Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. You’re probably going to get a parody version of Joan Jett’s “Bad Reputation” stuck in your head at some point during the reading of this article, and we can’t help but feel it’s our fault. And if you have no reputation? Are you snobby?

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Hootsuite

MAY 16, 2023

And that’s why social media reputation management is so important. Reputation management isn’t about controlling the narrative. Over 2,000 executives surveyed attribute 63% of their companies’ value to their online reputations. And you’ll create an online reputation that endears your company to your customers.

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Convince & Convert

MARCH 28, 2012

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Recently I needed to change a flight with United Airlines. So I grabbed my iPhone , dialed United, and heard this recorded message: Thanks for calling United Airlines.

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Convince & Convert

MARCH 28, 2012

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Recently I needed to change a flight with United Airlines. So I grabbed my iPhone , dialed United, and heard this recorded message: Thanks for calling United Airlines.

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CSR Airlines Loyalty Hashtag 128

Sprout Social

JANUARY 22, 2024

Fill this gap by tapping into frontline employee engagement on social media. When brands make frontline employees the stars of their posts and campaigns, it spurs greater audience engagement and strengthens your brand reputation. What does frontline employee engagement on social media look like?

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Sprout Social

DECEMBER 5, 2023

What customers say and how they relate with your business can greatly affect your online reputation. Several brands, including United Airlines, have reportedly lost patrons and billions in value due to their poor management of the Flight 3411 incident involving a forcefully removed passenger that went viral online.

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Convince & Convert

AUGUST 8, 2012

We also do a fair amount of work in the travel industry and so when we saw a series of recent blog posts from Dutch airline KLM detailing its social media strategy we could not pass up the opportunity to review it here. Strategically they’ve aligned their efforts under three pillars: Service, Reputation and Commerce.

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Sprout Social

MARCH 8, 2017

Most social media managers prize their social media influencers because they can drive engagement and word-of-mouth communication to your brand at a higher rate than standard organic methods. An United airlines 757-224 (#N14115) lined up and ready to roll at LAX. Reputation plays such a key role in buyer decisions.

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Convince & Convert

MAY 1, 2015

Karlijn Vogel-Meijer is the Manager Social Media at KLM (the Royal Dutch Airlines). Now they’ve learned to focus their efforts on channels that are able to support the three pillars of their strategy: service, brand reputation, and commerce. “I They each have a piece of advice for us: Embrace mistakes. Everybody does.”.

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Pixlee

DECEMBER 29, 2017

Notable brands from the 2017 conference included: United Airlines, Airbnb, Trip Advisor, and Intercontinental Hotel Group. Brought to life by the creators of eTail, the Digital Travel Summit is the event that connects digital marketing, eCommerce strategy, and customer engagement for travel, hospitality, and leisure companies.

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Pixlee

DECEMBER 29, 2016

Notable brands from the 2016 conference included: United Airlines, Trip Advisor, Twitter, and Intercontinental Hotel Group. Brought to life by the creators of eTail, the Digital Travel Summit is the event that connects digital marketing, eCommerce strategy, and customer engagement for travel, hospitality, and leisure companies.

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Webbiquity SMM

FEBRUARY 28, 2011

Not that number of followers means everything , of course, and those few hundred followers may be really highly engaged. It’s also possible there may be errors in my list; please let me know in the comments or through my Twitter if you find any, and I will correct them. Anyway, on to the list!

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Keyhole.co

OCTOBER 21, 2023

Management of brand reputation Your brand’s most valuable asset is its reputation. Managers of social media: For effective results, streamline your content development and engagement techniques. Brand custodians: Protect your brand’s reputation and foster enduring brand loyalty. What do you hope to accomplish?

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Social Media Sentiment Reputation Analysis 52

Kikolani

JUNE 18, 2016

As someone who has taken many certification training programs over the last couple of years (twelve in total), I can tell you that some contain great content that you can learn from, and some can even help you get clients as they come from reputable sources. Build brand visibility and engagement. Get your venture ready to market.

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Adwords Marketing Training Module 60

Sprout Social

JULY 18, 2023

New protocol challenged restaurants, bars, hotels, resorts, airlines, event spaces and tourism agencies to rethink how they connect with their audiences. Directly engaging with customers on social fosters trust, strengthens relationships and demonstrates a deep commitment to satisfaction that edges out the competition.

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Social Media Brands Hotels Loyalty 98

Hootsuite

AUGUST 29, 2023

It also ensures you never miss a message and, as a result, can improve response time, customer service, and brand reputation. If you want to create auto-replies and manage messages (not to mention mentions, engagements, and emoji reactions) across *all* social platforms, all in one place, use a third-party tool like Hootsuite Inbox.

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Writtent Blog

MAY 23, 2021

The SGHA as industry Standard Case example The relevant provisions of the SGHA Validity under Swiss law Claims in tort against wrongful SGHA as industry Standard Airlines may choose to contract for Ground Handling services under the terms of a Standard Ground Handling Agreement (SGHA) [link].

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Hootsuite

JUNE 2, 2022

Luckily, a social media crisis doesn’t have to mean the end of your brand’s reputation. That way, when worse comes to worst, you’ll be well-positioned to turn your brand’s reputation back around. A social media crisis is any activity on social platforms that may impact your brand’s reputation in a negative way. with commenters.

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Keyhole.co

MAY 19, 2023

Public relations crisis management is a set of procedures aimed to prevent or lessen the damage from unexpected events that may threaten the company’s operations or reputation. There may be tons of other accidents that disrupt business processes and undermine the brand’s reputation. But first things first: What’s PR crisis management?

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Mindjumpers

AUGUST 9, 2012

Point being, that showing personal qualities in an engaging brand persona will make your target group listen over time, once you have proven your worth. Submitted by social media super users, these comments hit the head on the nail: Brand ambassadors will guard your social reputation.

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Sprout Social

MARCH 31, 2020

Recent engagement statistics highlight just how quickly social media moves for modern companies. In short, a crisis represents any social media activity that potentially hurts your brand’s reputation or ability to do business. Businesses both big and small need a crisis plan. What constitutes a social media “crisis?”

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Social Media Sentiment Examples Issues 134

ProBlogger

APRIL 23, 2018

Today I’m tackling questions from listener, Julianna Barnaby about whether it’s important to spend time offline building your blog’s personal brand and reputation. The sky’s the limit when it comes to offline promotion, and engagement is sometimes much stronger. How to Promote Your Blog Offline. The answer is simple.

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Convince & Convert

FEBRUARY 24, 2010

Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals. It only took Domino’s two employees to put some cheese in their nose , and global reputation suffered. Now, he tweeted it to his 1.6

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Keyhole.co

JUNE 30, 2021

Post engagement and engagement rate (ER): these metrics are calculated as the number of engagements divided by impressions or reach (per post or overall). Usually, a post with a high engagement rate means that the content went viral. Mind that the average advertising cost differs due to the selected platform.

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Data Social Media Strategy CPC 108

Hootsuite

FEBRUARY 14, 2023

Engagement metrics. Intangible factors The numbers are important, but reputation and authenticity are a little harder to measure. On Instagram, this influencer creates magical content for brands like Dick’s Sporting Goods, Kinetic Sand, and Turkish Airlines. Total number of followers. We looked at likes, comments, and shares.

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Hootsuite

OCTOBER 21, 2020

Buyers are receptive to social engagement, too. Learn what your customers care about by engaging in online discussions. This may include everything from response time, to impressions and engagement rate to conversions and sales. But content about jet-lag reducing seat lighting may speak to airlines.

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B2B Social Media Tools Tips 98

Keyhole.co

MARCH 1, 2023

Post engagement and engagement rate (ER): these metrics are calculated as the number of engagements divided by impressions or reach (per post or overall). Usually, a post with a high engagement rate means that the content went viral. For example… They’ve engaged with your ads or community before.

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Data Social Media Strategy CPC 52

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Fly more miles, get priority seating on an airline. million followers on Twitter? million followers on Twitter? What would you do?

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Social Media Strategy Influencer Social CRM 150

Mindjumpers

MAY 24, 2012

Best Engagement With Consumers - Quicar – The Volks-Campaign by kempertrautmann gmbh. Best Reputation Management – Ideas for Good Campaign by Saatchi & Saatchi LA. Best Crisis Management – “Like This”: American Airlines Responds Socially by Weber Shandwick.

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Social Media Social CRM Airlines Guidelines 213

Convince & Convert

AUGUST 10, 2010

Influence mining is primarily being used in two corners of the social Web – for identifying and engaging with categorical or brand authorities; and for adding information to customer service interactions. JB : In addition to influencer outreach, how can companies engage in influence mining for customer service?

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Hootsuite

MARCH 27, 2020

But in a crisis, bad information doesn’t merely damage reputations, it can be outright dangerous. In conclusion: avoid damaging your brand’s reputation on social media in tough times by doing what’s right and doing it humbly. A post shared by Joanna Escobedo (@ladamajoanna) on Nov 15, 2018 at 3:27pm PST. And keeping your shirt on.

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Convince & Convert

JULY 27, 2012

We use Argyle Social for our social engagement; we use Infusionsoft for our email; Janrain is our crackerjack social integration company, and Jim is our guest host for the podcast (and a smart guy). We were on a multitude of airlines during that trip. I’ve always had good experiences, and this was an international flight.

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Airlines Sentiment Hotels ROI 115

Sprout Social

MAY 3, 2017

This means that the rules of good social media engagement are still in play here. One of the more delicate parts of PR is reputation management, especially in times of a crisis. The most recent case of this is United Airlines’ handling of a passenger being forcibly removed from a flight. Try this free pass!

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Convince & Convert

JUNE 8, 2010

million times, and takes United Airlines out behind the woodshed for a musical ass-kicking. Titled “Taylor Guitars Responds to United Breaks Guitars&# it features an unedited Bob Taylor in the factory unspooling an array of helpful tidbits about airline rules, TSA guidelines, and the protective qualities of guitar cases.

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Hootsuite

AUGUST 11, 2020

That’s because the only truly valuable Instagram followers are real people who care about and engage with your brand. And that won’t help you build a meaningful, engaged community on Instagram. Share engaging, high-quality content. Every post on your Instagram grid needs to be of high quality and visually engaging.

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Convince & Convert

APRIL 27, 2010

Damn Randy is impressive… just by mentioning that he has Bailey's neat… he won me over with how he made general information engaging, and it was his own words not that dreaded plastic coated menu. link] Geno Church Jay, great story. More Randy's may or may not ever change that feeling. Thanks again for sharing the post.

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Social Media Strategy Airlines Types 133

Writtent Blog

MAY 4, 2021

62] Additionally, CNCs are only reasonable if they prevent the employee from entering into direct competition with the employer and must not encompass any activity in which the employer is not engaged.[63] 63] Virginia courts will not generally attempt to revise or enforce a narrower restriction in a non-compete agreement.

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