The Top 10 Marketing Attribution Software Solutions


Especially, for B2B and Considered Purchase marketing. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! Marketing Attribution Software to the Rescue. Ruler Analytics.

How to Target Users of Specific Software with LinkedIn Ads

Webbiquity SMM

LinkedIn advertising is a powerful channel for any B2B company looking to reach relevant audiences based on their profession. Here’s how you can upload audience lists to LinkedIn to target users of any software (or specific technology) that’s relevant to your business.

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How B2B Brands Can Drive More Leads This Year

Webbiquity SMM

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. According to CMI , 91% of B2B marketers are already using content marketing to generate leads.

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12 Market Research Software Solutions Every CMO Must Know


Feed a website address to BuiltWith, and it can tell you about the framework, widgets, hosting, scripting, shopping cart software, content delivery and advertising networks, and more. But they’re also big enough to give away pretty powerful analytics tools for free.

Web Presence Optimization Software Review: gShift Labs

Webbiquity SMM

gShift Labs is the first (at least that I’m aware of ) integrated software package for managing web presence optimization (WPO). gShift is the first software built from the ground up with that approach in mind.

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). ” — 2018 Trends: B2B Marketing , Edelman.

The Top 10 B2B Marketing Strategies for 2019


The industries and markets that digital B2B businesses serve are undergoing constant, dramatic changes. Here at the halfway point of 2019, we’re getting a clearer picture of the B2B marketing strategies that are currently leading the pack. B2B Marketing

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How to Build a Google Analytics Funnel to Track your Sales

Razor Social

What is a Google Analytics Funnel. This is where Funnels in Google Analytics come in – they help you visualize this process and the conversion data at each step. and then signs up for a free trial of your software. Google Analytics Funnel Setup.

4 Examples of B2B Native Advertising


More importantly, could this merger create new opportunities for B2B native advertising ? Why the Outbrain Taboola Merger is Significant for B2B. Some approaches contained within native advertising, however, are much better suited to B2B advertising. B2B buyers do their homework.

How to Uncover a B2B Brand Voice That Isn’t Boring

Convince & Convert

The B2B world can feel quite stiff sometimes. They’re just as tired of the B2B business-sounding stiffness as you are. I’ve become really good at decoding B2B speak, but even I’m not sure what that means.). Take a look at this B2B landing page for printing.

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What’s the Right Social Media Scheduling Tool for Your Business?

Webbiquity SMM

Based on your goals and overall social media strategy, there are going to be software options that would be better suited to your needs and help you make the most out of your work (and, of course, save you time). appeared first on B2B Marketing Blog | Webbiquity.

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How to Guarantee Your Editorial Calendar Works

Convince & Convert

The number one challenge for content marketers cited in Content Marketing Institute’s 2015 B2B Content Marketing Benchmarks, Budgets and Trends is ‘creating engaging content’. The Economic Benefits of Predictive Analytics. Image via

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The Top 50 Content Marketing SaaS Companies on Twitter

Webbiquity SMM

The top two social networks for B2B software-as-a-service (SaaS) companies are LinkedIn and Twitter. Category: Web Analytics Tools. Category: Web Analytics Tools. Category: Web Analytics Tools.

Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Did you use a social media management software tool to create that page or did you just build it on the fly?

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The People Database: Turn Your Social Audience into Leads


Oktopost is already allowing B2B marketers to seamlessly integrate social engagement data with marketing automation, CRM and BI platforms, so they can leverage it for more effective lead nurturing, scoring and attribution. Analytics.

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The Complete Guide to Data Enrichment


When a mission-critical deal is on the line, B2B sales can be more like negotiating a strategic partnership (or romantic relationship) than merely persuading someone to buy a product. Why Do B2B Marketers Need to Enrich Their Data? B2B Marketing Lead Generation

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20 Tremendous Digital Marketing Stats and Facts

Webbiquity SMM

Worldwide, nearly 200 million Internet users have now installed ad blocking software. That’s perhaps why the growth in B2B digital ad spending over the past two years has been due largely to increased spending on native ads, while display has become less important.

Social Pros 9 – Christopher S. Penn, WhatCounts

Convince & Convert

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). We should get a social media software company named after these! The software is just a vessel.

Five Social Media Marketing Reports and Guides Worth Checking Out

Webbiquity SMM

A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook.

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Social Pros 9 – Christopher S. Penn, WhatCounts

Convince & Convert

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We should get a social media software company named after these! The software is just a vessel. Jay: Yeah, even more so than email in a B2B circumstance.

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity SMM

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. 3) Agency Analytics.

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Top 8 Content Calendar Platforms


One of the hardest things about B2B marketing is that you’re trying to reach an audience that has customers of their own to market to and is reading the same blogs, following the same trends, and trying the same new approaches you are. Content Marketing B2B Marketing Tools

The Hard Things About The Hard Thing Called "Digital Transformation"

Twist Image

B2B and B2B are both dealing dealing with how this works - both internally to move the operation forward and externally in terms of what the consumer sees, buys and connects with. A better web experience, implementing marketing automation software or shifting your business model from a Web-based digital experience to a mobile-first strategy does not make the transformation complete. analytics. marketing automation software.

The Social Media ROI Debate

Webbiquity SMM

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink.

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26 Outstanding LinkedIn Tips and Tactics

Webbiquity SMM

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. ” Social Media Minute: 25 B2B Marketing Uses of LinkedIn by MLT Creative.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I don’t feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to you and my clients to have some idea of what’s out there and what’s worthwhile. This nifty piece of software allows you to specify page title, description, and keywords for each post. Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert.

Calculate Your Blogging ROI in 9 Steps

Convince & Convert

That often takes the form of lead generation, especially in B2B circumstances. Blogging and Content Creation social media ROI blogging blogs content creation formstack inbound writer ROI social media metrics web analyticsBlogging isn’t free.

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10 of the Best Customer Data Platforms to Power Cross-Channel Marketing


A CDP is a software package that creates a centralized hub for (mostly first-party) customer data. Naturally, in today’s digital eco-system, where software providers are extremely concerned with staying innovative and relevant there is a lot of overlap.

Marketing Automation vs Sales Automation


B2B marketing and sales professionals are fighting a daily battle to convert a finite number of leads. This is why automation of B2B marketing and sales activities appears inevitable. Social Media Post Schedulers , Analytics, Brand Watchers. Web Analytics.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. Too often, standard charts and graphs included in software are just that, standard. Because the RowFeeder team is very welcoming to custom report requests, it’s a good solution for agencies looking to put their own stamp on analytics, especially those without an Excel ninja on staff.

5 Strategies for Success with Real Time Marketing


In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. Before we get into more detail with B2B, let’s look at a couple more successful B2C examples.

Blog #7.2: AI and Trust are Key to Evolutionary Success


Often referred to as the SIRI of the financial world, it provides analytical tools for capital markets, using a rich analytics platform. LeadGenius uses a global network of more than 500 skilled researchers in 40 different countries to train a machine learning system for B2B sales.

15 Metrics You Should Measure in Content Marketing

Waxing UnLyrical

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? While Google Analytics or other analytics tools can easily take care of the second part, we’ll help you with the first one. Guest Post by Brandon Brown.

The Guide To Social Media Marketing Automation

Webbiquity SMM

Analytics – A lot of marketing is based on intelligent guesses. It is important to note that social media automation is not about making your job easy, but is rather targeted at scaling up your strategies by delegating redundant tasks to bots and automation software.

Unmetric joins the Falcon & Cision Family


Determined to figure out how to make social media work for the company, I began tracking other B2B brands at the time and recording my findings in an Excel sheet. The post Unmetric joins the Falcon & Cision Family appeared first on Unmetric Social Media Analytics Blog.

Social Pros 15 – Marcus Sheridan, The Sales Lion

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Of course, Argyle Social , Eric’s company, data driven, social media management software.

The Top 10 Professional Services Firms on Social Media

Talkwalker SM

In our latest report, we used Talkwalker social media analytics to try and understand how professional services firms and management consultants are using social media and which firms are using it most effectively.

The Eight Best Social CRM Tools

Webbiquity SMM

Includes marketing automation features to capture, follow up on, and nurture leads, as well as sales workflow automation, ecommerce, and analytics. Showcase reviews: ArCompany, RazorSocial (Software), RazorSocial (Tools). ” — B2B PR Sense Blog. B2B PR Sense Blog.

Blog #7.1: The Rise of AI


B2B Sales Productivity has dropped to global lows of less than 30% of in field customer productivity, with trillions of top line revenue being lost from 30-60% of sales professionals in the middle tier not making their sales plans.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. ” — RazorSocial (Analytics). ” — RazorSocial (Analytics).

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