Social Media Strategies Summit

SEPTEMBER 22, 2023

And when one in three consumers prefers to contact brands via spoocial platforms, it’s clear that social media should play a key role in your customer care strategy. Customer care isn’t just a way to keep existing customers happy. Give your support team a clear focus by agreeing on measurable KPIs based on the goals you want to achieve.

Strategy 130

Strategy FAQ Guidelines Policies 130

Sprout Social

MARCH 16, 2022

“Have you seen this video?” People share video with friends twice as much as any other content. And with many social media platforms doubling down on video and TikTok-style shorts, it’s no question that video engagement is key. But video creation requires work. Facebook video metrics to watch.

Engagement 117

Engagement Report Video Metrics 117

Hootsuite

MAY 11, 2023

Are you struggling to come up with new, engaging, and creative YouTube video ideas? If your inspiration well has run dry, here are 103 ideas for YouTube videos to get your creative juices flowing. If your inspiration well has run dry, here are 103 ideas for YouTube videos to get your creative juices flowing. Don’t worry.

YouTube 103

YouTube Video Film Sports 103

agora pulse

AUGUST 26, 2020

Here’s how you can do that easily. And then, check out these tips for how you can refresh your evergreen content. Fix Broken Links and Add New Links. For example, an evergreen post can be about what makes a great social media video. Some content is so captivating and useful that it is not limited by time.

Content 133

Content How To Social Media Examples 133

Social Media Strategies Summit

NOVEMBER 18, 2020

Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. There are no quick fixes to improve your ROI; you need to think long-term. How Can You Multiply Your Social Media ROI? When working on your social media ROI, start by finding out how you currently fare.

ROI 246

ROI Social Media UGC Discount 246

Pam Moore

AUGUST 7, 2018

” Marketers need to shift their mindset to “how can we LEVERAGE the technology to achieve our business goals.” ” Marketers need to shift their mindset to “how can we LEVERAGE the technology to achieve our business goals.” If so, you are not alone. The goal is not to “do social media.”

Social Media 149

Social Media Training Startup Social Networking 149

Sprout Social

JULY 5, 2022

It’s home to hundreds of millions of videos, the latest emerging trends, diehard communities and ample revenue opportunities. The video sharing site isn’t just for creators. Use these inspiring, educational and entertaining YouTube video ideas to supercharge your brand’s channel. Unboxing” the top 15 ideas for YouTube videos.

YouTube 123

YouTube Video Authentication Education 123

Pam Moore

AUGUST 7, 2018

You don't know how to measure success. You listen to a ton of podcasts, read blog posts, watch videos etc. You listen to a ton of podcasts, read blog posts, watch videos etc. You are not seeing result from your ad spend, social content, influencer marketing, live video, recorded video and the list goes on. .

Social Media 112

Social Media How To Training Industry 112

Pam Moore

APRIL 3, 2018

You started your social media plan but gave up as you have no idea how to budget or prioritize. You started your social media plan but gave up as you have no idea how to budget or prioritize. You have become the master of random acts of marketing (RAMs) – random acts of live video, stories, quotes, tweets and visuals.

Social Media 164

Social Media Strategy How To Training 164

Sprout Social

APRIL 14, 2021

According to Vidyard’s 2021 Video Benchmarks report , the most common types of business-created videos are product demos, followed by how-to’s and explainers. If that tells you anything, it’s that those types of videos are ripe for the platform. Who’s ready to finally learn how to cut an onion? lucyedwardsblind.

Trends 143

Trends Influencer Strategy Hashtag 143

Pam Moore

AUGUST 16, 2018

Executing your social media strategy is similar in that it's easy to skip to the easy parts…the posting on Facebook, Instagram, LinkedIn, Twitter etc. We must know our customers and what unique value we offer them, otherwise all of that time you spend on Facebook could be an utter waste. How to develop your own buyer persona.

Social Media 132

Social Media Training ROI Meme 132

Jon Loomer

NOVEMBER 1, 2019

What is the method to guarantee success for your Facebook ads? How can you make changes that will turn your Facebook ad spending from a failure to a profit? Are you using videos or links? You can run drip campaigns via email and coincide those email campaigns with Facebook ad campaigns. Ad Format. Static images?

Facebook 138

Facebook Sample Samples CPM 138

agora pulse

SEPTEMBER 15, 2020

Sixteen years ago, Facebook launched, and since then a flurry of other social media platforms joined the mix. Hint: They don’t play Candy Crush and chat with their friends on Messenger. They post regular fresh content, answer questions and complaints, coordinate images and videos, and work to key corporate KPIs.

Social Media Management 155

Social Media Management Skills Social Media Banking 155

yMarketingMatters

FEBRUARY 8, 2018

#Facebook News Feed Changes. 7 tips to improve your chances of your followers seeing your posts [link] Click To Tweet Now that it’s been over three weeks since the announcements from Mark Zuckerberg on Facebook’s News Feed algorithm changes, I hope everyone has calmed down a little. Don't Panic. SHORT VERSION}. 2% at best).

Feed 145

Feed Feedly News Facebook 145

Sprout Social

APRIL 12, 2022

When was the last time you looked at your Facebook Page’s settings? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. Facebook profile and branding audit.

Facebook 117

Facebook How To Metrics Hashtag 117

Laurel Papworth

NOVEMBER 17, 2023

First the timestamps then the video! I’ll go through what those keywords mean in another video. AIIsMyMentor 05:47 Chain of Density for social media extracts and short succinct informative pieces. 07:19 AI is My Mentor (social media mentor) more info 08:22 Catastrophic Hallucinations in social media prompting = ask for summaries!

Social Media 52

Social Media Tips Social Media Management Review 52

agora pulse

JANUARY 14, 2020

The short-form video app launched in 2017 seems to have catapulted itself into our lives—and left us struggling to find a place for it in our social marketing plans. In Q3 of 2019, TikTok surpassed Facebook, Instagram, Messenger, and Snapchat for App Store and Google Play installs. TikTok is for sharing fun, meme-related videos.

UGC 139

UGC Hashtag How To Meme 139

Sprout Social

OCTOBER 25, 2022

To help, we’re breaking down the why and how behind driving and measuring brand awareness. For example, when someone needs to fix a permanent writing mistake, they’re usually not asking for “correction fluid”; they’re asking for Wite-Out. What does it take to build brand awareness? What is brand awareness? Start where you are.

Strategy 125

Strategy Brands Hubspot Survey 125

Buffer Social

JULY 26, 2023

We've embraced self-management, played around with OKRs (and even scrapped them), and we're known for our four-day work week. How we set up Build Week this year Two weeks before Build Week, Bufferoos across the company submitted their ideas for Build Week projects. It’s Buffer’s annual Build Week.

Project 74

Project Astroturfing Team Communities 74

Rebekah Radice

APRIL 27, 2015

Facebook mistakes. However, some of the worst Facebook mistakes are the ones that often go unnoticed. While Facebook continues to change the rules, you must make the most of every opportunity. So, what mistakes are you making and how can you fix them? Facebook Mistakes Small Businesses Make. Probably not.

Small Business 131

Small Business Facebook How To Airlines 131

Marketing to Serve

JANUARY 21, 2018

Why the Facebook change? Facebook’s CEO Mark Zuckerburg has recently come out saying that it is his personal goal to ‘fix’ Facebook. By fixing, Zuckerburg plans to increase the amount of meaningful content people see on their Facebook newsfeed from individuals rather than organisations, celebrities or sporting stars.

Groups 92

Groups Groups Sports News 92

Tweaklibrary

JUNE 4, 2024

Facebook is a great way to stay connected, but sometimes you may see a message saying “Sorry, this content isn’t available right now.” Especially, when you want to see a post or video. Don’t worry, there are some easy things you can try to fix this problem. ” This can be really frustrating!

Privacy 11

Privacy How To Content Facebook 11

agora pulse

DECEMBER 23, 2019

We are witnessing the biggest to change to how we live, work and create and conduct business in centuries. We asked some of our favorite social media experts to share what they look forward to seeing in social media for 2020. Audience attention is tough to come by, and algorithmic love even more so. The show for Tuesday on Linkedin is Y.

Social Media 92

Social Media LinkedIn YouTube Platform 92

SocMed Sean

JUNE 23, 2017

Thanks to Robert for sharing his insights on the topic of mobile apps and how to drive their adoption! This is a clear and a strong indication of how brands need to adapt to latest trends, especially in light of the importance of optimizing websites for mobile devices. This expectation holds true for mobile apps, as well.

Organization 182

Organization Mobile Apple SEO 182

Webbiquity SMM

NOVEMBER 27, 2018

Previous posts here have highlighted functional enhancements Twitter should make and how Twitter users can be advocates. It’s great Twitter is addressing its issues with bots and trolls , but to really turn around performance, marketing will have to play a key role as well. presentation downloads, session video) after the event.

Team 162

Team Marketing B2B Eventful 162

Pam Moore

AUGUST 7, 2018

You don't know how to measure success. You listen to a ton of podcasts, read blog posts, watch videos etc. You listen to a ton of podcasts, read blog posts, watch videos etc. You are not seeing result from your ad spend, social content, influencer marketing, live video, recorded video and the list goes on. .

Social Media 60

Social Media How To Training Industry 60

agora pulse

AUGUST 27, 2020

Here’s a look at how to make an infographic that gets spread far and wide on social media. In this guide, I’m giving you six tips on how to use infographics to keep your social media audience active. Examples of how to make an infographic that’s relevant. Be topically relevant. Maintain a good text-to-image ratio.

Engagement 182

Engagement Social Media How To Examples 182

Almost Savvy

MARCH 16, 2011

We connect on Facebook, Twitter, LinkedIn, email, IM chat and (surprise, surprise) sometimes we even talk on the telephone. We connect on Facebook, Twitter, LinkedIn, email, IM chat and (surprise, surprise) sometimes we even talk on the telephone. Just to be clear, none of my time online is spent playing Farmville or Mafia Wars.

Meeting 249

Meeting News Travel Social Media 249

Convince & Convert

APRIL 17, 2014

There has been a ton of conversation around Facebook’s declining organic reach for businesses. Continuing the conversation, my brilliant friend and collaborator Robert Rose from Content Marketing Institute wanted to get some thinking about Facebook from a few colleagues, so he asked me what I thought was really going on.

Facebook 167

Facebook Instagram Publishing Communities 167

Razor Social

APRIL 23, 2020

I’ve been studying the Storybrand framework recently which helps you understand how storytelling can fit into your website. Your tagline should indicate what you do and how your customers’ lives will be different after they buy from you. Here are 17 possible issues with your website you could solve pretty easily: 1.

How To 113

How To Mobile Patterns Issues 113

Waxing UnLyrical

JULY 11, 2012

There are many descriptions of how we can use social media as a listening tool , to complement (or replace) our more interactive approach where we converse too. That means we don’t play nicely with scripted conversations and perfect keywords. That would help me find the right people to get my issue fixed. Social media tracking.

Social Media 204

Social Media Issues Sentiment Banking 204

Sprout Social

FEBRUARY 25, 2019

Outside of the day-to-day responses to posts and messages, how often do you take a step back and look at the big picture of your strategy? Listening on Facebook is a step up from monitoring and taking action. What is Facebook listening? Facebook listening is not seeing a private message come in and responding to it.

Facebook 89

Facebook Review Overview Press Release 89

Pam Moore

AUGUST 7, 2018

” Marketers need to shift their mindset to “how can we LEVERAGE the technology to achieve our business goals.” ” Marketers need to shift their mindset to “how can we LEVERAGE the technology to achieve our business goals.” If so, you are not alone. The goal is not to “do social media.”

Social Media 60

Social Media Training Startup Social Networking 60

Later

MAY 7, 2020

Just like Instagram, there are factors that impact how well your videos perform. In this blog post, we’re sharing everything we know about the TikTok algorithm and how you can start using it your advantage: Understanding the TikTok Algorithm. How Does the TikTok Algorithm Work? Will gladly make a part 2!

Hashtag 105

Hashtag Trends Feed Feedly 105

Keyhole.co

NOVEMBER 19, 2023

Creating a social media strategy takes time to research and write, but not all digital marketers have enough hours in the week. Altering existing strategies can be difficult, too. The online landscape — be it platforms or audiences — continuously changes and forces the need to refine new tactics. Two or More Secondary Audiences.

Template 52

Template Templates Examples Social Media 52

Myrland Marketing

JANUARY 12, 2018

If your Facebook News Feed has historically been dominated by updates from brands, businesses, and news media, get ready for a major shift. Those of us who also use Facebook to communicate professionally haven’t been too happy about these changes. Facebook’s Algorithmic Stick Grows Even Heavier.

Feed 83

Feed Feedly News Groups 83

Pam Moore

AUGUST 16, 2018

Executing your social media strategy is similar in that it's easy to skip to the easy parts…the posting on Facebook, Instagram, LinkedIn, Twitter etc. We must know our customers and what unique value we offer them, otherwise all of that time you spend on Facebook could be an utter waste. How to develop your own buyer persona.

Social Media 60

Social Media Training ROI Meme 60