5 Innovative Social Media Campaigns of 2016

Ignite Social Media

While the year isn’t over just yet, a lot has already happened in 2016. The campaign encouraged Disney’s Facebook, Twitter, and Instagram fans to share pictures of themselves wearing Mickey Mouse Ears on the various social platforms with the hashtag #ShareYourEars.

True or False? Revisiting Our 2016 Social Media Predictions

Ignite Social Media

2016 proved to be an exciting year in social media. At the end of 2015 , we made a list of predictions that we thought would happen in 2016. We’re seeing more ads in the feed, changes to algorithms, potential programmatic placement options, Snapchat gimmicks like Spectacles , etc.”

Permanently Set Your Facebook Feed To Show Most Recent Instead Of Top Stories

SocMed Sean

For example, I’m still trying to figure out why Instagram doesn’t have a good way to upload photos from the desktop or why Twitter makes it so hard to switch to desktop view on an iPad or tablet.

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115 Facts You Never Knew About Social Media [Infographic]

Webbiquity SMM

Twitter comes in at a close third, with Tumblr and Instagram rounding out the top five. Facebook and Twitter are not even close to LinkedIn, but they are still being monitored. 66% of employers say they checked Facebook, and 54% say they checked Twitter.

3 Viral Marketing Lessons from the 2016 Super Bowl Commercials

Talkwalker SM

As the virality map below shows, the majority of the discussion of this video stayed on YouTube but there was still significant spread to other media types, particularly on forums and on Twitter. Brands’ Twitter feeds by contrast were only able to deliver around 160,000 retweets.

3 Social Media Strategy Lessons Learned in 2016

Ignite Social Media

2016 was a year of change in social media marketing. In the coming year, expect to see Facebook, Instagram and Twitter to be treated (and referred to) as more of a news platform and less of a personal network for users.

3 Live Event Marketing Tips from Gucci’s Social Dominance at Oscars 2016

Talkwalker SM

Leto is the face of Gucci’s new fragrance, Gucci Guilty, and has made regular appearances on their Snapchat feed. Banner Image: From Wikimedia Commons and Twitter/LeahBergman. There are few annual events that can attract a mass audience like the Oscars.

Facebook Marketers are Already Fumbling News Feed Change

Jon Loomer

It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. In that time, it’s clear marketers are setting the groundwork for future news feed changes.

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3 Simple Tactics for Using Twitter as a Traction Channel

Convince & Convert

Wondering if Twitter could be the marketing tool your business needs? Thinking your company needs a larger Twitter following? Now, if you’re ready to proceed, Twitter marketing could be just what you were looking for. Even the real people on Twitter are too busy for you.

How to Host A Twitter Chat That People Will Tweet About

agora pulse

Have you attended a bunch of Twitter chats and are thinking about hosting a Twitter chat of your own? Why Host a Twitter Chat? When you are a mere participant in a Twitter chat, you can respond, but when you are hosting a chat, you can direct.

Instagram’s New Algorithm – What You Need to Know

Mindjumpers

Last week, it introduced its very own algorithm, following in the footsteps of Twitter and its parent company Facebook. Twitter jumped onto the algorithm bandwagon only last month and has received its own amount of backlash from it.

10 Standout Social Media Marketing Examples From 2016

Sprout Social

In order to help get those creative juices flowing, we’ve put together a list of some of the top social media marketing examples of 2016. BarkBox was very creative on social media in 2016, with a particular focus on YouTube and Instagram.

The Future of Social Media (And How to Prepare For It): The State of Social Media 2016 Report

Buffer Social

To better understand how social media marketing is changing, we collected data from over 1,200 marketers to create the State of Social Media 2016 report. Right now, video is hot and is standing out in the Facebook News Feed. Twitter followed up in second with 23%.

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Twitter Basics – How To Get Started On Twitter

yMarketingMatters

What Makes Twitter Different. On Twitter, you’ll find friends and family as well as celebrities, companies and strangers who may share your interests. Like any social network, what you get out of Twitter is based on what you put in and how active you are. Twitter is Viral.

Force Feed

Twist Image

They're doing the heavy lifting, in a world where most people can't be bothered with 140 characters on Twitter , so they've started snapping each other on Snapchat. It's the kind of stuff that lets the ugly side of opinions (which they see as news) seep into the feed and, to a certain degree, you see sides of people that you had never known (no matter how long you have known them). The other day, Facebook announced changes to the news feed. Force feed me. news feed.

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28 of the Best Marketing Campaigns and Experiments of 2016 (and the People Behind Them)

Buffer Social

In the 2016 Internet Trends Report , Meeker breaks down why Snapchat video marketing works, what motivates Millennials and so much more. innocent drinks (@innocent) July 5, 2016. It’s easy to get tunnel vision as a marketer.

Twitter Creates a New Tool for Brands and Snapchat is Changing up Their Game | Social You Should Know

Ignite Social Media

Twitter has created a new dashboard for brands, Facebook changes their algorithm again, amongst other things, and Snapchat is changing up their game in a big way. Twitter’s New Dashboard for Brands. Think of it as a social media management tool created by and exclusively for Twitter.

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Four tools to revamp your marketing efficiency on Twitter

SocialFish

Twitter is possibly the most powerful marketing platform out there, specifically for brands targeting global audiences. Although Twitter’s speedy pace can help you connect faster and respond to your customers faster, staying on top of rapidly moving streams can be a real challenge.

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#SproutChat Calendar: Upcoming Topics for November 2016

Sprout Social

During this weekly Twitter Chat we discuss important industry topics and challenges. If you haven’t yet had the chance to join a #SproutChat, we’d love to see you in our Twitter feed. If you’ve never participated in one, take a look at our Twitter Chats guide with everything you need to know about how to get involved in the discussion. All of the upcoming chats for November 2016 are listed below. November 23, 2016: No Chat This Week.

How To: Measure Success For a Product Launch

Waxing UnLyrical

I didn’t want to only spend my days billing out client work, I needed something more creative to feed my soul and scale my business. Guest Post by Elise Perkins. Want to hear something that will truly make you measurement mavens cringe?

Social Media Updates: July

yMarketingMatters

Changes to News Feed Ranking: Facebook announced another change to the algorithm that determines what people see in the news feed. Remember: the news feed algorithm regulates whether your fans see the content you post on your business page. Twitter.

SEO Experts Harness the Power of Twitter

Devumi

While some SEO experts are still trying to figure Twitter out, there are a handful that have been doing it right for a long time. By examining how these SEO experts excel, you can turn your own Twitter feed around. Marketing Twitter seo twitter

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Meet 7 Twitter Influencers Who Follow Millions

Ari Herzog

How do you know if you are following one too many people on Twitter? What Twitter tools do you use to manage your relationships; and does the tool matter? I asked these questions to seven Twitter users who collectively follow 2.3 Twitter lists are like Google+ circles.

3 Ways Brands Can Gain From Twitter's Character Limit Tweak

Unmetric

The latest change that Twitter has proposed will have a significant impact on brands' twitter strategy. In addition to gaining 24 extra characters that attachments would take up otherwise, this affects how well they can use Twitter to boost their presence online (and sales offline).

How to Get Twitter Influencers to Notice You (In a Good Way!)

agora pulse

If you are convinced that getting the attention of Twitter influencers is going to take your business to the next level , and you have taken the time to find who the influencers are , you may be wondering what to do next. Luckily, courting Twitter influencers isn’t rocket science.

The Ultimate Guide to Twitter for Small Business in 2017

Sprout Social

Does Twitter still work for small businesses? These are some of the most common questions we’ve seen about Twitter for small business in 2016. The common theme is businesses are struggling to make Twitter work as effectively as it used to.

How to Sell on Social Media This Season Without Spending A Cent

agora pulse

The holiday season is here, and your customers are starting to see offers from businesses offering Black Friday and Cyber Monday in their social media news feeds. And it gives live video priority in the news feed because it’s what fans want. Use product images on Twitter.

The Void That Twitter Could Leave

Twist Image

Dear Twitter, please don't go. These are dangerous times for Twitter. Their users are curious (yes, there are millions of people still looking at Twitter daily, but are they really using it?). Many have written about the struggles of Twitter. Is there are place for Twitter or have Instagram and Snapchat become the darlings of the day? Is Twitter really a feature and not a platform? What Twitter does. Twitter is the "now" feed.

Lawyers & Legal Marketers: Kick It Up A Notch in 2016 – An #LMA16 Infographic

Myrland Marketing

2016 Myrland Marketing & Social Media. Ask for their help in being proactive by having them feed you current information regarding appropriate solutions, and to provide you with a proposal in advance.

Social Media Updates January

yMarketingMatters

The first month of 2016 is behind us and we’re already in February! Twitter. Twitter Introduces Conversational Ads : Now it’s easier than ever to enhance your brand influence and extend the presence for your business in Twitter.

How to Make Money Online in 2016: An Unexpected Approach

Viper Chill

As we enter the first week of a brand new year, your motivations are probably higher than ever to make 2016 the year to finally achieve all you’ve been dreaming of. Seasoned SEO’s know this ” – on Twitter by someone I consider a respectable marketer.

Social Media Updates: March

yMarketingMatters

Instagram Introduces Feed Algorithm to Show Best Posts First : The inevitable has happened. Instagram announced that image feeds will be sorted to bring the most interesting or relevant posts first. How do you feel about a potential Instagram feed algorithm?

Is Setting Your Facebook Profile To Private Really Enough To Protect Your Privacy?

SocMed Sean

You can also check out some of Cassie’s other tips on Twitter at @SecureThoughtsC Facebook Privacy is an on-going concern. This week we welcome guest author Cassie Phillips, a technology and internet security blogger.

Is Crossposting on Social Media a Bad Practice?

agora pulse

A glaring (and too common) example of crossposting gone wrong is when brands or people link their Instagram accounts to Twitter and they end up with a feed of cut off sentences and links – would you follow that account? Let’s go back to the Instagram to Twitter linking example.

Clickbait: Information overload! How can brands cut-through all the noise?

Mindjumpers

In 2014 Facebook took steps to try and crack down on those gaming this ranking using clickbait, and in February this year it introduced an update based not just on what users engaged with in their feed, but what they wanted to see. You won’t believe the hidden message in this blog post!

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Mind the Most Important Influencer: You

Waxing UnLyrical

As Dr. Habib Sadeghi , physician and co-founder of Be Hive of Healing Medical Center explains, “Each one of us internalizes and feeds negative thought patterns about ourselves and others. Learn more about KEENAN PR ’s workshops and coaching or follow her on Twitter.

A Digital Lens on the U.S. Election

Dave Fleet

Twitter Triumphs over The New York Times”. One piece of Richard’s analysis got me thinking: his statement that “Twitter Triumphs over The New York Times.” If you’re not familiar with the phenomenon, the top social networks – Facebook, Twitter, Instagram – all allow users to ‘follow’ other people whose content then provides the basis for what they see when they log in to those services. One day after the U.S.

The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

Start conversations with your followers by sharing great content; mentioning specific individuals in your social media posts (using “@” before their name on Twitter, LinkedIn, or Facebook, and “+” on Google+); and asking questions.

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Twitter Cleans up Spam Accounts

Ignite Social Media

Twitter has been struggling ever since they moved away from their bread and butter of the reverse chronological feed in early 2016. The recent news that Twitter is overrun with fake accounts delivered a massive blow to Twitter’s reputation.

47 Things to Tweet That Will Electrify Twitter Engagement

Rebekah Radice

You’re posting content to Twitter. You’ve wondered, what should I post on Twitter to increase engagement? But today: You know increased Twitter engagement leads to contacts, traffic, and sales. 47 Things to Tweet That Will Electrify Twitter Engagement.