Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Listen Now. It is a cipher.

B2B 121

B2B Software Social Media Survey 121

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Listen Now. It is a cipher.

B2B 121

B2B Software Social Media Survey 121

Writtent Blog

JULY 26, 2013

Big data stole the spotlight this week in the marketing realm, as a recent study revealed that companies plan to dramatically increase their spending on analytics in the years to come. B2B Content Marketing Report – Need to Focus on the Basics. Do you know the biggest challenge facing B2B content marketers today?

ROI 74

ROI Process News Content 74

SalesChoice

MAY 15, 2017

Often referred to as the SIRI of the financial world, it provides analytical tools for capital markets, using a rich analytics platform. LeadGenius uses a global network of more than 500 skilled researchers in 40 different countries to train a machine learning system for B2B sales. Kensho Technologies Inc.

Patterns 20

Patterns Analytics Startup Software 20

Writtent Blog

JUNE 25, 2013

B2B buyers typically love conferences , and you can fulfill their hunger for details on professional events, even if your business budget didn’t have room for you to actually attend in-person. The software behind Trapit never stops searching the web for the topics you care about. Remember Yahoo Answers? Lucky for you, Marketing.AI

Tools 91

Tools Content Blogger Curation 91

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. Not a perfect score, but better than the 54% level of B2B tech companies overall. Driving business growth with industry-specific software for manufacturing, distribution, retail & services customers. digidotcom.

Company 149

Company Twitter Software System 149

SalesChoice

APRIL 3, 2017

B2B Sales Productivity has dropped to global lows of less than 30% of in field customer productivity, with trillions of top line revenue being lost from 30-60% of sales professionals in the middle tier not making their sales plans. The human attention span has dropped to less than 50% over the last ten years. Image Source: [link].

Startup 20

Startup Data Software Analytics 20

Writtent Blog

JULY 17, 2013

If you’re a B2B company, how big are the companies you’re trying to acquire? As HubSpot’s Corey Eridon points out, demographics are the perfect starting point for profiling, because they’re relatively easy to obtain from your existing marketing database or customer relationship management software (CRM). What industries are they in?

Sample 99

Sample Samples Research Company 99

SalesChoice

SEPTEMBER 12, 2016

Blog #2 discussed the history of predictive analytics from the perspective of Artificial Intelligence, and traced leadership from both classical philosophers like: Aristotle, Euclid, in ancient times to covering more modern times, profiling British mathematician Alan Turing. Dr. Angela Lim ,Canadian computer scientist.

Statistics 20

Statistics Startup Analytics Research 20

Oktopost

OCTOBER 20, 2019

More importantly, could this merger create new opportunities for B2B native advertising ? Why the Outbrain Taboola Merger is Significant for B2B. B2B clients aren’t looking to make impulse purchases, so display advertising is generally regarded as a suboptimal way to reach them, usually used for remarketing audiences.

B2B 59

B2B Advertising Examples Hosting 59

Oktopost

NOVEMBER 19, 2021

B2B buyers are well-informed and armed with incisive questions by the time they start talking to salespeople. If a discovery call is the first time you try to think of an answer to a B2B buyer’s question, you’re already too late. In fact, 35% of B2B sales content goes unsued by sales teams.

Tools 75

Tools B2B Price Social Media Management 75

Sprout Social

JANUARY 23, 2024

This is why it pays to keep a close eye on your social media analytics. million #b2b – 3.7 million Top 10 Facebook hashtags for technology and software #technology – 47 million #chatGPT – 13 million #gadgets – 9.7 million #b2b – 3.7 million #b2b – 3.7 What are Facebook hashtags? million #growthmindset – 5.3

Hashtag 120

Hashtag Facebook Fashion Trends 120

Buffer Social

NOVEMBER 8, 2023

Different content marketing analytics tools will have slightly different naming conventions for the important metrics that fall under this bucket. In most cases, monitoring this will require a separate analytics tool from what you use to track your other metrics. People searching Google for terms like this might benefit from using it.

Metrics 98

Metrics Content Marketing Newsletter 98

Webbiquity SMM

SEPTEMBER 10, 2012

” She was named B2B Magazine’s 2012 Digital Marketer of Year. Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups. Lisa also recently authored a guest post here on web analytics and lead scoring. Liz Bonilla. She’s a rock star on Twitter and also speaks French.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Sprout Social

APRIL 13, 2022

Now, with features like Instagram shopping and Guides , businesses from startups to corporations as well as influencer brands, can harness the power of Instagram to capture their audience’s attention. It might be surprising to see that software and tech had a large number of engagement times on Instagram.

Instagram 123

Instagram Tourism Travel Education 123

ProBlogger

SEPTEMBER 4, 2012

Getting the word out about your startup is tough. To become a thought leader in your startup’s industry, and to generate quality leads through your blog, be sure to follow these ten essential steps to creating a blog presence that thrives in the crowded blogosphere. Why are resources so important for startups?

Startup 45

Startup Tips Resources Alltop 45

Convince & Convert

JULY 6, 2017

I wrote a juicy ebook titled Master the Five Pillars of Power Publishing for the startup PowerPost and really want to share it with you. It seems like some people simplify it down to email and G-drives or whatever, and some people buy software. ” Depending on the company—B2B, B2C, large, small, etc.—different

Publishing 165

Publishing eBook Analytics Conversation 165

agora pulse

APRIL 28, 2020

Mike Gingerich is president of Digital Hill, a Web development and software firm, and a partner in the FinTech startup, Visionfinancialmarketing.com. I wish I had paid more attention to the more important analytics such as engagement, click-throughs, and more. About Mike Gingerich. Ian Anderson Gray: I am always learning!

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Convince & Convert

JULY 6, 2017

I wrote a juicy ebook titled Master the Five Pillars of Power Publishing for the startup PowerPost and really want to share it with you. It seems like some people simplify it down to email and G-drives or whatever, and some people buy software. ” Depending on the company—B2B, B2C, large, small, etc.—different

Publishing 60

Publishing eBook Analytics Conversation 60

Convince & Convert

OCTOBER 22, 2013

Down the line, we also look at the number of assisted conversions the content contributed to our software Free Trial conversion funnel. He wrote Crap: The Content Marketing Deluge and the B2B Content Marketing Strategy Checklist. Soap and fabric softener bored him rigid so he jumped ship to specialise in B2B. And Lagavullin.

Strategy 152

Strategy BuzzStream Content Brands 152

Convince & Convert

AUGUST 26, 2010

The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. Too often, standard charts and graphs included in software are just that, standard. They provide numbers, not insights.

Social Media 120

Social Media Strategy Analysis Reputation 120

Convince & Convert

MARCH 18, 2016

It’s a platform for B2B marketers, primarily B2B marketers, to create, manage, optimize, and merchandize their content. And I can’t tell you how many resource centers I land on, and B2B companies are brutal for this. So what does it really do? It’s pretty awesome. Let’s take a look. It’s like that.

Marketing 60

Marketing Content eBook Joomla 60

ProBlogger

FEBRUARY 18, 2019

We talk about gear, software that you need to start. With podcasting, you at least need a little bit of equipment, some software a little bit of skills around how to edit, what an RSS feed is, and all these things. Similar question, what software do you recommend? Darren: And it’s a dream come true for me. Craig: Yeah.

How To 44

How To Hosting Apple Questions 44

Hootsuite

AUGUST 14, 2023

For example, you might say: “Pretend you’re a Microsoft engineer, and I’m an interviewee for a junior software engineer role. Write an education section for a resume emphasizing a candidate’s passion for data science and analytics. Generate three questions you might ask when interviewing me.”

Products 92

Products Real Estate Tourism Fashion 92

Techipedia: Tamar Weinberg

JANUARY 5, 2009

8 Simple Rules for Social Media Marketing in Business to Business Markets (Stuntdubl): Todd talks about how you can make social media marketing work well in the B2B world, but you can certainly extend his post to just about any sort of SMM. This article covers five blogging topics: WordPress setup, design, validation, plugins, and analytics.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Oktopost

DECEMBER 5, 2019

One of the hardest things about B2B marketing is that you’re trying to reach an audience that has customers of their own to market to and is reading the same blogs, following the same trends, and trying the same new approaches you are. Nobody’s going to say “I loved that viral ad from Single Grain—what do they do, again?”

Platform 104

Platform Content B2B Education 104

Convince & Convert

FEBRUARY 9, 2012

A very special guest on the show today, Mr. Scott Monty , Global Poobah of social media for a little startup in Detroit called Ford Motor Company. That’s what happens when you run a startup and you have a baby and you’ve just got other things to do. B2B teams tend to be more spread out. You said cheap technology.

Company 115

Company Retail iPad Google 115

Convince & Convert

FEBRUARY 9, 2012

A very special guest on the show today, Mr. Scott Monty , Global Poobah of social media for a little startup in Detroit called Ford Motor Company. That’s what happens when you run a startup and you have a baby and you’ve just got other things to do. B2B teams tend to be more spread out. You said cheap technology.

Company 112

Company Retail iPad Google 112

agora pulse

FEBRUARY 22, 2020

But first, let’s take a look at the latest 2020 marketing budget stats: An average of 2% of all revenue is spent directly on a company’s B2B marketing budget. B2B industry professionals list lack of budget (59%) as their biggest obstacle. But what if you don’t have a videographer, studio and editing software? So, you need video.

Social Media 175

Social Media UGC Tips CPM 175