Laurel Papworth

OCTOBER 17, 2022

We look at case studies of Australian Sports Organisations and Web3 (metaverse) campaigns and projects including: AFLMint – buy NFTs Tennis Australia Australian Open – Pick a square! PieVerse – Collingwood QRL in worlds Cricket Australia also Flow, Decentraland, eplays, Rario, also Blocto wallet Metamask wallet.

Sports 64

Sports Virtual World Team Collaboration 64

Sprout Social

JULY 14, 2022

Major companies and startups alike are becoming early adopters, collaborating with metaverse companies to create branded activations and more. To put it simply, the metaverse is an all-encompassing term that refers to immersive, hyper-realistic virtual environments where people can interact via personalized avatars. Video calls.

Brands 108

Brands Avatar Fashion Virtual World 108

Laurel Papworth

APRIL 13, 2010

One, should we monetize other people’s activity? The first question is ethical – if money and currency is about a show of worth, a menu of value, then yes, we can monetize conversations and activities. Collectibles buy an account and get special badges like the Pro badge above. Two, how can Twitter make money?

Twitter 99

Twitter API Badge SMS 99

Laurel Papworth

AUGUST 1, 2010

Technically money is a Medium of Exchange (virtual item easily transported), often a Unit of Account (menu of stuff you can buy, a Show of Worth) and almost never a Store of Value (gold coins actually worth something). More than 90% of the company’s revenues come from users converting real cash into proprietary virtual currency.

Facebook 105

Facebook Virtual World Foursquare Banking 105