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How to analyze customer reviews for brand insights

Sprout Social

Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position. Track emerging market trends Monitoring trending topics on social media, forums like Reddit and review sites like Google My Business (GMB) gives you insights into what’s top-of-mind for customers.

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Facebook testing new tools for business and personal use

The Way of the Web

On Monday, they announced that selected news individuals can now integrate real-time information by using either a Public Feed or Keyword Insights API. These tools will become available for other media partners and Facebook Preferred Marketing Developers in the near future.

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Facebook Changes Hitting Monitoring Platforms

Net-Savvy Executive

The search functions of the API that developers use to monitor public posts in Facebook are going away at the end of April, and the notices and workarounds are going out to customers now. x of Facebook''s Graph API (optional until April 30). The vendor announcements say to expect fewer results with the switch to version 2.x

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Facebook Updates: Dynamic Ads and Website Custom Audience Enhancements

Jon Loomer

One limitation to Dynamic Ads in the past was that placement was limited to Facebook (Mobile News Feed, Desktop News Feed and Right Column) and Audience Network. Marketers are already promoting their products via Instagram, but now they will be able to do it dynamically with Dynamic Ads. Dynamic Ads for Instagram.

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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

That’s a content distribution opportunity that B2B marketers should not overlook. You can even move the content around in the feed of suggestions if you want a specific post to gain more exposure. You can use this feature to feed content from trusted niche-relevant publications and co-marketing partner organizations as well.

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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

That’s a content distribution opportunity that B2B marketers should not overlook. You can even move the content around in the feed of suggestions if you want a specific post to gain more exposure. You can use this feature to feed content from trusted niche-relevant publications and co-marketing partner organizations as well.

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How to Use Twitter to Generate Writing Ideas

Kikolani

Advanced search results can be saved as an RSS feed in your feed aggregator, or you can bookmark the search results page. I’m not sure if they can be added to HootSuite or TweetDeck – at the time of testing, the Twitter API was running super slow and never processed the results in either platform.

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