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Visual Analytics: Find Your Brand’s Visual Influencers

Talkwalker SM

Most basic social media analytics platforms will allow you to search for images based on text queries, which will give you access to a fraction of the content you are looking for. Social media monitoring is fundamentally incomplete if it does not include both text-based listening and visual analytics.

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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

For example, if you’re an airline trying to assess customer satisfaction, it might be hard to discern customers’ true feelings through surveys or customer service interactions. Advanced analytics and insights. Streams are included in a free plan with access to detailed custom analytics available in paid plans.

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7 ways to use social media for market research

Sprout Social

They’re the best airline, even in crisis mode! Travelers, for example, may have a favorite airline and are eager to share what makes them a frequent flier of one airline over another. Travelers, for example, may have a favorite airline and are eager to share what makes them a frequent flier of one airline over another.

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Last month on social: A lot like Christmas, but also memes and travel

Unmetric

Now that our tastebuds are all sophisticated, airline meals need to up their game too. CHECK OUT #UNMETRICBRANDSTARS The post Last month on social: A lot like Christmas, but also memes and travel appeared first on Unmetric Social Media Analytics Blog. DISCOVER CONTENT INSPIRATION. Who knew in-flight meals could look this good?

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Ryanair’s Social Media Strategy: Driving Engagement With Humour

Keyhole.co

Thanks to its relentless perseverance and budget pricing model, the brand is now Ireland’s biggest airline and operates over 500 planes. Considering the airline industry can be quite polluting, these efforts and the marketing of the causes are crucial to the brand’s online image. Ryanair also does its part for sustainability.

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Why brands need a social media monitoring strategy

Sprout Social

Airlines have some of the busiest social media notifications around and it helps to keep an eye on brand keywords. Because of listening tools, Alaska Airline was able to quickly respond to a customer’s tweets that didn’t directly mention them. — Alaska Airlines (@AlaskaAir) February 5, 2020. I'm sorry for any trouble!

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The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

We’ll head down under and discuss what an antipodean airline is doing with social, animation and web videos. The Kiwi airline is well known for their lighthearted safety videos. Combined, Air NZ’s online and offline presence has resulted in its place amongst the top 10 of the most successful airlines in social media.

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