6 best Twitter analytics tools

Unmetric

Twitter analytics tools give you key data points that are helpful in calculating your social ROI. In this article, we’ve rounded up the best analytics tools that offer an array of features to help you increase brand visibility and fine-tune your Twitter strategy.

Analytics: what are you really learning?

Sherrilynne Starkie

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. It was clear from those who participated that people are using and are keenly interested in analytics, but that information they are gleaning is largely superficial.

10 Instagram Hashtag Hacks + Tricks You Definitely Want to Try

Later

It also uses hashtags which describe their ideal customer like #babyfoodie, #girlmom, #boymom, and #babyontheway, along with community hashtags for parents like #motherhoodunplugged, #letthembelittle, and #dailyparenting.

Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

Branded search visits are driven by a host of activities that raise brand awareness; again including PR and social, but also advertising, trade shows, sponsorships, speaking engagements, awards, community involvement among others.

The Definitive Guide to Instagram Stories

Socialmedia.biz

Remember, tracking your Instagram Story analytics is important to get a detailed understanding of your audience, evaluating your overall performance, and optimizing your content for future posts. The post The Definitive Guide to Instagram Stories appeared first on SocialMedia.biz.

Tips on Measuring Community [April #measurePR Recap]

Waxing UnLyrical

At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community. A1: Building a community around a product or service is just part of our jobs in #PR today (which is great, because it’s fun!).

Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]

Mindjumpers

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. The white paper throws some light on the following: How to define social analytics as a discipline.

How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Using social media analytics like Talkwalker’s Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. Keeping track of the online community’s reaction to the big finale was essential for FIFA to gauge sentiment and reactions to the event.

Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics.

Data, Analytics and the Everyday Practice of PR

Proactive Report

You keep hearing that it’s vital to learn how to use data and analytics, but the very thought gives you a headache. Per the definition of PR your core functions are: Identify the audiences you need to reach. Need help with data and analytics? 3 minute read.

The Ultimate Guide to Instagram Analytics: Metrics, Insights, Tools, and Tips

Buffer Social

Instagram analytics are a key part of any Instagram marketing strategy. Without analytics , your Instagram marketing efforts can be a little hit-and-miss. Analytics are often essential for answering your questions. Instagram Insights) or other Instagram analytics tools.

Google Analytics Social Reports Provide Huge Metrics Edge

Convince & Convert

We tried to create “new” definitions for ROI instead of focusing on the one metric that trumps all – money. But to best use it, you must have Goals set up in Google Analytics. But before he does, he’s going to take a look at his analytics “just to check”.

Report 150

Creating categories and definitions by doing, not debating

The Way of the Web

I just read a post by Peep Laja which talked about the old advice of inventing a new category to be able to charge more for your products than just slotting into a predefined definition, followed by a post by Neville Hobson on an attempt to redefine what PR means.

5 Free Hashtag Analytics Tools That Every Brand Needs

Pixlee

They’re also essential for community building, as well as for the creation and curation of user-generated content. This tool is very flexible and it can give you analytics on any hashtag that you are following, not just the ones that you’re actively using.

10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Every time I tell someone I’m a Community Manager , I get a varied response. Really, many people trying to describe Online Community Managers, end up sounding like this: Others may know what Community Manager is, but don’t know exactly how much it entails.

Getting Mass Traffic from StumbleUpon: A Definitive Guide

Viper Chill

You are here: ViperChill » Social Media » Getting Mass Traffic from StumbleUpon: A Definitive Guide Getting Mass Traffic from StumbleUpon: A Definitive Guide Written by Glen, this post has 83 Comments Many bloggers end up having a love-hate relationship with StumbleUpon.

Social Media Community Manager's Management

Social Media Network Marketing

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Tuesday, September 7, 2010 Social Media Community Managers Management Monitoring Social Media can be overwhelming. It is definitely good that Social Media Net.

3 Ways to Analyze Facebook Fan Page Traffic «

The Marketing Blog

43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. If your brand has a website, you would definitely want to analyze its performance in terms of visitor traffic, its navigation patterns, where the visitors are coming from etc. Google Analytics will track all visits to pages including those pages where the code has been inserted. *

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations.

The 32 Best Twitter Marketing Tools

Webbiquity SMM

View analytics on any user’s tweets, retweets, replies, mentions, and hashtags; export Twitter activity; monitor interactions with your followers; batch add/remove people from your lists; see who’s not following you back; and track your follower growth over time.

Tools 276

From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

From shared databases to communities of practice: A taxonomy of collaboratories. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. The Science of Collaboratories (SOC) project conducted a broad five-year review to take stock of the diverse ecosystem of projects that fit our definition of a collaboratory and to distill lessons learned in the process. The breadth of this definition of a collaboratory complicated the choice of a sampling technique.

5 Social Media Opportunities to Plan for this Summer

Ignite Social Media

Instagram Analytics. Recently, Instagram Business Profiles began showing basic analytics hinting at the release of a larger analytics rollout that is said to be rolled by this fall.

#SocialPowWow: A meeting ground for Communicators & Marketers

Waxing UnLyrical

Before I tell you more about it, I’d like to give a BIG shout out to the hosts of chats and the respective communities who helped me learn and increase knowledge over the years and yes, I have built strong relationships with them over time! I enjoyed interacting with the community and learning more about the PR ecosystem and the importance of measurement in PR. Regularly interacting with these communities helped me gain immense knowledge.

How to Optimize for “Direct” Website Traffic

Webbiquity SMM

One of the most valuable features of Google Analytics is the ability to drill into detail on traffic sources; not just how much traffic came from search or social media, but how much came from each specific search engine or social networking site.

How To 191

Do Social Referrals Affect Organic Traffic?

Convince & Convert

If the bag manufacturer were to look at that transaction in Google Analytics, it would have shown up as a direct conversion, leaving no credit to social. Segmenting This Audience in Google Analytics. Another Tool: Heap Analytics. Community Building.

Social Media Facebook Security

Social Media Network Marketing

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? It is definitely good that Social Media Network sites are having privacy protection. It is definitely good that Social Media Net.

How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

It’s true definition is determined by those that love, like or even dislike you. Yes, you can use data, analytics, research and more as inputs to develop your brand, your brand promise, core messages, vision and mission. Social Profit Factor Training System + Member Community .

Brands 170

How Social Referrals Impact Your Organic Traffic

Convince & Convert

If the bag manufacturer were to look at that transaction in Google Analytics, it would have shown up as a direct conversion, leaving no credit to social. How to Segment This Audience in Google Analytics. How to Segement This Audience in Heap Analytics.

Better Late Than Never: Oct. 16 #measurePR transcript

Waxing UnLyrical

Jen, you have no need to apologize; on the contrary, many thanks to you for being so committed to the #measurePR community! Guest Posts Measurement MeasurePR Social Media jen zingsheim phillips Pinterest analytics PR measurement

13 Competitor Analysis Tools to Spy on Your Competition

Sprout Social

Sprout offers the same competitive analytics on Instagram too. Find out how Sprout can boost your competitive analytics and research with a free trial today. If you’re interested in a competitor’s paid ads, iSpionage is definitely for you. Analytics

Translating Social Value For the Bottom Line

Ignite Social Media

Because of these challenges, most marketing executives have reported having a good qualitative sense of social’s impact on business, but less of a quantitative understanding of how a robust social strategy, content creation, and community management translate to business objectives.

Apple 105

6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Instead of working on intuition, or crude analytics, you could use definitive evidence to design product pages that lure your best customers directly toward the shopping cart. You will need to include marketing strategists, analytics gurus and Web developers.

Data 285

5 things to measure in social media ROI

Akamai Marketing

We’ve been talk A LOT about social media analytics, metrics and measurement here on this blog. Right now and in the future, measuring social media will come down to determining your definition of success and measuring against that definition.

ROI 183

MeasurePR Enters 2012

Waxing UnLyrical

So the chat was a community chat or, as I like to call them, a fireside chat. And as for me, while I’ve learned a lot about Google Analytics I didn’t know before, I really want to complete the Google Analytics Individual Qualification (IQ) this year.

Flickr 151

How to Find the Best Twitter Hashtags

Sprout Social

However, in order to take full advantage of this, you’ll need to know which hashtags will work best for you using our Twitter Analytics and more tools on this list. Twitter Analytics. Analytics Twitter Hashtags Tweet

Facebook vs Twitter (A Comparison)

The Marketing Blog

I was just testing uberVU , a paid social media analytics service for doing a comparison between Twitter & Facebook and the results that it shows are quite interesting to say the least. Reasons could be many e.g. ‘Facebook’ being a closed platform the community considers it as a friend focussed channel. Mashable Community’s Opinion Obviously the number of reactions cannot be directly translated to the likelihood of a user joining either of the two networks.

Makers by Cory Doctorow

The Way of the Web

The book follows the story of their project, and their lives, as they have an effect on the community around them, and indeed the American country – and the effect on them when big business perceives them as a threat.

Why You Should Stop Hunting for Social ROI

Sprout Social

The fear is that there is one definition of ROI for social media, but we’re just not advanced enough to know about it. From strategizing and scheduling social media campaigns, to translating campaigns across multiple social channels, each with their own levers, idiosyncrasies, and evolutions, to standing on the front lines of audience interaction, the social marketer’s primary role is to drive brand awareness and cultivate community.

ROI 58

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. ” — RazorSocial (Analytics).

Tools 271

Social Media - Why Does Facebook Not Have Many Tracking Tools?

Social Media Network Marketing

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? It is good and healthy engagement with your community members. Your community members could be called by any name for instance Fan on Facebook, Followers on Twitter and so on.

Tools 70