Oktopost

MARCH 20, 2021

The pandemic has left many companies feeling like they need to make up for lost time this year. Now, more than ever before, marketers must get creative to accelerate growth in the face of a shifting global business landscape. To reach your goals in 2021, you’ll need a marketing mindset change.

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Strategy Metrics Process B2B 144

Amy Porterfield

MARCH 16, 2021

The post Our 2021 Company Commitment to Diversity, Equity, & Inclusion appeared first on Amy Porterfield | Online Marketing Expert. This includes thoughts, ideas, beliefs and experiences. We also believe in practicing and enforcing the […].

Company 71

Company Marketing 71

The Realtime Report

NOVEMBER 25, 2020

Tips to Boost Your Business In 2021. What can be done about 2021, which many people feel is looming like a sword above their heads? Covid 19 financial services for your business are available and can help realign you, orient your company in a slightly new direction towards some truly profitable niches out there.

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Tips Trends Activities Eventful 164

Social Media Strategies Summit

FEBRUARY 18, 2021

In this post, you will learn about 9 of the biggest social media trends to watch out for in 2021. One of the biggest social media trends for 2021 is the rise of social commerce or selling via social media platforms. Whether it is Instagram shops or Facebook Marketplace, social commerce will continue to grow in 2021.

Trends 195

Trends Social Media Authentication Instagram 195

Pixlee

OCTOBER 27, 2021

Throughout 2021, influencers have shaped how people shop and how they use social media to make buying decisions. Companies see value in influencers, too. 2021 was a unique year in the world of influencer marketing and ecommerce – and 2022 is shaping up to be similarly transformative.

Influencer 75

Influencer Marketing Discount Retail 75

Ignite Social Media

JANUARY 11, 2021

Since 2020 was such a cornucopia of strange headlines I thought I’d go through the fun horrific exercise of predicting some 2021 social media, digital, tech, and marketing trends that are “so 2020.” Building off the success of Quibi , new streaming platforms will emerge in 2021. New Streaming Services Expected: 1.

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Social Media MySpace Sample Samples 158

Ignite Social Media

AUGUST 31, 2021

It’s hard to believe we are now approaching the end of 2021 when it sometimes feels 2020 was only yesterday. Here’s a look at a few of the social media trends of 2021 that top organizations are capitalizing on this year: . Cause Marketing Continues to be a Top Social Media Trend. People Love to Shop Small.

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Trends Organization Social Media Travel 184

Oktopost

MARCH 31, 2021

Still not sure if your business should employ video marketing? Consider this: by the end of 2021, the average internet user was forecast to spend roughly 100 minutes a day watching online videos. And with the growth in video consumption has come an accompanying increase in video marketing. . Why Video Marketing.

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Video Marketing B2B Eventful 69

BeingOptimist

JULY 15, 2021

This whopping number stands as proof of the fact that businesses can make good money if they strategize their marketing around this platform. Tik Tok is undoubtedly the best channel for brand marketing mainly because of the little to no competition here. Use Hashtags in the Right Way for SEO /Tik Tok Marketing.

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Strategy Marketing Case Study Hashtag 98

agora pulse

JANUARY 30, 2021

What top tips do you need to know to level up your social media strategy in 2021? Every year, some of the most brilliant social media marketers in the industry provide training and tips to our audience through summits , courses , and top-notch content. But like other marketing skills, live video takes time to master.

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Social Media Tips Strategy LinkedIn 132

The Realtime Report

APRIL 13, 2023

How SMBs Can Overcome Digital Marketing Challenges While digital marketing can provide targeted access to buyers at budgets within reach of small- and medium-sized businesses (SMBs), potentially leveling the playing field, it can also result in quickly escalating costs with little to no results. Sink or Swim? In the United States, 33.2

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Marketing ROI Small Business Yahoo 172

Hootsuite

JUNE 16, 2021

During Instagram’s Creator Week in June 2021, Instagram chief Adam Mosseri suggested that posting 2 feed posts per week and 2 Stories per day is ideal for building a following on the app. Think about how often your audience wants to hear from you,” says Brayden Cohen, social marketing team lead. Stories can be posted more frequently.

Social Media 145

Social Media HootSuite Statistics Template 145

Visually SM

FEBRUARY 1, 2021

While it’s always nice to have a large follower count, engagement is the social media marketing metric you should pay attention to in 2021 and beyond. For years, social media marketing strategies have largely been centered around growing the audience of your social media channels as much as possible.

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Engagement Publishing Social Media Metrics 130

Sprout Social

JANUARY 4, 2021

Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. In this article we’ll walkthrough: Content themes that have potential for 2021. Inspiration for your social media marketing pitch. What’s the big idea?

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Campaign Social Media Marketing Metrics 126

The Realtime Report

MARCH 4, 2021

Trends to Embrace in 2021. 2021 is sure to be an interesting year for businesses. If your company fits this description, you may be unsure about which directions to take your organization in. So, for those who want some guidance, here are five popular business trends to embrace in 2021. SEO Marketing.

Trends 91

Trends SEO Education Software 91

Audiense

APRIL 14, 2021

Let’s ask the question again: will marketing become more human thanks to technology? For a few analysts at the global market research company, in 2021 technology will help enhance marketers’ and sellers’ human touch. COVID-19 has changed B2B marketing and sales - perhaps forever.

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B2B Marketing Research Questions 184

Sprout Social

AUGUST 3, 2021

— Laura Lexx (@lauralexx) July 27, 2021. million Tweets from July 1, 2021 to August 3, 2021 to learn more about how brands and fans are using social to stay engaged from several thousand miles away. — NowThis (@nowthisnews) July 23, 2021. — Apple TV (@AppleTV) August 1, 2021.

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Brands Sports Compete Apparel 133

SocMed Sean

MARCH 22, 2022

Twitter, the social media platform of short status updates, can be a useful tool for marketing your business. Twitter’s broad use base provides a significant opportunity for companies to reach their audiences, and tools like hashtags allow businesses to target niche groups. Is Twitter Still A Good Marketing Platform?

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Twitter Strategy Hashtag Marketing 230

Likeable

MARCH 16, 2021

Lucky for you, we’ve gathered the key information you need for your marketing efforts. Here are 21 statistics that will help you succeed on social in 2021! As of January 2021, TikTok has 689 million global active users. . The post 21 Stats & Facts Social Media Marketers Need to Know in 2021 first appeared on Likeable.

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Social Media Marketing Patterns YouTube 72

Sprout Social

JUNE 23, 2021

This stat is striking for SaaS companies eager to reduce churn but is eye-opening for any business, really. From self-service options to product videos and beyond, companies today should strive to put their onboarding materials front-and-center in as many formats as possible. — Zendesk (@Zendesk) April 26, 2021.

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Strategy Policies Resources Loyalty 126

Sprout Social

JANUARY 27, 2021

But following a year of racial justice protests and more companies than ever taking a stand on social and political issues, brands are under pressure to get Black History Month 2021 right. _shelbyparis) January 15, 2021. Shelby????? This is the Black community’s time to shine.

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Brands Authentication Communities Campaign 129

Dave Fleet

JANUARY 26, 2021

As I wrote last week, there is an ongoing dearth of trust in the digital marketing industry. We are in the midst of seeing a privacy-first digital marketing landscape emerge which is going to have a big impact on our ability to reach and influence audiences, and the need for that landscape is – mostly – our fault. People aren’t happy.

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Privacy Marketing Data Reputation 195

The Realtime Report

NOVEMBER 8, 2022

FinTech Market Set for. The lack of exit market and lower demand for mega-funding puts pressure on big ticket investors to deploy funds and make attractive returns. The total number of FinTech exits globally also peaked in 2021 at 966. In 2021, the top 20 funding rounds in Europe accounted for 50% of the market.

Marketing 91

Marketing Price Report Research 91

Likeable

OCTOBER 19, 2021

So, here are three easy ways you can succeed with organic social—even in 2021. From emails to your company website to other social networks, you can reach different audiences by highlighting your social media presence in different places. The post How to Grow Your Social Following Organically in 2021 first appeared on Likeable.

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Organization How To Discount Influencer 103

SocMed Sean

FEBRUARY 10, 2022

Last year, eMarketer predicted that Instagram would hit 1.074 billion users worldwide in 2021. As a result, many businesses have taken to Instagram to market their companies. As of 2018, 71% of US businesses reported they use Instagram for marketing. Can Instagram be effective for marketers?

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Instagram Strategy Marketing Metrics 162

Hootsuite

AUGUST 5, 2021

The global influencer market is a $13.8 Read on to find the best formula for calculating rates, the ballpark cost of different types of posts, and other factors that might affect influencer pricing for your next influencer marketing campaign. Affiliate Marketing. These companies will typically charge handling fees.

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Price Influencer Instagram How To 145

Sprout Social

AUGUST 19, 2021

The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. Executives overwhelmingly agree that social commerce is driving an increasing portion of their company’s marketing-driven revenue, according to The State of Social Media Investment Report. The result?

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Examples Tips Patterns Instagram 133

Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

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Research Social Media Airlines Marketing 144

Ignite Social Media

FEBRUARY 16, 2022

According to the Pinterest Predicts 2022 report, in 2021, 80% of Pinterest predictions came true! With custom keyword targeting, marketers can reach new users with the recommended keywords for each trend. The post Using Pinterest Data to Make Marketing Predictions 2022 appeared first on Ignite Social Media. Newsletter.

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Data Marketing Trends Newsletter 170

Likeable

MARCH 31, 2021

If you work in digital marketing (or even if you’re just someone who uses social media), you know that there’s a lot of noise on social platforms these days. Keep reading to find out what social listening is, what you can do with it, and why it’s absolutely crucial to your brand in 2021. What Is Social Listening? Competitive Analysis.

Strategy 106

Strategy Brands Influencer Analysis 106

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies). Dash Hudson.

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Case Study Marketing Directory Retail 114

Sprout Social

JUNE 24, 2021

For marketing leaders, this presents an opportunity to take stock of the expectations, operating procedures and rituals that should carry over post-pandemic—and those that should be left behind. April 2020: working from home sucks April 2021: if we have to go back to the office full-time I will quit. — Mark C. Anyone else?

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Team Marketing How To Policies 114

Oktopost

FEBRUARY 28, 2022

Recruiting practices have changed dramatically over the last ten years, and companies that stick to outdated tactics are quickly falling behind the competition. Your employer branding strategy is everything you do to let potential hires know about what you do to make your company a great place to work. What Is Employer Branding?

Company 136

Company B2B Brands How To 136

Likeable

JUNE 29, 2021

With the pandemic in a much better place than it was at this time last year, the 2021 celebrations—both online and offline—certainly had a more lighthearted vibe. . The post 3 Pride Campaigns We Loved in 2021 first appeared on Likeable. And just like that, Pride Month is already over! Sign up for our weekly newsletter, #TBT.

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Campaign Travel Hotels Film 86

Oktopost

JULY 30, 2020

Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. So what exactly is a webinar, and why are they so crucial to your B2B strategy in 2021? Why use webinars in 2021? Basic marketing features. Integrates with CRMs and marketing apps. What are webinars?

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B2B Platform Price Software 98

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . According to The Changing Environment of Exhibitions and exponents.com: On average, a company sets 31.6% of its marketing budget for events. 99% found unique value in this B2B marketing strategy that they did not get from other channels.

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B2B Eventful Marketing Conference 118

Oktopost

FEBRUARY 2, 2022

Watch the recording: Want to hear more from renowned marketing leaders on data storytelling? It’s no wonder with a marketing leader like Jen, SmartBug Media® was recently named Hubspot’s 2021 Partner of the Year !! Radically Transparent is a podcast geared towards the modern-day B2B marketer. Catch all episodes here.

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Data B2B Apple Marketing 150