How To Translate Your Company Purpose Into Slick Visual Branding

Waxing UnLyrical

Your copy will need to be razor-sharp, with polished phrasing and potent messaging, but you’ll also need to make your visual branding a priority. Want to make your brand memorable? Take inspiration from your favorite brands. Create a set of brand guidelines.

Fast Food Companies on Instagram

Ignite Social Media

The post Fast Food Companies on Instagram appeared first on Ignite Social Media - The original social media agency. It’s 9:00am on a work day and I’m already thinking about lunch.

Four Easy Ways To Improve Your LinkedIn Company Page

Webbiquity SMM

When harnessed to its full potential, it’s surprising how powerful LinkedIn can be as a marketing tool. Here are a few tips that will help to boost your company’s profile on LinkedIn. Your brand’s visual presentation should be consistent across your entire online presence.

Branding Your Company LinkedIn Page

The Social Media Incubator

One of the things you want to make sure you do right with a company page, is the branding and voice of your page. When professionals visit your company LinkedIn page, you want them to know exactly what your company is about within the first minute of looking at your page.

The Importance of Diversity in Your Brand & Social Channels

Ignite Social Media

It wasn’t always seen as important for a brand to pay special attention to its content and ensure it was relatable to people of all walks of life. Black Twitter” is often discussed as being a driving force behind social trends and certain brand awareness.

Brands 132

What You Should Put in Your Brand’s About-Bio Section

Ignite Social Media

It holds up for job interviews, first dates, trying a new restaurant, and nowadays, a brand’s social media page. Below are some tips to ensure your brand’s social media ‘About’ section can land that second date. .

Tips for Branding a Company Pinterest Page

The Social Media Incubator

It seems to be that more and more businesses are adding Pinterest to their online marketing strategy. It’s important that your Pinterest page represents your brand the way the rest of your social media does. Your Pinterest boards can also play a role in branding your page.

Importance of UGC and Creating Brand Advocacy

Ignite Social Media

Cultivating UGC for your brand not only saves you time, energy and recourses but helps create brand advocacy by making it easy for your customers to share what they love about your brand to the world.

UGC 102

LinkedIn Launches ‘Follow Company’ Button

Mindjumpers

Tweet Linkedn is strengthening their approach as a platform for brand marketing with the new ability for companies to add a ‘Follow Company’ button to their websites. Benefits for brands. Similar Posts: LinkedIn Launches Status Updates For Companies.

“K” is King in Brand and Company Naming

Waxing UnLyrical

The Letter “K” in branding. The other day I watched a short video by Sara Blakely – the inventor of Spanx brand products and a fellow Southerner – where she reflected on the value and edginess of the letter “K.” Why is the letter “K” so strong in branding?

Travel Brands that Are Doing Social Right

Ignite Social Media

When it comes to reaching these users, here are our top travel brands on social. From these pieces of user-generated content (UGC), they are able to populate their main feed with picture-perfect posts that ladder up to other marketing messages.

How Internal Storytelling Impacts Company Culture

Convince & Convert

The stories employees and executives tell internally are the most human leading indicators of organizational health and marketplace effectiveness—more so than the marketing stories we tell externally. Many Companies Don’t. Eventually that company failed in a very big way.

How to Convert Employees into Brand Ambassadors on LinkedIn

Webbiquity SMM

However, most enlightened executives now realize LinkedIn is a powerful tool to transform their already-engaged employees into company brand ambassadors. Converting your employees into company brand ambassadors. Exhortations from the marketing team can only go so far.

10 Company and Product Branding Tips from Microsoft

Convince & Convert

At Rival IQ, we see tens of thousands of companies, products, and people come through our system. This gives me a unique view of what organizations are doing not only for their digital strategy but also with their overall brand marketing.

Should Your Brand Be Using Facebook Groups?

Ignite Social Media

Facebook has been heavily marketing their Groups feature lately and even prioritizing Groups in the news feed, which has led to a lot of questions from brands on whether they should have one (or a few). However, the decision to create a brand Group shouldn’t be taken lightly.

Groups 109

The Top 50 Content Marketing SaaS Companies on Twitter

Webbiquity SMM

The top two social networks for B2B software-as-a-service (SaaS) companies are LinkedIn and Twitter. Unfortunately, almost 30% of those companies have abandoned their Twitter accounts, just suddenly going silent despite having tens of thousands or even hundreds of thousands of followers.

Social Media Marketing Inspiration: Brands to Watch on LinkedIn

Social Media Today

Looking for inspiration for your LinkedIn company page? Here are some examples of brand getting the platform right

Join Us for Our “Facebook Groups for Brands” Webinar

Ignite Social Media

There are new opportunities within Facebook Groups for brands; however, Groups aren’t a fit for every brand. The post Join Us for Our “Facebook Groups for Brands” Webinar appeared first on Ignite Social Media Agency.

Understanding LinkedIn Company Page Analytics

Devumi

These features will help companies engage their audience, as well as compare their current performance to competitors. To help business owners and professionals take advantage of the new opportunities for advertisement and brand recognition, it is a must that you get to know […].

What Brands Need to Know About Instagram’s Checkout Feature

Ignite Social Media

Great for them, but what does that mean for brands? Will this really be worth the brand’s investment? So, there definitely seems to be a market for this feature. Watch Outs for Brands.

Command Attention by Telling Your Company’s Story

Waxing UnLyrical

Every company, every organization, every person, needs to do a better job telling their story. That goes for agencies and companies, big brands and boutiques, nonprofits and associations — even government entities. and make the company itself the character.

4 Ways To Boost Your Company’s Digital Marketing Strategy

The Realtime Report

4 Ways To Boost Your Company’s Digital Marketing Strategy. The world of marketing is constantly shifting and changing, and digital marketing is no exception. What exactly do customers expect when it comes to your digital marketing campaigns and strategies?

Leveraging LinkedIn Influencers to Boost your Company Profile and Brand

Devumi

These well-respected members of the community can help a lot in boosting your brand’s prominence. Find out how you can reach out to and take advantage of LinkedIn influencers to grow your brand today. Business Linkedin business content marketing influencer marketing linkedin marketing

How to Create a LinkedIn Company Page Step by Step

agora pulse

If you are wondering how to create a LinkedIn Company Page, this step-by-step guide will help you get set up and ready to go so you can start building your company presence. You will need access to company assets, such as a logo and other graphics. Step 4: Describe Your Company.

6 Tips for Building a Successful LinkedIn Company Page

Oktopost

LinkedIn company pages are now used to define and drive branding. With all that in mind, it is imperative that companies understand and invest in building, polishing, and utilizing a successful LinkedIn company page. Better Branding Through LinkedIn Pages.

Eight Cost-Effective Marketing Approaches to Grow Your Brand

Socialmedia.biz

Getting the right balance between the costs and the results you desire when marketing your product is of paramount importance. This cannot be overemphasized, especially when you are introducing a new product into the market. Utilization of online marketers.

Cost 131

Has the sonic brand concept finally come of age?

Sherrilynne Starkie

News of the launch of Mastercard’s new sonic brand reminded me of my Strive PR days in the Isle of Man. We helped a technology company develop and launch a ‘sonic logo’. Of course, using audio in branding is nothing new. The post Has the sonic brand concept finally come of age?

Brands 211

How These 5 Brands Are Acing Storytelling on Social Media

agora pulse

Let’s begin with a reality check: A whopping 74% of brands have no meaning in consumers’ lives. Why should we care about the company that makes our washing powder or bakes the bread we eat? Consumers don’t care about your brand or your marketing message—unless it resonates.

Brands 158

Promotional Items that Enhance Your Company’s Brand

Idaconcpts

Making your brand stand out is vital to the success of your business. Make them come to you with branding that stands out, attracts attention and gets results. By creating a brand that is universal and easily recognizable, you will enjoy repeat customers who are loyal to your company.

Are You Wielding Your Social Media and Blog Like These Fortune 500 Companies?

agora pulse

LinkedIn, Twitter, and Facebook are the most utilized social networks by Fortune 500 companies, according to recent research from UMASS Dartmouth’s Center for Marketing Research. The report was part of an annual analysis of the digital efforts of companies on the Fortune 500 list.

5 Best Influencer Marketing Platforms to Grow your Brand Awareness

Social Media Marketing

By working with a person who has developed a strong reputation and has a blast of followers on social media, influencer marketing is a viable method to get the word out about a brand and help private companies focus on a particular audience. What is an influencer marketing?

77% Of Company Mentions On Social Media Are Neutral

The Realtime Report

Contrary to popular belief, most company mentions on social networks are linked not to a positive or negative message, but a neutral one. Weekly percentages of online company mentions worldwide, by day of the week, according to research from mention.

How to Build a Dazzling LinkedIn Company Page

Harp Interactive

Tens of millions of professionals are following more than a million companies on LinkedIn. Having a fully optimized and professional LinkedIn company page will showcase your business in the most professional light to job seekers, employees, potential customers, purchasing managers, current clients, and interested observers. Blog LinkedIn Social Media Marketing How to build a linked in company profile LinkedIn Company Page linkedin for business Optimize LinkedIn Business Page

Why B2B Companies Need to Get Started with Facebook Live

Convince & Convert

However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. Any B2B brand trying to increase trust and awareness can and should go live on video.

B2B 184

How to Build a Dazzling LinkedIn Company Page

Harp Interactive

Tens of millions of professionals are following more than a million companies on LinkedIn. Having a fully optimized and professional LinkedIn company page will showcase your business in the most professional light to job seekers, employees, potential customers, purchasing managers, current clients, and interested observers. Blog LinkedIn Social Media Marketing How to build a linked in company profile LinkedIn Company Page linkedin for business Optimize LinkedIn Business Page

Four Benefits of Social Media Marketing

Webbiquity SMM

Social media marketing has come a long way over the past decade. It’s matured as a discipline been embraced by companies of all size, across industries, around the world. Creativity and engagement are essential for a successful B2B or consumer brand social strategy.

20 Most followed brands on Instagram

Unmetric

Which are the most followed brands on Instagram and how did they get there? Luckily, we have an Instagram analytics tool that tracks, among other things, which brands have the most followers. Instagram has proven to be a great platform for brands to market their products.

Bad Grammar Can Affect Your Brand, Your Career, Your Company

Firebelly

There was an article in the Australian Herald-Sun last week about how poor spelling and grammar can negatively affect your career, company, and personal brand. Blog Content Marketing Writing content marketing grammar punctuation spelling writing

3 Companies Every Social Media Copywriter Can Learn From

Social Media Today

Great social media content is a huge part of any successful marketing strategy, and to be successful on social media, brands need to write clear and clever copy

How B2B Brands Can Drive More Leads This Year

Webbiquity SMM

In survey after survey, year after year, lead generation is a top priority for B2B brands. In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Email Marketing. Content Marketing. Social Media Marketing.

B2B 281