Sprout Social

MARCH 7, 2022

Here are four types of brand survey questions marketers use to learn more about how audiences perceive their brand: Cognitive : Questions that assess what audiences associate with your brand. For example, people might associate Apple with “minimalism” or “innovation.”. Most notably, ongoing sentiment tracking.

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Survey Brands Sentiment Template 93

Keyhole.co

JUNE 19, 2023

Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. It is a powerful strategy for social media content marketing when aiming to boost customer success. It includes an analysis of context, sentiment, and the overall customer experience.

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Social Media UGC Content Loyalty 52

Twist Image

APRIL 19, 2017

Her sentiment was meant to mean that if the music feels right, it will find an audience, but it did give pause. At a recent speaking event, the Chief Marketing Officer pulled me aside to ask for some advice. Personas and analytics are not the audience. Is it possible that personas and your analytics are not your audience?

Travel 71

Travel iPhone Analytics Airlines 71

Sprout Social

DECEMBER 16, 2019

It’s no secret that many marketers still struggle with social media measurement. And this is all despite the wealth of analytics and tools available to marketers today. According to our own data , marketers are focused on a variety of metrics that define what’s working (and what isn’t!) The problem? A bit of both?

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Social Media How To Metrics Analytics 99

Dave Fleet

MAY 25, 2011

My primary concern was that, after seeing nearly a 90% variance between their numbers and those from Google Analytics on my own site, I couldn’t trust that their numbers for other sites would be correct. when comparing the traffic numbers for local analytics (google, omniture, etc) to the numbers on Compete.com.

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Compete Quantcast Sample Samples 277

Sprout Social

FEBRUARY 18, 2020

But when you practice social media listening , you’re taking an overall look at brand mentions and industry trends to better inform future marketing decisions. At 78%, the majority of marketers that Sprout surveyed responded to a customer request within 12 hours. Monitoring helps you with your brand perception and sentiment.

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Social Media Strategy Brands Airlines 136

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

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Social Media B2B Marketing SEO 245

Twist Image

APRIL 19, 2017

Her sentiment was meant to mean that if the music feels right, it will find an audience, but it did give pause. At a recent speaking event, the Chief Marketing Officer pulled me aside to ask for some advice. Personas and analytics are not the audience. Is it possible that personas and your analytics are not your audience?

Travel 40

Travel iPhone Analytics Airlines 40

Sprout Social

FEBRUARY 25, 2019

It’s used by companies around the world to understand their customers better and inform their next marketing step. Listening gives you a better perspective on how customers feel about you (brand perception) or shapes your next marketing campaign. Listening on Facebook is a step up from monitoring and taking action. Ingenius: Storage.

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Facebook Review Overview Press Release 94

Twist Image

JANUARY 26, 2017

Explosive growth on a platform does not (often) come with great marketing results for brands. In the early days of digital marketing, brands would be completely confused why their advertising was not performing, when there was such a large and growing audience online. It was never an apple to apple comparison. mirum blog.

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Platform Nielsen Publishing Advertising 40

Social Media Strategies Summit

JANUARY 2, 2020

But at their best, they can improve consumer sentiment, drive brand loyalty and lead to direct sales. 5 Apple Pulls at Our Heartstrings. This season, Apple focused on the emotional side of the holidays with a storytelling campaign that really pulls at viewers’ heartstrings. 6 Gap Goes 100% Digital, Taps Into Experience Economy.

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Campaign Retail Loyalty Marketing 134

ProBlogger

OCTOBER 6, 2022

Our Marketing/Product Guru Shayne ’ s written this post but I ’ ll chime in along the way with some thoughts too. Don’t get confused between a stall in revenue to that of visitors and engagement, as changes to earnings might not be linked to the true health and sentiment towards your blog. Over to you, Shayne.

Products 40

Products eBook Reputation Blogger 40

Sprout Social

MAY 10, 2023

Review management vs. reputation management Top review management software in the market How to find the best review management software Choose a review management software designed for top platforms Why do companies need review management software? Use these insights to influence other marketing efforts and areas of your business.

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Software Review Reputation How To 99

Sprout Social

SEPTEMBER 7, 2021

There are a number of tried-and-true elements marketers can borrow from campaigns that have gone viral before, from short-form video to audio-first content to inclusive marketing. Apple’s #ShotOniPhone. commissioned by @Apple for pride month ?? 6 social campaigns that captivated the internet in 2021.

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Campaign Social Media Collaboration Apple 136

Keyhole.co

JUNE 30, 2021

Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” Apple allowed users to block tracking and now requires users explicitly to agree to pass off their tracking data to app owners like Facebook for targeting ads. Improve data quality.

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Data Social Media Strategy CPC 108

Keyhole.co

FEBRUARY 27, 2024

But is it just known faces that make Spotify’s marketing strategy a success or do they truly understand what their audience is looking for? million Not only have they amassed millions of followers across platforms, but they even left their top competition, Apple Music and YouTube Music, behind on Instagram with over 2x the followers.

Social Media 59

Social Media Strategy Content Collaboration 59

Sprout Social

JANUARY 5, 2022

Sure, Instagram has rolled out a ton of business-friendly features recently (think: IG shopping updates, Reels analytics and fresh video editing options). Instagram tools for insights and analytics. In-depth analytics. CapCut offers surprisingly powerful Instagram video editing for both Apple and Android totally for free.

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Instagram Tools Price Hashtag 135

Keyhole.co

MARCH 1, 2023

Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” Apple allowed users to block tracking and now requires them to explicitly agree to data sharing with apps such as Facebook for ad targeting. In its recent update, iOS 14.5,

Data 52

Data Social Media Strategy CPC 52

ProBlogger

OCTOBER 6, 2022

Our Marketing/Product Guru Shayne ’ s written this post but I ’ ll chime in along the way with some thoughts too. Don’t get confused between a stall in revenue to that of visitors and engagement, as changes to earnings might not be linked to the true health and sentiment towards your blog. Over to you, Shayne.

Products 26

Products eBook Reputation Blogger 26

Oktopost

APRIL 24, 2023

In many ways, and for many industries, it sits at the tip of the market research pyramid, offering honest and balanced insight into your customers, and the wider market. Comparative Sentiment Have you ever received a text or email where the sender’s mood and feelings are left totally ambiguous? Plenty of things impact sentiment.

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Analysis Sentiment Statistics B2B 62

Hootsuite

AUGUST 17, 2023

With Hootsuite, you get an easy-to-use social media scheduler that gives you Personalized recommendations for best times to post I ntuitive analytics for all your social accounts (including industry benchmarks and competitor analysis ), O ne, unified inbox for DMs and comments from every network.

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Comparison HootSuite Hubspot Social Media Management 76

Sprout Social

JANUARY 20, 2022

That’s because any given marketing push involves so many moving pieces. Sticking to the step below not only encourages you to keep a closer eye on your campaigns but also anticipate and avoid the most common roadblocks marketers face. For example, how to market to new customers versus existing ones is apples and oranges.

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Campaign Social Media How To Project 134

agora pulse

APRIL 21, 2020

Here’s a deeper look at TikTok marketing and some answers to your most pressing TikTok questions. TikTok launched in 2017, but only recently, marketers started to take it seriously. In my last article, I looked at TikTok marketing essentials and shared a sneak peek into the videos that went viral on the platform.

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Questions Marketing Hashtag Analytics 109

Sprout Social

APRIL 10, 2023

There’s a reason why brand awareness is still the top goal for many marketers. That’s exactly what makes their marketing so brilliant and memorable. The company largely markets itself in the same spaces as alcohol brands. Comparing their audience to Liquid Death’s is apples and oranges, though.

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Brands Handbook Company Examples 128

Sprout Social

JANUARY 5, 2021

Marketers are always on the hunt for “the next big thing.” Despite popular belief, getting ahead of the curve and predicting marketing trends doesn’t require a crystal ball. Despite popular belief, getting ahead of the curve and predicting marketing trends doesn’t require a crystal ball.

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Strategy Content How To Trends 133

Sprout Social

MARCH 21, 2019

How to use B2C social listening to make better marketing decisions. In this guide, we’ll break down exactly how social listening for B2C can help attract new customers and ultimately make more informed marketing decisions. Combined with sentiment analysis, you can understand what people are saying about your business and why.

Brands 107

Brands How To Sentiment Analysis 107

Laurel Papworth

JUNE 9, 2023

How will we adapt to artificial intelligence, especially in a job market that suddenly looks VERY different? Open up chatGPT, ask it to do something, write me a marketing plan, critique this statement, both positive and negative, roleplay my editor, and the response back will mean that the job is done faster. Google, Apple, Facebook.

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Avatar System Data Course 98

ProBlogger

MARCH 31, 2014

Our Marketing/Product Guru Shayne ’ s written this post but I ’ ll chime in along the way with some thoughts too. Don’t get confused between a stall in revenue to that of visitors and engagement, as changes to earnings might not be linked to the true health and sentiment towards your blog. Over to you, Shayne.

Products 52

Products eBook Reputation Blogger 52

Bill Hartzer

FEBRUARY 8, 2010

Marketers online have always wondered: How much would it have cost to attract the same media exposure through traditional advertising? Many of the answers have been released in a new report called The General Sentiment Media Value Report™. APPLE $293,237,918. MICROSOFT $648,732,726. YAHOO $291,766,667.

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News Report Social Media Reputation 110

Sprout Social

JULY 30, 2018

Comparing the Instagram activity of a small, local retailer to the likes of H&M or Old Navy would be apples and oranges. First thing’s first: marketers should have a strong pulse on what’s considered top-performing content in their space. Sentiment Analysis. Think about it. Content Performance.

Brands 78

Brands Analysis Sentiment Metrics 78

Twist Image

JUNE 12, 2014

iOS 8 to stymie trackers and marketers with MAC address randomization - Are Technica. But Apple is just as of big a player. Making the MAC address variable in iOS 8 is like burning everyone''s fingerprints off, and potentially a game-changer for a whole army of location-based passive marketing and analytics tools."

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Apple API Startup Directory 63

Convince & Convert

AUGUST 3, 2010

A digital marketing success story. And Facebook fan pages are often easier for marketers to update than your corporate website, not requiring you to call Gill from IT for his famous “assistance with a smirk&#. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. And I still feel that way.

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Social Media Facebook Marketing Consultant 167

Convince & Convert

SEPTEMBER 21, 2010

Sentiment: How much are you willing to automate verse check by hand? • Languages: Will you need to analyze foreign languages and do you have anyone in house to translate or will you need the tool to handle that? Demographics: Do you want to be able to filter by the demographics of the author? In other words, how accurate does it need to be?

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

AUGUST 3, 2010

A digital marketing success story. And Facebook fan pages are often easier for marketers to update than your corporate website, not requiring you to call Gill from IT for his famous “assistance with a smirk&#. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. And I still feel that way.

Facebook 167

Facebook Consultant Social Media Sites 167

Webbiquity SMM

APRIL 9, 2012

And when you log in to PingTags, you can view analytics like how many people scanned your card and which links they clicked. A free app for Apple iOS devices that enables users to manage multiple social media accounts at once. A social media analytics and engagement tool that incorporates search, analytics and engagement capabilities.

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Review Tools Social Media Klout 200

Techipedia: Tamar Weinberg

JULY 7, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > No, You Can’t Automate Social Media! These new “Internet Marketers&# take Twitter by storm, using automated Twitter tools in abundance that give them the true appearance of expertise.

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Social Media Klout Influencer Feed 251