10 Steps to Master Your Social Media Analytics

Convince & Convert

As digital marketing increasingly becomes more and more measurable, there is no reason brands should not understand the effectiveness and reach of their social media. The first step in a measurement plan for social media analytics is to work out what you want to track and why.

How to Use LinkedIn Analytics to Better Connect With Your Audience

agora pulse

When you’re developing your marketing strategy, it’s easy to overlook LinkedIn. LinkedIn analytics can help with that. How to Find LinkedIn’s Analytics. There, you can upload new posts, get an overview of activity, or view more in-depth analytics.

The 10 Point Check List for Effective Social Media Analytics (with Infographic)

Talkwalker SM

As digital marketing increasingly becomes more and more measurable, there is no reason brands should not understand the effectiveness and reach of their social media. 3. Set clear time-frames for monitoring so you’re not comparing apples to oranges.

Facebook Clear History, Apple ITP & Chrome Updates: What It All Means for Brands

Likeable

Why Facebook Marketers Shouldn’t Panic About Clear History and ITP Updates. Where marketers will see a clear impact is attribution windows, especially click-based conversions. Estimates of the size of reduction are hard to make at this time, but if it is large enough, it may cause marketers to reduce website retargeting budgets. Web analytics tools will become less accurate, because Safari users will be forgotten after one day.

Apple 64

5 Tips on Using Google Analytics More Effectively

Bill Hartzer

There is a free tool that Google provides called Google Analytics. Once you organize the data that Goggle Analytics provides you can utilize this essential information to market and promote your website. The last important tip for Google Analytics that we are looking at is with regard to these referring websites. You run the Google Analytics program and realize that you are only getting 1-2 visitors from that link. Web Analytics

Interview: Aaron Goldman – Everything I Know about Marketing I Learned From Google

Dave Fleet

Tweet Aaron Goldman is the author of Everything I Know about Marketing I Learned From Google (affiliate link). With all of the companies taking innovative approaches to marketing nowadays, why did you choose to write about Google? Marketing is more than just advertising.

Google 378

The Future of Digital Marketing According to the Giants

Webbiquity SMM

and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future. What seemed to be objects of science-fiction books and shows are now being developed in the real world, and may be used for marketing. Guest post by Clayton Wood.

Is Your Business Ready For Mobile Marketing?

yMarketingMatters

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. And check this out: What Do Top Marketers Think About Mobile Marketing?

Mobile 158

47 Superb Social Media Marketing Stats and Facts

Webbiquity SMM

Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. Top executives: social media marketing is for thee, but not for me.

Newspapers, Magazines, and the Apple iPad

The Way of the Web

The iPad is still hugely important: I’m not denying the impact and value of the Apple iPad.

iPad 45

Business Transformation. From Marketers To Makers.

Twist Image

Companies can earn millions of billions of dollars in the short span of four months, and the markets will pound them for not performing better. When they''re not doing that, these channels are typically leveraged by the marketing and communications departments, as a way to advertise some kind of promotion or product. Jay Baer often says that social media is the campfire, and that content marketing is the gasoline. Marketers should be helping to transform businesses.

10 Marketing Tips from Father of Marketing David Ogilvy

Convince & Convert

Marketing ideology seems to change every ten years or so—unless you’re David Ogilvy, and your philosophy has lasted the better part of a century. Here are 10 marketing tips, updated with modern examples, from one of the greatest business minds this world has seen.

Tips 127

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices.

You Can't Always Blame The Business Model When It Comes To Marketing

Twist Image

This line of thinking was to my professional advantage and opportunity, as I was bringing to market (along with my fellow business partners) a new way to think about a modern marketing agency in an digital world. Digital marketing agencies grew with a multiple that was not comparable to traditional advertising agencies, as traditional agencies started initiating technology teams and more to keep pace. WPP has a current market cap of about $22 billion USD. analytics.

Essential tools for influencer marketing

Socialmedia.biz

A master roundup of social marketing tools to use on behalf of brands. Target audience: Social marketers, influence marketers, businesses, brands, digital marketers, SEO specialists, entrepreneurs, educators, journalists, Web publishers. Google Analytics.

Best Instagram Apps for Marketers

Buffer Social

But do you know all the best apps to take your Instagram marketing to even greater heights? There’s no shortage of great Instagram apps for marketers. The Trend of Standalone Instagram Marketing Apps. The Best Instagram Apps for Marketers. Instagram analytics apps.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 90% of companies with 100 or more employees use social media in their marketing mix.

Marketing Fit Interview: Christopher Penn, Vice President of Marketing Technology, SHIFT Communications

Justin Levy

Better marketers and better individuals. In this Marketing Fit interview, Chris covers everything from his top productivity tip to what he’s learned self-publishing two books to what tactic he wants to banish from marketers’ toolboxes.

23 most followed brands on Facebook in 2019

Unmetric

Luckily, we have a Facebook analytics tool that tracks, among other things, which brands have the most followers. KFC launched a limited edition 5-in-1 meal box containing their juicy chicken meal along with a built-in power bank and USP cords that support both Android and Apple users.

Brands 121

25 most followed brands on Twitter in 2019

Unmetric

Luckily, we have a Twitter analytics tool that tracks, among other things, which brands have the most followers. Burberry has a separate handle on Twitter for customer support, a common tactic that most brands follow so as to not mix their marketing efforts and customer support initiatives.

Brands 131

Health And Fitness Apps See 62% Increase In Usage In Last Six Months

The Realtime Report

Looking at data from over 6,800 iPhone and iPad apps listed under the health and fitness category, Flurry Analytics reports a 62% increase in the usage of health and fitness apps over the past 6 months, while the overall mobile app industry has only seen a 33% increase.

iPad 186

How to edge out your competition with market research

Sprout Social

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research.

The Marketer’s Toolbox: The 60 Marketing Tools We Use at Buffer

Buffer Social

As a marketing team spread around the world — from the West Coast in the US to the East Coast in the US to Canada, to the UK and Singapore, we always keep an eye on the latest marketing and productivity tools to help us stay connected and do our best work. Google Analytics.

Tools 114

Marketing Dos and Don’ts for 2016

SocialFish

Chances are, you are making some of the most common marketing mistakes businesses make. Here are a few of the marketing dos and don’ts you will want to implement this year. Do Get Some Analytics. One of the big stories of 2015 was that Apple allowed ad blockers in iOS 9.

Mobile 176

37 Instagram Stats That Matter to Marketers in 2020

Hootsuite

As you plan your Instagram marketing strategy for 2020, it’s important to know the latest facts about this very popular social network. Instagram is the second-most downloaded free app in the Apple app store. Why should marketers care? marketers using that network.

Apple 82

How to Become a T-Shaped Marketer: What Marketing Career Growth Looks Like at Buffer

Buffer Social

Before becoming a marketer, Brian sold insurance. We’re a team of eight Buffer marketers , with vastly distinct backgrounds and educations, who collectively bring in 20,000 Buffer signups each week. Many of us fell into marketing, accidentally or on purpose.

The Era Of Exponential Marketing

Twist Image

Most everything we look at in the marketing realm is linear. Most everything we look at in the marketing realm will need to be exponential. Let's not forget that Apple began taking pre-orders for the iPad in March 2010 (that wasn't all that long ago). Marketing needs to become an exponential business. Exponential new ways to think about marketing. They're thinking that the market is still too small, not significant or worth the cost of jumping in with both feet.

These Are the Biggest Disruptors to the Future of Email Marketing

Convince & Convert

Email marketing has changed significantly over the past several years—driven by migration of email reading to mobile devices, the debut of email on wearables like the Apple Watch, and broad adoption of engagement-based email filtering by inbox providers.

Apple 117

23 most followed brands on Facebook in 2019

Unmetric

Luckily, we have a Facebook analytics tool that tracks, among other things, which brands have the most followers. KFC launched a limited edition 5-in-1 meal box containing their juicy chicken meal along with a built-in power bank and USP cords that support both Android and Apple users.

The Audience (Formerly Known As The Audience)

Twist Image

At a recent speaking event, the Chief Marketing Officer pulled me aside to ask for some advice. Personas and analytics are not the audience. Is it possible that personas and your analytics are not your audience? I'd like to think that the audience for Six Pixels of Separation - The Mirum Podcast is senior marketing professionals and the senior leadership of large national and multi-national brands. This is what the persona and analytics would lead me to believe.

Translating Social Value For the Bottom Line

Ignite Social Media

Across the industry, ROI and tying social to business objectives are consistently reported as top challenges in understanding the marketing effectiveness of social media. When analyzing social marketing efforts, how can you measurably show impact against a bottom line?

Apple 114

7 TweetDeck Alternatives You Should Start Thinking About

agora pulse

This platform offers you much more than multiple account management; it also offers you access to some of the meatier analytics that are available. For hardcore social media managers, this certainly left a gap in the market for a new app to replace it.

4 Simple and Easy Email Marketing Providers

Idaconcpts

Email marketing is seeing a bit of a resurgence lately. An effective email marketing campaign can create lucrative results when used properly. The best way to do that is get acquainted with the various email marketing providers to see which one will be the best fit for your needs.

The Billion Hour YouTube Rabbit Hole (And It's Growing)

Twist Image

If there's one stat that marketing professionals will be turning into a slide over the next fews months, it's the Wall Street Journal 's reporting that YouTube hit a significant milestone in their massive growth over the years. This YouTube Rabbit Hole is not a market of one. YouTube Red (not available worldwide just yet) is just a test to gauge what kind of potential market there could be for more subscription-like pay models. analytics. apple. apple tv.

Bots And The Next Wave Of Marketing

Twist Image

Quartz sends you messages like "Good morning" followed by "Apple has a sneaking suspicion that someone (*cough* the NSA *cough*) is hacking all of its servers." Marketers hate bots. Bots have been the bane of marketers for nearly as long as online advertising has existed. Bots have been responsible for tarnishing online measurement and analytics forever. According to MarketingLand , bots will cost marketers over seven billion dollars in 2016 alone. apple.

Bad Vibrations From Internet Of Things, Voice As The Next Navigation And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Twist Image

Think of Apple 's Siri , Microsoft 's Cortana and the massive growth that we're seeing with Amazon 's Alexa platform. analytics. apple. digital marketing. digital marketing agency. digital marketing blog. marketing. marketing agency. marketing blog. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base).

Embrace The Shift Away From Stuff - Strategy Magazine Column

Twist Image

In the blink of an eye, the downloading/stealing/wanting-singles-and-not-albums concerns have been completely obliterated because of services like Spotify , Apple Music and Tidal. If consumers are actively moving to a place where they want to own less, and prefer to access what they need on-demand, on-the-go and without a long-term commitment, how does your marketing evolve? Find the new digital product or service that your brand can create and market. analytics.

Facebook Is Not A Media Company (Today). Facebook Is The Mass Media (Tomorrow).

Twist Image

More often than not, many people are watching a "movie" on their television sets, but it's through Apple TV or Netflix. In fact, it's not hard to see that the video content battle is happening - on the front lines - with the famed FANG group of businesses ( Facebook , Amazon , Apple , Netflix and Google ). Apple TV, Netflix, YouTube, etc. analytics. apple. apple tv. content marketing. digital marketing. digital marketing agency.

Marketing Fit Interview: Christopher Penn, Vice President of Marketing Technology, SHIFT Communications

Justin Levy

Better marketers and better individuals. In this Marketing Fit interview, Chris covers everything from his top productivity tip to what he’s learned self-publishing two books to what tactic he wants to banish from marketers’ toolboxes. What area do marketers overlook but could drive the biggest impact for their company? The older and more practiced I get, the more I realize that marketers aren’t using enough of their brains.

Badge 100

Counting Screens. Counting Dollars. Connecting Consumers.

Twist Image

Yes, this year TV advertising will still be a $70+ billion market. That market will only get 4.4% (or $7.8 What do marketers get wrong about this data? There is proof in this, if you look at the Google Glass program (regardless of how that eventually played out) or if you look at what's happening with the Apple Watch. From a marketing standpoint, this means that both content - and the advertising that financially supports it - must be developed in a much different way.