Visual Analytics: Find Your Brand’s Visual Influencers

Talkwalker SM

Most basic social media analytics platforms will allow you to search for images based on text queries, which will give you access to a fraction of the content you are looking for. You should have already heard this statistic: over 1.8 billion pictures are shared online every day.

The Most Engaging Industries on Facebook and What to Learn from Them


According to a recent study carried out by Socialbakers , a global social media and digital analytics company, the leading industry in terms of response rate on Facebook is the telecommunications industry. KLM Airlines.

Social Data Made Simple: Getting Started with a Strategy

Buzz Marketing for Technology

This webinar featured Ira Haberman ( @ irahaberman ) Director of Storytelling at BrainRider, Ned Kumar (@ nedkumar ) Digital Strategist for FedEx and Sean Williams (@ Colorado2NYC ) Consumer Promotions Social Media at JetBlue Airlines. Big Data Data Analytics Innovation Social Business Intelligence Social Data Social Data Strategy

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10 Brands Killing It On Instagram in 2016

Talkwalker SM

Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. over the summer (Source: Talkwalker’s Instagram analytics ).

Klout and Kred – Social Influence Comparison

Akamai Marketing

I still understand the value of measuring influence from the perspective of brands and analytics. Despite my krotchey Klout reaction, I’ll admit to using Klout, PeerIndex and Kred scores into baseline, weighted influence measurements for analytics purposes.

The Future Never Comes When You Can't Nail The Present

Twist Image

This brand is constantly in the media talking about e-commerce, innovation, analytics and more. Case Two: I'm a 100k traveller on a major airline (this is not to brag, but rather to create context that this brand knows everything about me. I got an email from the airline. With a listing of airline-supported hotels and prices. analytics. . It's all about the basics. You know this. Your business knows this. To build a brand. you must know this.

How Businesses Use Twitter Today

Social Media Network Marketing

Monday, February 15, 2010 How Businesses Use Twitter Today How Businesses Use Twitter Today Southwest Airlines is using it to let people know about flight changes, conditions and more.

The Audience (Formerly Known As The Audience)

Twist Image

Airline status luggage tags. Personas and analytics are not the audience. Is it possible that personas and your analytics are not your audience? This is what the persona and analytics would lead me to believe. analytics. web analytics. Who is your audience? On my early morning drive to the airport, I caught the tail-end of Howard Stern interviewing Sheryl Crow. Crow was live and in the studio promoting her upcoming album.

The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

We’ll head down under and discuss what an antipodean airline is doing with social, animation and web videos. The Kiwi airline is well known for their lighthearted safety videos. They are the sixth largest airline for social media presence in the world.

One Social Media Metric to Rule Them All

Visually SM

One way to increase the clicks on your content is to look through your social media analytics—you can do this with a social media analytics tool like Sprout Social —to see which type of content it is that your fans are likely to click.

25 brands every social media manager should follow on social


This airline company follows a customer-centric approach to social media and tries to respond to customer queries quickly. Additionally, Etihad also uses influencers and its own cabin crew members on social to pique interest about the airlines.

Hiring A Social Media Manager? Ask Them These Questions.

agora pulse

… even for brands smaller than say, United Airlines or Pepsi. Social Media Analytics. Get a sense of what social media analytics tools the candidate has used to grab such metrics.

The Audience (Formerly Known As The Audience)

Twist Image

Airline status luggage tags. Personas and analytics are not the audience. Is it possible that personas and your analytics are not your audience? This is what the persona and analytics would lead me to believe. analytics. web analytics. Who is your audience? On my early morning drive to the airport, I caught the tail-end of Howard Stern interviewing Sheryl Crow. Crow was live and in the studio promoting her upcoming album.

Three Things Twitter Needs to Thrive

Webbiquity SMM

And third, it has possibly the largest and most diverse range of third-party tools that enhance the platform, from apps for Twitter analytics and follower management to brand monitoring and influencer research. One would expect it to find helpful external lists like Chuck Martin’s Top CMOs on Twitter , the Top Colleges on Twitter , the Top Airlines on Twitter , and the Top Musicians on Twitter.

5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

As you can see in the Facebook post above, the influencer Brooke Savard uses #LifeWellTravelled even though the experience she talks about has nothing to do with the airline which created the hashtag. Why should you bother creating your own hashtag campaign ?

Leicester City: A Tale Of Success, Social Media Affinity, And Crisps


For example, the percentage of Leicester’s followers who follow Air Asia (one of the club’s partners) is 125% more than Garuda Indonesia, a rival South-East Asian airline with a similar number of followers. They also have a 28% higher following than Malaysian Airlines.

Best Use of Social Media: The Winners of Bees Awards


Best Use of Analytic Tools – The Camry Effect by Saatchi & Saatchi LA. Best Crisis Management – “Like This”: American Airlines Responds Socially by Weber Shandwick.

Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

Webbiquity SMM

A final example of how cultural fluency can boost engagement and conversions: when the sales on a global airline client’s Korean site wasn’t keeping pace with sales in other markets, an investigation revealed why. Guest post by Charles Whiteman.

How to Uncover a B2B Brand Voice That Isn’t Boring

Convince & Convert

Under the hood” is a colloquialism associated with cars, but here, a data analytics company uses it as their brand name to convey their feeling and their voice from the get-go. Image via The B2B world can feel quite stiff sometimes.

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Why I Think Social Media Is For Branding and Engagement, Not Traffic or Revenue

Buffer Social

Businesses and organizations that are succeeding on social media now are the ones providing personalized social experiences to their fans such as KLM Royal Dutch Airlines, NASA, and Airbnb. A company that is at the forefront of this change is KLM Royal Dutch Airlines.

7 Fatal Facebook Marketing Mistakes You Can Quickly Overcome

Rebekah Radice

KLM Airlines gets this. They’re building brand loyalty one comment at a time, allowing fans to become advocates, actively recommending the airline to other prospective customers. Economic value – This is based on the goal values set up in Google Analytics.

The Dos and Don’ts of a Social Media Automation Strategy

Waxing UnLyrical

Several companies have learned this the hard way, including American Airlines and Bank of America. Followerwonk is a Twitter analytics tool. Guest Post by Vasudha Veeranna. A staggering 74 percent of Internet-using adults are active on at least one social networking website.

9 Productivity Tools I Use to Run My Company

Convince & Convert

It is the easiest-to-use social posting and scheduling tool, and the analytics available just keep getting better. Plus, the PRO version alerts you to flight changes and other real-time drama, usually before you hear about it from the airline or other company.

A First-Class Guide to Social Media for Travel

Sprout Social

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. 5% switched airlines. airline, hotel, rental car) you can still provide value throughout your customer’s journey.

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Twitter Tips for Your Business to Follow Into 2017

Sprout Social

Be sure to execute them one at a time so you’ll be able to better understand the analytics. After posting to this schedule for several weeks or months, you check out your Twitter analytics and find out that your posts in the afternoon are far more engaging than the ones in the morning.

NamesCon 2014 Keynote: Jennifer Wolfe

Bill Hartzer

Data analytics is going to be key. Brands are looking for data analytics. travel: airlines, delta. Jennifer wrote a book called Domain Names Rewired, and is a keynote speaker here at NamesCon 2014 in Las Vegas, Nevada.

Six Links Worthy Of Your Attention #247

Twist Image

Is there any kind of method to the madness that is airline travel cancellations, delays and frustrations? lean analytics. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

Your Customers Don’t Want the Science of Silly

Convince & Convert

Doing this well requires a combination of customer understanding, nimble content creation and marketing execution, smart use of analytics, and a commitment to helping, not selling. image from

KLM’s Social Flight of Fancy

Convince & Convert

We also do a fair amount of work in the travel industry and so when we saw a series of recent blog posts from Dutch airline KLM detailing its social media strategy we could not pass up the opportunity to review it here. Daniel Lemin is Strategy & Analytics Lead at Convince & Convert.

Become a Digital Marketing Certified Associate (DMCA) with Simplilearn


Google Analytics and Google Adwords Certifications. He is also an Associate Instructor at the University of British Columbia for the Web Analytics program Author of Web Analytics: An Hour a Day and Web Analytics 2.0.

Top 10 Travel Marketing Conferences of 2017


Hotel decision-makers and influencers come together to talk about technology, eCommerce, digital marketing, data, and analytics as they relate to the travel industry. Notable brands from the 2016 conference included: United Airlines, Trip Advisor, Twitter, and Intercontinental Hotel Group.

StartupNation Blog " Blog Archive " Learn how to draw out your vision

Buzz Marketing for Technology

In The Back of the Napkin , Roam shows the actual drawing made on the back of a napkin by the founders of Southwest Airlines to illustrate their concept for a new airline that would become one of the great success stories of airline history (did someone say, Ding!?). How do companies like Apple, Starbucks, Google and Southwest Airlines create raving fans, attract endless clients and become market leaders?

7 Ways to Infuse Your Company Website with Brand Personality

Writtent Blog

One enterprise brand that’s nailed a fun blog layout is Southwest Airlines: Image Credit: Southwest. There’s a million ways to do this, and the methods which work best largely depend on your buyer personas , and can only be determined through website analytics. 3-5 seconds.

16 Social Media Podcasts to Take Your Marketing Skills to the Next Level Today

Buffer Social

Recent episodes you might like: Twitter Analytics: How to Know if Your Twitter Marketing Works. Recent episodes you might like: How Southwest Airlines Led With Social Media To Emerge From a Crisis. What should you do if you want to become the best at what you do?

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Top 10 Travel Marketing Conferences of 2018


Hotel decision-makers and influencers come together to talk about technology, eCommerce, digital marketing, data, and analytics as they relate to the travel industry. Notable brands from the 2017 conference included: United Airlines, Airbnb, Trip Advisor, and Intercontinental Hotel Group.

The bus to Hawaii: Marriott boosts Hawaii Bookings 40% with event.

Akamai Marketing

The cost of the campaign was approximately $350,000 with Marriott covering hotel expenses and partner Hawaiian airlines covering flights.

Are Your Customers Frozen? Let It Go!

Twist Image

If you have your pitchfork out, it''s easy to think that companies like this (airlines and other businesses too) can maintain this level of profit and growth because they hold their customers hostage. A good chunk of my time was spent on the Google campus with Avinash Kaushik (Google''s Digital Marketing Evangelist, bestselling author of Web Analytics - An Hour A Day and Web Analytics 2.0 ). web analytics 20. web analytics an hour a day.

These Two Data Points Demonstrate What's So Wrong With Marketing Today

Twist Image

My good friend Avinash Kaushik (digital marketing evangelist at Google and author of Web Analytics - An Hour A Day and Web Analytics 2.0 ) often sends me a note when I''m being a little too angry or pessimistic about our industry on this blog. How many brands do we now see - active and engaged - online that have (without question) turned their brand sentiment around (think about airlines, banks, restaurants and more)? web analytics. web analytics 20.

How to Identify Your Social Media Influencers

Sprout Social

An United airlines 757-224 (#N14115) lined up and ready to roll at LAX. Using Twitter analytics tools from Sprout Social provides huge benefits into finding trending topics and hashtags with your brand.

Fetching Friday – Resources Mashup, Black Friday & Cyber Monday Blogging Sales


How my article on quitting Foursquare caused a blog traffic spike – a look at analytics and referrals when you get a post that goes viral. TSA Gone Wild – the history of airline security. Search Engines / SEO / Analytics. 99 free and low cost tools to improve your website – tools to help you with analytics, conversions, SEO, and more. Segmenting social traffic in Google Analytics – a guide to learning more about your social media referrers.

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Bots And The Next Wave Of Marketing

Twist Image

Bots have been responsible for tarnishing online measurement and analytics forever. When you can quickly and easily interact with Dominos , United Airlines and Capital One on Messenger, and will you ever use their bloated native apps again? united airlines. web analytics. Hello, Human. When you open the new Quartz news app , it takes a few minutes to get your bearings. This is not your father's news app.

The End Of Customer Service

Twist Image

It''s an analytics package, it''s a social media monitoring tool, it''s a real-time marketing command center, it''s a handful of work-from-home helpers, it''s a four person team working within the communications or customer service center to be listening and responding to trending issues. united airlines. web analytics. Now that everyone complains. nobody cares when there is a complaint.

The New Media Pecking Order

Twist Image

This past Sunday, the New York Times ' Sunday Review ran an opinion piece called, Got Twitter, You've Been Scored , by Stephanie Rosenbloom that looked at the emerging trend of brands using social media analytics platforms like Klout , PeerIndex and Twitter Grader to see how "influential" individuals are. I'm a loyal customer of the airline. social media analytics.