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How to create a complaint management system to protect your brand reputation

Sprout Social

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible.

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The Future Never Comes When You Can't Nail The Present

Twist Image

This brand is constantly in the media talking about e-commerce, innovation, analytics and more. Case Two: I'm a 100k traveller on a major airline (this is not to brag, but rather to create context that this brand knows everything about me. I got an email from the airline. With a listing of airline-supported hotels and prices.

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5 Ways To Use Social Media Content For Customer Success

Keyhole.co

If you want to harness the power of social media content for customer success to enhance loyalty, leading to a rise in customer success rates, read on. based airline has a dedicated social monitoring team for all platforms, 24/7, responding to customer queries, complaints, and compliments. JetBlue Airways This U.S.-based

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Why brands need a social media monitoring strategy

Sprout Social

Responding to customers has been shown to lead to stronger brand loyalty among customers. Airlines have some of the busiest social media notifications around and it helps to keep an eye on brand keywords. Because of listening tools, Alaska Airline was able to quickly respond to a customer’s tweets that didn’t directly mention them.

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Why I Think Social Media Is For Branding and Engagement, Not Traffic or Revenue

Buffer Social

Businesses and organizations that are succeeding on social media now are the ones providing personalized social experiences to their fans such as KLM Royal Dutch Airlines, NASA, and Airbnb. A company that is at the forefront of this change is KLM Royal Dutch Airlines. Social media interactions increase customer loyalty.

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7 Fatal Facebook Marketing Mistakes You Can Quickly Overcome

Rebekah Radice

KLM Airlines gets this. They’re building brand loyalty one comment at a time, allowing fans to become advocates, actively recommending the airline to other prospective customers. There are many marketing features including ads, analytics, and applications that are exclusively reserved for Facebook pages.

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Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

Webbiquity SMM

Social can help businesses quickly establish and maintain brand awareness and loyalty. A final example of how cultural fluency can boost engagement and conversions: when the sales on a global airline client’s Korean site wasn’t keeping pace with sales in other markets, an investigation revealed why.

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