Lessons from UGC in 2020 - and How it Can Help You in 2021
Social Media Today
JANUARY 20, 2021
From building communities to cementing customer trust in uncertain times, UGC can play a key role in your 2021 digital strategy.
Dos and Don’ts of UGC Curation 2021
Pixlee
MARCH 31, 2021
In today’s digital landscape, user-generated content (UGC) has become more important than ever as 64% of customers will not only value online reviews but will actively seek them out before making a purchasing decision. Alo Yoga showcases Instagram posts from its customer community on-site, with shoppable tags for easy product navigation.
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6 Ways to Boost Your Content Engagement in 2021
Pixlee
JULY 21, 2021
A great way to start identifying the background, demographics, and demeanor of your customers is by analyzing the user-generated content (UGC) they produce. A look at the site’s UGC gallery page shows the brand has different content categories targeting subgroups within their larger target audience. Respond to Comments and Engage Back.
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5 Brands Crushing Creativity on TikTok
Ignite Social Media
FEBRUARY 9, 2022
The 2021 Cloudflare report had TikTok shoot up from 7th place in 2020 to 1st place at the end of 2021, dethroning Google and becoming the number one most popular domain. In July 2021, TikTok became the first non-Facebook app to reach 3 billion downloads globally. Taco Bell Loves UGC. Glossier Embraces UGC & BTS.
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How the Travel Industry is Recovering in 2021 with Influencers
Pixlee
MAY 24, 2021
There is a lot of optimism for travel’s return in 2021. Enter influencers and user-generated content (UGC) – the community-driven method for rebuilding trust in travel. Accor Hotels uses UGC to showcase experiences that are private and unique, important factors for travelers in 2021. Influencers Inspire More UGC.
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9 effective customer retention strategies that work in 2021
Sprout Social
JUNE 23, 2021
— Zendesk (@Zendesk) April 26, 2021. Create a sense of community through user-generated content. Sharing user-generated content in the form of reviews and customer photos represents a brilliant way to both engage your customers and build a much-needed sense of community among your buyers. How: Register today ??
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Stats to Know About Ecommerce & Retail Trends In 2021
Pixlee
JUNE 16, 2021
As we move through 2021, the consumer landscape will continue to change as in-person events return. Take a close look at these statistics to get a better idea of what’s happening in ecommerce and retail in 2021 and how it might affect your business in the near future. Ecommerce Isn’t Stopping. Ecommerce Isn’t Stopping.
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Ecommerce Guide to Black Friday and Cyber Monday Success 2021
Pixlee
SEPTEMBER 1, 2021
But in 2021, these retail holiday events will be starkly different. . Checklist to Prepare for Black Friday and Cyber Monday 2021. TurnTo also provides ecommerce sites the option to implement Community Q&A , so no customer question goes unanswered. Use UGC Widgets that Aren’t Impacted By the Code Freeze.
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Ecommerce Guide to Black Friday and Cyber Monday Success 2021
Pixlee
SEPTEMBER 1, 2021
But in 2021, these retail holiday events will be starkly different. . Checklist to Prepare for Black Friday and Cyber Monday 2021. TurnTo also provides ecommerce sites the option to implement Community Q&A , so no customer question goes unanswered. Use UGC Widgets that Aren’t Impacted By the Code Freeze.
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The Brand’s Guide to Getting Verified on Social Media in 2021
Pixlee
MAY 3, 2021
Ultimately, becoming a verified account can serve as an important milestone in building brand credibility and growing your community. But with many social networks rethinking their approach to verification , it’s important to seek out other ways to build trust with your community. . Alternative Ways to Build Trust with Followers.
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What is User-Generated Content? And Why is it Important?
Hootsuite
JANUARY 13, 2022
Whether you know it or not, both of these examples are user-generated content (UGC). User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. Where does UGC content come from? Not clued in just yet?
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4 Social Commerce Trends to Watch in 2021
Pixlee
AUGUST 16, 2021
Read on to discover the top ecommerce trends for 2021 and beyond. Brands like Morphe upload UGC makeup tutorials with shoppable video: Shoppable videos allow people to get details and purchase items directly from the video they’re watching by just tapping on the product being presented. Shoppable Video.
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10 Tips for Increasing Your Brand’s Instagram Growth in 2021
Pixlee
FEBRUARY 3, 2021
Not only is UGC 35% more memorable than other media like traditional branded content, but it is also 50% more trusted. This means customers are more likely to engage with UGC shared by your brand on Instagram, leading to more conversions down the line. Community > Virality.
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A Straightforward Approach to User Generated Content that Connects
Buffer Social
JUNE 6, 2022
In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. 85 percent of people say UGC is more influential than content made by brands directly, according to Adweek. ” and “Consumers find UGC 9.8x
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How to Create an Adaptable Content Strategy with User-Generated Content
Pixlee
OCTOBER 16, 2020
As brands move into 2021, it’s imperative to understand that change is a constant, and in moments of change, relying on your community to support your marketing activities can save your campaigns. Enter user-generated content (UGC) – the strategic fulcrum of your campaigns and content shortages. UGC is perfect for ads.
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The Ultimate Guide to Building An Ambassador Marketing Program in 2021
Pixlee
SEPTEMBER 13, 2021
Community-driven brands are turning to ambassadors more and more to boost brand awareness and customer acquisition. Skyscanner consistently reshares UGC from customers to inspire its followers to plan their next vacation. 3) User-Generated Content (UGC). How to Get the Most Out of Ambassador Marketing .
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The Ultimate Guide to Building An Ambassador Marketing Program in 2021
Pixlee
SEPTEMBER 13, 2021
Community-driven brands are turning to ambassadors more and more to boost brand awareness and customer acquisition. Skyscanner consistently reshares UGC from customers to inspire its followers to plan their next vacation. 3) User-Generated Content (UGC). How to Get the Most Out of Ambassador Marketing .
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How To Create a Strong Social Media Advocacy Program
Hootsuite
NOVEMBER 28, 2022
In short, an engaged community leads to better sales outcomes. According to Nielsen’s 2021 Trust in Advertising study, a whopping 89% of respondents trust recommendations from people they know. User-generated content (UGC) is original, brand-specific content created by customers and published on social media or other channels.
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Word of mouth marketing: how to drive conversations and sales at the same time
Sprout Social
JANUARY 12, 2022
Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. — Tina Donati (@Tina_Donati) March 18, 2021. This is probably the most straightforward way to start building a sense of community and driving conversations. 1000% recommend.
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Instagram 101: How to Get Your Small Business Started on the Platform
Social Media Strategies Summit
JANUARY 5, 2022
billion users in 2021. Here are some examples: To nurture an online community. If you want to hop on to current trends and collaborate with the Instagram community, Reels are a great place to start. The key to executing an effective Instagram strategy for your small business is community engagement. Image via Instagram.
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The Brand Marketer’s Guide to Podcasting
Pixlee
AUGUST 2, 2021
In March 2021, 53% of weekly listeners spent more time with podcasts since the pandemic, up to 29% from July 2020. Podcasts Help Build Community. Podcasts are ripe ground to build up a community. As they mention you in casual conversation, your community grows until you become the top reference on the topic. .
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Complete Guide to Instagram eCommerce in 2022
Hootsuite
JULY 6, 2022
In a 2021 survey, 44% of people reported using Instagram to shop weekly. Instagram had over 2 billion monthly users in 2021, so it’s an easy way to reach a large audience. Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together.
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7 Brands With a Killer Social Media Campaign
Later
FEBRUARY 16, 2021
In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: . 7 Social Media Campaign Ideas to Inspire Your Strategy in 2021: Knix ’s Community-building. 1: Knix’s Community-building Campaign. UGC is a great way to humanize your brand. Spotify via.
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9 tips for designing TikTok marketing campaigns (and examples to show them in action)
Sprout Social
MAY 26, 2022
billion in revenue in 2021. billion users at the end of 2021, and is projected to reach 1.5 This organic partnership between brands and creators is, in many ways, unique to TikTok—a phenomenon the network has coined “ community commerce.”. Amplify user-generated content (UGC). TikTok generated around $4.6
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Pixlee TurnTo Announces the Pixlee TurnTo Creator Network to Improve Influencer Discovery
Pixlee
MAY 18, 2022
The Pixlee TurnTo Creator Network bridges the gap between influencer discovery and campaign management, showcasing a curated selection of creators to brands already using Pixlee TurnTo for Creators , the influencer marketing solution released by Pixlee TurnTo in 2021. .
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How Government Agencies Can Launch an Influencer Program from Scratch
Social Media Strategies Summit
SEPTEMBER 18, 2023
In 2021, she researched local photographers and influencers specializing in maritime-themed content or images and videos featuring the Seattle waterfront. Activating Untapped Audiences & Encouraging UGC However broad your main target niches are, you’ll eventually run out of new influencers to work with.
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5 Core Pillars for Your Ecommerce Marketing Stack in 2022
Pixlee
DECEMBER 22, 2021
There are many easy ways to integrate social proof into your marketing, including: Incorporating Ratings & Reviews or Community Q&A on your product pages . Showcasing user-generated content (UGC) from real customers across your most impactful marketing channels . Sharing case studies from clients.
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9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)
Buffer Social
NOVEMBER 13, 2023
uwamktg6 pic.twitter.com/ykwwVBX3XR — Charlotte Gibbs (@Charlottemg2000) March 22, 2021 Lush has also used Black Friday to show off their brand values, albeit slightly differently. Over Black Friday weekend in 2017, the UK-based luxe skincare brand launched 14,600 special edition orangutan soaps at £8.25
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5 Ways To Increase Ecommerce Sales with Facebook in 2022
Pixlee
DECEMBER 27, 2021
If you haven’t started featuring user-generated content (UGC) and influencer marketing as part of your Facebook marketing strategy, you should now. UGC can provide social proof to potential customers, making them more likely to purchase products. As of 2021, over 300 million users browse through Facebook Stories daily.
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Why Brands Should Invest in a TikTok Strategy
Pixlee
OCTOBER 14, 2021
billion in 2021. TikTok is not going anywhere anytime soon, so let’s get into the best brand strategies to harness engagement and community on TikTok. TikTok is Full of User-Generated Content (UGC). High-quality UGC is all the rage today among brands. Why Invest in TikTok Marketing.
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8 Predictions for Social Media Marketing in 2022
Pixlee
DECEMBER 15, 2021
More User-Generated Content (UGC). User-generated content (UGC) refers to media created by individual users (on social media or shared directly) rather than by a company or organization, and is a powerful content type for brands looking to add social proof and community focus to their marketing efforts. from 2021 through 2028.
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How to find & vet content creators for your next campaign
Sprout Social
OCTOBER 19, 2022
While we did our own product shoots in-house, we also wanted more UGC-style photos and video clips to incorporate into our social media feed and email content post-launch. When we were ready to find creators, I found that looking to our community and third-party platforms was the most helpful. Look within your community.
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Four Unique Brands to Learn From in 2020
Pixlee
JULY 7, 2020
A process previously handled entirely by the marketing team, 2020 has demanded that brands become more community-focused , even in brand communications. As it turns out, they can teach us a lot about flexibility, community, and creating a brand in uncertain times. . Being community-driven in 2020 has been a huge win for brands.
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TikTok challenges: what they are and why they’re great for brands
Sprout Social
MAY 4, 2022
Community challenges are totally organic, usually stemming from a viral trend or question that’s been buzzing on TikTok. Similarly, community challenges are more niche and speak to a smaller set of creators versus the entirety of TikTok. Earn meaningful UGC for your brand. Challenges can make it happen.
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Why User-Generated Content and Influencer Marketing Stole the Show at the Super Bowl
Pixlee
FEBRUARY 17, 2021
In this article, we’ll cover how some brands took advantage of this opportunity through leveraging user-generated content (UGC) and influencer marketing. . The Pivotal Role of UGC and Influencer Marketing in 2021’s Super Bowl. For 50 years, traditional marketing remained a one-way communication channel.
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How to Use Esports Influencer Marketing to Boost and Promote Your Brand
Pixlee
JANUARY 20, 2022
Such a community that provides a sense of belonging can be valuable to marketers looking to have a conversation with this audience. . Crocs uses Pixlee to manage campaigns with influencers and harness user-generated content (UGC) from its community of fans. How to Measure the Success of Your Campaigns.
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Should My Business Be on TikTok? Your Burning Questions Answered
Hootsuite
JULY 4, 2022
It was the most downloaded app of 2021 with 656 million downloads (over 100 million more than its closest rival, Instagram), bringing the total to over 2 billion downloads globally. Fowlerville District Library , located in Livingston County, Michigan, joined TikTok in May 2021 and has built a solid following of 96.6K. Technology.
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A Guide to Setting Up Shoppable Video Content on Social Media
Pixlee
JANUARY 5, 2022
This is why many brands choose to incorporate social commerce on their existing ecommerce websites, showcasing user-generated content (UGC) from real customers that site visitors can shop directly from. Cosmetics brand Morphe lets site visitors “shop the ‘gram,” tagging products in community Instagram posts and displaying them on-site.
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How to Make YouTube Shorts: Everything You Need to Know
Hootsuite
JANUARY 12, 2022
on March 18th, 2021 , YouTube Shorts quickly surpassed 6.5 Shorts was finally released in beta-mode to 100 countries worldwide on July 12th, 2021. In 2021, the world-famous K-pop group BTS (not to be confused with the acronym for behind-the-scenes!) Why try YouTube Shorts? billion daily views globally. Get straight to it.
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10 Influencer Marketing Mistakes You Should Avoid
Pixlee
OCTOBER 4, 2021
billion by the end of 2021, 33% of brand teams still don’t measure the ROI of their influencer efforts. Since word-of-mouth is the most powerful marketing channel, these people are ideal candidates to promote your brand on their personal accounts through user-generated content (UGC). . Not Creating Different Types of Content.
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10 Social Media Predictions for 2019
agora pulse
DECEMBER 13, 2018
It was a powerful message that millions stood behind especially given that Nike donated $5 million to organizations advancing equality in US communities. Shape your social media stories around your supported charities, community activities and local causes. Takeaway: Invest in UGC. Watch the video. Live Streaming Gets Authentic.
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How to Prepare Your Brand to Get the Most Out of BFCM in 2020
Pixlee
OCTOBER 15, 2020
The first is to start teasing your upcoming deals and get your brand community excited about them. A great way to do this is by using user-generated content (UGC). Speaking of which, you can use social proof via UGC for more than just your PPC ads. A great place to implement UGC is directly on your product pages.
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5 Top Social Media Marketing Trends for 2023
Social Media Strategies Summit
JANUARY 5, 2023
Facebook has plateaued since 2021, adding fewer than 50 million new users throughout 2023 (vs. Smaller Social Teams Leveraging UGC Creators. Smaller Social Teams Leveraging UGC Creators. User-generated content (UGC) has long been one of the most powerful tools in a social media marketer’s playbook. billion in 2022.
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Metaverse dangers: How to protect brands from the dark side
Sprout Social
JANUARY 19, 2023
And with metaverse investments surpassing $120 billion dollars in early 2022—more than double the investment in 2021—brands can’t afford to avoid resolution. For example, an AR universe includes virtual-to-virtual and physical-to-virtual communications. In a VR universe, communication is all immersive virtual-to-virtual.
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