The Top 10 Marketing Attribution Software Solutions


Especially, for B2B and Considered Purchase marketing. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! Marketing Attribution Software to the Rescue. Ruler Analytics.

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). ” — 2018 Trends: B2B Marketing , Edelman.

How B2B Brands Can Drive More Leads This Year

Webbiquity SMM

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. According to CMI , 91% of B2B marketers are already using content marketing to generate leads.

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Web Presence Optimization Software Review: gShift Labs

Webbiquity SMM

gShift Labs is the first (at least that I’m aware of ) integrated software package for managing web presence optimization (WPO). gShift is the first software built from the ground up with that approach in mind.

The Top 10 B2B Marketing Strategies for 2019


The industries and markets that digital B2B businesses serve are undergoing constant, dramatic changes. Here at the halfway point of 2019, we’re getting a clearer picture of the B2B marketing strategies that are currently leading the pack. B2B Marketing

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How to Use Predictive Content Analytics

Convince & Convert

70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. We’re believers in predictive content analytics. We Experimented With Predictive Content Analytics. Predictive Content Analytics Resulted in Better Content Marketing.

How to Uncover a B2B Brand Voice That Isn’t Boring

Convince & Convert

The B2B world can feel quite stiff sometimes. They’re just as tired of the B2B business-sounding stiffness as you are. I’ve become really good at decoding B2B speak, but even I’m not sure what that means.). Take a look at this B2B landing page for printing.

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Best Brand Monitoring Tools – At Any Price

Webbiquity SMM

Given the increasing importance of reviews, not just for consumer brands but B2B offerings as well—plus backlinks, microinfluencers, and social media conversations—it’s vital to track online brand mentions.

What’s the Right Social Media Scheduling Tool for Your Business?

Webbiquity SMM

Based on your goals and overall social media strategy, there are going to be software options that would be better suited to your needs and help you make the most out of your work (and, of course, save you time). appeared first on B2B Marketing Blog | Webbiquity.

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How to Guarantee Your Editorial Calendar Works

Convince & Convert

The number one challenge for content marketers cited in Content Marketing Institute’s 2015 B2B Content Marketing Benchmarks, Budgets and Trends is ‘creating engaging content’. The Economic Benefits of Predictive Analytics. Image via

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Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Did you use a social media management software tool to create that page or did you just build it on the fly?

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The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity SMM

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. 3) Agency Analytics.

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20 Tremendous Digital Marketing Stats and Facts

Webbiquity SMM

Worldwide, nearly 200 million Internet users have now installed ad blocking software. That’s perhaps why the growth in B2B digital ad spending over the past two years has been due largely to increased spending on native ads, while display has become less important.

Social Pros 9 – Christopher S. Penn, WhatCounts

Convince & Convert

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). We should get a social media software company named after these! The software is just a vessel.

26 Outstanding LinkedIn Tips and Tactics

Webbiquity SMM

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. ” Social Media Minute: 25 B2B Marketing Uses of LinkedIn by MLT Creative.

Five Social Media Marketing Reports and Guides Worth Checking Out

Webbiquity SMM

A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook.

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Social Pros 9 – Christopher S. Penn, WhatCounts

Convince & Convert

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We should get a social media software company named after these! The software is just a vessel. Jay: Yeah, even more so than email in a B2B circumstance.

The Hard Things About The Hard Thing Called "Digital Transformation"

Twist Image

B2B and B2B are both dealing dealing with how this works - both internally to move the operation forward and externally in terms of what the consumer sees, buys and connects with. A better web experience, implementing marketing automation software or shifting your business model from a Web-based digital experience to a mobile-first strategy does not make the transformation complete. analytics. marketing automation software.

The Social Media ROI Debate

Webbiquity SMM

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink.

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The Top 10 Professional Services Firms on Social Media

Talkwalker SM

In our latest report, we used Talkwalker social media analytics to try and understand how professional services firms and management consultants are using social media and which firms are using it most effectively.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I don’t feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to you and my clients to have some idea of what’s out there and what’s worthwhile. This nifty piece of software allows you to specify page title, description, and keywords for each post. Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert.

10 of the Best Customer Data Platforms to Power Cross-Channel Marketing


A CDP is a software package that creates a centralized hub for (mostly first-party) customer data. Naturally, in today’s digital eco-system, where software providers are extremely concerned with staying innovative and relevant there is a lot of overlap.

Pinterest Marketing for B2Bs


Traditionally viewed as a hot spot for product retailers for most of its history, Pinterest has been virtually ignored by B2B companies looking to reach their target market. Follow the tips below to increase the potential of your Pinterest B2B marketing strategy.

Calculate Your Blogging ROI in 9 Steps

Convince & Convert

That often takes the form of lead generation, especially in B2B circumstances. Blogging and Content Creation social media ROI blogging blogs content creation formstack inbound writer ROI social media metrics web analyticsBlogging isn’t free.

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The Eight Best Social CRM Tools

Webbiquity SMM

Includes marketing automation features to capture, follow up on, and nurture leads, as well as sales workflow automation, ecommerce, and analytics. Showcase reviews: ArCompany, RazorSocial (Software), RazorSocial (Tools). ” — B2B PR Sense Blog. B2B PR Sense Blog.

5 Strategies for Success with Real Time Marketing


In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. Before we get into more detail with B2B, let’s look at a couple more successful B2C examples.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. Too often, standard charts and graphs included in software are just that, standard. Because the RowFeeder team is very welcoming to custom report requests, it’s a good solution for agencies looking to put their own stamp on analytics, especially those without an Excel ninja on staff.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. ” — RazorSocial (Analytics). ” — RazorSocial (Analytics).

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The role of social media in managing projects for brands

Alternative B2B channels. Some studies have found social media is not as effective in garnering B2B leads as are time-tested lead-gen methods like business events, trade summits, and telemarketing. B2B content marketing has lately been centering around social media.

Blog #7.2: AI and Trust are Key to Evolutionary Success


Often referred to as the SIRI of the financial world, it provides analytical tools for capital markets, using a rich analytics platform. LeadGenius uses a global network of more than 500 skilled researchers in 40 different countries to train a machine learning system for B2B sales.

15 Metrics You Should Measure in Content Marketing

Waxing UnLyrical

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? While Google Analytics or other analytics tools can easily take care of the second part, we’ll help you with the first one. Guest Post by Brandon Brown.

The Guide To Social Media Marketing Automation

Webbiquity SMM

Analytics – A lot of marketing is based on intelligent guesses. It is important to note that social media automation is not about making your job easy, but is rather targeted at scaling up your strategies by delegating redundant tasks to bots and automation software.

Social Pros 15 – Marcus Sheridan, The Sales Lion

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Of course, Argyle Social , Eric’s company, data driven, social media management software.

Blog #7.1: The Rise of AI


B2B Sales Productivity has dropped to global lows of less than 30% of in field customer productivity, with trillions of top line revenue being lost from 30-60% of sales professionals in the middle tier not making their sales plans.

A Social Media Budget Breakdown for Every Size of Business


According to the Business Development Bank of Canada , a common rule of thumb is that B2B companies should allocate 2-5% of revenue on marketing, while B2C companies should spend between 5-10%. B2B Services: 20.5%. Software and tools. Analytics tools.

HubSpot vs. Marketo: Which is Better?


What does this have to do with marketing automation software? Marketo was built with a focus on Salesforce CRM users, and to this day the majority of Marketo B2B. Web page activity analytics available. Web analytics dashboard available. CRM analytics. It’s an out-of-the-box solution for B2B marketers looking for an easy setup and comprehensive capabilities, without investing time in elaborate integrations. Sparta vs Athens: Which was the greatest empire?

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). SEO has the biggest impact on lead generation for B2B companies. B2B Lead Blog ). 6 B2B Marketing Facts and Stats.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

” She was named B2B Magazine’s 2012 Digital Marketer of Year. Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups. Lisa also recently authored a guest post here on web analytics and lead scoring.

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( B2B Marketing Insider ). B2B Marketing Insider ).

Blog #6.3: Merits of Story Telling and Introduction to Predictive Narrative


Sales Productivity of B2B Sales professionals is plummeting and some futurists are now warning that B2B Sales professionals will die out in less than 30 years; 2.) The most common type of analytical story is about discussing the past. Future based stories – Stories about the future are based on predictions ; and in the world of business predictive analytics is a primary method to predict futures. Analytical tools offer no real assistance here.