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United Airlines Takes Flight on Social Media: How They’re Changing the Game

Bill Hartzer

In an era where digital presence is more critical than ever, United Airlines is defying expectations and setting new standards on social media. The airline has taken a bold leap, shifting from its traditional corporate image to a more dynamic, creator-driven approach. Its parent company, United Airlines Holdings, Inc.,

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Viral and Cultural Moments: How and When Brands Should Tap into the Conversation

Social Media Strategies Summit

But whatever a trend looks like for your specific brand and audience, one thing’s clear: you should only get involved authentically. Consumers crave authenticity. Indeed, research from Forrester shows that 71% of Americans feel they can relate to authentic brands — and therefore want to back them. Do they even care about this?

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7 inspiring examples of corporate social responsibility

Sprout Social

According to The Sprout Social Index™ 2022 , company alignment with personal values is 74% more important to consumers today than it was in 2021. Alaska Airlines’ path to net zero emissions . One of Alaska Airlines ’ five core values is to “do the right thing”. Great #goals for an airline! Let’s dive in. But good start!

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Five Ways to Boost Your Brand Value Using Social Amplification

Webbiquity SMM

For example, Southwest Airlines rebranded themselves by implementing a yellow, red, and blue tri-color scheme. Here’s a snapshot from their website that showcases their new color scheme: Images via Southwest Airlines. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.

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5 Ways To Use Social Media Content For Customer Success

Keyhole.co

Authenticity and trust: UGC is perceived as more authentic and reliable than traditional marketing methods since it originates directly from users, not the companies trying to sell their products or services. Let’s check out the companies leveraging UGC. It works as social proof and fosters trust and credibility.

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Shoptalk 2022: Key Trends and Takeaways

Pixlee

Trend #2: The Best Social Videos Are Diverse and Authentic. While the answers to these questions vary depending on industry and audience, one element remains constant; videos with an authentic, user-generated content (UGC) feel tend to resonate best with audiences and instill the most purchasing confidence in consumers.

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5 Ways to Use LinkedIn for Marketing Your Brand

Later

If you’re the founder of a business , you can flex your knowledge and insights by sharing company updates or industry-relevant articles from your personal LinkedIn profile too. You can also take your data storytelling a step further by collaborating with another company.

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