Keyhole.co

JUNE 30, 2021

Post engagement and engagement rate (ER): these metrics are calculated as the number of engagements divided by impressions or reach (per post or overall). Usually, a post with a high engagement rate means that the content went viral. Mind that the average advertising cost differs due to the selected platform.

Data 108

Data Social Media Strategy CPC 108

Hootsuite

OCTOBER 21, 2020

Buyers are receptive to social engagement, too. Learn what your customers care about by engaging in online discussions. This may include everything from response time, to impressions and engagement rate to conversions and sales. But content about jet-lag reducing seat lighting may speak to airlines.

B2B 98

B2B Social Media Tools Tips 98

Keyhole.co

MARCH 1, 2023

Post engagement and engagement rate (ER): these metrics are calculated as the number of engagements divided by impressions or reach (per post or overall). Usually, a post with a high engagement rate means that the content went viral. Keep in mind, that the average advertising cost differs due to the selected platform.

Data 52

Data Social Media Strategy CPC 52

Hootsuite

AUGUST 11, 2020

That’s because the only truly valuable Instagram followers are real people who care about and engage with your brand. And that won’t help you build a meaningful, engaged community on Instagram. Share engaging, high-quality content. Every post on your Instagram grid needs to be of high quality and visually engaging.

Instagram 145

Instagram Tips How To Hashtag 145

Webbiquity SMM

FEBRUARY 28, 2011

Not that number of followers means everything , of course, and those few hundred followers may be really highly engaged. It’s also possible there may be errors in my list; please let me know in the comments or through my Twitter if you find any, and I will correct them. Anyway, on to the list!

List 155

List Twitter Brands Microsoft 155

Hootsuite

MARCH 27, 2020

As social media professionals, our job is to help our audiences and communities come through hardship together. So, here’s our guide to social media crisis communication. The role of social media in crisis communications. But in a crisis, bad information doesn’t merely damage reputations, it can be outright dangerous.

Social Media 145

Social Media How To Policies Team 145

Kikolani

JUNE 18, 2016

As someone who has taken many certification training programs over the last couple of years (twelve in total), I can tell you that some contain great content that you can learn from, and some can even help you get clients as they come from reputable sources. Build brand visibility and engagement. Get your venture ready to market.

Adwords 60

Adwords Marketing Training Module 60

Sprout Social

JULY 18, 2023

New protocol challenged restaurants, bars, hotels, resorts, airlines, event spaces and tourism agencies to rethink how they connect with their audiences. Directly engaging with customers on social fosters trust, strengthens relationships and demonstrates a deep commitment to satisfaction that edges out the competition.

Social Media 98

Social Media Brands Hotels Loyalty 98

Sprout Social

MARCH 31, 2020

Recent engagement statistics highlight just how quickly social media moves for modern companies. In short, a crisis represents any social media activity that potentially hurts your brand’s reputation or ability to do business. Social media and community managers serve as the sort of mouthpiece for their respective brands online.

Social Media 133

Social Media Sentiment Examples Issues 133

ProBlogger

APRIL 23, 2018

Today I’m tackling questions from listener, Julianna Barnaby about whether it’s important to spend time offline building your blog’s personal brand and reputation. The sky’s the limit when it comes to offline promotion, and engagement is sometimes much stronger. How to Promote Your Blog Offline. The answer is simple.

How To 49

How To Eventful Collaboration Blogger 49

Convince & Convert

FEBRUARY 24, 2010

Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals. It only took Domino’s two employees to put some cheese in their nose , and global reputation suffered. Now, he tweeted it to his 1.6

Compete 116

Compete Conference Organization Social CRM 116

Convince & Convert

AUGUST 10, 2010

Influence mining is primarily being used in two corners of the social Web – for identifying and engaging with categorical or brand authorities; and for adding information to customer service interactions. JB : In addition to influencer outreach, how can companies engage in influence mining for customer service?

Social CRM 135

Social CRM Influencer Klout Social Media 135

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Fly more miles, get priority seating on an airline. million followers on Twitter? million followers on Twitter? What would you do?

Social Media 150

Social Media Strategy Influencer Social CRM 150

Sprout Social

MAY 3, 2017

This means that the rules of good social media engagement are still in play here. One of the more delicate parts of PR is reputation management, especially in times of a crisis. The most recent case of this is United Airlines’ handling of a passenger being forcibly removed from a flight. Try this free pass!

Social Media 97

Social Media Press Release Influencer Airlines 97

Convince & Convert

JUNE 8, 2010

million times, and takes United Airlines out behind the woodshed for a musical ass-kicking. Titled “Taylor Guitars Responds to United Breaks Guitars&# it features an unedited Bob Taylor in the factory unspooling an array of helpful tidbits about airline rules, TSA guidelines, and the protective qualities of guitar cases.

Social Media 129

Social Media Foursquare Consultant Airlines 129

Convince & Convert

APRIL 27, 2010

Damn Randy is impressive… just by mentioning that he has Bailey's neat… he won me over with how he made general information engaging, and it was his own words not that dreaded plastic coated menu. link] Geno Church Jay, great story. More Randy's may or may not ever change that feeling. Thanks again for sharing the post.

Social Media 133

Social Media Strategy Airlines Types 133

Convince & Convert

JULY 9, 2010

Time is proving that no matter how much social media changes, the core rules of engagement remain the same. Now, in what seems like decades later (in social media years), transparency and authenticity might well be referred to as “best practices” in any engagement activity. The blogosphere is especially demanding of something “real.”

Influencer 123

Influencer Ustream Authentication Social CRM 123