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10 Examples of Brands Leading the Way with NFTs

Social Media Strategies Summit

And while most US citizens aren’t currently ready to buy one, about one in 14 non-owners — equivalent to more than 16 million people — say they’d be likely to purchase in the next year. So it’s hardly surprising that marketers are waking up to the possibilities of NFTs. Coca-Cola: Align NFTs With Your Wider Marketing.

Examples 177
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How to Create a Reader Avatar for Your Blog

ProBlogger

For several years, I’ve been using Reader Avatars (also called Reader Profiles or Personas) on my blogs – and I’ve found them very effective and helpful. To create your first reader avatar, you’ll need to spend some time thinking and writing about a type of reader that you’re either attempting to reach or who is already reading your blog.

Avatar 41
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5 ways to create better buyer personas with social media data

Sprout Social

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona? Why are buyer personas important?

Data 138
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Snapchat for Business: The Ultimate Marketing Guide

Hootsuite

That’s because, as of January 2020, 218 million users were active on Snapchat each day. However, if the following points speak to your brand’s values, it might be right for your brand to use Snapchat for marketing purposes. You can find more details on these new features in the marketing tips section below.).

Marketing 145
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20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out)

Buffer Social

The reality is that the best LinkedIn users are marketing machines. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. They use the platform as a content distribution system, not a resume builder. Quantify your results.

LinkedIn 113
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The Other Side Of Privacy

Twist Image

This is a huge concern because us Marketers have screwed it up so royally over the years. It's so bad that government plays an active role in deciding what can and can't be done (yes, lawmakers). Sorry, I'm not buying that. You can't throw a rock and not hit a concern about privacy and the use of our data online. advertising.

Privacy 104
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Strategy Note: Facebook F8 2019

Ignite Social Media

The new Groups tab will now show a personalized feed of activity across all the groups you’re a member of and recommend similar groups based on your interests. Facebook is also weaving in their inclusive AI process into AR and VR with lifelike avatars. New Tools for Groups. Implications for Brands.

Strategy 129