Buffer Social

MARCH 19, 2020

Social media is such an important communication tool in 2020, and we know as we all try to navigate unexpected and unprecedented challenges, many of your customers and teammates will turn to social media for some form of support. So what does social media management look like over the coming weeks and months?

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Social Media Management Social Media Retail Team 98

Unmetric

MAY 28, 2019

Social media is a whole new ball game for brands. And yet, there are some brands out there that are impressively strong at social. What secret social sauce do they use? This airline company follows a customer-centric approach to social media and tries to respond to customer queries quickly.

Social Media Management 111

Social Media Management Social Media Brands Class 111

Talkwalker SM

MAY 26, 2016

Images and videos play an ever increasing role in the way people interact on social media, as attested by the rise of visual-oriented platforms such as Instagram, Pinterest and Snapchat, and the increasing visual focus of giants such as Twitter and Facebook. You should have already heard this statistic: over 1.8

Analytics 68

Analytics Influencer Apparel Airlines 68

Hootsuite

SEPTEMBER 8, 2020

Social media customer service means using social channels to provide efficient and effective customer service and support. Customers expect to be able to reach out to brands on social channels for help—and get a quick reply. Social media customer service stats. of them saying it’s their top choice.

Social Media 145

Social Media HootSuite Issues Team 145

Unmetric

DECEMBER 4, 2019

Now that our tastebuds are all sophisticated, airline meals need to up their game too. Visit Scotland has always been active on social media. SparkNotes is an interesting study in branding and social media engagement. DISCOVER CONTENT INSPIRATION. Who knew in-flight meals could look this good?

Meme 98

Meme Travel Airlines Curation 98

Buffer Social

JULY 20, 2017

Social media is changing. When marketers first started using social media as a marketing channel, there was less content, less noise, and people were willing to click on almost everything they saw on their news feed. Social media is no longer a megaphone. Social media is becoming a conversation.

Social Media 112

Social Media Engagement Brands Airlines 112

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible.

Reputation 105

Reputation System Brands Knowledge Base 105

Audiense

MAY 10, 2016

What can the social media data tell us about those who have followed the club this season? For example, the percentage of Leicester’s followers who follow Air Asia (one of the club’s partners) is 125% more than Garuda Indonesia, a rival South-East Asian airline with a similar number of followers. pic.twitter.com/6zG9XBN5Nj.

Social Media 99

Social Media Airlines Sports Report 99

Sprout Social

AUGUST 9, 2019

How Does an API Relate to Social Media Marketing? The major social media networks all have APIs. If you use a third-party social media management platform like Sprout Social , then you’ve experienced the use and limitations of APIs. 9 top social media scheduling tools to save time in 2019.

API 110

API Social Media Banking Software 110

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms.

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Influencer Social Media How To SEO 111

Techipedia: Tamar Weinberg

AUGUST 14, 2012

We’ll head down under and discuss what an antipodean airline is doing with social, animation and web videos. The Kiwi airline is well known for their lighthearted safety videos. Combined, Air NZ’s online and offline presence has resulted in its place amongst the top 10 of the most successful airlines in social media.

Airlines 210

Airlines Marketing Statistics comScore 210

Sprout Social

NOVEMBER 1, 2016

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases.

Travel 40

Travel Class Social Media Hotels 40

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Fly more miles, get priority seating on an airline. million followers on Twitter? million followers on Twitter? What would you do?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

AUGUST 8, 2012

We also do a fair amount of work in the travel industry and so when we saw a series of recent blog posts from Dutch airline KLM detailing its social media strategy we could not pass up the opportunity to review it here. Daniel Lemin is Strategy & Analytics Lead at Convince & Convert. It’s a common refrain.

Travel 120

Travel Case Study Airlines Consultant 120

Webbiquity SMM

SEPTEMBER 1, 2016

On Social Media. There are few digital channels better suited for showcasing a brand’s cultural fluency than social. Worldwide social media adoption rates remain sky-high. The global social media penetration rate is nearly one-third, or more than 2.2 Localizing social content works.

Marketing 100

Marketing Metadata Retail Airlines 100

Rebekah Radice

OCTOBER 19, 2015

Speaking at Social Media Examiner’s #SMSS15 last week, I shared this easy tip. KLM Airlines gets this. They’re building brand loyalty one comment at a time, allowing fans to become advocates, actively recommending the airline to other prospective customers. That’s where True Social Metrics comes in.

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Facebook Marketing Airlines Metrics 114

Talkwalker SM

SEPTEMBER 7, 2016

Yet how do you make the most of this social network? Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. How do you regularly produce engaging content? Adidas (@adidas).

Instagram 60

Instagram Brands Sports Travel 60

Twist Image

JUNE 12, 2014

My good friend Avinash Kaushik (digital marketing evangelist at Google and author of Web Analytics - An Hour A Day and Web Analytics 2.0 ) often sends me a note when I''m being a little too angry or pessimistic about our industry on this blog. We don''t count websites, social media, apps and more as part of our branding experience.

Data 101

Data Sentiment Marketing Advertising 101

Keyhole.co

OCTOBER 21, 2023

Social media now offers much more than just a way to interact with loved ones. This is where social media monitoring’s art and science come into play. Social media monitoring: What is it? Monitoring social media is like listening in on discussions at a busy market in the digital realm.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Talkwalker SM

JULY 28, 2016

Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. As you can see in the Facebook post above, the influencer Brooke Savard uses #LifeWellTravelled even though the experience she talks about has nothing to do with the airline which created the hashtag.

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Hashtag Industry Campaign Hotels 60

Convince & Convert

APRIL 21, 2013

Doing this well requires a combination of customer understanding, nimble content creation and marketing execution, smart use of analytics, and a commitment to helping, not selling. Other speakers include executives from Tesco, Target, USAA, Bank of Montreal, United Airlines, Cigna, Jaguar Land Rover, Target and hundreds more.

Airlines 132

Airlines Hosting Hotels Banking 132

Pixlee

JUNE 14, 2021

UGC refers to any form of content created by users/customers and made accessible through social media or other permissioning methods. This content is already out there on social media or your customers’ camera rolls, you just have to find it. Host a Social Media Contest. Identify Super Users.

Instagram 52

Instagram UGC Apparel Hashtag 52

Buffer Social

SEPTEMBER 28, 2016

In our case, that means social media podcasts ! Here’s a list of 16 top marketing podcasts, covering 3 areas of social media marketing , with some top episodes from each podcast to check out! Click to jump to any section: 10 of the very best Social Media Marketing podcasts. Social Pros by Jay Baer.

Skills 40

Skills Social Media Hosting Marketing 40

Twist Image

MARCH 13, 2015

Is there any kind of method to the madness that is airline travel cancellations, delays and frustrations? Peak Social Media. lean analytics. social media. Are you often on a plane? and avoid LGA." Mitch for Alistair). Everyone''s opinions are fatiguing after a while - even your own - The Guardian.

Airlines 40

Airlines Vimeo Travel YouTube 40

Twist Image

FEBRUARY 21, 2014

It was the early days of social media (nearly a decade ago). It''s hard not to face the reality that the vast majority of brands came into social media and digital connectedness kicking and screaming. The desire for brands to force this outing on social media is bewildering to me. Social Media Cowboys.

Case Study 75

Case Study Airlines Issues Publishing 75

Twist Image

JUNE 28, 2011

This past Sunday, the New York Times ' Sunday Review ran an opinion piece called, Got Twitter, You've Been Scored , by Stephanie Rosenbloom that looked at the emerging trend of brands using social media analytics platforms like Klout , PeerIndex and Twitter Grader to see how "influential" individuals are. social media.

Klout 103

Klout Airlines Hotels Influencer 103

Bill Hartzer

JANUARY 14, 2014

Data analytics is going to be key. Brands are looking for data analytics. travel: airlines, delta. social media. social media. Where will social media reside? There is space for where you can create a social experience on a new TLD. retailers, macys, tj maxx. apps and mobile.

Domain Name 86

Domain Name Airlines Insurance Microsoft 86

Akamai Marketing

MARCH 9, 2009

The cost of the campaign was approximately $350,000 with Marriott covering hotel expenses and partner Hawaiian airlines covering flights. What’s your social currency? The group got lots of together time as they moved along middle America on a 45-foot bus.

Eventful 100

Eventful Tourism Klout Travel 100

Writtent Blog

JUNE 27, 2013

Feel free to spruce up your website content with a fun layout, author bios, and some seriously sassy social media widgets. One enterprise brand that’s nailed a fun blog layout is Southwest Airlines: Image Credit: Southwest. Your Social Follow Buttons. Your “About Us” Page. The following image from Human Writ.es

Company 96

Company Brands Widget Policies 96

Sprout Social

MARCH 16, 2023

When you think about social media customer service , there are probably two encounters that come to mind: the best experience a brand ever provided…and the worst. For example, maybe you’re completely loyal to the airline whose customer service rep magically found you the perfect flight.

Metrics 101

Metrics Social Media Sentiment Airlines 101

Twist Image

FEBRUARY 8, 2014

AirBnB , Uber , Lyft , even white-label airlines are getting in on the action. media hacks. social media. "One of the biggest economic shifts this century comes from the removal of the friction that justifies middlemen. From travel agencies to parking meters, everything''s going digital. aeon magazine. bitcurrent.

Airlines 77

Airlines Insurance Startup Travel 77

The Way of the Web

JANUARY 12, 2010

Web Strategy Wikinomics Rankings ← Sometimes it’s better never than late… Digital business needs to be effective more than efficient → Will customer service come to social media? Get the attitude right, and social media simply allows you to express it. Mr Guru disagreed.

Social Media 35

Social Media FeedBurner Airlines Blogroll 35

Sprout Social

JULY 18, 2023

These experiences extend to all customer interactions, especially those on social media. New generations of consumers choose social as their communication channel of choice, and turn to their favorite networks to plan everything from their next restaurant reservation to a complete travel itinerary.

Social Media 98

Social Media Brands Hotels Loyalty 98

Pixlee

DECEMBER 29, 2017

Hotel decision-makers and influencers come together to talk about technology, eCommerce, digital marketing, data, and analytics as they relate to the travel industry. Notable brands from the 2017 conference included: United Airlines, Airbnb, Trip Advisor, and Intercontinental Hotel Group.

Travel 40

Travel Conference Tourism Forums 40

Convince & Convert

MARCH 31, 2015

I read more than 33 blogs routinely, and I just click posts I like, and Buffer sends them out in social throughout the day. It is the easiest-to-use social posting and scheduling tool, and the analytics available just keep getting better. Social media is almost entirely visual now, and Canva IS that trend in many ways.

Company 60

Company Products Tools Collaboration 60

Pixlee

DECEMBER 29, 2016

Hotel decision-makers and influencers come together to talk about technology, eCommerce, digital marketing, data, and analytics as they relate to the travel industry. Notable brands from the 2016 conference included: United Airlines, Trip Advisor, Twitter, and Intercontinental Hotel Group.

Travel 47

Travel Conference Tourism Hotels 47

Visually SM

SEPTEMBER 17, 2015

Tolkien’s flare for the dramatic, I will say that there really is one social media metric out there should be monitored more closely than the rest. 5 Important Social Media Stats You Should Monitor. 5 Important Social Media Stats You Should Monitor. Post Count. Follower Count. Try real-time marketing.

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Metrics Social Media Airlines Social Media Management 145