Sprout Social

JANUARY 4, 2021

In this article we’ll walkthrough: Content themes that have potential for 2021. In 2021, brands may be a bit more cautious with their content due to the pandemic and growing concerns around appearing out of touch or insensitive to consumers’ needs. Using social data to prepare your pitch. Showing how your idea supports business goals.

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Later

DECEMBER 4, 2020

From monetization options for creators, to shoppable videos, we’re sharing our top 10 predictions for 2021! Instagram Reels Predictions: What Can We Expect in 2021? . A day after Bloomberg reported that Instagram made $20 billion in advertising revenue in 2019 (a whopping $5 billion more than YouTube), Instagram was quick to comment.

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Buffer Social

JUNE 2, 2022

That’s why we completed our first DEI report, compiling data collected from an internal survey and audit to give us formal insight into setting goals, measuring success, and helping to hold us accountable for continually improving our culture. There are also team members who don’t know how to request necessary accommodations.

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Pixlee

MAY 24, 2021

A report published in May 2020 even estimated the loss of over 100 million jobs in the travel industry (as per the World Travel and Tourism Council). There is a lot of optimism for travel’s return in 2021. Enter influencers and user-generated content (UGC) – the community-driven method for rebuilding trust in travel.

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Sprout Social

NOVEMBER 17, 2021

Interacting with your audience in real-time: Livestreaming lets you engage with the online community in real-time. The content of your livestream should adhere to YouTube’s Community Guidelines and Terms of Service. Note: This feature is only available to creators with more than 1000 subscribers and no Community Guideline strikes.

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Ignite Social Media

FEBRUARY 9, 2022

The 2021 Cloudflare report had TikTok shoot up from 7th place in 2020 to 1st place at the end of 2021, dethroning Google and becoming the number one most popular domain. In July 2021, TikTok became the first non-Facebook app to reach 3 billion downloads globally. Glossier Embraces UGC & BTS. Followers: 161.7k.

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Hootsuite

AUGUST 19, 2021

Community management (engaging with followers, answering DMs and comments). Analytics and reporting. — WorkInSocialTheySaid (@WorkInSociaI) July 18, 2021. — Wendy's (@Wendys) February 23, 2021. Community management. Analysis and reporting. Creating and managing content calendars. Copywriting.

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Sprout Social

FEBRUARY 15, 2023

Fifty-three percent of consumers say brands that issue statements in support of racial equality need to follow it up with concrete action , according to an Edelman report. In September 2021, they launched their social-first community initiative: Scene In Black. Visit [link] < [link] > for more information.

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Sprout Social

AUGUST 26, 2021

— Greg Baroth (@gbaroth) July 12, 2021. Reddit is another treasure trove filled with conversations and communities relevant to your brand or products. — toastfundraiser (@ToastFundraiser) August 13, 2021. Stone (she/her) (@ericamstone) August 16, 2021. BrittneeCoomer) August 3, 2021. Instructions: 1.

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Oktopost

SEPTEMBER 4, 2020

LinkedIn, by their own reporting , has 706 million. Facebook Groups and Communities can be a great place to find an audience for intelligent writing and commentary on your industry and its related topics. In fact, 90% of marketers using LinkedIn’s Lead Gen Forms reported it reduced their cost per lead. billion users.

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Sprout Social

MAY 3, 2021

While I like the idea celebrating the Asian and Pacific Islander community, it’s hard not to feel like APAHM is another box for organizations to tick on their laundry list of diversity milestones. — Katerina (@katerinajeng) April 16, 2021. — Angry Asian Man (@angryasianman) April 1, 2021. Let the community speak”.

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Pixlee

JUNE 28, 2021

The SEO community actively discusses page experience and Core Web Vitals even in the absence of new core updates. That’s why the described algorithm will be implemented in 2021 step-by-step. After the update, Google Search Console presented a Core Web Vitals report, replacing its previous speed report. PageSpeed Insights.

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Sprout Social

SEPTEMBER 23, 2021

3 social-first fashion trends that made waves in 2021. Using Sprout Social’s Advanced Listening tool, we analyzed 336 Tweets from July 1, 2021, to September 21, 2021, that referenced Twilight and key terms like “style” or “fashion.” — Glamour (@glamourmag) April 1, 2021. The men of the ‘90s. timdessaint.

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Sprout Social

JUNE 13, 2023

I spoke with Loren Siegel Atlassian’s Community and Social Engagement Senior Team Lead to learn how Sprout helps her team execute premier social customer care, boost team productivity and understand their audience to craft better community connections. In 2021, the company incorporated the Smart Inbox and Publishing add-ons.

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Sprout Social

SEPTEMBER 23, 2021

On February 16, 2021, Texas reached a 72-year record low temperature of -2° F. From initial alerts and warnings to disaster assistance and community responses, Twitter played an invaluable role in keeping the public connected during this time of uncertainty. These Tweets do more than just show support.

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Jon Loomer

MAY 12, 2021

on Tuesday, May 11, 2021. Delayed Reporting. However, it will take up to three days for it to show up in your reporting. In other words, you may want to ignore your conversion reporting for the most recent three-day window. Instead, consider customizing your reporting window to a period prior to three days ago.

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Sprout Social

APRIL 7, 2022

Myers’ high profile “criminal career” began in October 2021 when his Leeds-based bakery Get Baked was reported to a local Trading Standards agency for their use of contraband. Instead of shying away from the crisis, Myers took to the brand’s Facebook profile to report on what happened in his own unfiltered way. Be transparent.

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Social Media Strategies Summit

OCTOBER 21, 2021

And for another, the business community seems to like it too. Danielle Morrill (@DanielleMorrill) October 12, 2021. Aaron Levie (@levie) October 10, 2021. Whitney Wolfe Herd (@WhitWolfeHerd) April 27, 2021. Christian Klein (@ChrstnKlein) October 10, 2021. Make sure everyone can report exploitative conditions.

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Hootsuite

JULY 11, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. That’s on any average day—a year over year improvement from 2021’s 249 million. Get the full report now! Source: Digital 2021. General Snapchat demographics. Source: Statista.

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Buffer Social

FEBRUARY 23, 2023

For the last six years, we’ve published the State of Remote Work report. We use this report to do a deep dive into the experience of remote workers around the world, their work structure, their struggles, and their career growth and pay. Remote work continues to be perceived as very positive. We’ll get into that next.

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Ignite Social Media

MAY 11, 2021

The feature was created to give account owners and community managers the ability to moderate unsavory users without actually blocking their accounts. If your job requires you to monitor community engagement and interaction on Instagram, this feature might be the perfect solution to your troll problem. What is Instagram Restrict?

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Sprout Social

FEBRUARY 1, 2022

Software engineer Josh Wardle quietly released Wordle in October 2021, intended as a game for his logophile partner. As reported by The New York Times , over 300,000 people were playing the game at the start of 2022 (up from 90 in November). irihapeta) December 2, 2021. — Elizabeth S ?? ???? Brands get in on the game.

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Sprout Social

MAY 6, 2021

Last year, the team and I launched our first people’s-choice awards program, the Sprout Spotlight Awards to recognize the teams, creators, community managers and strategists behind some of the best brands on social. Community Builder: Honored those who had a lasting impact on their audience. Community is more important than ever.

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Hootsuite

MAY 24, 2022

These were only added to the TikTok Ad Manager in June 2021, and allow brands to promote organic content in the feed— similar to the Boost Post option for Facebook. One ad was focused on community interactions , with the goal of driving more users to our profile. Ad Campaign 2: Community Interactions. Methodology.

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Oktopost

AUGUST 24, 2021

As Statista reports, 79% of US marketers generate revenue using this strategy. . Endless Events reports that a staggering 87% of C-suite executives trust in the influence of live events moving them to invest more in this marketing strategy moving forward. Why Is B2B Event Marketing Important? In a nutshell, B2B events improves: .

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The Realtime Report

SEPTEMBER 23, 2021

Connected Nation (CN) is marking 20 years of service in 2021 by hosting a one-of-kind, live event that will air nationally from three US cities on Wednesday, November 17 from 11am to 3pm (eastern). Registration for the live event is free at cn20.org.

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Sprout Social

JULY 22, 2021

Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Before we get started, let’s get familiar with the groups surveyed for the Sprout Social Index™ 2021: UK & Ireland Edition , which we’ll reference throughout.

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Sprout Social

FEBRUARY 2, 2023

To track those metrics, Cheyanne uses Sprout’s Competitive Analysis Report (see image above) to compare Figo’s results side-by-side with competitors. What’s more important than going viral is finding and building a genuine community on social media. Cheyanne explains, “Stay on top of trends within your community.

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Sprout Social

DECEMBER 5, 2022

Booktok , for example, has become a flourishing online community. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. Cook County's CDC #COVID Community Level: Medium. Connect with people (and potential customers) all over the world. “In

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Hootsuite

NOVEMBER 28, 2022

Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Reddit is all about fostering community by encouraging users (a.k.a.

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Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. They’re reporting using features like shopping tags and the Shop tab. Instagram had over 2 billion monthly users in 2021, so it’s an easy way to reach a large audience. Within those billions of users, Instagram fosters niche communities.

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Buffer Social

NOVEMBER 13, 2023

uwamktg6 pic.twitter.com/ykwwVBX3XR — Charlotte Gibbs (@Charlottemg2000) March 22, 2021 Lush has also used Black Friday to show off their brand values, albeit slightly differently. Around 43 percent of consumers start their holiday shopping before November, the NRF reports. The move generated a ton of buzz The result?

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Buffer Social

JUNE 6, 2022

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. Two reports, in particular, highlight the importance of user-generated content for forward-thinking brands. People trust people.”

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Sprout Social

AUGUST 18, 2022

— Jason Derulo (@jasonderulo) November 29, 2021. — Arden Cove (@ArdenCove) October 17, 2021. — Arden Cove (@ArdenCove) November 20, 2021. Twitter has its own band of influencers who are trusted by their communities. A live Tweet discussion about the product(s) that takes place underneath the live stream.

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Later

JUNE 2, 2021

With a new Messenger API for Instagram, businesses will be able to streamline their customer service tools, be more efficient, and build trust with their community. . Phase 2 (July 2021): Instagram accounts with between 1K and 100K followers will be able to connect to the API. What does this mean?

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Sprout Social

MARCH 20, 2023

According to the Sprout Social Content Benchmarks report , 52% of marketers cite changing content formats as a challenge when planning and scheduling posts. For example, Sprout’s Analytics and Reporting suite compiles high-impact video stats for all of your channels. The good news? Shorts can be up to 60 seconds long. The most views?

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Sprout Social

MAY 23, 2023

In 2021, it meant gutting your social strategy to prioritize short-form video. It’s about connection, and building a community—a human element AI just can’t fully replicate. Everyone is still going to want human-to-human interaction—the thing that’s most important about community building— to be driven by an actual person,” Jeff says.

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