article thumbnail

Hiring A Social Media Manager? Ask Them These Questions.

agora pulse

… even for brands smaller than say, United Airlines or Pepsi. In your social media manager interview questions, be sure to include something about Instagram advertising. Want more social media manager interview questions? What’s your “MUST ASK” question of a potential social media manager?

article thumbnail

Why Trend-Hopping Can Lead to Brand Failure on Social

Convince & Convert

Ultimately what it boils down to is the question of value. Asking questions like: “Who is this brand for?” American Ballet Theatre Leveraging Taylor Swift audio, audience comments, and rat-tok to promote The Nutcracker – 617.2K Instead, brands need to do a little bit of self-reflection and introspection themselves.

Trends 146
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Five Ways to Boost Your Brand Value Using Social Amplification

Webbiquity SMM

For example, Southwest Airlines rebranded themselves by implementing a yellow, red, and blue tri-color scheme. Here’s a snapshot from their website that showcases their new color scheme: Images via Southwest Airlines. When running paid campaigns, ask yourself questions such as: Whom do you want to target ?

Brands 159
article thumbnail

7 ways to use social media for market research

Sprout Social

Even if they’re tough to digest, the negative comments can actually help brands identify areas for improvement to strengthen their offerings. They’re the best airline, even in crisis mode! Travelers, for example, may have a favorite airline and are eager to share what makes them a frequent flier of one airline over another.

Research 144
article thumbnail

Why brands need a social media monitoring strategy

Sprout Social

It’s an immediately reactive strategy and pertains to all kinds of talk about your brand: reviews, product questions and even service repair complaints. More importantly, social media monitoring is not only about direct mentions or comments on your posts. — Alaska Airlines (@AlaskaAir) February 5, 2020. Jordan [link].

article thumbnail

Why Trend-Hopping Can Lead to Brand Failure on Social

Convince & Convert

Ultimately what it boils down to is the question of value. Asking questions like: “Who is this brand for?” American Ballet Theatre Leveraging Taylor Swift audio, audience comments, and rat-tok to promote The Nutcracker – 617.2K Instead, brands need to do a little bit of self-reflection and introspection themselves.

Trends 78
article thumbnail

IABC 18: Collaborative Leadership through Communications with Carol Kinsey Gorman

Sherrilynne Starkie

The questions that business leaders ask are all the same. A group of engineers from eight different airlines conceived the Bowing 777 to solve their common challenges. The goal is not to provide a solution, but just to be fully present and to ask questions only to clarify.”. How do we: attract, maintain and engage great people?