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10 Examples of Brands Leading the Way with NFTs

Social Media Strategies Summit

And while most US citizens aren’t currently ready to buy one, about one in 14 non-owners — equivalent to more than 16 million people — say they’d be likely to purchase in the next year. If you’re going to add NFTs to your marketing mix, do it in a way that aligns with your current activity. Budweiser: Make NFTs Easy to Buy.

Examples 177
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How to Create a Reader Avatar for Your Blog

ProBlogger

For several years, I’ve been using Reader Avatars (also called Reader Profiles or Personas) on my blogs – and I’ve found them very effective and helpful. To create your first reader avatar, you’ll need to spend some time thinking and writing about a type of reader that you’re either attempting to reach or who is already reading your blog.

Avatar 42
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5 ways to create better buyer personas with social media data

Sprout Social

This internal document is used by marketing, sales and product teams to ensure their messages and activities are tailored to the people they want to reach. Most brands develop many personas to stand in for the various people who participate in the buying cycle for their particular product or service. Evaluate your existing audience.

Data 140
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Strategy Note: Facebook F8 2019

Ignite Social Media

The new Groups tab will now show a personalized feed of activity across all the groups you’re a member of and recommend similar groups based on your interests. Facebook is also weaving in their inclusive AI process into AR and VR with lifelike avatars. New Tools for Groups. Implications for Brands.

Strategy 127
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The Other Side Of Privacy

Twist Image

It's so bad that government plays an active role in deciding what can and can't be done (yes, lawmakers). This will result in activities like targeting you with advertising or even leaking your usage to a third-party (like an advertiser or media company). Sorry, I'm not buying that. Still, we keep botching it. advertising.

Privacy 104
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20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out)

Buffer Social

” Take my LinkedIn profile example below , you’ll see my avatar plus Eddie Van Halen cover photo — this is by design, as it reflects the impression I want to share with my network. Sales: The ability to persuade others to buy a product or service. Data analysis: The ability to collect, analyze, and interpret data.

LinkedIn 113
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Foster Customer Relationships With Sprout’s Instagram Contact View & Engagement History

Sprout Social

For consumers, Instagram enables them to tag their location, join a communal conversation through hashtags and visually share their daily activities and interests. Even more telling were the 70% of consumers who cited that they were more likely to buy a brand’s product or services when that company responded or interacted with them on social.