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The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

Yet another post about 2018 B2B marketing trends? Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)

The 21 Best Content Curation Tools

Webbiquity SMM

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. Content curation offers a way to repackage and repurpose the work of others to serve the needs of your brand’s audience. A social network / curation tool for images.

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Content Curation, Creation vs Regurgitation: How to Curate Like a Pro and Build Your Brand in 2019

Pam Moore

The challenge can be overwhelming for marketers to consistently create content that is fresh, relevant and provides real value to their audience, customers, and prospective customers. Because of this pressure, unfortunately many marketers fall to lazy marketing tactics. They quit creating their own content and start curating and sharing other helpful content from leaders in their industry. Curation can be good. Definition of content curation.

How to Master Evergreen Content Marketing to Grow Your Business and Save Time

Pam Moore

If you are new to content marketing, digital marketing or social media you may have heard the term “evergreen marketing” by the experts and not been certain what it is or why you need it. It's often a term that is thrown around by even top industry experts who don't develop or implement evergreen content marketing best practices themselves. So what is evergreen content marketing and how can it help you achieve your business and marketing goals?

Want More Content Marketing ROI? Stop These 8 Bad Content Marketing Habits Now!

Pam Moore

Content marketing ROI. Every marketer is talking about it. Most marketers know how to throw content marketing up on an Instagram or Facebook virtual wall. ” Or “what was the ROI on your last content marketing campaign?” Developing content that actually helps you achieve your business and marketing goals requires more planning, knowledge and effort. Maybe you are falling to some lazy content marketing tactics without even knowing it?

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Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. Facebook Marketing Tools.

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50 Amazing Mobile Marketing Statistics That Will Move You to Action

Writtent Blog

Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. It’s no exaggeration to say that smartphones and tablets are the biggest thing to hit marketing since the internet appeared. In fact, experts estimate that mobile usage will overtake desktop and laptop usage by the end of this year. Mobile devices will account for 25% of global internet traffic by 2014. Mobile Marketing Statistics on Technology.

Never Run Out of Content to Share: 70+ Places to Curate Great Content

Buffer Social

Curating top content from around the web is a great strategy to increase your social media reach. But where do you start with curation? With our community’s help, we put together an ultimate list of content curation sources across multiple industries. From design to education, marketing to remote work, and beyond. I hope you’ll find some great websites for your content curation strategy. Marketing. Resources content curation

Artificial Intelligence: A Modern Approach to Marketing

Razor Social

In this guide, I’ll go into detail about how artificial intelligence is impacting marketing right now and how it will continue to impact it in the future. And it’s alright to be nervous because the role of marketers in organizations will change but… …you’ll still have an important role to play. Artificial Intelligence in Marketing is real and now is the time to sit up and take notice. Will Artificial Intelligence Replace Marketers?

The Future of Targeted, Personalized Email Marketing

Convince & Convert

We’ve seen the rise and fall of Google+ in just a few short years; the rise of real-time mobile video like Meerkat and Periscope has been astonishing to watch. When someone else does the curation for us and pushes it directly to us, it becomes indispensable. If you like what you read above and would like to receive an expertly curated set of links, commentary and analysis from me each Monday, please subscribe to The Week in Digital.

October Marketing Updates: losing likes, a less creepy ‘gram and an awesome acquisition… mazel!

Oktopost

Here at Oktopost, we’ve seen some interesting marketing updates in the digital and social spaces. The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. Waiting to see how this changes things for marketers. This shouldn’t impact marketers, unless of course your organization has an app that uses authorized data from Instagram.

Link Love Monthly: Best of February 2011

SocialFish

Clearly this is enough to keep y’all busy for a while, but if you want more SocialFish curated links, here’s the link to the feed to subscribe to Maddie’s Reader shares. Best Practices for Maximizing Mobile App Revenue (GigaOm). Tech/Analysis.

10 best competitor benchmarking tools in 2019

Unmetric

If, however, you’re a modern-day marketer, you can put away the fake nose and mustache because all you need is a computer and an internet connection. It’s also not so fun to analyze, but ultimately it is crucial to have competitive intelligence as part of your marketing strategy. We’ve curated a comprehensive list of competitor benchmarking tools to help you keep tabs on what your competitors are up to: Competitor benchmarking tools for social media.

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How to Curate Content: The Secret Sauce to Getting Noticed, Becoming an Influencer, and Having Fun Online

Buffer Social

If you’re looking for a competitive edge, a way to establish your authority, a way to get more followers, one of the best, proven paths to online success is content curation. The difficult part is that there is a lot that goes into a world class content curation strategy. We’ll be talking a lot about great curation tools in this post. Click to jump to any section: The one-a-day formula for great content curation. Content curation tools.

The Five Best Pinterest and Instagram Marketing Tools

Webbiquity SMM

Increasing use of mobile devices combined with the popularity of “snackable” information have made visual content an increasingly important component of content marketing. On Instagram, marketers can post high-quality photos along with captions and hashtags, and use Facebook-type features such as tagging people in photos as well as “liking” and commenting on others’ images. Want to make content curation, scheduling and analysis super easy?

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6 Free Social Media Monitoring Tools: With Tips from Experts

Talkwalker SM

In a time where people of diverse ages and backgrounds take to social networks to post tweets, upload photos and write comments, it makes sense to track these public opinions for reasons ranging from reputation management and market research to customer service and campaign tracking. Despite its name, Twtrland gives you more than just analysis of Twitter channels, with Instagram and Facebook analysis too. BuzzSumo: Create (and Curate) Better Content.

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A Brand's Guide to Unsplash: How to Unlock the Next Big Visual Marketing Channel

Buffer Social

which is why visual marketing is one of the most powerful marketing tools out there. Keep reading to find out how to build and shift brand perception using visual marketing and Unsplash. The Real Power of Visual Marketing There have been numerous studies showing the power of visual marketing for building brand recognition and awareness. Yet, this visual marketing strategy that focuses on immediate gains is very limited.

45 Marketing Tools to Consider for 2017

Razor Social

What are the hottest marketing tools you should be using in 2017? This may not be the definitive list of all the best marketing tools out there, but it is the contents of our well-equipped toolbox, and it’s definitely worth your consideration. Marketing Automation. Marketing automation is a big growth area and if you haven’t invested in a marketing automation tool now is the time to do so. We use Ontraport for most of our marketing automation needs.

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Link Love Monthly: Best of January 2011

SocialFish

Clearly this is enough to keep y’all busy for a while, but if you want more SocialFish curated links, here’s the link to the feed to subscribe to Maddie’s Reader shares. Feature Creep Emerges as Next Challenge for Mobile Devs – GigaOm. Tech/Analysis.

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How to Create the Perfect Social Media Marketing Mix

Rebekah Radice

How to Create the Perfect Social Media Marketing Mix. By 2020, only 15% of sales interactions will be outside of social, mobile, and video #influencerchat pic.twitter.com/2RnapMtVHr — Vala Afshar (@ValaAfshar) May 6, 2015. A3) Broadcasting your message is mega-phone marketing. A6) Curating/Sharing other people’s content allows you to reciprocate on social media, which helps in relationship building. Take previous marketing and repurpose it for social media.

21 Content Marketing Tools to Use in 2014

Writtent Blog

What if a marketer was only as good as their content marketing tools? The brands that succeed at content marketing are those that take an agile stance. While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program. I’m well aware that pretty much every list of content marketing tools ever includes Evernote, but did you know you can use it to record audio and turn it into text?

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37 Free Marketing and Social Media Classes to Elevate Your Skills Today

Buffer Social

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. I read hundreds of articles and enrolled in as many marketing courses that I could possibly get my hands on. It’s enough to wonder … Where can you go for the best, most useful marketing information? Digital marketing classes (9-17). Marketing data and analytics classes (18-24). Data analysis.

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27 Instagram Tools Marketers Should Know About in 2019

Hootsuite

With more than two million monthly advertisers on Instagram, marketing with dull tools is not just a waste of time—it’s a competitive disadvantage. Whether you’re looking for scheduling support, analytics aids, or photo and video editing help, we’ve rounded up the essential tools that every social marketer should have in their Instagram toolbox. Here are 28 tools that will help you harness Instagram’s full marketing power. Instagram tools for analysis and reporting.

Video Content Marketing Strategy, Email Painkillers and Expensive Mistakes

Writtent Blog

It’s been a pretty dramatic week in the marketing arena. Regardless of whether you’re an enterprise or SMB, make it your goal in the weeks to come to monitor, track and improve your marketing efforts. To inspire your content marketing strategy , we’ve curated five of the coolest stories we encountered in the past week: 17 Expensive Marketing Mistakes That Cost You Customers. Succeed with Video Content Marketing: 5 Tips and a Case Study.

88 Expert Content Marketing Posts Worth Another Read

Webbiquity SMM

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. To help marketers address that challenge (and others), content marketing experts are also creating an enormous amount of content—about content marketing. Marketing to marketers is not easy.

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Top 13 Most Engaging Ramadan Social Media Posts

Unmetric

The month of Ramadan is a great opportunity for brands to display some of their best marketing campaigns. To help you with your Ramadan 2019 social media campaigns, we’ve curated 13 of the most engaging pieces of related content that brands have done in the past. U Mobile. — U Mobile (@umobile) May 19, 2018. U Mobile’s tweet wishing fans a happy Ramadan and asking them to seek blessing from God did well on social. Data Analysis Methodology.

10 Best B2B Webinar Platforms for 2021

Oktopost

The value webinars bring to the B2B sales cycle is not hard to see as 95% of marketers report they see webinars as vital to their strategy. Moreover, 73% of B2B marketers said webinars are the best method to generate high-quality leads , and between 20 and 40% of your attendees will become qualified leads. . Basic marketing features. EasyWebinar features integration with a range of lead generation tools, marketing software, and shopping carts.

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15 most engaging Back-to-School social media posts

Unmetric

To help you with your back-to-school 2019 campaigns, we’ve curated a list below which shows the best back-to-school post ideas that brands have published in the past on Facebook, Twitter, and Instagram. Huawei Mobile Services. Data Analysis Methodology. Events & Real Time Marketing back to school back to school social media campaigns back to school social media posts social media Social Media Marketing

Twitter Marketing: The Complete Guide for Business

Hootsuite

With more than 145 million active daily users , Twitter should be a part of your marketing strategy. We’ve got everything you need to create and implement a highly effective Twitter marketing strategy that gets results. How to create a Twitter marketing strategy. So where do you start when creating your Twitter marketing strategy? We’ve got a free, customizable template for conducting a competitive analysis. Curate your feeds with Lists.

7 Ways to Take the Media World by Storm

Convince & Convert

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Make Mobile Your Top Channel Strategy. Well, today , online auctions are just 10 percent of its total business — its payment and mobile business is half the company. eBay is betting its entire future on mobile, and it’s winning.

B2B Employee Advocacy Best Practices

Oktopost

It can take months for a B2B marketing team to build up a company’s presence and credibility online. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. Many B2B organizations believe that the future of social media marketing lies in employee advocacy: 64% of companies credit employee advocacy with attracting and developing new business, while 45% attribute new revenue streams to advocacy.

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What 777,367,063 Facebook Posts Tell Us About Successful Content in 2019 (New Research)

Buffer Social

Facebook marketing in 2019 isn’t dead. Now removed from the dim outlook that businesses faced at the beginning of 2018 , Facebook has and will remain an essential tool for brands’ marketing strategies moving forward. Today we’re excited to share everything we learned about the most successful posts to help guide your Facebook marketing strategy in 2019. Funniest Family Moments (Curating the best content from around the web). On the contrary, it’s far from it.

What Do Social Media Management Tools Really Need? 23 Experts Tell Us

agora pulse

Social media management tools are constantly evolving in order to keep up with businesses’ and marketers’ needs. And while many dashboards have amazing selections of features, there are still quite a few features that many marketers need – and because they’re not getting them from their dashboard, they have to look at other tools to help them. As influencer marketing continues to grow at a very fast rate, more and more people need their social media management tools to keep up.

Social Pros 24 – Shawn Morton, JPMorgan Chase

Convince & Convert

It is about real timeliness and curating content in a feed. I think ultimately that will be the objective, as marketers get savvier and smarter about social marketing, and taking a cross-channel view. You would have to do a lot more analysis there to put a dollar value on Carnival’s misstep, and obviously their misstep was not inherently social media oriented. Our first step there was, I would say it was a safe step, cause marketing.

Link Love Monthly: Best of October 2010

SocialFish

Why your social media marketing campaigns aren’t working. Analysis. Buyer’s Guide to Mobile Apps Released (Fork in the Road). Clearly this is enough to keep y’all busy for a while, but if you want more SocialFish curated links, here’s the link to the feed to subscribe to Maddie’s Reader shares. Tags: Link Love Monthly analysis art of social awesomesauce blogging cool tools datalicious event 2.0

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What a Modern Ecommerce Stack Looks Like

Pixlee

With an evolving market place, customers expect innovative online storefronts that provide the latest technology. It’s pivotal that your landing page features the best content available for conversion as well as user-friendly navigation and quick-loading, mobile-friendly elements. . Finding tools that take into account page load time and offer automated optimizations based on top-performing content will save you a lot of development and analysis time. eCommerce Marketing

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101 Marketing Tools and Technology Tips for 2017

Razor Social

Are you tired of all the fluff you read on marketing? Want a list of tried and tested marketing technology tools and tactics you can immediately implement in your business? Luckily, there are so many great tools on the market now to help you build your audience, analyze results to see what’s working (or not working), and save time on the tasks you really don’t have time for. It’s awesome on both desktop and mobile. Marketing Automation / Email Marketing.

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Pixlee’s CEO on Joining The Ad Council’s Leadership Council

Pixlee

I truly believe that marketers play a critical role in shaping culture and society. As a marketing technology company, we are committed to doing our part to amplify important messages and give communities a broader platform. The Pixlee platform is a natural fit to collect, curate, and publish this incredible volume of user-generated content for the Ad Council, across all channels, including online ads, email, and mobile.

Top 17 Social Media Monitoring Vendors for Business

Socialmedia.biz

Today, social media is the best marketing and promotional tool. Therefore, social media marketing is more effective than traditional marketing techniques. With the aid of the available social media monitoring tools, business people in the world can now track business trends, communicate with their customers and prospects, analyze the performance of their services or products, manage reputation, perform market research and perform other essential promotional activities.

60 Steps for Your Content Writing Checklist

Convince & Convert

For all my industry peers who face the daily challenge of keeping in mind all aspects of content creation, this list breaks down a content marketing process step-by-step. This is a crucial moment, as the whole content marketing strategy will depend on those ideas. Being a content marketer, you should understand when a concept is clear enough and ready to be worked on. Your content looks awesome in all browsers and mobile devices. Marketing Strategy.

Post Case Study: Triberr Visits vs. Google Analytics

Kikolani

Direct Traffic includes anything from people using browsers that have enabled private browsing (see Firefox’s privacy settings , for example) to people who click on a link within a mobile application such as my personal favorite, HootSuite for Android. I had a total of 196 visits under Direct Traffic, including 41 from mobile users and 27 from iPad or other tablet users. Google PageRank Update – Internal Pages and Top Content Analysis. Blog Marketing Blogging

21 Social Media Tools for Smart Marketers

Rebekah Radice

Below are 21 of my favorite social media tools that every marketer needs. 21 Social Media Tools for Smart Marketers. Since its inception, Buffer has been saving marketers oodles of time. Although many tools have followed in their footsteps, Buffer retains its popularity and remains a favorite among social media marketers worldwide. Great content is key to great social media marketing , and Buzzsumo is just the tool for that. Value your time online?

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How to Use Buffer for Social Media Teams: The Complete Guide

Buffer Social

Not only can it help you tap into multiple points of view and perspectives to bring a fresh take to your social media content – having a team of people contributing content to your social accounts can help you save a ton of time with content curation. Analysis. Here’s how it works: whenever you log into your Buffer account, after entering your username and password, you’ll be asked for a second authentication code that we send to your mobile phone via text.

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