Hootsuite

SEPTEMBER 13, 2021

Will figuring out a perfect posting schedule help with your engagement rates? Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. Based on our research and experiments , the best times to post on TikTok for maximum engagement are: Tuesday: 7 AM.

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Patterns Analysis Analytics Overview 137

Sprout Social

AUGUST 19, 2021

The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. Over 50% of all internet traffic is from mobile devices , and mobile users have a much higher cart abandonment rate than desktop users. The best social commerce platforms to use in 2021. The Body Shop

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Examples Tips Patterns Instagram 133

Sprout Social

MAY 4, 2021

Over 50% of all internet traffic is from mobile devices , and mobile users have a much higher cart abandonment rate than desktop users. The best social commerce platforms to use in 2021. The Facebook Shop tab on the platform’s mobile app features products based on user preferences to encourage organic brand discovery.

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Sprout Social

FEBRUARY 24, 2022

Mobile commerce has long been touted as the future of ecommerce itself. Mobile transactions are poised to make up more than 10% of all retail sales in the United States by 2025. The concept of mobile shopping is pretty universal, right? What is mobile commerce? What are some examples of mobile commerce?

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Mobile Retail Buy Real Estate 108

Sprout Social

NOVEMBER 17, 2021

We’ve also included tips on how to use various livestreaming features to create engaging live content. These statistics alone are enough to convince anyone about the potential of using YouTube Live for expanding reach, growing brand awareness and engaging with a large audience. Let’s get started. What is YouTube Live? Click on Go Live.

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Buffer Social

FEBRUARY 18, 2021

It’s worth noting that though we’ve seen sustained productivity levels, we’ve been gauging that based on teammate feedback and not company-wide goals, that is changing in 2021. for Mobile and Infrastructure, while the productive impact increased significantly for product teams and doubled for Infrastructure and Mobile!"

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Later

DECEMBER 16, 2020

Trust us on this, Facebook Stories could be your ticket to better engagement and more followers in 2021. Here’s everything you need to know about Facebook Stories in 2021: . In fact, according to internal data, Facebook Stories has over 500 million daily active users , and we predict it’ll rise this year. Ready to get started?

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Webbiquity SMM

AUGUST 24, 2021

70% of YouTube video views are on mobile devices. Those are just a few of the social network-specific findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. An astounding 81% of Facebook users globally are mobile-only. Facebook Facts and Statistics.

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

Pixlee

JUNE 16, 2021

As we move through 2021, the consumer landscape will continue to change as in-person events return. Take a close look at these statistics to get a better idea of what’s happening in ecommerce and retail in 2021 and how it might affect your business in the near future. Shopping On Mobile Devices. Ecommerce Isn’t Stopping.

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Retail Trends UGC Mobile 52

Later

DECEMBER 4, 2020

From monetization options for creators, to shoppable videos, we’re sharing our top 10 predictions for 2021! Instagram Reels Predictions: What Can We Expect in 2021? . Then if Instagram does roll out monetization features in 2021, you’ll already have built up an engaged audience. Reels algorithm becomes more sophisticated.

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Instagram How To Feed Feedly 88

Pixlee

MARCH 31, 2021

Engage and Encourage Interaction. Having unique branded hashtags for specific campaigns will also help you monitor performance, engagement rate, and mentions. . But while content posted by influencers may result in more engagement than your average customer, don’t overlook your everyday fans. Ask, and you shall receive!

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UGC Curation Posterous Hashtag 88

Oktopost

JULY 30, 2020

Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. So what exactly is a webinar, and why are they so crucial to your B2B strategy in 2021? Why use webinars in 2021? Engagement features: chat, CTAs, and polls for live events. Limited mobile compatibility.

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B2B Platform Price Software 98

Pixlee

SEPTEMBER 29, 2020

With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. If you want to analyze performance, build loyalty, and establish your brand, it’s crucial that you understand how to measure customer engagement. What is Customer Engagement?

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Engagement How To Metrics Loyalty 90

Hootsuite

APRIL 12, 2021

An employee engagement social media strategy doesn’t have to be complicated. Simply involve employees in your social strategy to keep them more engaged at work while extending your social reach. What is a social media employee engagement strategy? 6 quick tips for creating an employee engagement social media strategy.

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Engagement Social Media Strategy Tools 139

Pixlee

MARCH 15, 2021

It is an extensive process that helps understand email effectiveness, ROI, engagement, deliverability, and brand association. Email content creation includes the subject line optimization, usage of images, HTML email templates used, mobile optimization, font selection, color palettes, and branded elements. Compelling and engaging copy.

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Template Templates Embedding Metrics 83

Social Media Strategies Summit

APRIL 8, 2021

First off, bear in mind that Reels are mobile-only. That means you can only create and share them from a mobile device, or from a scheduling tool that incorporates this feature. Louis Vuitton ’s official Instagram account has more than 43 million followers, and a high proportion of its audience engages with its Reels.

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Instagram Brands Real Estate Remix 234

Hootsuite

AUGUST 8, 2022

It’s a free mobile service that offers text messaging, voice and video calls, group chats and more. But its popularity has exploded in recent years, with an increase of over 8 million users worldwide between 2015 and 2021. KakaoTalk (or KaTalk) is a popular messaging app in South Korea. Chart via Statista. Try it free today.

Mobile 83

Mobile FAQ HootSuite Retail 83

Pixlee

DECEMBER 1, 2020

Converting that digital interest into in-person traffic will be critical in 2021 as in-person shopping reemerges for consumers. Leverage Mobile Marketing for In-store Events. Successfully driving in-store purchases is the holy grail of influencer marketing for retail, and mobile marketing techniques are a key ingredient for success.

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Retail Influencer Marketing Authentication 60

Later

DECEMBER 16, 2020

Trust us on this, Facebook Stories could be your ticket to better engagement and more followers in 2021. Here’s everything you need to know about Facebook Stories in 2021: . In fact, according to internal data, Facebook Stories has over 500 million daily active users , and we predict it’ll rise this year. Ready to get started?

Facebook 52

Facebook Instagram Feed Feedly 52

Twist Image

FEBRUARY 24, 2017

The discrepancy between what I see when I engage with a brand "out in the wild" (meaning, when I shop, search and try to inform myself) verses what I see when brand leaders get up on stage to talk up the marvellous marketing initiatives that they are engaged with during an industry event, could not be further apart. million in 2021.".

Mobile 68

Mobile Brands Data Analytics 68

Likeable

DECEMBER 21, 2021

2021 provided digital marketers with insights they never had before. This trend, along with influencer marketing, video content, and mobile optimization, will continue to be a huge part of the new year. Micro influencers have smaller followings, with much higher engagement rates.

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Trends Mobile Influencer Metrics 90

The Realtime Report

FEBRUARY 11, 2022

Low Engagement: Not only is cable losing penetration, the survey shows they are upside down regarding engagement with less than half (36%) of subscribers turning to Cable first when they turn on the TV. More Cord Cutters: In 2022, 33% of Americans say they plan to cancel their cable subscription, up from 31% in 2021 and 28% in 2020.

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Survey Trends Sample Samples 91

Sprout Social

AUGUST 2, 2022

This new mobile-first feature allows the platform to capitalize on the fact that 70% of its viewership comes from mobile devices. Consumers rank live video the third-most engaging content type, according to the Sprout Social Index™. Live videos. In 2020, 70% of people watched an event live on YouTube. Brand storytelling.

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YouTube Trends Strategy Content 139

Sprout Social

JULY 7, 2021

Known as conversational commerce, this buying experience offers customers even greater convenience and enables brands to engage shoppers in more personalized ways. — Alicia Thomas (@thealiciathomas) June 25, 2021. — Pinterest Business (@pinterestbiz) April 21, 2021. — Leah Buege (@leah_buege) June 30, 2021.

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Team Conversation Social Media Instant Messaging 141

Social Media Strategies Summit

MARCH 25, 2021

Well, between 2021 and 2028, the global market is expected to grow by 28% a year to almost $3.4 By sometime [in 2021], we’re expecting Shops to be capable of driving as much business as our website, allowing us to scale our business and plan for aggressive hiring.”. Social commerce is big business. Source: Facebook ).

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Examples Retail Instagram Buy 223

Sprout Social

JULY 6, 2022

And 2021 didn’t slow down with the COVID-19 pandemic going into its second year. Twitter peak times for engagement shifted significantly compared to last year, becoming much more concentrated during mid mornings and middays throughout the week. Weekends had the lowest engagement for this industry. and Wednesdays at 3 a.m.

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Twitter Tourism Travel Education 106

Later

DECEMBER 11, 2020

As you begin planning your social media strategy for 2021, we’re highlighting every cool new Later feature we released in 2020. . From first comment scheduling for Instagram to click tracking for Pinterest , our tools will help you get ready for 2021 and beyond. . Keep your eyes peeled for 2021. . “It’s

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Features Review Instagram Mobile 70

Hootsuite

MAY 16, 2022

We’ve crunched the data on the average costs of Facebook ads , painstakingly gathered from Hootsuite and AdEspresso’s management of over $636 million in ad spend in 2020-2021, and this is the result: Benchmark costs for every type of Facebook ad. Disney spent $213 million on Facebook mobile advertising in 2020. Your location.

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Cost CPC Facebook HootSuite 94

Sprout Social

AUGUST 18, 2022

This free, mobile-first feature aims to convert brand enthusiasts to buyers on the platform. Shop Spotlight is a part of Twitter’s larger effort around Professional Profiles, expanding the dedicated space for businesses and creators with ecommerce features that drive engagement and revenue. Twitter Shops. Live Shopping. Product Drops.

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Twitter How To Travel Hosting 113

Later

MARCH 22, 2021

Whether you’re new to the industry or a total pro, we’re sharing 7 courses every social media manager should take in 2021: . Hit a lull in engagement or followers? It’s full of detailed advice that covers everything from branding to engagement hacks — without any sketchy “get followers quick” schemes. . Cost: Free!

Social Media Management 102

Social Media Management Course Social Media Instagram 102

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. Byte was acquired by Dept in February 2021. The challenge increased the brand’s engagement rate by 15.79%, which was well above the set benchmarks. Some 147,000 engagements were earned as well.

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Case Study Marketing Directory Retail 114

Waxing UnLyrical

DECEMBER 24, 2020

Ok, many of us still zoned out in front of our screens – those on our mobile devices – but at least we did that outside…!). But while we continue to engage in these vital discussions, it is equally important to remember that data, when used well, can open doors in ways we never imagined it would. Just as Jonathan did.

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Hootsuite

JANUARY 12, 2022

These 15-60 second videos are designed to entertain audiences and help brands and creators drive engagement. on March 18th, 2021 , YouTube Shorts quickly surpassed 6.5 Shorts was finally released in beta-mode to 100 countries worldwide on July 12th, 2021. What are YouTube Shorts? Why try YouTube Shorts? Get straight to it.

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YouTube How To Authentication HootSuite 136

Hootsuite

OCTOBER 27, 2020

Number of people using mobile phones around the world: 5.20 To put these numbers in perspective, more than two-thirds of the world now uses a mobile phone (67 percent), while almost 60 percent of all the people on Earth now use the internet. However, when it comes to social media, users clearly prefer mobile devices.

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Report Social Media Yahoo Analysis 145

Sprout Social

JANUARY 18, 2022

But if it only accounts for speaking engagements and internal communications, you’re leaving a lot of opportunity on the table. . Kevin, congrats again for being part of the #YouTubeBlack Voices Fund Class of 2021! — Susan Wojcicki (@SusanWojcicki) December 17, 2021. Executive communications . GM’s Mary Barra.

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Skills Sentiment Team Press Release 128

Sprout Social

FEBRUARY 22, 2022

If there’s one thing we know for sure about social media, it’s that you can always expect to see new features, content types and ways to engage your audience. And while many brands are repurposing content and sharing them across platforms, this provides yet another way for brands and businesses to engage their YouTube subscribers.

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YouTube How To Mobile Video 136

Sprout Social

MAY 10, 2022

Some common tactics in a brand marketing strategy include: Creating brand engagement on social media. Essentially, brand marketing tells the story of a brand’s products or services through purposeful engagement. Wrapped was responsible for increasing Spotify’s mobile app downloads by 21% percent during the beginning of December.

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