Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms.

Influencer 111

Influencer Social Media How To SEO 111

Sprout Social

NOVEMBER 29, 2022

To help you promote your company’s program, we’ve gathered seven corporate social responsibility examples from top brands using social media to spread the word on how they’re giving back. Alaska Airlines’ path to net zero emissions . One of Alaska Airlines ’ five core values is to “do the right thing”.

Examples 93

Examples CSR Airlines Collaboration 93

Hootsuite

MAY 16, 2023

In the age of social media visibility and virality, what people say about you can speed its way to millions of people. And that’s why social media reputation management is so important. Reputation management isn’t about controlling the narrative. What is social media reputation management?

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Sprout Social

JANUARY 22, 2024

According to the latest edition of The Sprout Social Index™ , consumers believe they don’t see brands sharing enough authentic, non-promotional content or transparency about business practices and values. Fill this gap by tapping into frontline employee engagement on social media. Elevate them in your social content.

Engagement 110

Engagement Social Media Airlines Authentication 110

Convince & Convert

MAY 1, 2015

Another month, another incredible round of guests on the Social Pros Podcast. In April, we chatted with the manager of a huge social media team at KLM , an author on thought leadership , Pet360’s PR and social media expert, and the two-man social media team of Canadian yo-yo company CLYW.

Social Media 60

Social Media Hashtag Airlines Social Media Management 60

Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. You’re probably going to get a parody version of Joan Jett’s “Bad Reputation” stuck in your head at some point during the reading of this article, and we can’t help but feel it’s our fault. And if you have no reputation? Here’s how.

Reputation 106

Reputation Strategy Brands HootSuite 106

Convince & Convert

MARCH 28, 2012

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Recently I needed to change a flight with United Airlines. In the interest of time, I went to their website and logged into my account to make the change.

CSR 128

CSR Airlines Loyalty Hashtag 128

Convince & Convert

MARCH 28, 2012

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Recently I needed to change a flight with United Airlines. In the interest of time, I went to their website and logged into my account to make the change.

CSR 127

CSR Airlines Loyalty Hashtag 127

Convince & Convert

AUGUST 8, 2012

We also do a fair amount of work in the travel industry and so when we saw a series of recent blog posts from Dutch airline KLM detailing its social media strategy we could not pass up the opportunity to review it here. Strategically they’ve aligned their efforts under three pillars: Service, Reputation and Commerce.

Travel 120

Travel Case Study Airlines Consultant 120

Sprout Social

DECEMBER 5, 2023

With millions of people signing up daily across social media platforms, keeping track of conversations about your brand online is becoming an uphill battle. What customers say and how they relate with your business can greatly affect your online reputation. Table of Contents What is reputation management software?

Reputation 93

Reputation Software Tools Sentiment 93

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Fly more miles, get priority seating on an airline. million followers on Twitter? million followers on Twitter? What would you do?

Social Media 149

Social Media Strategy Influencer Social CRM 149

Keyhole.co

OCTOBER 21, 2023

Social media now offers much more than just a way to interact with loved ones. This is where social media monitoring’s art and science come into play. Social media monitoring: What is it? Monitoring social media is like listening in on discussions at a busy market in the digital realm.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Webbiquity SMM

FEBRUARY 28, 2011

It is somewhat surprising how many have only a few hundred followers, despite being social media managers, practitioners and strategists at large corporations. Not that number of followers means everything , of course, and those few hundred followers may be really highly engaged. List of Corporate Social Strategists for 2011.

List 156

List Twitter Brands Microsoft 156

Sprout Social

JULY 18, 2023

These experiences extend to all customer interactions, especially those on social media. New generations of consumers choose social as their communication channel of choice, and turn to their favorite networks to plan everything from their next restaurant reservation to a complete travel itinerary.

Social Media 98

Social Media Brands Hotels Loyalty 98

Hootsuite

JUNE 2, 2022

Time moves at a different pace on social media. Because no matter how careful and cautious you are with your content, a social media crisis always has the potential to strike. Luckily, a social media crisis doesn’t have to mean the end of your brand’s reputation. What is a social media crisis?

Social Media 145

Social Media Tips HootSuite How To 145

Pixlee

DECEMBER 29, 2017

Touted as the largest digital travel conference on the West Coast, Eye for Travel Summit is separated into three separate themes: Mobile and Tech Innovation Strategies; Social Media, Marketing, and Data Strategies; and Startup Village. Digital Travel Summit : Henderson, NV (April 30 – May 2 2018).

Travel 40

Travel Conference Tourism Forums 40

Pixlee

DECEMBER 29, 2016

Touted as the largest digital travel conference on the West Coast, Eye for Travel Summit is separated into three separate themes: Mobile and Tech Innovation Strategies; Social Media, Marketing, and Data Strategies; and Startup Village. Digital Travel Summit : Henderson, NV (May 8-10 2017).

Travel 47

Travel Conference Tourism Hotels 47

Keyhole.co

JUNE 30, 2021

Let’s explore how proper data use can help you boost sales through social media in this article. Five ways social media data can take your strategy to the next level. Making your social media selling nowadays requires more effort than just boosting a successful post. Improve data quality.

Data 108

Data Social Media Strategy CPC 108

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. Need a stronger business case for getting on social media? Why use social media for B2B marketing. Just look at Adobe.

B2B 98

B2B Social Media Tools Tips 98

Sprout Social

MARCH 31, 2020

If you’ve never had to respond to a social media crisis, consider yourself lucky. Because social media meltdowns, pile-ons and controversies aren’t just reserved for the biggest companies anymore. Recent engagement statistics highlight just how quickly social media moves for modern companies.

Social Media 133

Social Media Sentiment Examples Issues 133

Kikolani

JUNE 18, 2016

As someone who has taken many certification training programs over the last couple of years (twelve in total), I can tell you that some contain great content that you can learn from, and some can even help you get clients as they come from reputable sources. Build brand visibility and engagement. Get your venture ready to market.

Adwords 60

Adwords Marketing Training Module 60

Keyhole.co

MARCH 1, 2023

With that in mind, let’s explore how proper data use can help you boost sales through social media. Five ways social media data can take your strategy to the next level Unlike years past, driving revenue from social media now requires more than just boosting your top posts.

Data 52

Data Social Media Strategy CPC 52

Hootsuite

MARCH 27, 2020

On a regular day, connecting with your audience on social media requires tact, care, and forethought. Social media crisis communication for brands comes down to one reassuringly simple question: how can you help? In this post we’re taking a look at social media best practices during a real-world crisis or emergency.

Social Media 145

Social Media How To Policies Team 145

Mindjumpers

AUGUST 9, 2012

But another thing that is just as essential to becoming a profitable social media success, is to understand the basic ground rules of partaking in social media: the users. Even though you’ve managed to put social media into your budget, you have not necessarily secured your brand’s social success.

Social Media 235

Social Media Loyalty Airlines Marketing 235

Hootsuite

AUGUST 29, 2023

Facebook auto reply is the solution every busy social media marketer or swamped customer service agent needs. They also ensure that nothing slips through the cracks and that your team is in the loop with every social interaction. Source: HEB on Facebook Customer service inquiries Social media customer service is here to stay.

Issues 87

Issues Facebook HootSuite How To 87

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. I developed 6 new requirements that all social media savvy, marketing-centric organizations need to have. Now, he tweeted it to his 1.6 Who’s listening?

Compete 116

Compete Conference Organization Social CRM 116

Keyhole.co

MAY 19, 2023

It has become even scarier for businesses in the era of social media. Public relations crisis management is a set of procedures aimed to prevent or lessen the damage from unexpected events that may threaten the company’s operations or reputation. Fewer than half have pre-drafted messages for social media and the press.

Reputation 52

Reputation Brand Monitoring Exercises Team 52

Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). Influence mining is primarily being used in two corners of the social Web – for identifying and engaging with categorical or brand authorities; and for adding information to customer service interactions.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Mindjumpers

MAY 24, 2012

Tweet The Bees Awards – one of its kind international social media marketing award, is held for the third time this year. Best Use of Social Media Platform - The Generous Store by Anthon Berg by Robert/Boisen & Like-minded. Best Engagement With Consumers - Quicar – The Volks-Campaign by kempertrautmann gmbh.

Social Media 213

Social Media Social CRM Airlines Guidelines 213

Sprout Social

MAY 3, 2017

There are many ways to use social media in your PR strategies. With social media being ubiquitously used among consumers, it can be a crucial component in getting your products and/or services covered in the media. In the Q3 2016 Sprout Social Index , we found consumers to be 57.5% Try this free pass!

Social Media 95

Social Media Press Release Influencer Airlines 95

Hootsuite

FEBRUARY 14, 2023

When it comes to social media, top influencers have cracked the code. Frankly, we think it’s social success at its best. These influencers have cultivated their audience for years to build their brand on social media from the ground up. Engagement metrics. This ability to turn content into cash?

Influencer 110

Influencer Instagram Collaboration YouTube 110

ProBlogger

APRIL 23, 2018

Today I’m tackling questions from listener, Julianna Barnaby about whether it’s important to spend time offline building your blog’s personal brand and reputation. The sky’s the limit when it comes to offline promotion, and engagement is sometimes much stronger. How to Promote Your Blog Offline. The answer is simple.

How To 48

How To Eventful Collaboration Blogger 48

Convince & Convert

JULY 27, 2012

This is Episode 26 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Jay Baer & Eric Boss ‘s Social Media Stat of the Week ( This week : The Altimeter Group released the public report, The Social Media ROI Cookbook. Listen Now.

Airlines 115

Airlines Sentiment Hotels ROI 115

Convince & Convert

JUNE 8, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Ready for the Opportunity Economy?

Social Media 129

Social Media Foursquare Consultant Airlines 129

Hootsuite

AUGUST 11, 2020

That’s because the only truly valuable Instagram followers are real people who care about and engage with your brand. And that won’t help you build a meaningful, engaged community on Instagram. Share engaging, high-quality content. Every post on your Instagram grid needs to be of high quality and visually engaging.

Instagram 145

Instagram Tips How To Hashtag 145

Convince & Convert

APRIL 27, 2010

What a wonderful example to keep in mind (and which won't leave my mind) as we all journey down this social media path. What a wonderful example to keep in mind (and which won't leave my mind) as we all journey down this social media path. link] Angela Daniello Jay, Love it! link] Bill Graham Great story!

Social Media 133

Social Media Strategy Airlines Types 133

Convince & Convert

JULY 9, 2010

An expert in marketing to women, she heads the Media Connections practice, focused on managing brand dialogue via traditional and social media. Time is proving that no matter how much social media changes, the core rules of engagement remain the same.

Influencer 123

Influencer Ustream Authentication Social CRM 123