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The Power of Nostalgia in Social Media Marketing

Social Media Strategies Summit

In this article, we’ll explain what nostalgia in marketing is all about and why it’s so effective. Plus we’ll share real-world examples of brands using nostalgia in their social media marketing strategies. Let’s get into it… What Is Nostalgia Marketing? Why Does Nostalgia Marketing Work?

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Seven Ways to Enhance B2B Marketing Strategies with AI

Webbiquity SMM

B2B companies often struggle to keep up with rapidly changing market demands. Traditional B2B marketing methods often fall short. Image credit: Mikhail Nilov on Pexels According to a recent study, businesses that use AI in their marketing strategies see a 40% increase in productivity. Guest post by Scarlett Finley.

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The Impact of AI on Social Media Marketing

Webbiquity SMM

Image credit: Possessed Photography on Unsplash This technology has become a powerful tool at the forefront of innovation, particularly in the marketing world. In social media marketing, AI is not just a buzzword; it’s a game-changer. This post explores the different facets of AI’s influence on social media marketing.

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TikTok Publishes New Guide for Home Decor Marketers

Social Media Today

purchase licensing rights Filed Under: Social Marketing, TikTok Social Media Today news delivered to your inbox Get the free daily newsletter read by industry experts Email: Select user consent: By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. Some interesting considerations either way.

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B2B Social Media Marketing Trends for 2025

Convince & Convert

The landscape of B2B marketing is continually evolving, and social media plays an increasingly important role in shaping how businesses connect with their audiences. The article below is a summary of the topics that surfaced that B2B marketing teams need to pay attention to in order to stay competitive.

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How to Use Social Media as a B2B Company

Buffer Social

Social media marketing has become a necessity in most businesses' toolkits today. And B2B companies are no different. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” B2C social media marketing: How should your strategy differ?

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Meta Launches Enhanced Marketing Messages in DMs

Social Media Today

As you can see in these examples, Meta’s updated marketing messages enable more integrated DM promotions, with connection through to a specific deal or catalog listing. To help businesses seamlessly re-engage and retain customers through chat, we’re introducing marketing messages on Messenger.