The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). Here we go… Content Marketing Trends. But for B2B marketers?

Buzzlogix Feature: Sentiment Analysis

Buzzlogix

What is Buzzlogix Sentiment Analysis. Sentiment analysis allows for the calculation of the overall opinion or feelings behind a phrase, person, brand or product. The understanding of consumer sentiment will help provide insights that may direct your overall marketing and brand strategy.

Half of Consumers Read Email Exclusively On Mobile

The Realtime Report

Email marketing is far from dead — but is your brand optimizing email campaigns for mobile? If the answer is no, then it’s time to start: a new study from Yesmail Interactive shows that, as of Q4 2013, half of consumers now read emails only on mobile devices.

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Does QR stand for Quasi-Ridiculous? (an analysis)

Convince & Convert

And marketers are buying it in bulk. But I don’t like it just to be able to check off “Put a Huge QR Code in Our Print Ad&# in a Powerpoint presentation of marketing “wins&#. I understand QR codes are the new “it&# thing, the Taylor Lautner of calls-to-action.

Digital Marketing 2019: 5 Mindset Shifts Marketers Must Make

Pam Moore

Digital marketers are scrambling in 2019 to find their place above the noise. Getting lost in the crowded, noisy digital and social world of today is happening to even the most seasoned marketers if they don't accept the new reality.

Avoid These Mobile Marketing Mistakes At All Costs

The Realtime Report

Avoid These Mobile Marketing Mistakes At All Costs. Of course, what we are talking about is marketing. But everyone moved on to smartphones and mobile experiences. With each new paradigm, marketers face new challenges. Get mobile right, and you can build an empire.

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How to Test Content Marketing and Digital Campaigns with Social Media

Pam Moore

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past.

Don’t Be Fooled By Last-Click Analysis Of Social Media

Dave Fleet

Could they identify traffic that came from mobile social apps or from popular desktop apps such as TweetDeck, etc? Market intelligence and insights. Forrester recently published a report entitled “ The Purchase Path of Online Buyers.&#

Content Marketing in a Nutshell for Business

Pam Moore

Many self proclaimed social media and marketing experts may want you to think content marketing was invented via the era of social media and social networks. Without driving action, content marketing is all for nothing. Definition of content marketing. Content.

2018 Content Marketing Trends, Predictions + Editorial Calendar Template

Pam Moore

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. 2018 content marketing trends, statistics and predictions.

Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

A recent Constant Contact survey found that 59% of SMB CEOs feel it’s harder to run a business than it was 5 years ago, a factor which can primarily be attributed to quickly-changing technology and marketing best practices. What About SWOT Analysis? The big problem with SWOT analysis?

3 Easy Steps to Organize Your Content Marketing and Assets Today

Pam Moore

Content marketing… I find that most business leaders either love it or they hate it. I think few business leaders actually understand what content marketing it is yet alone understand the power and benefits it can provide for their business. Is it good to go to market as it is?

How to Master Evergreen Content Marketing to Grow Your Business and Save Time

Pam Moore

If you are new to content marketing, digital marketing or social media you may have heard the term “evergreen marketing” by the experts and not been certain what it is or why you need it. Evergreen content marketing in a nutshell – what is it and what it is not.

10 Insightful Marketing Charts from 2015

Convince & Convert

That’s why marketers should be paying more attention to the numerous marketing charts being produced each month from every corner of the Internet. Marketing Spending Plans for 2015. email marketing. mobile marketing. Marketing Technology Landscape.

Defining Social Media Success, Objectives, Goals, and KPIs in a Nutshell

Pam Moore

When you hear your colleagues or others in your industry talk about the success they have achieved with social media, digital marketing, content marketing or email marketing do you want to just run away crying? Example business and marketing goals.

How to Use Social Media and Influencer Marketing to Launch a New Business, Product or App

Pam Moore

Social media and influencer marketing can help optimize results of your new business, product, service or mobile app launch when done right. The key to a successful business, product, service, or mobile application launch is proper planning. What is Influencer Marketing?

What You Need to Know About Influencer Marketing in 2018: FREE Webinar Nov 30th

Pam Moore

Do you want to tap into the power of influencer marketing but don't know where to start? Or maybe you have tried utilizing influencer marketing only to experience frustration in finding the right influencers, knowing how to engage them and lack of overall business results for your efforts?

Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince & Convert

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Arm your manager with a mobile device and an email alert system: For the final question of the #socialmedia chat, we talked about tips for businesses looking to take advantage of Foursquare. So they have unsolved technical glitches that restrain growth and market penetration.

The Power of Location Based Ads in Mobile Technology

Idaconcpts

As millions of people now use smartphones on a daily basis, marketers can take advantage of this fact, and serve them ads based on where they are. While mobile advertising can be effective, the medium has some inherent challenges that companies have to deal with.

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How to Increase Cyber Monday and Holiday Sales with Social Media Marketing

Pam Moore

Many business and marketing leaders miss out on tapping into the power of the online shopping holidays and events to increase sales, brand awareness and most importantly connect with their audience. How to leverage visual marketing and social media to humanize your brand during the holidays.

Want More Content Marketing ROI? Stop These 8 Bad Content Marketing Habits Now!

Pam Moore

Content marketing ROI. Every marketer is talking about it. Most marketers know how to throw content marketing up on an Instagram or Facebook virtual wall. ” Or “what was the ROI on your last content marketing campaign?”

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3 Things You Must Know for a Successful Social Media Marketing Career

Pam Moore

Are you a digital or social marketer wanting to progress in your business and marketing career? In addition, social media and digital marketers must learn business. It seems that everyone is an expert at social media and digital marketing. Understanding marketing.

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Learn How to Grow Your Business with Micro-Influencer Marketing in this Free Mini-Course

Pam Moore

Do you know the difference between a micro-influencer and an influencer as it relates to business marketing strategies? Did you know that 86% of brands use influencer marketing as a form of content marketing? Here is what you will learn: – Influencer Marketing Trends 2017.

How to Hire and Partner with a Social Media Marketing Agency for Maximum Success and ROI

Pam Moore

Hiring a social media marketing agency is a big decision. Same goes for a digital marketing or branding agency. Unfortunately many business and marketing leaders think they can quickly hire a social media agency to generate some fast buzz and a viral video.

ROI 168

Influencer Marketing 101: Definitions, Benefits and Success Tips in a Nutshell

Pam Moore

There is no doubt influencer marketing is a powerful way to zoom your social media and business success online. According to TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. Definition of influencer marketing.

3 Easy Steps to Organize Your Content Digital Assets Like a Pro

Pam Moore

Content marketing… I find that most business leaders either love it or they hate it. I think few business leaders actually understand what content marketing it is yet alone understand the power and benefits it can provide for their business. Is it good to go to market as it is?

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity SMM

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. Marketing Performance Management.

Tools 266

Top 10 Content Marketing Tools for Serious Marketers

Kikolani

As recently as decade ago, “content marketing” was an unknown term to the average marketing executive. Today, virtually no company, large or small, can deny the importance of content marketing or the need for a strong web presence. digital marketing skills.

Tools 107

50 Amazing Mobile Marketing Statistics That Will Move You to Action

Writtent Blog

Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. It’s no exaggeration to say that smartphones and tablets are the biggest thing to hit marketing since the internet appeared. Mobile Marketing Statistics on Technology.

2017 Content Marketing Editorial Calendar Template and Tutorial

Pam Moore

If you are responsible for content marketing in your organization you know the importance of proper planning, organization, work flows and structure of content. 2017 content marketing statistics. 2017 content marketing predictions. Content Marketing Institute).

14 Dazzling Digital Marketing Stats and Facts

Webbiquity SMM

Digital marketing activities and budgets are growing, because they have an impact: more than half of all employed adults say that “digital media has changed the way they work.” Marketers in the U.S. 14 Digital Marketing Stats and Facts. B2B Marketing Insider ).

Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. Facebook Marketing Tools.

Tools 215

10 best competitor benchmarking tools in 2019

Unmetric

If, however, you’re a modern-day marketer, you can put away the fake nose and mustache because all you need is a computer and an internet connection. It’s also not so fun to analyze, but ultimately it is crucial to have competitive intelligence as part of your marketing strategy.

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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Direct Marketing ). Marketing Think ).

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The Top 10 Marketing Attribution Software Solutions

Oktopost

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. B2B Marketing

10 Content Marketing Holiday Survival Tips for Digital and Social Marketers

Pam Moore

We're jumping smack dab into the middle of the time of year where digital and content marketers must balance keeping their family and own soul fed while at the same time ensure they are giving their audience, community and customers the content they need and expect. The holiday season is here.

Tips 78

Artificial Intelligence: A Modern Approach to Marketing

Razor Social

In this guide, I’ll go into detail about how artificial intelligence is impacting marketing right now and how it will continue to impact it in the future. Artificial Intelligence in Marketing is real and now is the time to sit up and take notice. AI Applications in Marketing.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

2010 by far was the biggest year yet in the Internet Marketing realm. Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!),

11 Thought-Provoking Guides to Content Marketing for 2014

Webbiquity SMM

The burst of content marketing content (pardon the repetition) produced some interesting results in terms of traffic. Content marketing remains a hot topic, as practitioners continue to ask questions, like: what are the hottest trends in content marketing for 2014?

Brand Storytelling in a Nutshell: 10 Foundations of Success

Pam Moore

If we all know life and business is really about people, then why do so many marketing and business leaders still fall to lazy marketing tactics and corporate marketing speak as they set out on their online digital and social media adventures? Audience Analysis Worksheet.

Brands 168