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Lies, Damned Lies and Mis-understood Statistics

Dave Fleet

Because the sample size is too small for this kind of segmentation. The original data is useful because the analysis is conducted at an aggregate level, over 630 respondents. At that sample size, we’re looking at a 3.9% This follow-up chart in the post, however, is next to useless. Why is this chart useless?

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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? The reality?

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Sneak Peek into Facebook Audience Insights Beta

Ignite Social Media

The breakdown of topics includes: Sample Public Posts- pulls in actual public posts with the topic in the text; however, any user information is removed to keep anonymity. Post sentiment- aggregated feelings about your topic. Sample public posts and photo concepts can inspire new content ideas. Implications for Marketers.

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A Social Network For Genetics Research: Can It Help Isolate Parkinson’s Genes?

The Realtime Report

The company has already collected more than 125,000 DNA samples from customers, and is now specifically reaching out to those with Parkinson’s, in an effort to find new genes linked to the disease. Participants were asked for a DNA sample, and sent online surveys about their diagnosis, symptoms and lifestyle habits.

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PRFilter Shows Press Release Buzzword Abuse Still Prevalent

Adam Sherk

It aggregates press releases from 10 wire services and distribution services and pulls them in directly from 60+ technology and media companies. The user interface is simple and easy to use and the sample queries I tried brought up decent results. Press release search engine PRFilter came out of beta last week.

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What’s Does the Daily Routine of a Social Media Manager Look Like?

agora pulse

To keep tabs on important blogs and industry sites, I recommend using a news aggregator app like Feedly. With this sample schedule, you can create a framework to organize your day, avoid forgetting important tasks, and set your social media accounts up for success.

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Tablets and Smartphones Account for One-Fourth of All Paid Clicks

Bill Hartzer

The quarterly report analyzes aggregated client data from various industries on paid search marketing trends across search engines and devices on a year-over-year (YoY—Q4 2011 to Q4 2012) and quarter-over-quarter (QoQ—Q3 2012 to Q4 2012) basis. However, YoY click volume declined 6 percent. All results are based on U.S. campaigns only.

CPC 122