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How to Create a Reader Avatar for Your Blog

ProBlogger

For several years, I’ve been using Reader Avatars (also called Reader Profiles or Personas) on my blogs – and I’ve found them very effective and helpful. To create your first reader avatar, you’ll need to spend some time thinking and writing about a type of reader that you’re either attempting to reach or who is already reading your blog.

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5 ways to create better buyer personas with social media data

Sprout Social

This internal document is used by marketing, sales and product teams to ensure their messages and activities are tailored to the people they want to reach. Most brands develop many personas to stand in for the various people who participate in the buying cycle for their particular product or service. brand and product names) on social.

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The Other Side Of Privacy

Twist Image

It's so bad that government plays an active role in deciding what can and can't be done (yes, lawmakers). I've said it before and I'll say it again, if you join an online social network or sign-up to an online service, its incumbent on you to review and understand the terms and conditions. Sorry, I'm not buying that.

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22 Twitter revenue streams – monetizing tweets

Laurel Papworth

Whenever I present or give classes on monetizing social networks and online communities people usually have two questions. One, should we monetize other people’s activity? SMS other social networks are built on SMS revenues such as SMSFun. Different types of Social Networks (3). Related posts.

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An Introduction to Social Media for Business

Sprout Social

Just in case you’re not completely sold on social–or have to convince higher-ups it’s worth it–here are some statistics that make it more than evident that social media is the way to go: 63% of millennials say they stay updated on brands through social networks. billion on social media advertising in 2015.

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Enterprise 2.0: social scorecard and social media karma

Laurel Papworth

Now we can see leaderboards and games played out in social spaces, it’s easier to buy into as a concept. Though to be honest, given the “But does Twitter have a business use&# questions, the audience weren’t quite ready to make the work place a fun and social environment. Mores the pity. The economy crashed.

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Influencers- Friend or Stranger?

Laurel Papworth

When it comes to social media and the influencer who wins – those you know but aren’t experts or those you don’t know who are? Digg has changed it’s social networking strategy from spotlighting key influencers who “digg&# a lot of articles to collect followers (crowd gatherers) to news from your friends.