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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C. How do we apply that through the lens of B2B?

B2B 306
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The 12 Startups I’ve Invested In and Why

Convince & Convert

It’s a game-changer for B2B. the recently re-branded Command Post has pivoted to focus on providing useful social media analytics, and delivering nuggets of insight and intelligence that help you identify hidden advocates (for example). They gained 50 B2B clients in just one year, and are picking up momentum quickly.

Startup 168
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Allen Gannett on Developing the Right Ideas at the Right Time

Oktopost

Allen was the founder and CEO of TrackMaven, a marketing analytics platform whose clients included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. Radically Transparent , is a podcast geared towards the modern-day B2B marketer. Watch the recording: Want to hear more from renowned marketing leaders?

B2B 118
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11 Marketing Dashboards That Make You Think

Oktopost

Metrics associated with your KPIs can inform every aspect of your B2B marketing strategy. Key metrics such as gross revenue, customer lifetime value, and market share help B2B marketers make the right data-driven decisions at every stage of their campaigns. . Many B2B marketers feel like they are swimming in an ocean of data.

B2B 62
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Top 10 Social Media Reporting Tools

Oktopost

In the digital marketing world, making decisions based on data and analytics is crucial to growing your business. Social media marketing analytics is big business. Good social media reporting helps cut through the clutter and puts the value front and center–something that is invaluable in B2B marketing, especially.

Report 126
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What Are The 5 SaaS Marketing Mistakes You Should Avoid?

The Realtime Report

Marketing a startup without experience is a lot of work. As a startup, spending time on your SEO is paramount. A general rule of thumb for B2B is minimal clutter. Nevertheless, it would be best if you still incorporated analytics to know what works best for you. Fortunately, we are here to help. Let’s get started!

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5 Strategies for Success with Real Time Marketing

Oktopost

In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. Before we get into more detail with B2B, let’s look at a couple more successful B2C examples. How Can B2B Marketers Incorporate Real-Time Marketing?

Strategy 125