twitter Marketing Tools

Webbiquity SMM

View analytics on any user’s tweets, retweets, replies, mentions, and hashtags; export Twitter activity; monitor interactions with your followers; batch add/remove people from your lists; see who’s not following you back; and track your follower growth over time.

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The key to Victoria’s Secret social media success

Unmetric

While there aren’t any definitive reasons for the dip in follower growth in July 2018, we found a possible reason behind the dip in followers in November. Engaging with your audience and embracing all kinds of feedback will create a sense of belonging with your community.

The Ultimate Guide to Pinterest Marketing 

Later

How to Use Analytics to Tailor Your Pinterest Marketing Strategy. You can build a strong community that engages with your content, drive brand awareness, click-throughs, and ultimately product sales. However, it’s definitely worth aligning your shareable Pins with your brand DNA.

5 Social Media Opportunities to Plan for this Summer

Ignite Social Media

Instagram Analytics. Recently, Instagram Business Profiles began showing basic analytics hinting at the release of a larger analytics rollout that is said to be rolled by this fall.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations.

#SocialPowWow: A meeting ground for Communicators & Marketers

Waxing UnLyrical

Before I tell you more about it, I’d like to give a BIG shout out to the hosts of chats and the respective communities who helped me learn and increase knowledge over the years and yes, I have built strong relationships with them over time! I enjoyed interacting with the community and learning more about the PR ecosystem and the importance of measurement in PR. Regularly interacting with these communities helped me gain immense knowledge.

How to Optimize for “Direct” Website Traffic

Webbiquity SMM

One of the most valuable features of Google Analytics is the ability to drill into detail on traffic sources; not just how much traffic came from search or social media, but how much came from each specific search engine or social networking site.

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Do Social Referrals Affect Organic Traffic?

Convince & Convert

If the bag manufacturer were to look at that transaction in Google Analytics, it would have shown up as a direct conversion, leaving no credit to social. Segmenting This Audience in Google Analytics. Another Tool: Heap Analytics. Community Building.

From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

From shared databases to communities of practice: A taxonomy of collaboratories. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. The Science of Collaboratories (SOC) project conducted a broad five-year review to take stock of the diverse ecosystem of projects that fit our definition of a collaboratory and to distill lessons learned in the process. The breadth of this definition of a collaboratory complicated the choice of a sampling technique.

Social Media Facebook Security

Social Media Network Marketing

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? It is definitely good that Social Media Network sites are having privacy protection. It is definitely good that Social Media Net.

12 Myths Holding You Back From Instagram

Later

So you can rest easy knowing that your posts won’t be banned from Instagram (as long as you follow Instagram’s Community Guidelines of course!). In fact, there are so many bonuses to switching to a business account that it’s worth considering the move — you could have access to better Instagram analytics, swipe up links in Instagram Stories, and even the ability to auto publish to Instagram with Later! .

How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

It’s true definition is determined by those that love, like or even dislike you. Yes, you can use data, analytics, research and more as inputs to develop your brand, your brand promise, core messages, vision and mission. Social Profit Factor Training System + Member Community .

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How Social Referrals Impact Your Organic Traffic

Convince & Convert

If the bag manufacturer were to look at that transaction in Google Analytics, it would have shown up as a direct conversion, leaving no credit to social. How to Segment This Audience in Google Analytics. How to Segement This Audience in Heap Analytics.

Better Late Than Never: Oct. 16 #measurePR transcript

Waxing UnLyrical

Jen, you have no need to apologize; on the contrary, many thanks to you for being so committed to the #measurePR community! Guest Posts Measurement MeasurePR Social Media jen zingsheim phillips Pinterest analytics PR measurement

The State of Instagram Influencer Marketing (+ Free Report)

Later

Prada, itself, is known for defying the boundaries of definition. With just 20K followers, Sarah’s sponsored post received almost 900 likes and 122 comments from her loyal community! .

Translating Social Value For the Bottom Line

Ignite Social Media

Because of these challenges, most marketing executives have reported having a good qualitative sense of social’s impact on business, but less of a quantitative understanding of how a robust social strategy, content creation, and community management translate to business objectives.

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5 Ways to Elevate Loyal Customers on Social

Likeable

When brands think about community management , they usually think about addressing customer issues, complaints, and crises. Here are a few ways community managers can use social media to elevate their most loyal customers.

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13 Competitor Analysis Tools to Spy on Your Competition

Sprout Social

Sprout offers the same competitive analytics on Instagram too. Find out how Sprout can boost your competitive analytics and research with a free trial today. If you’re interested in a competitor’s paid ads, iSpionage is definitely for you. Analytics

How to Find the Best Twitter Hashtags

Sprout Social

However, in order to take full advantage of this, you’ll need to know which hashtags will work best for you using our Twitter Analytics and more tools on this list. Twitter Analytics. Analytics Twitter Hashtags Tweet

MeasurePR Enters 2012

Waxing UnLyrical

So the chat was a community chat or, as I like to call them, a fireside chat. And as for me, while I’ve learned a lot about Google Analytics I didn’t know before, I really want to complete the Google Analytics Individual Qualification (IQ) this year.

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