Twist Image

FEBRUARY 21, 2014

Remember back when the sentiment was that a brand needs to respond to everything - positive, negative and neutral - everywhere? united airlines. web analytics. Transparency, speed-to-response, bringing a sense of humanity to the brand have all become corporate cultural pillars that every brand now lives to embody. chris brogan.

Case Study 75

Case Study Airlines Issues Publishing 75

Keyhole.co

OCTOBER 21, 2023

Using social media monitoring tools, you can record the mentions, conversations, reviews, and sentiments that might affect the success of your brand. Sentiment analysis: Analyze the exchanges’ emotional undertones. If you need analytics for other platforms, this could be limiting. Here is why it’s important: 1.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Sprout Social

DECEMBER 5, 2023

Several brands, including United Airlines, have reportedly lost patrons and billions in value due to their poor management of the Flight 3411 incident involving a forcefully removed passenger that went viral online. Brand24 features a media monitoring and analytics tool that does this satisfactorily.

Reputation 100

Reputation Software Tools Sentiment 100

Sprout Social

MARCH 16, 2023

For example, maybe you’re completely loyal to the airline whose customer service rep magically found you the perfect flight. Even in the face of price increases and flight cancellations, you’ll never book with another airline again. Overall, sentiment can be described as generally positive or negative.

Metrics 102

Metrics Social Media Sentiment Airlines 102

Hootsuite

JUNE 29, 2023

You don’t necessarily have to sit back and accept public sentiment. By keeping track of brand mentions, you can do better brand sentiment analysis, easily collect valuable feedback, and step in before conversations get heated. Track your social sentiment Okay, so you know people are talking about you. The good news?

Reputation 106

Reputation Strategy Brands HootSuite 106

Keyhole.co

JUNE 30, 2021

Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” For example, we all know about Google Analytics and Search Console to get the SEO data on the websites. Using social media analytics for cross-channel campaigns.

Data 108

Data Social Media Strategy CPC 108

Keyhole.co

MARCH 1, 2023

Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” For example, we all know about Google Analytics and Search Console to get the SEO data on the websites. or “Which age cohort is sharing our content?”

Data 52

Data Social Media Strategy CPC 52

Visually SM

SEPTEMBER 17, 2015

The downside is that increasing your impressions doesn’t necessarily mean you’re increasing the positive sentiment around your brand. One amazing example is Royal Dutch Airlines which has surpassed its industry average of 11.3% Utilize relevant hashtags. Try real-time marketing. Look to past successful content. by leaps and bounds.

Metrics 145

Metrics Social Media Airlines Social Media Management 145

Visually SM

SEPTEMBER 17, 2015

The downside is that increasing your impressions doesn’t necessarily mean you’re increasing the positive sentiment around your brand. One amazing example is Royal Dutch Airlines which has surpassed its industry average of 11.3% Utilize relevant hashtags. Try real-time marketing. Look to past successful content. by leaps and bounds.

Metrics 100

Metrics Social Media Airlines Social Media Management 100

Hootsuite

JUNE 13, 2022

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Understanding your social share of voice puts all of your other social media analytics into context. Analyzing social share of voice by sentiment and topic is also important. What is share of voice?

Social Media 144

Social Media How To HootSuite Metrics 144

Hootsuite

OCTOBER 21, 2020

But content about jet-lag reducing seat lighting may speak to airlines. Google Analytics. Get the full picture of your B2B social media efforts with Google Analytics. These snippets work in tandem with analytics programs to provide deeper details on your traffic sources. Best B2B social media tools. UTM Parameters.

B2B 98

B2B Social Media Tools Tips 98

Buzz Marketing for Technology

JULY 29, 2015

This webinar featured Ira Haberman ( @ irahaberman ) Director of Storytelling at BrainRider, Ned Kumar (@ nedkumar ) Digital Strategist for FedEx and Sean Williams (@ Colorado2NYC ) Consumer Promotions Social Media at JetBlue Airlines. We discussed how to get started with a strategy around social data.

Data 100

Data Storify Strategy Airlines 100

Convince & Convert

APRIL 28, 2010

Would the VP of Customer Satisfaction of Southwest Airlines have called Kevin Smith at home (after he was kicked off a plane for being too portly), if Kevin Smith did NOT have 1.6 Fly more miles, get priority seating on an airline. In particular, sales and leads (as opposed to chatter, sentiment, buzz, purchase intent, etc.).

Social Media 149

Social Media Strategy Influencer Social CRM 149