Buffer Social

NOVEMBER 13, 2023

uwamktg6 pic.twitter.com/ykwwVBX3XR — Charlotte Gibbs (@Charlottemg2000) March 22, 2021 Lush has also used Black Friday to show off their brand values, albeit slightly differently. Around 43 percent of consumers start their holiday shopping before November, the NRF reports. The move generated a ton of buzz The result?

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Examples Campaign Discount Marketing 92

Sprout Social

MAY 26, 2022

billion in revenue in 2021. billion users at the end of 2021, and is projected to reach 1.5 This organic partnership between brands and creators is, in many ways, unique to TikTok—a phenomenon the network has coined “ community commerce.”. Amplify user-generated content (UGC). TikTok generated around $4.6

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Examples Campaign Tips UGC 139

Keyhole.co

NOVEMBER 19, 2020

Pros: The data reports are comprehensive, but also simple and easy to understand. Mentionlytics is a web and social media monitoring tool that can track both mentions and keywords across websites, news sites, social media, community forums, etc. Neil Patel describes it this way: “This tool (Keyhole) does a lot of things others can’t.

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Tools Social Media Sentiment Price 98

agora pulse

FEBRUARY 22, 2020

A 2019 study by Gartner reported that marketing leaders planned to spend 26% of their marketing budget on marketing technology in 2020 , making it the single largest area of investment for marketers, followed by labor, agencies, and paid media. Great content, catchy design, solid branding, and community interaction always come first.

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Social Media UGC Tips CPM 175

Pixlee

JANUARY 20, 2022

Esports influencers aren’t just famous esports gamers, but often others from within the industry like esports franchise owners, critics, and sports reporters. Such a community that provides a sense of belonging can be valuable to marketers looking to have a conversation with this audience. .

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Influencer Brands Marketing How To 82

Pixlee

NOVEMBER 22, 2021

In July 2021, TikTok became the first non-Facebook app to reach 3 billion downloads globally, and as of September 2021, the app had an active user base of 1 billion users. To optimize your TikTok engagement and share a video that resonates with your audience, you may want to consider user-generated content (UGC) for your first ad. .

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Campaign UGC How To CPC 52

Hootsuite

JULY 4, 2022

You can also find a ton of data about TikTok users in Hootsuite’s Digital Report series. It was the most downloaded app of 2021 with 656 million downloads (over 100 million more than its closest rival, Instagram), bringing the total to over 2 billion downloads globally. Can I provide value to my audience on TikTok? Technology.

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Questions Banking Insurance HootSuite 105

Pixlee

NOVEMBER 4, 2020

Experts predict that by 2021, the amount spent on digital advertising will rise by $375 billion. According to the video marketing trends in the 2020 report , people spend more time daily watching videos on social media channels than ever before. On the contrary, the attention spans of online users in consuming content has decreased.

Video 89

Video Brands Repository Marketing 89

Pixlee

JUNE 28, 2019

By 2021, global retail ecommerce sales will reach $4.5 Airbnb offers inspiration galleries featuring UGC to keep a clean but approachable design to their site, which a clear actionable call-to-action (CTA). Airbnb shows off inspiring UGC to entice viewers to travel to new locations. 94% of first impressions are based on design

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Sites Conversation UGC Review 64

Sprout Social

FEBRUARY 15, 2022

— Nicole Tabak (@nicoletabak) November 4, 2021. Community management. If you plan on offering analytics in your services, you’ll need to decide if you’re going to put together your own reports or generate them with a tool. I’m excited + terrified! If you need writing, social, or marketing/comms help, I’m taking clients!

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Consultant Social Media How To Insurance 104

Sprout Social

JANUARY 19, 2023

And with metaverse investments surpassing $120 billion dollars in early 2022—more than double the investment in 2021—brands can’t afford to avoid resolution. As revealed in a Tidio report , for many, the main appeal of the metaverse is the ability to create an identity that extends beyond physical reality.

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Brands Avatar How To Privacy 114

Hootsuite

JULY 5, 2022

Instagram itself says , “Reels is the best place to grow creatively, grow your community, and grow your career.”. The last insight we have on this from inside Instagram comes from Creator Week in June 2021, when Mosseri said a “healthy feed” is a “couple posts a week, a couple Stories a day.”. Use Instagram Reels. photo posts.

Instagram 110

Instagram Strategy HootSuite Hashtag 110

Sprout Social

SEPTEMBER 7, 2021

— nba paint (@nba_paint) August 21, 2021. 6 social campaigns that captivated the internet in 2021. — isa (@_isa0k) June 14, 2021. In addition to generating buzz around the latest iPhone release, the campaign also helped Apple build a community of loyal customers. If this was a real game, who would you main?

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Campaign Social Media Collaboration Apple 132

Sprout Social

JULY 1, 2021

The types of social media content marketers find most valuable in 2021. An overwhelming majority of video marketers say video has helped increase sales, traffic to their website and users’ understanding of their product or service, according to Wyzowl’s 2021 State of Video Marketing Survey. It looks fancy but is SO easy to assemble.

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Types Social Media Content UGC 140

Sprout Social

SEPTEMBER 2, 2021

But social media usage is on the rise, with 76% of consumers reporting they used social media more in the last year and 63% purchased on it. Recent data like this from the Sprout Social Index 2021™, UK & Ireland report should serve as a wake-up call for retailers sceptical about what social media is worth.

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Retail Social Media UGC How To 96

Sprout Social

OCTOBER 13, 2022

Creating an engaged brand community requires building an emotional connection with your followers, whether you pull at their heartstrings or make them laugh until they cry. According to the 2022 Sprout Social Index™ , company alignment with personal values is 74% more important to consumers than it was in 2021. Tap into your audience.

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How To UGC Authentication Campaign 140

Convince & Convert

JANUARY 18, 2024

From movies and music artists to TV shows and sports, these communities have naturally formed out of shared interest, turning any franchise into an identity-marker. Some long standing brands and “big dogs” in the game have put in the legwork to cultivate their communities and retain customers. Brand Lessons From Fandoms: Be a real fan.

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Brands Sports UGC Influencer 132

Sprout Social

OCTOBER 12, 2021

What started on Instagram as a cathartic side project quickly turned into a multichannel social community with thousands of followers. We know each other through the higher education social media community, which is vast online, so we kind of know each other through there. — Social Media Tea (@SippinSocialTea) March 10, 2021.

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Social Media Content Social Media Management Communities 94

Sprout Social

MARCH 27, 2023

For example, Sprout Social’s annual Year in Social campaign starts with the creation of a special end-of-year recap report in our platform. The report’s high impact data and sleek, on-trend design make it shareworthy, which prompts our customers to post it on their personal accounts. So, tapping into UGC is a win-win-win.

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Campaign Social Media UGC Metrics 126

Hootsuite

JUNE 29, 2021

The 2021 Edelman Trust Barometer found that while there has been a recent swing towards distrust of government, NGOs and media, business is an institution with a 61 percent level of trust. — Hootsuite (@hootsuite) April 21, 2021. Establish your brand as a thought leader. Stay top of mind. Another cool one.

Social Media 145

Social Media HootSuite Real Estate Sentiment 145

Hootsuite

JUNE 21, 2022

But while we only launched our official TikTok strategy in July 2021, we were lurking on TikTok for years prior to that. It was the most downloaded app of 2021 , with 656 million downloads (over 100 million more than its closest rival, Instagram). We launched our strategy in July 2021. How we developed our TikTok strategy.

HootSuite 85

HootSuite Trends UGC Authentication 85

Hootsuite

JANUARY 13, 2021

just picked up a scott foil 20(2021). 2021 is already a vast improvement over 2020, with TGIF favorite #Dinosaurs headed to @disneyplus : [link]. CMGR: Community Manager. Community managers cultivate a brand’s relationships on social media. For example, “Please get this report back to me by EOD Monday.”.

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Social Media List HootSuite Content management systems 145